Often the first thing that pops into one’s mind when hearing the words “near field communication” is mobile wallet. But that is changing, and over the past month, we’ve seen some exciting uses of NFC outside of the payments world. From a brand awareness, marketing and customer experience standpoint, these implementations are bringing the NFC experience to real people in real-world scenarios. Here are just a few examples:
Collection tins and posters for the Royal British Legion encourage donators to tap a poppy for poppy day. The campaign will allow people wishing to donate to ‘tap the poppy’ on collection tins and posters to donate in a new secure and easy way. QR codes are also available for those with non-NFC devices, ensuring that everyone is able to donate to the Poppy Appeal via their smartphone.
Bon-Ton Department Stores Shoe Salons Make Shopping for Shoes a Breeze. Shoppers can instantly determine whether the store that they are in has the shoes in the size and color they are looking for. If not, the RF:NFC* enabled display shoe can guide shoppers to the nearest store that has the shoe the want in stock or direct shoppers to a mobile commerce site to purchase the shoe online. All this delivered with the tap of an NFC-enabled smartphone.
Edmonton startup launches smartphone shopping aid at Southgate Centre. Visio Media launched a service Wednesday at Southgate Centre in Edmonton, that lets shoppers tap their smartphones on the mall’s digital directories located at every entrance to instantly receive coupons, enter contests, check out retailers’ websites and restaurant menus and even buy products. In addition, shoppers can get deals that aren’t even on the retailers’ websites.
Other high-profile launches include the NFC-enabled campaign at the Heidi Klum flagship retail store in New York City, Applebees installation of NFC-enabled tablets in their 1800+ restaurants in the U.S., and movie promos for Thor using NFC-enabled cafe tables. These varied implementations are showing the wide range of uses for this exciting mobile technology.
About the Author:
Tracee Lee Beebe brings a multi-faceted approach and hands-on expertise to marketing and communications. She joined the NFC Bootcamp team in 2012. In her past roles, she has consulted on marketing initiatives with several management consulting firms, and has served as director of marketing and corporate communications during her career. Tracee has have served in numerous communications roles over the years, including companies like Vystar Credit Union, Corbel and Company (now Relius, a SunGard company), and State Farm Mutual Insurance Companies. As a consultant, she has worked for clients like Bank of America, Wachovia, and Boston Scientific. A member of the International Association of Business Communicators, Tracee holds a degree in marketing management and a Six Sigma Green Belt certification.