Maxim Demonstrates Near-Field Communication Smart Poster Technology at NFC Bootcamp(TM)

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SUNNYVALE, Calif., Sep 22, 2011 (GlobeNewswire via COMTEX) — Maxim Integrated Products MXIM -5.46% introduces a new line of near-field communications (NFC) inlays for the two-billion-units-per-year automatic identification and electronic cash (e-Cash) markets. With a 13.56MHz interface, this family of keys (MAX66000/020/040/100/120/140) is positioned to gain significant market share because 13.56MHz is becoming the worldwide RFID standard for eWallet applications.

Working in conjunction with the NFC Bootcamp and OTA Training, LLC., Maxim will be demonstrating one-way NFC inlays used with Smart Poster technology. Six scheduled events will be held in New York City, Minneapolis, Chicago, Santa Clara, Atlanta, and Dallas. The NFC Bootcamp Series, Learn How to Market with NFC: Creating Effective Marketing Strategies Using Near Field Communication, is the first standardized educational series that brings together industry leaders and hands-on demonstrations of the power of NFC to extend brand engagement.

About Maxim Integrated Products

Maxim makes highly integrated analog and mixed-signal semiconductors. Maxim reported revenue of approximately $2.5 billion for fiscal 2011. For more information, go to www.Maxim-ic.com .

About OTA Training:

Based in Dallas, Texas, OTA Training, LLC is the creator and producer of the NFC Bootcamp series, Learn How to Market with NFC: Creating Effective Marketing Strategies Using Near Field Communication. This program brings the most knowledgeable and respected leaders in the NFC industry together to present their visions and ideas. It also feature the NFC Showcase(TM), which will highlight real-world, hands-on demos of NFC technology at work.

For more information visit: www.nfcbootcamp.com or www.otatraining.com .

Android is a registered trademark of Google Inc.

Samsung is a registered trademark of Samsung Electronics Co., Ltd.

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This news release was distributed by GlobeNewswire, www.globenewswire.com

SOURCE: Maxim Integrated Products, Inc.

CONTACT: Drew Ehrlich
Public Relations
408-331-4252

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