As the NFC ecosystem begins to mature and moves from just contactless payments to more marketing based applications, business leaders increasingly need to understand just how they can harness the power of NFC to drive brand awareness, increase revenue, and create an exciting customer experience. Read More
Venture capital investments in mobile payments and advertising grew from $404 million in 2010 to $1.15 billion in 2011. That is an increase of 284 percent! Add the projected increase of NFC-enabled cell phones in the hands of consumers from 40 million at the end of 2011 to more than doubling to 100 million by the end of 2012, and the possibilities to enhance your company’s customer experience are endless.
All the major equipment and infrastructure companies have projects underway to leverage this new, NFC technology. Software developers are busy fine tuning applications that will enable a wide array of NFC-based games, utilities and programs that go far beyond NFC’s inherent ability to transact contactless payments.
NFC Bootcamp is designed to introduce companies exploring the world of NFC to the capabilities, uses, best practices, infrastructures and platforms to successfully market to the smartphone-savvy consumer. All this from some of the world’s leading NFC experts — who bring hands-on expertise in rolling out NFC-enabled programs.
Click here to learn more about our NFC Bootcamp program.
In the past weeks, I’ve read plenty of articles and news about NFC, and my immediate thoughts were that near field communication technology is being leveraged in so many industries, from leisure and entertainment to healthcare, from transit to advertising, and more. And while many of us in the industry have been touting [...]
By Izan Coomonte, NFC Bootcamp staff member and NFC enthusiast While doing market research about different near field communication (NFC) companies, I found TapVision among hundreds of companies; and I must admit that I was thrilled when I first started reading about this company. TapVision’s goal is to improve the independence of the [...]
Loyalty: it’s devotion, duty, or attachment to somebody or something. It’s also the relationship that we, as consumers, have with the things we buy and the people we buy them from. Loyalty has been part of the marketing lexicon since the earliest stages of trade — finding ways to not only attract customers, [...]
Wednesday May 15, 2013 – Thursday May 16, 2013 Map and Directions | Register Description: NFC Bootcamp affiliate, the AccelerateNFC incubator program will exhibit next week in San Francisco, at the NFC Solutions Summit 2013 presented by the Smart Card Alliance and NFC Forum. Come visit Robert Sabella at Exhibitor Booth 215 and [...]
Tuesday June 4, 2013 – Tuesday June 4, 2013 Map and Directions | Register Description: Near Field Communication (NFC) technology is more than just a consumer-focused fad designed for the smart phone generation. It’s more than a mobile wallet solution, too. It’s about engagement, information delivery, convenience, efficiency and customer experience. That customer experience also [...]
Exciting new applications enabled by NFC There is always much speculation about the next big thing in Near Field Communication (NFC), with some pointing to payments as the main driver of adoption. Others focus on the ability of NFC to create frictionless and engaging customer experiences that add value to consumers’ everyday activities [...]
Wednesday August 14, 2013 – Thursday August 15, 2013 Deloitte Building 33 Map and Directions | Register Description: August 14-15, 2013 - 9:00 am – 5:00 pm (LOCAL TIME) NFC Bootcamp returns to Johannesburg South Africa. The NFC Bootcamp will cover topics like the NFC ecosystem and key players in the industry; mobile wallet applications; uses of [...]
Wednesday April 3, 2013 – Thursday April 4, 2013 Marriott Toronto Downtown Eaton Centre Hotel Map and Directions | Register Description: April 3-4, 2013 - 9:00 am – 5:00 pm (LOCAL TIME) Hosted by RFID Canada, NFC Bootcamp is heading to Toronto. Join the NFC Bootcamp staff and international experts in near field communication who will [...]
It is already March, and we’ve all seen the great deal of predictions and key trends revolving around near field communication (NFC) for 2013. I’ve even prognosticated myself. As consumers continue to gain access to mobile payment options and more retailers embrace the technology, the easy-to-use, convenient nature of “tap and go” will [...]
Wednesday June 12, 2013 – Thursday June 13, 2013 MIT, Stratton Student Center Map and Directions | Register Description: June 12-13, 2013- 9:00 am – 5:00 pm (LOCAL TIME) Sponsored by The MIT Enterprise Forum of Cambridge’s NFC Community Circle, the NFC Bootcamp is heading to Boston, in conjunction with the RFIDExpo’s 4th Annual Auto-ID [...]
Near Field Communication Industry News 
