Chris Arnold is creative director and founder of the new generation creative agency Creative Orchestra and Proximity Mobile Marketing agency Comobi2.
He was a member of the board of directors and integrated creative director at Saatchi & Saatchi before setting up FEEL – the UK’s first ethical marketing & advertising agency. He was also a co-founder of BLAC. He has also been creative director of Draft Direct Worldwide. He has worked in 15 agencies, over 25 years.
Chris is a great champion of using psychology in marketing to better understand what motivates consumers and is one of the UK’s leading experts in ethical marketing. He has written the mini-insights book Why Women Shop on Venus & Men Shop on Mars and co-written The Truth About Students, and is currently writing two new books: Maverick Brands and THUNK (a different way to think). He lectures around the world on creativity, marketing, innovation & futurology, ethical marketing, and NFC & Proximity Mobile Marketing.
A former board member of the DMA (Europe’s largest marketing trade body) he’s been the Chairman of both the Agency Council and the Creative Council. He is currently a member of the DMA, Marketing Society, D&AD and the IOD.