DeviceFidelity to present and demo Mobile Wallet Solution at NFC Bootcamp™

Amitaabh Malhotra, Co-Founder and COO of DeviceFidelity, will be a Presenter and will Demo In2Pay® microSD based Mobile Wallet solution at the industry’s first-ever Near Field Communication Roadshow – The NFC BOOTCAMP™

Richardson, TX – September 8, 2011–With current industry estimates at $945 billion for mobile payments by 2015, there is a need for business leaders to “…understand what NFC is and how to use this powerful technology to further your brands reach and impact,” says CEO of OTA Training, Robert P. Sabella. With hundreds of millions of smartphones already on the market today there is an opportunity to do just that. Enter Dallas-area based DeviceFidelity, the world leader in NFC technologies for the mobile phone. DeviceFidelity has created the In2Pay® microSD based NFC Solution, which allows users who have smartphones with a memory card slot to transform their phone into a “mobile wallet”. The In2Pay® microSD solution with an accompanying Android, Blackberry or iOS application allows users to manage virtual credit, debit, prepaid cards, coupons, merchant offers and use their phones to pay wherever there is an NFC contactless payment terminal.

DeviceFidelity Co-Founder and Chief Operating Officer Amitaabh Malhotra will present this technology at the industry’s first-ever Roadshow called NFC Bootcamp. As a part of the Bootcamp Series, the NFC Showcase will “highlight real-world, hands-on demos of NFC technology at work,” Sabella said.

“DeviceFidelity has set itself apart from other NFC providers by creating an NFC solution that enables millions of smartphones available on the market today and expected to be released in the future for mobile payments,” said Malhotra. “Educational platforms such as NFC Bootcamp help companies seeking a mobile strategy understand the contactless space, how it relates to their current product offering and how they can capitalize on this technology while leveraging it to create greater user engagement with their brand. We at DeviceFidelity, are striving to break the traditional bounds of the NFC ecosystem by use of our technology, and we aim to open up NFC to any entity that wants to play in it.”

As part of the Bootcamp, attendees will get to experience NFC payments first hand on their own devices, and make purchases at local merchants with them. The program will focus in on the practical use cases for NFC and how merchants, issuers and customers can all benefit from its capabilities. The presentations will strive to focus on the key building blocks for a successful NFC program, and help explain the roles of the various stakeholders and how they interact. Attendees will walk away with an appreciation for the potential of a successful NFC program through a combination of payments, marketing, analytics and value addition – a step towards redefining consumer behavior as it pertains to their wallet, their mobile device and their interaction with the world around them.
“We are very pleased to have DeviceFidelity participate in our Bootcamps. They have been and continue to be a leader in the NFC space and are building out key components that will enable NFC transactions for payment and beyond” said Sabella.

About DeviceFidelty, Inc.:
DeviceFidelity, Inc. develops plug-and-play technologies that empower a variety of institutions to deploy their services and applications on millions of mobile phones worldwide. Its patented In2Pay™ iCaisse and patent-pending In2Pay™ microSD solution transform popular mobile phones into interactive contactless transaction devices. Committed to bringing contactless innovation to the mobile phone, the company has numerous patents pending in both U.S. and international patent offices. DeviceFidelity is a private corporation with headquarters in Texas and offices in California, New York and London. For more information, visit http://www.devicefidelity.com.

About OTA Training:
Based in Dallas, Texas, OTA Training is the creator and producer of the NFC Bootcamp™ series – Learn How to Market with NFC: Creating Effective Marketing Strategies Using Near Field Communication™. This program brings the most knowledgeable and respected leaders in the NFC industry together to present their visions and ideas. It also feature the NFC Showcase™, which will highlight real-world, hands-on demos of NFC technology at work.
For more information visit: www.nfcbootcamp.com or http://www.otatraining.com
Media Contacts:
Stephanie Fulqui
Device Fidelity, Inc.
+1 650-866-5333
stephanie.fulqui@devicefidelity.com

Shannon Fernandez
OverTheAir Media, LLC
+ 1 972-386-9655 x9973
sfernandez@overtheairmedia.com

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