Often the first thing that pops into one’s mind when hearing the words “near field communication” is mobile wallet. But that is changing, and over the past month, we’ve seen some exciting uses of NFC outside of the payments world. From a brand awareness, marketing and customer experience standpoint, these implementations are bringing […]
Venture capital investments in mobile payments and advertising grew from $404 million in 2010 to $1.15 billion in 2011. That is an increase of 284 percent! Add the projected increase of NFC-enabled cell phones in the hands of consumers from 40 million at the end of 2011 to more than doubling to 100 million by the end of 2012, and the possibilities to enhance your company’s customer experience are endless.
All the major equipment and infrastructure companies have projects underway to leverage this new, NFC technology. Software developers are busy fine tuning applications that will enable a wide array of NFC-based games, utilities and programs that go far beyond NFC’s inherent ability to transact contactless payments.
NFC Bootcamp is designed to introduce companies exploring the world of NFC to the capabilities, uses, best practices, infrastructures and platforms to successfully market to the smartphone-savvy consumer. All this from some of the world’s leading NFC experts — who bring hands-on expertise in rolling out NFC-enabled programs.
Click here to learn more about our NFC Bootcamp program.
Near field communication education and thought leadership to foster momentum to meet consumer expectations October 21, 2013, Dallas, Texas —NFC Bootcamp™, the creator of the most comprehensive series of globally delivered near field communication (NFC) education programs, today announced its inaugural training program in Dubai, United Arab Emirates, is scheduled for December 3-4, 2013. The NFC […]