Nicolas de Guillebon joined the French National Center of RFID (CNRFID) early 2013 to foster the Industrial NFC activity beyond payment and mass transport, he is also responsible for the RFID / NFC Supplier College. Prior to the CNRFID, Nicolas worked 15 years for STMicroelectronics, and 2 years as Consultant and Product Marketing Director. During his career, Nicolas held several positions in Engineering, Product Marketing and Business Development, both in South of France and San Jose (California). He has successfully worked in various innovative technologies such as Smartcard, low power Microcontrollers, Touch Sensing, Energy saving and now RFID / NFC. Nicolas holds a Master Degree in Microelectronics & Signal Processing.