Thought Leadership

Vision to Reality: NFC Beyond Payment

NFC for Dummies author to moderate panel discussion at upcoming NFC Forum Event

People who have been involved with NFC for many years almost cringe at the idea that Apple invented NFC when they introduced Apple Pay. But the reality is that Apple Pay did serve a very important purpose … More …

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Reviews for NFC for Dummies are in

BooksartWe’re excited to say that the reviews for NFC for Dummies are coming in. We’re getting great feedback from our readers and the media, and wanted to share the reviews below. The team is working on scheduling book signings and appearances for author … More …

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Innovative use cases for wearable tech

Use Cases for Wearable TechOver the past several weeks, I’ve seen some really interesting use cases for wearable tech. This is an exciting development, as … More …

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Tap Into The World of NFC

NFC and proximity ID technologies rule the world of mobile

It’s been several years since I started this journey of evangelizing near field communication ( NFC ) and the brilliance of the technology, its ease of use, and eventuality of mass adoption. NFC Bootcamp was the first internationally standardized training … More …

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As location becomes more and more a part of mobile, technologies like beacons and NFC can provide highly accurate location data and intent

The race is on to utilize mobile technology to both enhance the brick-and-mortar customer experience as well as the digital-out-of-home experience through near field communication (NFC) and Bluetooth-enabled beacons. A large number of smartphones and devices now come with NFC and Bluetooth 4.0 also known as Bluetooth Low Energy (BLE) … More …

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NFC can capture the moment

Capture that special momentI like jewelry.  I like it a lot! I think we all have that special gift of jewelry that … More …

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NFC Bootcamp New York

March 19, 2015 – March 20, 2015

71 West 23rd St.

View MapMap and Directions | Register

Description:

NYCMore …

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Top 5 NFC apps seen at CES 2015

CESThe 2015 Consumer Electronics Show is the highlight of the year for showcasing technology.  It’s the showplace for television screens larger than the average room, outrageous marketing campaigns, … More …

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NEWS FLASH: Apple does care about near field communication after all

Apple Pay imageWhat a difference a year makes. Last year everyone (except us of course) was talking about how “Nobody F******* Cares about NFC And Apple Gets … More …

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The NFC-enabled iPhone 6 — What should we expect?

It has been widely rumored that when Apple unveils its new iPhone on September 9, the device will contain NFC and an embedded secure element, allowing the company to join the burgeoning mobile payments market.

Samsung has included NFC chips in their handsets for years, but until now, Apple has … More …

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