A Message from our CEO

NFC Bootcamp On behalf of myself and our global OTA Training team, I am very pleased to be announcing the launch of the first nationally standardized Near Field Communication educational series – the NFC Bootcamp™. Read More




It is estimated that 40 million cell phones with embedded NFC capability will be in the hands of consumers by the end of 2011. All the major equipment and infrastructure companies have projects underway to leverage this new technology. Software developers are busy fine tuning applications that will enable a wide array of NFC based games, utilities and programs that go far beyond NFC’s inherent ability to transact contactless payments.

How to Market with NFC
(Day 1)

Who Should Attend

Retailers, merchants, marketing and
advertising agencies, brand owners, investors and anyone interested in learning from the industry’s top experts on what NFC is and how to use this powerful technology to further your brand's reach and impact.

CEO’s, CMO’s, VP’s, Directors and
Managers of:

  • Marketing
  • Branding
  • Loyalty Programs
  • Payment and Credit Programs
  • Business Strategy
  • Customer Relations
  • Social Media
  • Public Relations
  • Online Community Managers
  • Social Media Strategists
  • Business Development
  • Agency Account Managers
  • Entrepreneurs
  • Venture Capitalists


    What You Will Learn

  • What is NFC and how does it work
  • Who are the major eco-system players and what are they doing with NFC
  • Where has NFC been tested and what
    were the results
  • How can brands maximize customer engagement through NFC
  • Where is the NFC eco-system headed
  • What are the best practices for leveraging
    social networking and NFC

  • What You Will Get

  • Access to NFC industry experts
  • NFC Showcase and Demos
  • NFC Resource Materials
  •  

     

    How to Build an NFC Application (Day 2)

    Who Should Attend

    Technical and technical minded people that are or will be responsible for designing, building and supporting NFC applications, both hardware and software, from the platform to the mobile device.

    CEO’s, CTO’s, VP’s, Directors and Managers of:

  • Software Development
  • Hardware
  • Applications
  • POS System Integrators
  • Mobile Solutions Providers
  • Product Development
  • Consultants
  • Project Managers
  • Solution Architects
  • Developers
  • Entrepreneurs


  • What You Will Learn

  • How to build your own NFC application
  • What an NFC message looks like in a real life production environment
  • What a record does and why
  • What you should do to ensure greater interoperability with third parties
  • How to successfully deploy, test and manage your own NFC solution

  • What You Will Get

  • Access to NFC industry experts
  • NFC Showcase and Demos
  • NFC Resource Materials
  • NFC Reader/Writer (USB to PC)
  • 10 NFC Tags
  • Source Code to get you started
  •  

     

     

     

     

     
     

    10 May 2012 ~ 0 Comments

    NFC Showcase™ to be Featured at Screenmedia Expo in London OTA Training brings together Near Field Communication experts to demo real-world applications in the NFC Showcase™ at Screenmedia Expo Dallas, Texas May 10, 2012 OTA Training, the creator of the most comprehensive series of globally delivered RFID education and hands on training today announced its [...]

    15 September 2011 ~ 1 Comment

    NFC…What’s That…???

    I had a very interesting experience today that I wanted to share with my fellow colleagues in the NFC community.  We were at an event for advertising and marketing executives promoting our upcoming NFC Bootcamp Series.   And we were shocked at what we found. All of us in the NFC ecosystem are constantly abuzz about [...]

    26 August 2011 ~ 0 Comments

    Team Google Vs. Team Isis

    If you’ve gotten a little lost in the shuffle lately, what with all that’s been going on behind the scenes of the “mobile wallet” revolution, we’ve created an infographic to get you up to speed. As everyone knows by now, and can safely agree on, the two main competitors in the mobile commerce arena are [...]

    16 August 2011 ~ 0 Comments

    Just What is Google Up To?

    Conventional wisdom has the purchase of Motorola Mobility as a defensive action by Google to protect itself from an increasingly likely spate of protracted and ugly legal battles over patent infringements.  Maybe.  Even probably.  But it does really put into stark relief the question: What is Google really up to…? Speculation abounds.  Google wallets and [...]

    08 August 2011 ~ 1 Comment

    Nokia Takes Interesting Stance on NFC

    While Google and it’s Android platform focus on the concept of the “mobile wallet” and direct consumer purchasing capabilities, Nokia has taken an interesting stance in regards to forthcoming NFC technology. Rather than try to hook it’s consumers on the simple convenience of paying with one’s cell phone, Nokia is much more interested in the [...]