There has been a renewed interest in the Internet of Things (IoT) and “connected” devices since the recent CES show in Las Vegas. Driven by industry leaders like Cisco and Intel, people are taking a new look at just how “connected” our world will be. And near field communication (NFC) certainly has its role to play in that new world.
Enter the Connected World Conference. While we have seen NFC being used at major conferences like CES, there has never been a more pervasive use of NFC at a conference than we’ll see on display at Connected World, with Tap “GO.”
Here are just a few examples of what you will see at the show, as attendees Tap “GO” at the event.
There will be t-shirts, posters and people on the ground to “Teach the TAP” and demonstrate how to tap and engage NFC using phones and tablets. Attendees will also have access to tags and learn how to use NFC to encode them.
Attendees will see the Tap “GO” logo on t-shirts and posters at the event to teach people how their phones engage with NFC enabled tap points at the event. Attendees can also tap NFC placemats on the tables in the cafeteria, NFC hang tabs, NFC table tents, NFC decals, NFC t-shirts, NFC teddy bears and NFC posters. They can also “share the tap” – via NFC enabled wristbands, which will be distributed at the press workshop, Connected World Conference sessions, and from various vendors at the show.
TAP GO will be connected to digital screens set up at the pavilion, and will display real -time interactive leaderboards populated by attendee voting. The digital signs also have NFC tap points directly on them. The two voting categories are vote on your favorite car brand and vote on your favorite connected technology at the CW Show. Attendees will have a third option to register for Connected World and The Gadget Giveaway.
1871, a well-known center for digital start-ups and college students, will have their people wearing NFC enabled t-shirts and have tags in hand to teach attendees how to use their phones to tap and encode NFC tags.
There will be a separate training presentation for the press, to show the media what NFC is, where it is being used at the show, the reasons why it’s important and why it will scale.
And there will be several interesting panel discussions including this one —Wearables: Get your NFC on. Moderated by Theresa Gordon from Near Field Connects, an advocate in the NFC space, involved with TAP GO, connectivity and active intelligence. The panel includes industry leaders from GTX Corp., Adidas, LUMOback , Misfit Wearables and bauble app.
There has never been a better opportunity to see the potential of the Internet of Things and NFC in action then over the next few days. A lot of work has been put into this by Peggy Smedley of Connected World Magazine and Theresa Gordon from Near Field Connects. The industry owes them a big THANK YOU for pulling this together and showing the power of the TAP.
About the Author:
Robert P. Sabella has 20+ years of legal and entrepreneurial experience and is considered one of the most innovative leaders in developing and bringing new technologies to market. He is the founder of the NFC Bootcamp™ training series and has recently co-founded the AccelerateNFC incubator program, dedicated to fostering start-ups in bringing NFC technology to the market. He is co-author of RFID+™ and a prolific writer and speaker on NFC and RFID.