OTA Training Announces Agreement with Blue Bite to Support the NFC Bootcamp™ Seminar Series and to Advance the Growth, Awareness and Adoption of NFC Technologies
April 3, 2012: New York – OTA Training, the creator of the most comprehensive series of globally delivered RFID education and hands on training announced today an agreement with Blue Bite, the leading mobile-marketing solutions provider utilizing a targeted, location-based approach to reach captive audiences on their personal mobile devices. Blue Bite specializes in Near Field Communications Content Delivery Solutions and will be a 2012 Silver Level Sponsor and Presenter of the NFC Bootcamp education and training series.
The NFC Bootcamp delivers high quality knowledge transfer from NFC experts about what NFC is, how it is being employed, what are some of the business models and how you can take advantage of the technology in your business. It also trains developers on how to build and deploy NFC applications. This high impact series is being delivered monthly in different cities throughout the world.
“With the addition of Blue Bite as a Silver Level Sponsor and Presenter, we are adding a clear leader in the NFC mobile content delivery space. Blue Bite has extensive knowledge and experience implementing NFC marketing campaigns for their vast ecosystem of clients and partners and will leverage this expertise to deliver valuable insights to all those attending our Bootcamp series,” said Robert Sabella, CEO and Founder of OTA Training.
“For the past several years we have been using a variety of mobile technologies to connect place based media (both digital and static) with consumers at moments of maximum influence. We view NFC as the perfect solution and tool that allows marketers to connect with their audience through a seamless and easy experience. We consistently receive inquiries from our clients asking about how NFC works, how it can support their marketing campaigns and how to properly implement it. We are thrilled to be supporting the NFC Bootcamp and believe it will further advance the adoption of NFC as a powerful marketing tool,” said Mikhail Damiani, CEO of Blue Bite.
The next NFC Bootcamp will be held on Wednesday April 25, 2012 in Atlanta, Georgia. For more details visit www.NFCBootcamp.com
About Blue Bite (www.bluebite.com) – Blue Bite is a leading mobile-marketing solutions provider utilizing a targeted, location-based approach to reach captive audiences on their personal mobile devices. Blue Bite has partnered with many of the leading Out-of-Home Companies in the U.S. and prides itself on creating an interactive two-way medium by enabling consumers to connect with digital and traditional media via the mobile phone. For more information, please visit www.theMTAG.com and follow the latest updates and developments on Facebook and Twitter.
About OTA Training, Inc. (www.nfcbootcamp.com) – Based in Dallas, Texas, OTA Training is the creator and producer of the NFC Bootcamp™ series – Learn How to Market with NFC: Creating Effective Marketing Strategies Using Near Field Communication and How to Develop an NFC Application™. The NFC Bootcamp is the first internationally standardized training program of its kind and brings together the most knowledgeable and respected leaders in the NFC industry to share their expertise and insights. It also features the NFC Showcase™ which highlights real-world, hands-on demos of NFC technology at work from the key companies in the NFC Ecosystem. Current cities where you can attend an NFC Bootcamp™ include London, New York, San Francisco, Sydney, Chicago, Seattle, Dallas, Atlanta and Prague with more cities being added soon. For more information and to register for any of the NFC Bootcamps™ please go to: www.nfcbootcamp.com and if on Twitter use #nfcbootcamp.