DSE 2012 to Feature Near Field Communication (NFC) “Bootcamp”

Atlanta – Digital Signage Expo® (DSE), the world’s largest International Tradeshow and Conference dedicated exclusively to digital signage, interactive technology and digital out-of-home networks (DOOH), announces the addition of Near Field Communication: Changing the Digital Signage Value Proposition as a half-day pre-conference educational opportunity.

The NFC Bootcamp, which will run from 9:00 to 12:30 p.m. is one of ten pre-conference educational programs to be presented on Tuesday, March 6, 2012. Presented by OTA Training, the NFC Bootcamp is a special half-day edition of the first nationally standardized Near Field Communication educational series. As the NFC ecosystem begins to mature and moves from payments to more marketing based applications, there is an increasing desire for business leaders to understand just how they can harness the power of NFC to drive brand awareness and increase revenue.

Robert Sabella, President & CEO of OTA Training, which produces the NFC Bootcamp series said, “Near Field Communication will change forever how consumers engage with digital media. There is no better place to come and understand the impact this technology is going to have on the industry then the DSE. We are very pleased to have been asked to be a part of the program this year. It demonstrates the continual commitment that the DSE has in bringing the most important and relevant technology developments to their attendees.”

Richard Lebovitz, Educational Director for Exponation, LLC, which produces DSE said, “Digital Signage Expo is very pleased to be able to include an immersive session on NFC which has become a “hot button” topic as one of DSE’s pre-conference educational opportunities to allow attendees to explore different facets of the digital signage industry. The NFC workshop complements the half-day Mobile Models You Can Believe In workshop, providing attendees valuable insight into the social-local-mobile landscape and its convergence with digital signage.”

More on the NFC Bootcamp can be found at http://www.digitalsignageexpo.net/new-near-field-communication-changing-digital-signage-value-proposition.

Registration for NFC Bootcamp, all of DSE’s Tuesday, March 6th pre-conference seminars, or any of the DSE 2012 educational conference seminars on Wednesday and Thursday, March 7th and 8th is now available online at www.digitalsignageexpo.net.

Mark your calendar now: Digital Signage Expo® 2012, co-located with the Interactive Technology Expo and Digital Content Show, is scheduled for March 6-9, 2012, at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Jeanne Phillips, (770) 649-0300, Ext 16. Or, for more information, visit www.digitalsignageexpo.net. You can follow DSE on Twitter at DSExpo, or for all DSE 2012 updates, use #dse2012. For year-round news and information on digital signage, visit DSE’s new Digital Signage Connection web portal at www.digitalsignageconnection.com.

About Digital Signage Expo

Digital Signage Expo, held at the Las Vegas Convention Center, Las Vegas, NV, USA, is the world’s largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

Over 180 exhibitors will feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 100 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in eight educational tracks. The program is comprised of 11 pre- and post-show educational events, 32 seminars, 40 targeted Industry Vertical Discussion Groups and over 40 free presentations staged in three on-floor theaters.

About OTA Training

Based in Dallas, Texas, OTA Training is the creator and producer of the NFC Bootcamp™ series which include: Learn How to Market with NFC: Creating Effective Marketing Strategies Using Near Field Communication™ and How to Develop an NFC Application™. This program brings the most knowledgeable and respected leaders in the NFC industry together to share their expertise and insights. It also features the NFC Showcase™ which highlights real-world, hands-on demos of NFC technology at work.


For more information, contact Communications Representative
Geri D. Wolff, Market Works International, Inc. (386) 447-0018

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