NFC Bootcamp to Deliver Near Field Communication Bootcamp at Screenmedia expo in London

NFC Bootcamp to be Co-Located with Screenmedia expo at Earl’s Court on May 16 – 17, 2012

LONDON, UK / RICHARDSON, TX, 2 April 2012,  NFC Bootcamp™ announced today that its first international Bootcamp will take place in London at Screenmedia expo, Europe’s most dedicated event to digital screenmedia, marketing and technology. The NFC Bootcamp will be presented on Wednesday, May 16 and Thursday, May 17, 2012 and will run from 9:00am to 5:00pm each day. Presented by OTA Training and Merchant 360, the NFC Bootcamp is the first globally standardized Near Field Communication educational series. As the NFC ecosystem begins to mature and moves from payments to more marketing based applications, there is an increasing desire for business leaders to understand just how they can harness the power of NFC to drive brand awareness and increase revenue.

As a special feature of this inaugural European NFC Bootcamp event, the NFC Showcase™ will be located right on the Screenmedia expo trade show floor where attendees from both events can experience first-hand how NFC works from the world’s leading NFC companies. Sponsors of the Bootcamps include some of the best of breed NFC ecosystem companies like Device Fidelity, Identive, ACS, Cellotape, Blue Bite, Mobile Monday Seattle, Maxim, NFC Jobs and supporting organizations like DailyDOOH, The Smart Sense, EMF and ScreenMedia daily.

Robert Sabella, CEO & Founder of OTA Training, which produces the NFC Bootcamp series, said, “Near Field Communication will change forever how consumers engage with digital media. There is no better place to come and understand the impact this technology is going to have on the industry then at Screenmedia expo. We are very pleased to launch our European expansion in conjunction with this great event. It demonstrates the continual commitment that the Screenmedia expo has in bringing the most important and relevant technology developments to their attendees.”

Mark Pigou, show director, Screen Events Ltd, said of the NFC Bootcamp that he was very pleased that these two events could be co-located.

“Screenmedia expo is evolving in line with the continued convergence of digital place based media platforms so for 2012 we will be showcasing more connected devices and important emerging technologies such as NFC,” said Pigou. “Having this specialist NFC Bootcamp at the expo adds great value to visitors wanting to learn what this powerful technology is and how to use it to further brand reach and impact.”

Space is limited for this inaugural event. To register for the NFC Bootcamp, visit

About Screenmedia Expo
Organized by Screen Events Ltd, Screenmedia expo showcases the very best in innovative digital place based media used for delivering visual messages that combine the influence of mass advertising with the accuracy of niche marketing. Launched in 2006, the expo is attracting growing interest and international popularity every year, pulling in an audience of supplier and user communities from every major vertical in the digital signage and DOOH sector. Screenmedia expo 2011 delivered 3191 visitors, 30% from outside UK. The 2012 expo will take place at London’s Earls Court 2, 16-17 May. Visit

About OTA Training
Based in Dallas, Texas, OTA Training is the creator and producer of the NFC Bootcamp™ series – Learn How to Market with NFC: Creating Effective Marketing Strategies Using Near Field Communication and How to Develop an NFC Application™. The NFC Bootcamp is the first internationally standardized training program of its kind and brings together the most knowledgeable and respected leaders in the NFC industry to share their expertise and insights. It also features the NFC Showcase™, which highlights real-world, hands-on demos of NFC technology at work from the key companies in the NFC Ecosystem. Current cities where you can attend an NFC Bootcamp™ include London, New York, San Francisco, Sydney, Chicago, Seattle, Dallas, Atlanta and Prague with more cities being added soon. For more information and to register for any of the NFC Bootcamps™ please go to: and if on Twitter use #nfcbootcamp.

Media Contact:
Shannon Fernandez
OverTheAir Media, LLC
+ 1 972-386-9655 x9973

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