Vision to Reality: NFC Beyond Payment

NFC for Dummies author to moderate panel discussion at upcoming NFC Forum Event

People who have been involved with NFC for many years almost cringe at the idea that Apple invented NFC when they introduced Apple Pay. But the reality is that Apple Pay did serve a very important purpose … More …

Reviews for NFC for Dummies are in

BooksartWe’re excited to say that the reviews for NFC for Dummies are coming in. We’re getting great feedback from our readers and the media, and wanted to share the reviews below. The team is working on scheduling book signings and appearances for author … More …

Tap Into The World of NFC

NFC and proximity ID technologies rule the world of mobile

It’s been several years since I started this journey of evangelizing near field communication ( NFC ) and the brilliance of the technology, its ease of use, and eventuality of mass adoption. NFC Bootcamp was the first internationally standardized training … More …

Top 5 NFC apps seen at CES 2015

CESThe 2015 Consumer Electronics Show is the highlight of the year for showcasing technology.  It’s the showplace for television screens larger than the average room, outrageous marketing campaigns, … More …

The NFC-enabled iPhone 6 — What should we expect?

It has been widely rumored that when Apple unveils its new iPhone on September 9, the device will contain NFC and an embedded secure element, allowing the company to join the burgeoning mobile payments market.

Samsung has included NFC chips in their handsets for years, but until now, Apple has … More …

Building the NFC industry “one tap at a time”

 

 

More and more, we are seeing great ideas crowd-funded through social programs like KickStarter and venues like GoFundMe.  Lots of young, struggling companies have a great idea, but little or no support for getting that idea to market. In the past, most startup business incubators have been funded … More …

Wearable Tech and NFC

 

 

With the new year barely a week old, it seems a new type of war is being waged among tech companies. January 7 through 10 is the annual Consumer Electronics show in Las Vegas. 2013 was the year of battling over sales of gaming consoles and tablets. Given … More …

Exciting things are happening in the world of NFC

 

 

Often the first thing that pops into one’s mind when hearing the words “near field communication” is mobile wallet.  But that is changing, and over the past month, we’ve seen some exciting uses of NFC outside of the payments world.  From a brand awareness, marketing and customer experience … More …

Do I really have an NFC phone?

 

 

For many years, I used early NFC-enabled phones at trade shows and to do demos showing how cool NFC was going to be, but I didn’t use any of those phones as my personal phone. Once I left the NFC Forum, I didn’t have access to an NFC … More …

Expanding boundaries with Near Field Communication

 

 

Exciting new applications enabled by NFC

There is always much speculation about the next big thing in Near Field Communication (NFC), with some pointing to payments as the main driver of adoption.  Others focus on the ability of NFC to create frictionless and engaging customer experiences that add … More …

The Magic Touch of Mobile Payments

 

 

It is already March, and we’ve all seen the great deal of predictions and key trends revolving around near field communication (NFC) for 2013. I’ve even prognosticated myself. As consumers continue to gain access to mobile payment options and more retailers embrace the technology, the easy-to-use, convenient nature … More …

NFC, Next on the Menu for Restaurants

 

 

Let’s face it: No one enjoys waiting in long lines, scrambling for loose change or trying to locate their plastic (or even paper) rewards card. Wouldn’t it be much more convenient to enter a coffeehouse, stroll up to the counter and exit with your cup o’ joe in … More …

NFC has the potential to be a true game-changer

by Robert Sabella

 

In planning our 2013 training schedule, I had the opportunity to sit down with one of our premier sponsors, Mikhail Damiani of Blue Bite, LLC.  Headquartered in New York City, Blue Bite provides mobile marketing services and specializes in location-based campaigns. One of Mikhail’s recent campaigns … More …

Why 2013 WILL BE a VERY GOOD year for NFC

 

 

by Robert P. Sabella

I, like others in the industry, am bemused by the rash of annual articles that resurface every year about how this is going to be THE year for this or that technology.  And NFC is no exception. Subsequently, last week I wrote about the reasons … More …

Why 2013 will NOT be THE year for NFC

 

 

by Robert P. Sabella

Around this time of year we usually see a plethora of articles proclaiming that THIS is the year for this or that technology.  NFC is no different. And for those of … More …

All Access: NFC Alters the Access Control Landscape

 

 

Let’s all be honest for a few seconds. I think we all can admit in this social-driven economy that we are far more likely to misplace our keys than our mobile devices these days. I know — sad, right? Wouldn’t it be such a convenience if our mobile devices could act as keys, giving us access? Imagine a mobile electronic … More …

Too Fast Too Curious:

 

 

NFC Changing the Game

In a world where technology is fast-changing and ever growing, we’ve found a burst of new tech possibilities with NFC. Short for Near Field Communication, NFC is revolutionizing the way we view, use and interact with technology. Be it a chip inside a device, … More …

Near Field Communication: Out-of-Home in ‘Near’ Site

 

 

With the emergence of NFC-based interactivity in out-of-home advertising, a growing number of brands have elected to conduct trials of near field communication (NFC) to bridge their consumers’ physical and digital worlds. As NFC edges closer to universal adoption, the convenience, simplicity and intuitiveness of the technology will … More …

NFC: Touch on the Mark, Get Stuff and Go

 

 

NFC Enhancing Events & Leisure

by Artie Beavis

Losing your wallet, scrambling through crowds, waiting in extremely long lines for beer, or simply lacking the accessibility to check-in or upload to Facebook – just some of the endless quandaries one may encounter while at a festival, theme park … More …

NFC…What’s That…???

I had a very interesting experience today that I wanted to share with my fellow colleagues in the NFC community.  We were at an event for advertising and marketing executives promoting our upcoming NFC Bootcamp Series.   And we were shocked at what we found.

All of us in the NFC … More …

Team Google Vs. Team Isis

If you’ve gotten a little lost in the shuffle lately, what with all that’s been going on behind the scenes of the “mobile wallet” revolution, we’ve created an infographic to get you up to speed. As everyone knows by now, and can safely agree on, the two main competitors in … More …

Just What is Google Up To?

Conventional wisdom has the purchase of Motorola Mobility as a defensive action by Google to protect itself from an increasingly likely spate of protracted and ugly legal battles over patent infringements.  Maybe.  Even probably.  But it does really put into stark relief the question: What is Google really up … More …

Nokia Takes Interesting Stance on NFC

While Google and its Android platform focus on the concept of the “mobile wallet” and direct consumer purchasing capabilities, Nokia has taken an interesting stance in regards to forthcoming NFC technology. Rather than try to hook it’s consumers on the simple convenience of paying with one’s cell phone, Nokia is … More …