NFC Bootcamp™ Seattle Adds Strategist and Implementer to Workshop

Michael Manley to speak on creating a compelling customer experience through near field communication technology

 May 30, 2012  Dallas, Texas — For Immediate Release — OTA Training, the creator of the most comprehensive series of globally delivered RFID education and hands on training, today announced the addition of Michael Manley, principal of Manley RFID Consulting to its roster of presenters for the NFC Bootcamp™ Training Series in Seattle, Washington, June 6 and 7, 2012.

The NFC Bootcamp delivers high quality knowledge transfer from near field communication (NFC) experts about what NFC is, how it is being employed, what are some of the business models and how you can take advantage of the technology in your business. This high impact series is being delivered in different cities throughout the US, as well as throughout the world.

Manley has delivered groundbreaking work in the delivery of complex solutions in the pharmaceutical, retail, manufacturing, and food service industries.  He served as strategist and advisor in one of the most talked-about recent NFC advertising campaigns. He brings hands on-expertise working with the full spectrum of suppliers —from semiconductor chip, tag inlay manufacturer, label converter and printer — to understanding the needs and culture of the publisher, advertiser and brand owner  all involved in developing and delivering campaigns that create compelling customer experience.  Manley will be sharing his experiences in understanding and navigating the NFC ecosystem from concept through delivery, and discussing the strategy and tools that business leaders must have in order to successfully integrate NFC technology to support the brand.

According to Manley, “I am excited to be a part of this NFC Bootcamp Training Series.  We have an opportunity to give business leaders a practical understanding of the technology, separate the ‘hype’ from what is actually happening and share knowledge of the tools and supply-chain considerations, as well as resources they can leverage to build their marketing strategy.”

“NFC Bootcamp strives to bring the most relevant thought leaders to our training series.  The additional of Michael Manley to our talented panel of speakers adds that next level of hands-on business expertise that complements our technology components,” said Robert Sabello, CEO of OTA Training. “The combination of business and technology experts in near field communication gives our attendees the most well-rounded, real-world, hands-on training available.”

NFC Bootcamp™ Seattle will bring the most knowledgeable and respected leaders in the NFC industry together to present their visions and ideas. It will also feature the NFC Showcase, which will highlight real-world, hands-on demos of NFC technology at work. Sponsors of NFC Bootcamp™ Seattle include:  Mobile Monday Seattle, Poken, Smartrac, smartWhere, NFC Labels, Lucid Communications, Cellotape, Maxim, Identive, DeviceFidelity, Merchant 360, NFC Jobs, ACS, The Smart Sense, MAG, EMF and ScreenMedia daily.

The Seattle NFC Bootcamp will be held on Wednesday June 6, and Thursday June 7, 2012, at the   Westin Bellevue. For more details visit


About OTA Training, Inc. ( – Based in Dallas, Texas, OTA Training is the creator and producer of the NFC Bootcamp™ series – Learn How to Market with NFC: Creating Effective Marketing Strategies Using Near Field Communication and How to Develop an NFC Application™.  The NFC Bootcamp is the first internationally standardized training program of its kind and brings together the most knowledgeable and respected leaders in the NFC industry to share their expertise and insights.  It also features the NFC Showcase™ which highlights real-world, hands-on demos of NFC technology at work from the key companies in the NFC Ecosystem.   Current cities where you can attend an NFC Bootcamp include London, New York, San Francisco, Sydney, Chicago, Seattle, Dallas, Atlanta and Prague with more cities being added soon. For more information and to register for any of the NFC Bootcamps please go to: and if on Twitter use #nfcbootcamp.


For OTA Training, LLC.

Shannon Fernandez
2050 N. Plano Road
Richardson, TX 75082
+ 1 972-386-9655 x9973

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