NFC Bootcamp™ Announces 2012 Schedule

Near Field Communication training beams into 2012 with new dates and locations throughout the US.

FOR IMMEDIATE RELEASE, Dallas, TX – January 3, 2012, OTA Training, the global leader in RFID training and certification, announced today their 2012 Q1 and Q2 training dates and locations for NFC Bootcamp™, their nationally acclaimed, two day, hands on Near Field Communication educational series.

It is estimated that over 40 million cell phones with embedded NFC capability will be in the hands of consumers by the end of 2012. As the NFC ecosystem begins to mature and moves from payments to more marketing based applications, there is an increasing desire for business leaders as well as software and mobile developers to understand and learn how they can harness the power of NFC to make consumer connections, drive brand awareness and increase revenue.

Mobile applications, point of sale activity, m-commerce and t-commerce, location based and consumer driven data and message delivery all create new NFC touch points. Businesses need to learn how to use these new tools and this new technology to engage the NFC-empowered customer.

OTA Training, as an innovator in the Near Field Communication ecosystem, continues to support these efforts by offering two full day training programs:

Learn How to Market with NFC: Creating Effective Marketing Strategies Using Near Field Communication™

How to Develop an NFC Application™ (In partnership with Merchant 360)

 These programs bring the most knowledgeable and respected leaders in the NFC industry together to present their visions and ideas and discuss market implementations.  It also features the NFC Showcase™ which highlights real-world, hands-on demos of NFC technology from the companies that are actually deploying the technology today.

The locations and dates for the upcoming NFC Bootcamps are:

Santa Clara – January 25-26, 2012

Dallas – February 28-29, 2012

Las Vegas – March 6, 2012

Seattle – March 21-22, 2012

Atlanta – April 25 – 26, 2012

New York – May 23-24, 212

Chicago – June 20-21, 2012

Some of the programs referenced during the NFC Bootcamp include ISIS, Google, MasterCard, CitiBank, First Data, MoneyCell, Bling Nation, PayPal, Proxama, Zapa and others. And some of the suppliers reviewed include: Vivotech, VeriFone, Micros, Hypercom, Ingenico, PAR, First Data, Samsung, Nokia, Identive-Group, NXP, Wireless Dynamics, Qualcomm, and Device Fidelity.

Sponsors of the NFC Bootcamps include: Merchant360, Maxim, Device Fidelity, NFCjobs.com, Radiant Outdoor, The Smart Sense, MAG, thinaire, Screen Media Daily, the Daily DOOH, Cellotape and the Experiential Marketing Forum.

For detailed Agendas and To REGISTER for an NFC Bootcamp near you, please visit us at: www.NFCBootcamp.com

About OTA Training:

Based in Dallas, Texas, OTA Training is the creator and producer of the NFC Bootcamp™ series which include: Learn How to Market with NFC: Creating Effective Marketing Strategies Using Near Field Communication™ and How to Develop an NFC Application™. This program brings the most knowledgeable and respected leaders in the NFC industry together to share their expertise and insights. It also features the NFC Showcase™ which highlights real-world, hands-on demos of NFC technology at work.

For more information visit: www.nfcbootcamp.com
Media Contact:
Shannon Fernandez
OverTheAir Media, LLC
+ 1 972-386-9655  x9973
sfernandez@overtheairmedia.com

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