Venture capital investments in mobile payments and advertising grew from $404 million in 2010 to $1.15 billion in 2011. That is an increase of 284 percent! Add the projected increase of NFC-enabled cell phones in the hands of consumers from 40 million at the end of 2011 to more than doubling to 100 million by the end of 2012, and the possibilities to enhance your company’s customer experience are endless.
All the major equipment and infrastructure companies have projects underway to leverage this new, NFC technology. Software developers are busy fine tuning applications that will enable a wide array of NFC-based games, utilities and programs that go far beyond NFC’s inherent ability to transact contactless payments.
NFC Bootcamp is designed to introduce companies exploring the world of NFC to the capabilities, uses, best practices, infrastructures and platforms to successfully market to the smartphone-savvy consumer. All this from some of the world’s leading NFC experts — who bring hands-on expertise in rolling out NFC-enabled programs.
Click here to learn more about our NFC Bootcamp program.
The Internet of Things and Near Field Communication on Display at Connected World Conference at the Chicago Auto Show
There has been a renewed interest in the Internet of Things (IoT) and “connected” devices since the recent CES show in Las Vegas. Driven by industry leaders like Cisco and Intel, people are taking a new look at just how “connected” our world will be. And near field communication (NFC) certainly has its […]
More and more, we are seeing great ideas crowd-funded through social programs like KickStarter and venues like GoFundMe. Lots of young, struggling companies have a great idea, but little or no support for getting that idea to market. In the past, most startup business incubators have been funded by the government or large […]