April 2016 Near Field Communication News

Mobile Payment And The Future Of Money [Infographic]: New software and advances in Near Field Communication technology has changed the way we buy the things we want.  Instead of cash and cards more people are using their smart phones and wearable devices.  Just wave your device in front of the credit card reader and you are on your way. In 2015 three companies pushed their mobile pay technology and really got the industry moving. Apple AAPL -3.04% Pay had its first full calendar year in the market place, Samsung launched it’s own mobile pay service, and Google GOOGL -1.32% relaunched it’s wallet in the form of Android Pay. Banks around the world are also joining in.  At the end of 2014 there were only 7 banks that had services supporting mobile pay and now 55 banks around the world have started programs. In the last year Apple has been able to gain millions of registered users for the Apple Pay service and to add to that success they have launched the Apple Watch.  This wearable device will make it even easier for mobile pay users and is sure to bring more attention to the industry. Last year Apple was able to ship 8.8 million watches and later this year Samsung and Sony will be launching their own wearable devices. [Check out the] infographic showing some of the details of this growing industry. (SOURCE: Forbes) #mobile #wallet #money #NFC #smartphones #wearables

How to win at mobile marketing: Be there, be quick, be useful. [Infographic]: Now that mobile accounts for over half of all web traffic and the mobile web is beginning to mature, it’s important that marketers fully understand the ramifications of the seismic shift in device use. This infographic gives a few quick and useful ideas for getting started. It’s based around the idea that the key to success with mobile marketing is to be there, bit quick and be noticed.  These are certainly useful areas to base the basics of your strategy around, although there is obviously a lot more to mobile marketing that that! If you’re currently looking at your mobile marketing strategy, then check out our newly updated 7 steps mobile marketing guide. (SOURCE: Smart Insights) #mobile #marketing #strategy

Photos: York College unveils senior engineering projects: Students from the engineering department at York College of Pennsylvania unvelied their projects during a presentation at the Kinsley Engineering Center. The Automatic Bike Rental Service, or ABRS project, caught a lot of the attention among visitors. The ABRS is a bike rental services for the York College community that will let the users rent a bicycle to use on campus at no cost. The bikes have GPS and NFC technology built into them. 19 senior students were on the team the developed the project. (SOURCE: York Daily Record) #NFC #proximityID

Get Ready for Mobile Payments Via Wearables: Mobile payments is a concept that consumers — especially younger shoppers — are starting to embrace. In the typical use case, the customer takes out their smartphone at checkout, pulls up the mobile payment app, waves or taps the phone against the retailer’s payment terminal, and the charge is applied to the debit or credit card that the shopper has on file. Now, manufacturers and financial institutions want to simplify this process even further by allowing shoppers to pay with a smartwatch instead of a smartphone. But what does the introduction of wearable payments mean for retailers? … Wearable payments may start slowly, but retailers shouldn’t be caught off guard. While some industry experts expect smartphones to always dominate the mobile payments process, Frost & Sullivan believes that wearables will match (and maybe even leapfrog) smartphones as a strong payment modality by 2020. Be prepared. (SOURCE: Samsung Business Insights) #NFC #mobile #payments #wearables #POS #CX #retail

Deutsche Bank to launch NFC payments in Q3: Customers of Deutsche Bank will be able to make NFC mobile payments using the version of its mobile banking app that will become available for Android in the third quarter of this year. “Contactless payment at the point of sale based on NFC is scheduled to become available when the Android version of the app is released,” the bank says. Deutsche Bank ran a trial in December 2015 of technology that verified the identity of their customers by the way they handle and hold their mobile device.(SOURCE: NFC World) #NFC #mobile #payment #bioauthentication

Purple Deck Media: Newest Addition to NFC Forum: NFC (Near Field Communication) is on its way to changing digital engagement forever. With its short-range wireless technology, it allows consumers around the world to make transactions, exchange digital content, and connect electronic devices simply and effortlessly with a touch. Purple Deck Media is enthused to announce that they have joined the NFC Forum. Recently, the company has adopted the N-Mark to further improve the recognition and acceptance of NFC’s wireless interaction between consumer technology, mobile devices, personal computers, and NFC compatible tags. Purple Deck Media is unlike any other business with their use of NFC. They are a software company that is now managing NFC through the cloud. This allows them to easily work with, and change, their NFC tags. An automatic flow of analytical data is also collected and recorded with the reach of both the NFC tag and batch tags. (SOURCE: Purple Deck Media via press release) #NFC #connected #cloud #data #analytics

Mobile ‘Showrooming’ – A threat or an opportunity?: New study shows how shoppers are using their Smartphones in store. We’re all familiar with ‘showrooming’, where people visit a shop to compare products and then buy it online later, often at a cheaper price. Until a few years ago, buying online generally entailed going home, logging on and remembering exactly what is was you fancied buying back when you were in store. Easily done with big ticket items like laptops, fridges or bikes, but not so easy with products like clothes or food. Generally by the time you get home you’ve forgotten exactly what it was you were looking at. But the massive advance in mobile technology over the past few years means that now pretty much every consumer has a computer in their pocket capable of checking prices in seconds. No longer is there any need to remember what you were looking at for when you get home, the whole showrooming process can now take place in store. But what exactly are people using their phones for in-store? Are they checking prices, looking at reviews or browsing similar products? These are key questions, the answers to which will help to inform your marketing strategy. (SOURCE: Smart Insights) #mobile #marketing #smartphones #CX

Seeking Start-Ups: Topshop Launches Innovation Program Geared To Wearable Tech: British retailer Topshop is aiming to bring technology-enabled fashion product to its consumers with the launch of a start-up program focused on wearables. Top Pitch, as it’s called, aims to discover and co-develop prototypes that move wearable technology further into the fashion arena while retaining functionality that delivers for the user. The initiative is run in collaboration with corporate innovation and early stage investment company, L Marks. It comes at a time when wearable technology is an increasing consideration in the retail market; the outcome of ever-connected consumers, coupled with advances in technology (proliferation of sensors, evolution of batteries, cloud computing and such like) making product delivery increasingly possible. While the fashion industry has been playing in the space for some time, there’s not yet been anything that has truly resonated to a mass audience. Early examples varied from garments that light up for stage performances, or quirky t-shirts and footwear that can send and receive Tweets on the user’s behalf, for instance. (SOURCE: Forbes) #startup #accelerator #wearables #proximityID #fashion

Apple Pay, Android Pay or Samsung Pay – which is the best?: Apple Pay was the first of it’s kind to hit the market when it was launched in 2014. The service became popular within a short period of time and then towards the end of 2015, two new names emerged: Android Pay followed by Samsung Pay. These paying systems through smartphones and other cellular devices have certainly eased up things for many. The traditional wallet is being frequently replaced by these pay systems because of several inconveniences. Whether purchasing items from a store or online, payment through smartphones has become a growing trend. Wallet can be too thick to carry in your pocket and sometimes, if not often you forget to bring it with you. With Apple/Android/Samsung Pay you can save yourself from humiliation in such circumstances. … At the moment all 3 payment systems have one perk over the other. One point to be noted is that Apple Pay also works with the Apple Watch unlike the others which are solely limited to smart phones. Samsung Pay has the potential to outshine the rest once it starts supporting a greater range of devices and builds liaison with more banks. (SOURCE: The Hacked News) #NFC #mobile #wallet #ApplePay #SamsungPay #AndroidPay

Mobile marketing strategy isn’t a bolt-on to existing strategy: Too often, companies falter in their marketing strategies by tacking mobility onto what they already do. Instead, you should create ‘mobile moments.’ Marketers understand that mobile marketing poses new challenges, but many view it as a bolt-on to their existing strategies. However, a mobile marketing strategy shouldn’t be an add-on: It should be an entirely different way of engaging with customers and prospects. According to Forrester Research, 200 million smartphones are in use in the U.S. today, so the mobile opportunity is real. That’s the good news. The bad news is that many companies have yet to harness the power of mobile marketing. Too often, a mobile marketing strategy consists of creating mobile versions of websites and email messages and jumping into mobile search. Others think that mobile success is driven by mobile push messages promoting special offers. In fact, a sound mobile strategy is not about moving to mobile. Rather, it’s about harnessing the vast power of mobile. (SOURCE: TechTarget SearchCRM) #mobile #marketing #moment #strategy #proximityID #beacons #QRcodes #NFC

Signal360 Powers Sponsor Activations with NBA Teams: The Atlanta Hawks, Milwaukee Bucks and other teams are leveraging Signal360 to power proximity-based sponsor messaging to enhance the fan experience in and out of venue. Close to the start of their season, the Atlanta Hawks franchise placed a network of beacons throughout Philips Arena and have successfully engaged fans at each home game to enhance the in-venue experience. With a focus on fan experience, use cases have included promoting a Big Grams (the collaboration between Big Boi and Phantogram) concert to Dikembe Mutombo night, along with seat upgrades and ‘Welcome’ messaging. To extend the benefits of proximity marketing, the Hawks have also opened up their beacon based marketing to team sponsors, such as a multi-game KENO! Campaign for the Georgia Lottery. Even more large scale campaigns with other key sponsors have been slated throughout the remainder of the season and beyond. “Our goal is to enhance the fan experience and beacons are a key part of delivering against that target,” said Meg Ryan, Hawks Senior Director, Marketing Strategy. “Fans are spending increasingly more time on their mobile devices. With beacons, we directly provide them relevant information at key points throughout the day. The Hawks plan to involve even more of our partners in that interaction in a way that offers them greater exposure to our fan base. More importantly, it creates truly memorable engagement between our sponsors and fans that yields lasting connection and value for them both.” (SOURCE: Signal360 via press release) #mobile #marketing #proximityID #beacons

Xiaomi in talks with UnionPay over Chinese NFC launch: Xiaomi, one of China’s largest smartphone manufacturers, wants to get a slice of the NFC pie having struck a deal with China UnionPay. UnionPay is the same firm that has worked with Apple, Samsung and Huawei on contactless payment initiatives and was a driving force behind Apple Pay’s introduction into the Chinese market. Xiaomi, which was the most successful mobile company in China last year in terms of sales, has been in talks with UnionPay and several major banks in the country according to the South China Morning Post. No launch date or further information has been provided at this time, however. The Chinese firm acquired a 65% stake in internet payments company Jiefu Ruitong some months ago, granting it an online payments licence. More and more companies are set to jostle for space in the Chinese payments market, which is dominated by Alibaba and Tencent. (SOURCE: IBS Intelligence) #NFC #mobile #wallet #mpay

NFC Best Uses – Take Advantage of This Feature: We’re sure lots of you have heard about the NFC feature, but how many of you are actually using it? Our guess is that few people actually take advantage of this amazing technology feature. So how should you actually use it? We’re gonna help you with some examples! But first, how do you enable it? It’s easy, you have to have a device that supports it. Obviously! If you do have one, you just have to go to Settings, then select Wireless & networks and enable NFC. Also, the person to whom you want to transfer something has to have NFC enabled too. And now, how do you use it? You just have to bring the two devices together, or use the Android Beam option from the Share menu when you select the file you want to send. What can you send though? (SOURCE: Neurogadget) #NFC #AndroidBeam

Execs Look to Mobile-Focused Technology to Create More Effective Campaigns: Interest and spending on location-based targeting is playing a more important role: Marketing technology is slowly working its way onto the agendas of local marketing executives. According to a survey of “national-to-local” advertisers by Street Fight—referring to big national brands that are focusing on local-level campaigns—many are investigating how mobile-focused marketing technology tools can help create more effective and engaging campaigns When asked about the technologies they were interested in exploring, 41% of US national-to-local marketing decision makers said they were interested in exploring mobile push offerings. Nearly a third mentioned real-time location data. … On a similar note, interest and spending on location-based targeting is playing a more important role in mobile marketing campaigns, particularly for in-app advertising. A separate study from Juniper Research predicted that mobile in-app spending using context or location-based targeted would increase from $13 billion in 2015 to $44 billion by 2020. (SOURCE: eMarketer) #mobile #marketing #location #proximityID

6 Reasons You Need Mobile Wallet to Round Out Your Retail Mobile Marketing Strategy: A 2015 Forrester Research, Inc. report found that mobile wallet usage will hit critical mass in the next three years. What opportunities does this present retailers? With mobile wallets, retailers can reach their mobile audience in relevant, compelling and experiential ways. Mobile wallet is content and information — via Apple Wallet or Android Pay — stored onto a mobile device. Multiple wallet items, or passes, can be housed in each of these ecosystems for consolidated, easy access. Marketers can benefit from mobile wallet as a net new mobile marketing channel, or to complement their existing app strategy. Your most loyal customers might have your app, but what about all of your other customers who like your brand that don’t have your app? That’s where mobile wallets come in. With mobile wallet, retailers can drive traffic and sales, improve engagement, boost conversion rates all while extending their brand identity. Here are six ways retailers can implement mobile wallet today. (SOURCE: Urban Airship) #loyalty #rewards #mobile #wallet #CX

Don’t alienate customers with forced context marketing: Using data for context marketing can help target new prospects and retain existing customers. But companies have to travel the line between effective and intrusive. If this sounds familiar, you’ve been the beneficiary — or possibly the victim — of customer personalization: As you disembark from a plane flight, your smartphone comes alive with a cascade of welcome messages: Your hotel provides driving directions and an updated local weather forecast. Your favorite rideshare service offers a discount for your first visit to the city, and your conference provides a text alert that cocktails start at 6 p.m. An hour later, as you walk past your favorite coffee chain, a $1 off coupon appears in your phone’s mobile wallet. Five minutes later, as you walk into your hotel, another alert pops up to tell you that Room 2302 is ready for you, allowing you to skip the long registration line and proceed directly to your room. All of this is possible with location-based and personalized context marketing. Ideally, as these companies helped you with your trip, each created a stronger bond with you by providing relevant, timely information. And if they didn’t help you, it’s possible they crossed the line from helpful to harassing. (SOURCE: TechTarget searchCRM) #mobile #marketing #LBM #proximityID #BLE #beacon #wallet

Smart wristbands touted as future of patient care: From supply chain to emergency ward. The health sector is evolving IoT technology traditionally used in the supply chain for their own purposes, leading to new use cases, according to Zebra Technologies APAC senior technical director Wayne Harper. “Zebra has been playing for quite a while with patient, medicine and specimen tracking, which uses similar technology to the traditional supply chain space,” he said. While location awareness of product and person is a core functionality that Zebra has offered to its customers for a long time, Harper observes that the health care industry’s use of Bluetooth and near-field communication (NFC) goes beyond traditional types of use cases. When it comes to patient tracking, Zebra uses sensor wristbands that keep track of the time a patient spends at different procedural points in a hospital. This makes it possible to track how long people have been waiting in various areas for treatment, or even how long since they were admitted, and some of this information can be passed back to the patient. (SOURCE: IoT HUB) #NFC #wearables #IoT #healthcare

Nicklaus Children’s Hospital Uses NFC Tags, BLE Beacons to Manage Inspections, Assets: The technology includes NFC RFID tags for facilitating inspections and a beacon-based RTLS solution for identifying the locations of assets, personnel and patients. Nicklaus Children’s Hospital (formerly known as Miami Children’s Hospital) has deployed Bluetooth Low Energy (BLE) beacons to track assets and some personnel within its emergency department, as well as Near Field Communication (NFC) RFID tags (used with Android-based tablets or smartphones) to conduct daily inventory counts to ensure that 34 crash carts are properly loaded. Startup technology company Nesa Solutions developed the hybrid solution, known as INSIGHT Location Intelligence, to provide location-based intelligence to health care or other sectors. The solution includes modules such as crash cart control, environment of care (EOC) surveys (for managing room inspections) and PINPOINT (for pushing notifications to staff members, patients or visitors). To date, the technology has helped the medical facility to reduce the amount of time its employees spend inspecting crash carts, from several hours to merely a few minutes each day, according to Edward Martinez, the senior VP and CIO of Miami Children’s Health System (MCHF), the hospital’s parent organization. It also enables the locating of wheelchairs, pumps and other equipment throughout the emergency department, when such items are needed for patient care, based on BLE transmissions. In the long term, though, the hospital aims to know where individuals and items are located, he says, and to use intelligence based on that location data to boost the efficiency and safety of its patient care. (SOURCE: RFID Journal) #NFC #RFID #BL# #beacons #proximityID #healthcare #trackandtrace

Adidas Climacool NFC Smart Suits for racing drivers could reveal vital information in a crash: Adidas is sewing NFC chips into Climacool racing drivers’ suits to give them smart properties. The Adidas Climacool Smart Suit, made under licence by motorsports specialist Fyshe, contains a chip that is currently used to authenticate the race suit is genuine. More importantly though, its presence – revealed by scanning the suit with an NFC capable smartphone or device – ensures that the clothing meets strict FIA regulations. It also stores driver identification details. In the future, it could contain the medical details of the wearer, in case of a crash. “Not only is this a cool way of knowing your race suit is authentic, but I can see the technology opening up many other possibilities. Driver data not related directly to the clothing, such as medical details, would be a fascinating and important development,” said F1 legend Rubens Barichello. “It could give medics vital information in an instant if a driver needed treatment at the scene of an accident, for instance.” (SOURCE: Pocket Lint) #NFC #safety #data #wearables #racing

Marketing Mobile Payments is a Necessity in 2016: In your efforts to market your brand, what role do mobile payments play in 2016? If the answer is not that big of a one, do all you can to change that sooner rather than later, especially given the fact that mobile payments don’t seem to be falling off the popularity wagon in the foreseeable future. As more and more consumers turn to their mobile devices to shop and ultimately buy products and services, while more business owners set up mobile payment options for said consumers, it is important that marketers don’t overlook this pattern. So, will you be marketing mobile payments this year and beyond? (SOURCE: Promotion World) #mobile #marketing #mobile #payment

Skin-thin NFC Patch Goes to Market: A version of the adhesive patch—no thicker than a human hair—is currently being tested by L’Oreal to help consumers track their sun exposure. PCH, a designer of custom product solutions, is manufacturing and marketing a thin adhesive patch that employs Near Field Communication (NFC) RFID and photosensitive dye to help users track their exposure to the sun’s ultraviolet (UV) radiation. L’Oréal plans to market the tattoo-like devices, developed by Massachusetts-based startup MC10, under the brand name My UV Patch. The skin patch is currently being trialed in beta form, says Emily Stephens, L’Oréal’s corporate communications director, and is expected to be rolled out more widely later this year, when it will be made available at select dermatologist offices and Women’s Dermatological Society skin-check events, as well as via certain retailers. PCH, which maintains corporate headquarters in Cork, Ireland, and operational headquarters in Shenzhen, China, is also taking MC10’s Wearable Interactive Stamp Platform (WiSP) system to markets beyond beauty and health care. Because the flexible patch comes with a built-in NFC chip, PCH reports, it can serve a variety of purposes, and the company is now in conversations with several customers that could use it for payments or identification in such applications as music festivals, theme parks and cruise lines. What make WiSP unique, according to PCH and MC10, are its thin form factor and its ability to be affixed to a user’s skin. The system can be used for various transactions, such as proving a person’s identity at an entrance gate, or making a payment without requiring plastic ID cards, credit cards or a mobile phone. (SOURCE: RFID Journal) #NFC #wearables #healthcare #WiSP #proximityID

How to gain location-based consumer insights: In today’s digital age, marketers have dozens of tools at their disposal to analyse and assess consumer purchase behaviour. Marketing insight provided by location-based data is arguably becoming the most popular – allowing brands to build extensive customer profiles to target their advertising accordingly. With the explosion in the use of smartphones comes a massive increase in the amount of data being gathered about people, including where they are, what they are downloading, what music they like and so on. Perhaps most importantly for brands, smartphones can help marketers gain insight into consumers’ behaviour, with the location function allowing them to correlate what people are doing online with how they shop offline. As Robert Franks, managing director of commerce at O2 says, most of the money spent in the UK goes to physical shops, and if marketers know where people are, and they have the right permissions to do so, they can market to them accordingly. (SOURCE: Marketing Week) #LBM #mobile #marketing #beacons #CX #proximityID

Retail Proximity Marketing Giant Gains More ‘Intelligence’ in Retail: ShopAdvisor, a leader in retail proximity marketing, analytics, and mobile shopping, recently acquired Retailigence. If you’re not familiar, Retailigence specializes in in-store product data and location services designed to spur a shopper’s path-to-purchase in brick-and-mortar stores. “By combining ShopAdvisor’s ability to provide a personalized, data-driven content experience and access to more than 210 million online and local inventory products with Retailigence’s real-time intelligence on the availability of those products across 200,000 brick-and-mortar stores, consumers will have an unprecedented, end-to-end mobile-enabled shopping experience that can take them from product discovery to hyper-localized in-store purchases,” a provided statement notes. The acquisition means ShopAdvisor has more than doubled in size and now boasts a significant number of brand name customers including: Hearst, Time Inc., Conde Nast, Vince Camuto, Levi’s, GUESS, Kmart, Pepsico, P&G and Walgreens, among other big name brands. (SOURCE: Mobile Marketing Watch) #mobile #proximity #marketing #CX #data #analytics

Infographic: Game of Phones: Game of Thrones, as die-hard fans know, made its season debut over the weekend, and to celebrate AppsFlyer created a fun infographic that plays off of the hit TV series by using its syntax and geography to describe the battle currently taking place in the mobile landscape. Called “Game of Phones,” the interactive infographic describes the maneuvers by companies like Google, Facebook, Apple and others in their quest for the mobile “throne.” (SOURCE: Mobile Marketing Watch) #mobile #marketing #smartphones #IoT #wearables

London Marathon 2016: How to track friends and loved ones during the race: Anyone wanting to follow their friends and family running the London Marathon this weekend can do so on with a handy smartphone app. The race’s official iOS app makes it easy to track where your loved ones are on the course as well as find the best pub beer garden for a cheeky pint. First introduced last year, the Virgin Money London Marathon app will let you track a specific runner (or runners – you can follow several at once) or see the leaderboard for the whole race Split times and finishing positions will be updated as the race progresses and all the first aid points and drinks stations are included on an interactive map. “The app basically pulls in all the information from our timing system,” said Jason Ochoa from the London Marathon Team. “That information is based on timing mats that runners cross over after every five kilometers,” he told Mirror Online. (SOURCE: Mirror) #RFID #proximityID

Eight Sound Strategies For Reaching Busy Prospective Customers: Having difficulties getting a prospective customer to answer your calls or reply to your emails? If they’ve already made it through most of your sales funnel, you just may need to get creative in order to get them to convert. Make it easy for the customer by going to where they are, whether it’s their smartphone, search engine results or social media platforms. Staying determined and getting in front of them with the solutions they’re looking for will likely yield promising results. Below, eight agency executives from Forbes Agency Council share their best strategies for connecting with prospective customers they’re having a tough time reaching. (SOURCE: Forbes) #mobile #marketing #strategy #beacons #proximityID

9 Business Predictions Smart Brands Should Pay Attention To: Andreas von der Heydt, Director of Kindle at Amazon, predicted what smart businesses will do in 2016 to strengthen their brands and promote their products. “I believe in 2016 we will move from a ‘Mad Men creativity-driven marketing era’ to an age of ‘Predictive analytics and holistic software platforms,’” he says, in “What The Best Brands Will Do In 2016,” an article published on LinkedIn. “This will enable us to create compelling new content being engineered by data and focus on building huge distribution in a scalable manner.” We have summarized some of Von der Heydt’s predictions here. (SOURCE: Greenhouse Grower) #bigdata #analytics #wearables #CX #mobile #marketing #LBM

NFC Technology Hub: Near Field Communication is hot. In today’s increasingly connected world, this simple, intuitive technology lets you interact securely with the world around you with a simple touch. NFC is available in hundreds of millions of smartphones, tablets, and other consumer electronics, with new devices arriving almost daily. We are convinced to see NFC everywhere very soon. This hub gives you technology insights as well as the latest news about NFC solutions from NXP. (SOURCE: NXP) #NFC #NXP #RFID

Craft Brewery Uses Beacons to Draw Customers to Its Taps: Schlafly’s app employs Juxtad’s TapTalker technology to send push notifications to individuals who come within range of a beer tap fitted with a beacon. Craft brewer Saint Louis Brewery, also known as Schlafly Beer, is mounting Bluetooth Low Energy (BLE) beacons on the taps that dispense its beers at businesses throughout St. Louis. The beacons, working in conjunction with the brewery’s new Brew Finder app, are intended to catch the attention of customers as they enter bars and restaurants, and to share information with them about the beer on tap. The solution, known as TapTalker, was provided by proximity marketing technology startup Juxtad. Schlafly has installed the beacons at approximately 125 businesses to date. (SOURCE: RFID Journal) #proximityID #BLE #beacons #RFID

Most Smartphone Owners Use Location-Based Services: However, there’s still significant room for growth. Nine in 10 US smartphone owners use location services on their phone, according to data from Pew Research Center. Still, there is significant room for growth. eMarketer estimates the number of smartphone users will increase by 8.7% in 2016, and the number of those who use location-based services is expected to rise at a near-equal pace. As explored in the new eMarketer report, “Location Intelligence, H1 2016: Guidance for US Marketers on Consumer Behavior, Data Quality and Mobile Marketing Tactics,” to put the use of location services in perspective, it’s helpful to compare the penetration levels of this activity to other popular smartphone activities. When doing so, Pew found that a significantly larger share of respondents used location services, compared with those who used popular music or video services. (SOURCE: eMarketer) #LBM #smartphones #mobile #marketing

Total Communicator Solutions Teams Up with San Diego International Airport and Samsung to Launch the World’s First Contextually Intelligent Airport Platform, Streamlining Enterprise Efficiencies and Enhancing the Traveler’s Experience: Android, iOS Smartphones and Samsung Gear S2 Smartwatches Empower Enhanced San Diego International Airport Experience, Powered by TCS’s Spark Compass Proximity Mobile Marketing Platform and “AwayYouGo” App. Total Communicator Solutions, Inc., (TCS) a leader in mobile brand management, contextual intelligence and application development, today announced it has partnered with San Diego International Airport and Samsung Electronics America, Inc. (SEA) to launch a contextually intelligent, enterprise-wide solution, powered by TCS’s Spark Compass™ mobile platform, designed to improve operational efficiencies for airport employees, while enhancing the airport travel experience. Samsung Gear S2 smartwatches will be deployed to San Diego International Airport’s IT team to enable it to more quickly and efficiently respond to and address technical problems throughout the airport’s various touch points like flight status displays, self-check-in kiosks and boarding gates. The enterprise notification solution works using technology powered by Spark Compass encrypted beacons. Beginning next month, travelers will also be able to use their smartphones and Samsung Gear S2 smartwatches to enhance their travel journey – to do everything from receiving traffic alerts en route to the airport and paying for airport parking pre-arrival, to receiving security line and gate updates, ordering and purchasing grab-and-go meals and store merchandise, and even receiving information on airport art installations. When arriving at their final destinations, passengers will receive a notification when their bags are on the luggage carousel through the AwayYouGo™ app and GoTag™ beacons available on Android™ and iOS® technology. (SOURCE: Total Communicator Solutions and Samsung Electronics America Inc. via press release) #mobile #marketing #beacons #proximityID #BLE #IoT

Master Mobile Moments In The IoT World: Marketers are always falling in love with mobile’s latest “shiny new object” and new technology acronyms — 5G, BLE (Bluetooth Low Energy), NFC (near-field communication), RWD (responsive web design), etc. — and they’re constantly looking for the next platform, whether it’s virtual reality (VR), bots, artificial intelligence (AI), or the internet of things (IoT). However, it is time to stop this quixotic quest for a paradigmatic new platform to replace mobile! Instead, recognize that mobile will activate these adjacent technologies to enable new brand experiences. I’ve just published a new report, “The Internet Of Things Redefines Brand Engagement,” which looks at the benefits that IoT will open up for marketers and how IoT and mobile will overlap in the years to come. (SOURCE: Forbes) #BLE #NFC #IoT #mobile #marketing #brandexperience #proximityID

Brands Begin to Reap Rewards from Beacon Strategies, Unacast’s Latest Proxbook Report Shows: Following years of expectation around beacons and proximity technology, brands are starting to see strong results from their investments. This success is fueling continued strong industry growth of 20% in the last quarter. These findings and more are shared in Proxbook, the world’s largest proximity directory, which has brought together brands and retailers, including Elle, House of Blue Jeans, Woolworths and Heineken to reveal the full outcomes of proximity marketing campaigns, including previously unreleased figures, for the first time. Compiled by proximity data aggregator Unacast, which operates the world’s largest network of beacon and proximity data, the Proxbook Q1 2016 report reveals the latest trends, facts and figures from the global proximity industry. Covering over 90% of the global market and data from all major players, this quarter the report also features a focus on retail as the most important vertical in proximity marketing. With little shared information on ROI, it has been challenging for brands and retailers to allocate marketing budget for proximity technology. The Q1 2016 Proxbook Report finally sheds light on the issue through several use cases from around the globe. (SOURCE: Unacast via press release) #mobile#marketing #beacons #proximityID

Mobile Payments Use Cases: Incentivizing Trial And Usage: Depending on who you ask and where you are asking the question, you will get a variety of answers to this question: Are consumers really using their mobile phones to pay for stuff? The answer is yes if you ask people living in emerging countries who live and breathe by their mobile devices, using them to do many things: send money, pay bills and even buy things in a store. In the developed world, it’s more of a mixed bag. Starbucks, of course, lays claim to the most successful in-store mobile payments scheme with now 22 percent of its volume coming from mobile devices. The various “Pay” players — Apple, Android, Samsung — have all met with mixed success globally for a variety of reasons that we’ve covered innumerable times: lack of merchant acceptance, lack of access to mobile devices with the right app, concerns over security. Force of habit to just whip out the good, old plastic card. Getting consumers to change that habit will take time and — at least some of the providers are hoping — a few well-placed incentives to get them over the hump. So, what have the mobile payments players tried? Here’s a snapshot. (SOURCE: PYMNTS.com) #mobile #wallet #ApplePay #AndroidPay #SamsungPay #loyalty

Plugging Location Data Gaps in APAC: With increasing emphasis on data-driven campaigns, more brands are looking to location-based data to improve their product marketing efforts and gain a better understanding of their targeted audience. There are, however, key issues associated with data accuracy that marketers in Asia-Pacific will need to be mindful of, explains Near CTO, Madhusudan Therani, in this week’s industry byliner. In Asia-Pacific, location-based services are expected to grow at an estimated compound annual growth rate of 48.2% from USD$1.1bn (£778.1m) in 2013, to USD$11.3bn (£7.99bn) by 2019. The key growth driver in this space is mobile, where several markets in the region have some of the highest smartphone penetration rates globally. The penetration rate in Singapore, for example, is 86%, while Australia is 85%. Location data, therefore, has become a key source in driving business decisions, including strategy, operations, and marketing in Asia-Pacific. While location data in the region has been used for targeting over the past years, we now have clients who are asking for location data to gain a better understanding of consumers. Location-based data can be used in various scenarios. For instance, it can be tapped to tweak merchandising mix in each store based on consumer profiles to boost sales, or to enhance customer satisfaction by integrating products that consumers value. Location data also can be used to reach out to consumers at the right time and place, as well as to gain a better understanding of the audience in each geography and shape product strategy. With the increasing adoption of mobile by most brands, utilising location data to understand and reach consumers better is essential in 2016. However, understanding the implications of data quality and the associated location intelligence is necessary for the right business decisions. (SOURCE: ExchangeWire) #location #mobile #marketing #bigdata #beacons #proximityID

Avery Dennison Aims to Deliver Product Info Via RFID, Bar Codes: The Janela Smart Products Platform will enable consumers and businesses to scan product labels, provided by Avery, and access related information delivered by EVRYTHNG’s cloud-based software.Avery Dennison Retail Branding and Information Solutions (RBIS) is launching a cloud-based Internet of Things platform, known as the Janela Smart Products Platform, that will enable consumers to scan labels fitted with either EPC Gen 2 or Near Field Communication (NFC) RFID tags, or printed with QR codes, in order to receive information about the products to which they are attached. The system will use labels provided by Avery Dennison, in conjunction with software developed by EVRYTHNG. The software will link the unique identifier of each label used by the brand manufacturing a particular product with content that could include the date and location of manufacture, as well as any information about the product or brand that the company would want consumers to access. Avery Dennison’s goal is to have 10 billion products uniquely identified in the Janela system with a variety of relevant information during the next three years. “We’re launching the Janela platform for two reasons,” says Deon Stander, Avery Dennison RBIS’ VP and general manager. One reason, he says, is that his firm predicts that the Internet of Things will “provide a significant opportunity for businesses to connect consumers to their products.” Just as technology such as RFID enables the unique identification of a product, consumers are increasingly using their smartphones or tablets to learn more about goods before or after purchasing them. The second reason, he says, is that “Avery Dennison is uniquely positioned, as the leader of packaging,” as well as of tags and labels for apparel and consumer products, to mobilize IoT technology for its customers—the apparel brands. (SOURCE: RFID Journal) #NFC #RFID #IoT #smartlabels

Bulgarian bank launches region’s first HCE-enabled mobile wallet: First Investment Bank AD of Bulgaria, commonly known as Fibank, announced that it is the first bank in the region to launch a payments feature within its mobile banking app, according to a press release. The bank is using MasterCard’s certified Host Card Emulation technology to enable contactless payments with the app. The bank said in the announcement that it has also worked with MeaWallet, ABnote, SimplyTap and Tieto on the project. “Fibank is glad to offer a novice product to its customers,” Svetoslav Moldovansky, executive director at Fibank, said in a statement. “Fibank’s mobile app customers using an NFC-enabled Android handset can choose to add the digital card within the Fibank’s mobile app and perform a contactless payment in-store by tapping the NFC-enabled POS-terminal to complete the payment, simple and secure.” (SOURCE: Mobile Payments Today) #NFC #HCE #mobile #wallet

Yandex.Money adds NFC payments to mobile app: Yandex.Money, the largest online payment service in Russia, will employ NFC technology to offer users contactless payments from its Android mobile app. Users can now make payments in supermarkets, the metro, and other public places, simply by placing their smartphone up to a POS terminal. To enable NFC payments, users can simply update the Yandex.Money app on their phones. A virtual MasterCard will be issued to their account automatically; its balance is the balance of the user’s Yandex.Money e-wallet. NFC payments by MasterCard are currently being accepted by more than 4 million merchants in 74 countries. In Russia, that number is up by 138% in the last year. By 2015, NFC payments were available on more than 600 million smartphones globally, according to the annual report by Deloitte. Based on Gartner’s research, in 2015, the number of NFC mobile payment users had reached 53.9 million worldwide. A survey by Gemalto и J’son & Partners showed that last year in Russia, more than 60% of users between the ages of 16 and 35 reported that they would like to start using NFC payments. (SOURCE: Finextra) #NFC #mobile #wallet

Cross-device campaigns more effective than desktop: Retailers with ad campaigns that engage consumers across multiple devices are seeing higher engagement rates and in-store visits than those that focus only on a single device, like desktop computers, according to a report from Ninthdecimal. This location-based marketing strategy is helping retailers understand the path to purchase more clearly as shoppers increasingly rely on multiple devices to inform their buying decisions. (SOURCE: Business Insider) #LBM #mobile #marketing #beacons #proximityID

Internet of things industry global market technology, software and industrial vertical report from 2016 to 2025 insights shared in detailed report: Internet of Things (IoT) facilitates the connection of various devices through network technology. IoT is a network of objects embedded with electronics, software, network connectivity and sensors. IoT aids to build smart communication environments like smart transportation, smart homes, smart shopping and smart healthcare. The key mechanisms of IoT includes gateways, RFID, NFC, cloud services, WSN, visualization elements and data storage & analytics. (SOURCE: ReportsWeb) #RFID #NFC #IoT #proximityID #connected

Samsung Pay Partners with Global POS Providers to Accelerate Mobile Payments Adoption: Partnerships with POS makers strengthen Samsung Pay’s leadership as world’s most accepted mobile payment system. Samsung Electronics Co., Ltd announced today new partnerships with the world’s largest POS makers, including Verifone (NYSE: PAY), Ingenico Group, First Data and Clover, PAX Technology, Equinox, ID TECH, MagTek, USA ePay and OTI Global, to accelerate mobile payment adoption by ensuring the best possible user experience at merchants’ point-of-sale (POS) systems during checkout. Samsung Pay is the only contactless payment solution that works at over 90 percent of the top 250 retailers and the vast majority of merchants, including small, local businesses. Working with the largest POS makers, Samsung Pay is driving toward the goal of universal merchant acceptance, which is critical to consumer adoption. Samsung Pay uses both Near Field Communication (NFC) and Magnetic Secure Transmission (MST). MST is Samsung’s innovative technology that delivers secure transactions for new EMV chip and NFC terminals, as well as traditional, magnetic stripe terminals, enabling consumers to use Samsung Pay almost anywhere they can swipe or tap a card. The announced partnerships will help systematically test and validate the different POS systems in the field to ensure maximum compatibility and universal acceptance for Samsung Pay. (SOURCE: Samsung via press release) #NFC #EMV #mobile #payments

PillDrill blends habit and tech for 21st century medicating: We are a nation of pill takers. Roughly half of all Americans have taken at least one prescription drug in the last 30 days (21.8% have taken three or more), and almost three-quarters of all doctor visits result in a prescription, according to the Centers for Disease Control. Managing those pills takes work and, increasingly, technology. PillDrill is, potentially, the kind of medication management you’re looking for. The blue and white, $199 product comes with a roll-sized hub that features a largish, monochrome screen and a few buttons, a Mood Cube, two pill strips and a dozen NFC tags (and a free app). All of this combines for what PillDrill CEO Peter Havas calls a medicine management system that “does not require you to change habits.” (SOURCE: Mashable) #NFC #healthcare

Beacon marketers have new ways around app download requirement: Google’s Eddystone can send notifications to the mobile browser, while beacon-app networks are being created. Late last week, Google introduced some valuable security enhancements for its Eddystone beacon format. These new features give developers more control over who can access the beacon signal and are also intended to defeat potential hacks. Though not the only indoor location or close-proximity marketing technology, beacons are the most widely deployed and well-known. And Google’s increasing involvement with the Bluetooth Low Energy technology will help further accelerate the market. Indeed, there is an expanding range of documented use cases for beacons. Beyond malls and retail environments, beacons are being deployed at London bus stops to notify commuters of schedules and arrivals. They’re also being widely installed in movie theaters to offer indoor mobile marketing to theatergoers. In one of the more interesting beacon use cases, Yext’s Xone program also enables offline-to-online retargeting on social media and other digital channels. People who’ve come into a store or car dealership can be retargeted with Facebook Custom Audiences, for example. At SMX West, there was a dedicated beacons panel that explored some of these uses and deployments. (SMX Advanced won’t have a beacons session, but the Local Search Advantage workshop will do a follow-up deep dive on beacons.) (SOURCE: MarketingLand) #proximityID #beacons #mobile #marketing

Mobile Shopping World Buzzing Over Latest Acquisition: ShopAdvisor, a leader in retail proximity marketing, analytics and mobile shopping, has acquired Retailigence. If you’re not familiar, Retailigence is a provider of in-store product data and location services for facilitating a shopper’s path-to-purchase in brick-and-mortar stores. What was the impetus for the acquisition? By combining ShopAdvisor’s ability to provide a personalized, data-driven content experience and access to more than 210 million online and local inventory products with Retailigence’s real-time intelligence on the availability of those products across 200,000 brick-and-mortar stores, consumers will have an unprecedented, end-to-end mobile-enabled shopping experience that can take them from product discovery to hyper-localized in-store purchases. (SOURCE: Mobile Marketing Watch) #mobile #marketing #proximityID #CX #retail #BI #analytics

Electronic “Tattoos” for Healthcare Shift to Gather Business Data: Ben Schlakta maintains that the company he helped found is focused on healthcare. As vice president of corporate development at wearable healthcare startup MC10, he helped supervise the release of the company’s first product, BioStamp, an electronic skin patch filled with advanced sensors that record and transmit data about a person’s muscle activity and nerve health. But another feature of the electronic patch has enticed industries far outside healthcare. The Massachusetts-based company builds extremely thin and flexible electronics that mimic human skin. These can be glued directly onto the skin and, using a smartphone or other device, transmit data into the cloud. The information is meant to be accessed by doctors and researchers, or analyzed by software programs. Now, MC10 is turning its healthcare technology over to businesses looking to create new experiences for their customers and exploit new methods for gathering data. The company recently licensed one of its products, an electronic patch that resembles a temporary tattoo, to the manufacturing consulting firm PCH. The “electronic tattoo” is a combination of advanced polymers and stretchable metal interconnects known as the Wearable Interactive Stamp Platform, or WiSP. No larger than a postage stamp and as thin as a human hair, these devices consist of an antenna and thinned near-field communication chip mounted onto a stretchable adhesive. The device is passive and sends data through NFC-enabled smartphones or readers into the cloud. (SOURCE: Electronic Design) #NFC #wearables #healthcare #data #CX

Contactless payments by mobile phones ‘will outstrip cash by 2025’: A UK supermarket predicts contactless payments via mobile phones will outstrip cash within a decade. The Co-operative said customers currently used cash for almost two thirds (65%) of all transactions, but contactless payments had trebled in a year as more bank cards with the technology came into use as well as the launch of mobile payments such as Apple Pay. It predicts that 65% of all transactions will be by mobile phone by 2025, “with bank cards and cash becoming a thing of the past like cheque books”. The latest figures from The Co-operative show contactless has reached almost 11 million transactions in a month, up 1.4 million (15%) on the previous period. Cheryl Marshall, retail chief information officer at The Co-operative Food, said: “We’ve seen incredible growth in contactless and it is the payment medium of tomorrow, although mobiles are ringing the changes. “The new technology is perfect for convenience stores as shoppers buy fewer items and speed is important to them. “Cash is still king as people enjoy carrying money, however we predict that by 2025 mobile payments will overtake cards and cash.” (SOURCE: Aol Money UK) #contactless #payments #NFC #mobile #wallet

TexTrace and Eximia Partner to Perfect Advanced Mobile Solution “eBrand” for Fashion Brand Protection: Complete eBrand solution blends the best of RFID and mobile technologies to protect against counterfeits and grey markets. TexTrace AG, a pioneer in advanced technology for the apparel industry, has partnered with RFID system integrator Eximia Srl to develop a revolutionary mobile brand protection solution powered by radio frequency identification (RFID) technology. The complete eBrand business solution for brand protection allows fashion brands to securely verify the authenticity of their products throughout the worldwide supply chain, protecting their customers and their reputation from counterfeits and grey markets. This end-to-end product authentication solution blends TexTrace’s expertise in the design and manufacture of woven RFID brand labels, with sophisticated algorithms and mobile system integration know-how from Eximia. TexTrace discreetly incorporates RFID technology into woven brand labels with a genuine look and feel, which are shipped directly to fashion brand manufacturers for source tagging. Each label is encoded with a proprietary algorithm including a unique identification code, which can be easily checked and verified with the eBrand mobile app via the secure Eximia authentication server. (SOURCE: Eximia and TexTrace via press release) #RFID #wearables #proximityID #mobile #product #authentication

Proximity tech to drive revenue in local search apps: Proximal wireless technologies, such as LTE-Direct, Bluetooth, Ultra-Wide Band (UWB) or Wi-Fi FTM (Fine Time Measurement) will drive significant growth in revenue for Local Search and Discovery apps, new report by Juniper Research suggests. The Context & Location Based Services: Advertising, Retail & Emerging Technologies 2016-2020 report says revenue will reach $12.2 billion annually in 2020, up from the current $3.4 billion. At the forefront of the adoption of this new approach are retailers, who are adding Bluetooth beacons to ante up on the proximity marketing. Together with asset tracking tech, it will allow retailers to create a personalised shopping experience, Juniper Research says. By 2020, retailers will be spending $2.4 billion a year, on beacons and asset tracking equipment, the report suggests. Among the tech will also be Wi-Fi FTM and UWB, both offering highly accurate indoor positioning. “Precise positioning will be the hook for many indoor location services” research author Steffen Sorrell said. “For example, this will provide new opportunities for brands, where virtual store assistants or shelf-level product finding are delivered directly to the mobile screen.” (SOURCE: IT Pro Portal) #proximityID #beacons #LBM #mobile #marketing

4 ways to drive mobile engagement: With new mobile technologies and platforms emerging every day, businesses are faced with the constant question: Are we using all possible mobile marketing capabilities effectively? Chances are, not as much as you could and should be. Since 64 percent of adults and 89 percent of young adults currently are smartphone users, according to Pew Internet research, brands absolutely have to incorporate mobile into their marketing strategy to stay relevant. However, it is important to integrate mobile in a thoughtful and deliberate fashion, not simply adopt technologies for the sake of the new or the trendy. (SOURCE: Luxury Retail) #mobile #marketing #CX #beacons #DOOH #mobile #wallet #loyalty

oti Extends MediSmart Implementation in East Africa With Order From Smart Applications International for 500,000+ Cards: OTI PetroSmart, a wholly owned subsidiary of On Track Innovations Ltd. (oti) (NASDAQ: OTIV), a global provider of near field communication (NFC) and cashless payment systems, has received an order from Smart Applications International Ltd. (Smart) for more than 500,000 MediSmart™ cards. oti’s MediSmart solution is an information management and claims submission system that incorporates contactless smart card and biometric technologies. MediSmart cards validate the identity of a patient by using fingerprint biometric technology, which reduces fraud and impersonation. MediSmart benefits medical administrators, hospitals, clinics, medical service providers, and patients by providing fast and secure access to medical information, claims and expense management, and reporting tools. Kenya-based Smart Applications International, a leading provider of technology solutions that provide easy and secure access to healthcare services, will distribute oti’s MediSmart cards across Kenya and other East African countries. Smart’s members will use their MediSmart cards to access healthcare services in different countries using the same card but billed in the relevant currencies. Smart has demonstrated its capacity for constant innovation to address the ever changing demands of the market by installing oti’s NFC card readers at more than 3,000 points of service in over 2,500 healthcare service providers throughout East Africa. With this order, Smart continues building its presence in the African healthcare sector. (SOURCE: On Track Innovations Ltd. via press release) #NFC #contactless #payment #healthcare #biometrics

Mobile Payment Methods are the Next Success Factors of Businesses: Mobile payment methods ensure quick transaction of money between the customers and businesses without any disruption. However, the perks of it do not simply stay there as the number of benefits is diverse. Instantaneous payment: As a business person, you do not need to wait for the money generated from sales for as long as it gets wired to your account at the shortest time possible. Moreover, customers can not alter their decision if they end up liking a different product that is not yours. The purchase hesitancy of consumers may reduce as buyers wait in a checkout queue as stated by The New York Times. Moreover, the customers can purchase from any part of the world; hence helping new e-commerce business to thrive. Present the most appealing discounts: Businesses that are already using mobile payments have the ability to learn further insights about their customers; their spending habits and the highest number of purchases. Therefore, such businesses are constantly notifying their buyers about appealing discounts the former parties are ready to offer for boosting their sales. Furthermore, these offers are directly sent to phones in the form of text message of individual customers. (SOURCE: The TechNews) #mobile #payment #insight #loyalty

No Cash, No Card, No Problem At Coachella As Cashless Payments Evolve With Mobile Wallets: Music festivals began shifting toward cashless payments in 2014 by experimenting with new ways for attendees to pay for food, drinks and merchandise in order to make lines move faster, increase sales and reduce the number of cash and card thefts. The evolution continues this year at Coachella 2016, where people can pay using their mobile wallets on their smartphones and smartwatches, meaning all vendors will be accepting Apple Pay, Android Pay and Samsung Pay via the festival’s point-of-sale provider Square and its tiny mobile-wallet reader. … Another distinguishing factor for Coachella in the payment space is its digital partnership with American Express. The Coachella app’s existing iBeacon technology, which reads users’ location data, will allow American Express members to link their cards to the app for a chance to win “Surprise and Delight” rewards that will enhance their festival experience based on their exact location on the festival grounds. Participants also will get a $10 back after spending $10 at Coachella. (SOURCE: Forbes) #mobile #wallet #RFID #wearables #beacons #proximityID

Growth in Internet Users Gaining Digital Access Via Mobile Devices: According to a recent report from eMarketer, as consumers’ digital lifestyles become more multi-device experiences, said devices will play a larger role when it comes to internet usage. According to a recent report from eMarketer, as consumers’ digital lifestyles become more multi-device experiences, said devices will play a larger role when it comes to internet usage in 2016. eMarketer finds that eight in ten people go online regularly, and 88.3% of US internet users will go online via desktop/laptop at least monthly in 2016, a decrease from 97.3% in 2011. One in ten internet users will exclusively access the internet via a mobile device, and they are defined as mobile-only internet users. Smartphone user base grew steadily at 8.7% this year, and they will make up four out of five mobile phone users in 2016. The steep increase of smartphone users has ended due to saturation, and any gains will be due to the increase in available low-cost smartphones and late adopters, especially adults age 55 and older. In 2016, over half of Americans and nearly two-thirds of internet users will use a tablet. Tablet audience reached its peak growth in 2012, soaring 182.4%, but will expand only 4.7% this year. (SOURCE: Mobile Marketing Watch) #digital #smartphones #tablets #mobile #connected

Expert: How loyalty will help mobile wallets: Mobile wallets have been getting a lot of attention from businesses around the world, but according to one expert the real benefit to mobile wallets won’t be seen until loyalty is introduced. Read the interview with Justin Benson, CEO, Spreedly. (SOURCE: BizReport) #mobile #wallet #loyalty #adoption #NFC #marketing

33% of US Marketers Expect Budgets to Rise; Mobile Devices & Networks Will Have Biggest Impact on Marketing: ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Marketing budgets to rise; Customer experience rules; and UK retailers have best mobile apps. … The respondents identified three technology trends that will have the biggest impact on marketing organisations in the future. Of the surveyed marketing experts, 59% expect mobile devices and networks to influence marketing, as well as personalisation (45%), and the Internet of Things (39%). Customer experience is a central concern for marketers: 90% of European respondents believe they will own the customer experience in their organisations by 2020, up from 79% who believe that today. (SOURCE: ExchangeWire) #mobile #marketing #CX #IoT

Why Luxury Brands Are Putting Microchips in Your Clothes and Accessories: The same technology powering payments on your iPhone is now being used to identify knockoff designer goods. Fakes are everywhere. The flash of an “LV” logo on New York’s busy Canal Street, or a pile of lookalike Chanel bags at Istanbul’s Grand Bazaar, hardly warrants a raised eyebrow these days. But counterfeiting continues to plague the luxury sector, costing European clothing and accessories companies an estimated €26.3 billion ($30 billion) — about 10 percent of their sales — every year, and doing damage to the reputation of their brands to boot. Those of us who’ve ever been duped into buying a replica Hermès scarf at a secondhand store, or a knockoff Marc Jacobs bag on Ebay, have felt the pain of counterfeiting all too well. Brands have long turned to trade associations and law enforcement agencies in costly efforts to shut down those making and selling knockoffs, but recently, they’ve also begun to seek out more technologically driven solutions. Last week, Moncler announced that beginning with its spring/summer 2016 collection, all of its products will contain small radio frequency identification (RFID) chips, each containing a unique ID that will allow users to scan and authenticate their goods via their smartphones or through the code.moncler.com website. Employing the same technology that allows Apple Pay users to swipe their phones at cash registers in lieu of pulling out their credit cards, it will make it far easier for customers to identify if the $1,200, Moncler-branded down coat they’ve just bought is a fake — no online guide necessary. (Counterfeits are so rampant, in fact, that Moncler has a whole team in its customer service department dedicated to supporting clients who have purchased them.) (SOURCE: Fashionista) #NFC #RFID #proximityID #authentication #anticounterfiet

Tech Startup Innercell Enables ‘Smart’ Promos: Got a chip on your shoulder? If Innercell CEO Dan Jordan has his way, you will soon. It’s nothing to be upset about, though. These chips, which employ Near Field Communication (NFC) technology, are meant to add value and enhance user engagement with T-shirts and all kinds of other everyday objects, he says. All you have to do is tap the shirt sleeve or other NFC-embedded item with a smartphone, and multimedia content will pop up on your screen. A perfect example of Innercell’s technology is a novelty Nikola Tesla T-shirt created with online retailer UnderRepped, now being sold in the MIT campus museum gift shop. Place a mobile phone a few centimeters from the NFC hot spot on the tee’s sleeve, and a short video on the inventor and physicist’s life begins to play. “It’s kind of a big deal because it’s MIT,” Jordan says of the shirt’s prestigious new home. “A lot of the new NFC tech has been emanating from there.” (SOURCE: ASI Central) #NFC #wearables #mobile #marketing

Spiral Toys Launches Digital Media Marketing and Indiegogo Campaigns for Wiggy, the Connected Piggy Bank: Spiral Toys, Inc. (OTCQB: STOY), a leading provider of mobile-connected, wireless entertainment technology, has launched the first digital media marketing and advertising campaign for its new connected piggy bank, Wiggy™ and will begin taking preorders via Wiggy’s Indiegogo campaign beginning April 20, 2016. Wiggy introduces the concept of saving at an early age by combining a toy piggy bank with an interactive mobile app and a linked bank account. Through the Wiggy mobile app, parents, grandparents and other friends and family can securely deposit funds to a child’s bank account for birthdays and holidays, or to reward the child for great school grades and completing their chores. Additionally, children can set goals and create wish lists while tracking their progress along the way. The physical Wiggy piggy bank toy also keeps kids on track and engaged during the journey of saving by oinking, talking and lighting up when new tasks are set and money is received. (SOURCE: Spiral Toys, Inc. via press release) #digital #wallet #connected #IoT #wireless #tech

6 rising startups in India – April 13: Mumbai-based proximity marketing startup BeaconsTalk has raised a pre-series A round of funding. The amount was less than US$100,000 but otherwise undisclosed. Ambit Pragma Ventures co-founder Rajeev Agrawal and Prashant Gooty, a senior executive with an advisory firm, led the round. Founded in June last year by Vinay Hinge, Ashish Kumar, and an unnamed investment banker, BeaconsTalk uses the Internet of Things (IoT) to offer contextual mobile advertising. Before and during purchases, it shows ads to users that are relevant to their needs. It has sensors set up in stores or food and beverage outlets. Based on customers’ proximity to these sensors, it shows relevant ads (a customer shopping in the shoe section of a department store would receive shoe-related ads). So far, it has deployed 1,500 sensors. It hopes to up that number to 10,000 by October. BeaconsTalk runs on a subscription model and counts Godrej Nature’s Basket, Burger King, Reliance Brands (Diesel Jeans), Tego Fit, one shopping mall and 93 food and beverage outlets among its customers. It is present in Mumbai and Bangalore and plans to move to Gurgaon, Pune, and Hyderabad in the next three months. (SOURCE: Tech in Asia) #beacons #proximityID #startup

Apple leads race to develop wearable contactless payments: Mobile and wearable contactless payments could hit $95 billion by 2018, with Apple leading the way to help develop the sector, new research has claimed. According to analysts at Juniper Research, the market for such payments was worth less than $35 billion last year, but recent developments and an increased interest in near-field communications (NFC) technology has given the sector a boost. (SOURCE: Irish Times) #wearables #contactless #payments #NFC #mobile #wallet

Mobeewave’s PayMeTap App Turns the Tide on Mobile Payments: Mobeewave makes the PayMeTap peer-to-peer mobile payment application available in Canada, empowering people to get paid with a single tap. Due to popular demand, the Montreal-based FinTech company Mobeewave is opening up the closed beta of its mobile peer-to-peer (P2P) payment application PayMeTap to people across Canada. This free application allows users to securely accept a payment by simply tapping your phone with a credit card. Available for Android in the Google Play Store, PayMeTap is enabling people to quickly and easily pay back their friends and family, collect donations, sell used items or receive payment for their services. A multi-award winner in the field of mobile payment, Mobeewave was recently selected as a finalist in the Payment and FinTech category of the eighth annual 2016 SXSW Accelerator Competition. (SOURCE: Mobeewave via press release) #mobile #payment #NFC

Making online payments using NFC is safe, here’s how: Near-Field Communication (NFC) is a set of protocols that allows two devices placed within a few centimeters of each other to exchange data. For this, both devices must be equipped with a NFC chip. There are two ways in which NFC works. One is two-way communication involving two devices that can read and write to each other, for instance, two Android phones touching each other to transfer photos or contacts. The other is one-way communication, where a powered device such as a smartphone reads and writes to an NFC chip. … HCE supports NFC without the requirement for any infrastructure change; it can easily work with a current, NFC-enabled POS terminal device. This is beneficial for merchants with already established POS systems. They don’t have to invest in pricey hardware to accept payments via emulated cards. (SOURCE: Business Insider India) #NFC #HCE #mobile #wallet #eSE #security

Five Effective Ways to Learn Consumer Behavior & Create a Great Mobile Marketing Campaign: Mobile marketing campaigns span a wide array of platforms. SMS, email, social media, web-based content, and viral videos have changed the complete gamut of marketing. It’s not surprising that marketers now are most interested in developing powerful strategies to create in-depth customer relationships. Consumer-centric marketing isn’t new, but mobile devices have revamped the way buyers react to offers, communication, and in-store benefits. If you’re developing a mobile marketing platform, don’t neglect the “customer first” approach. The modern consumer is constantly connected with the world around him/her and your marketing strategies should be designed in accordance with that phenomenon. (SOURCE: Social Barrel) #mobile #marketing #CX #analytics #multichannel

New York’s NFC payments for public transit are five years away: And that’s a conservative estimate. The move toward a more futuristic modern New York City is going to be a slow one. The MTA recently opened up the bidding process for replacing Gotham’s existing MetroCard readers with NFC terminals for busses and trains, but the contracts are expected to last 69 months. So if you were hoping to tap your phone to hitch a ride sometime soon, that won’t happen until deep into 2021 at the earliest. The MTA says it will pick up 100 percent of the tab for this. However, bidders must display that they’re capable of completing every aspect of the job including setting up the network to handle payments and monitoring turnstiles — something that almost assuredly rules out LCD Soundsystem’s James Murphy. Estimated cost? At least $10 million, but The Verge notes that a 2014 estimate projected a $450 budget. That’s a hell of a disparity. In case you can’t wait for over five years to use your phone for getting around NYC, remember that the new contactless parking meters should be finished by year’s end. Oh, and the subways will have WiFi in 2016 as well. Baby steps, everyone. (SOURCE: Engadget) #NFC #mobile #wallet #transit #contactless

Nymi close to official launch: Heartbeat band authenticates for physical and logical access using BLE, NFC. It’s difficult to remember an identification technology as hyped as the Nymi band. For three years people in the identification and authentication market have been talking about a wearable band that performs continuous authentication using an individuals’ heartbeat. Nymi has been piloted with MasterCard, banks in Canada and has a partnership with Ping Identity for use in the enterprise market, says Shawn Chance, vice president of market strategy at Nymi. The company has also shipped a “few thousand” Nymi developer kits. All this activity and there isn’t a product available to purchase. This is going top change this year as the official launch will take place in mid to late 2016, Chance says. (SOURCE: SecureID News) #NFC #BLE #proximityID #healthcare #wearables #authentication

The top 5 must-know retail trends in mobile and social marketing: Growth in smartphone and social media usage is setting the basis for all types of retail marketing trends. For example, devices and platforms are used as consumer touch points for retailers and measure the return on investment of social channels. Beacons — in-store devices that wirelessly beam promotions to a consumer’s handheld device — are driving shopping interactions on smartphones. And affiliate marketing is taking on an increasingly important role within retail. A new presentation titled “Five Must-Know Retail Trends in Mobile and Social Marketing,” created by Cooper Smith and Nancee Halpin of BI Intelligence, Business Insiders premium research service, assembles the most important trends that you need to know. (SOURCE: Business Insider) #beacons #touchpoints #mobile #marketing

Wearable NFC patch launched: MC10, a US based healthcare technology company, has joined with design and manufacturing specialist PCH to commercialise the former’s Wearable Interactive Stamp Platform (WiSP). WISP, which is worn on the skin, is a stretchable and disposable stamp which is said to be just 0.05mm thick. When paired with a smartphone, tablet or NFC reader, WiSP is said to enable a variety of applications, such as cashless payments, hotel room access and event registration. WiSP can also be used in clinical environments to transmit patient information and to streamline procedures. (SOURCE: New Electronics) #NFC #wearables #payments #accesscontrol #healthcare

You can now tap and pay with your Bitcoins almost anywhere: We’ve been covering the ins and outs of Bitoins, including Bitcoin gift certificates, for quite some time. If you’re still not quite sure what these little guys can do, you can read more about it here. Bitcoins are basically digital currency. When I say digital, I mean completely digital, and operating free from banking institutions. Okay, not completely digital, as you can attain physical Bitcoins, but this does defeat the original premise behind an “all digital” currency and enthusiasts greatly prefer the digital variety. So, Bitcoins are 98% digital. … OneBit makes the process sound fairly simple. Simply tap your phone at any MasterCard Paypass accepting merchant via NFC (near field communication) to pay. When you tap your OneBit app at the terminal, OneBit converts your Bitcoins to local fiat in real time, at the best market rate. No more mass-converting, exchanges, or wire transfers involved. OneBit also states that they hope to add the ability to send and receive Bitcoin from the app, as well as the ability to buy Bitcoin via debit card and bank transfer in the near future. They also have plans to have a physical Bitcoin-backed debit card. With these new options, and especially with the ability to pay via NFC, Bitcoins may well gain in popularity. (SOURCE: The American Genius) #NFC #mobile #wallet #bitcoin

Priorbank launches HCE payments in Belarus: Customers of Priorbank in Belarus can now make mobile payments using a new HCE service that supports MasterCard and will be extended to include Visa cards later this year. “The bank plans to implement the mobile issuing service for both debit and credit cards,” says technology provider OpenWay. “Each transaction over 200,000 Belarusian rubles (about US$10) is confirmed by PIN.” (SOURCE: NFC World+) #NFC #HCE #mobile #wallet

Ryanair promises more legroom, ‘auto check-in’ and instant mobile payments: Ryanair has unveiled its schedule of customer experience improvements as part of its three-year ‘Always Getting Better’ programme. The airline will make improvements to its digital offering and in-flight service over the coming year … Customers who book tickets through the mobile app will be able to make ‘one flick’ payments for extras, paying instantly for seat reservations, fast-track security, priority boarding, parking, transfers or fare upgrades. That will roll out in May. … Always Getting Better has resulted in Ryanair’s improved business offering, allocated seating, better digital services and price comparison features on its site. Ryanair’s chief marketing officer, Kenny Jacobs, said: “While Year 1 and 2 were about fixing the areas customers didn’t like and improving the existing offering, Year 3 will be about digital acceleration and innovation, particularly through our Ryanair Labs digital developments.” (SOURCE: Marketing Magazine UK) #mobile #payments #CX #loyalty

Report: Contactless payments via mobile and wearables to approach $100B by 2018: A new study from Juniper Research has found that the global value of mobile and wearable contactless payments is expected to reach $95 billion annually by 2018, up from less than $35 billion last year, according to a press release about the report. According to the new research, “Contactless Payments: NFC Handsets, Wearables & Payment Cards 2016–2020,” the emergence of a range of connected wearables has piqued the interest of NFC stakeholders. It anticipated that devices such as watches and wristbands would be in the vanguard of these developments, although it cautioned that the sector would take several years to reach critical mass, according to the announcement. The research pointed out that while nearly 9 million Apple Watches had been shipped by the end of 2015, these numbers were dwarfed by NFC-capable iPhones. As a result, it said that wearables as a whole would not account for more than 2 percent of noncard contactless payments by value in 2018. Juniper questioned the longer term prospects of wearable devices preloaded with credit accounts, such as Barclaycard’s bPay range, arguing that such devices represent a greater security risk than those linked to credit or debit cards and protected by a secure element. (SOURCE: Mobile Payments Today) #contactless #payments #NFC #wearables

GTX Corp. ($GTXO) Expanding Marketing Efforts through Mutual Referral Agreement with COPsync, Inc.: Before the opening bell, COPsync, Inc. (NASDAQ: COYN), the company behind the COPsync911™ threat-alert service for schools and potentially at-risk facilities, announced that it has entered into a mutual referral agreement with GTX Corp. (OTC: GTXO), a pioneer in the location-based services market. Under the terms of this agreement, the two companies will begin offering joint referral and introduction services, initially targeting law enforcement agencies, care facilities and hospitals. For GTXO, this strategic partnership opens the door for strong market growth in the months to come as the two companies leverage joint sales efforts and marketing personnel. The COPsync Network™, COYN’s cutting-edge software as a service network, already has customers in roughly 80 percent of the counties in Texas, as well as a growing list of subscribers throughout Louisiana, Massachusetts and New Hampshire. “We are excited to be working with COPsync, an industry leader, and a company that aims to protect people and members of law enforcement with its real-time information sharing and data communication network,” Patrick Bertagna, chief executive officer of GTXO, stated in this morning’s news release. “Both COPsync and GTX Corp are focused on keeping people connected and safe through innovative communication and location-based technologies so working together to expand our marketing efforts makes perfect sense.” GTXO’s flagship product, GPS SmartSole, is an innovative approach to location-based tracking that overcomes many of the limitation of traditional tracking solutions. By fitting conveniently into the wearer’s shoe, GPS SmartSole offers unobtrusive monitoring for those who suffer from Alzheimer’s, dementia, autism, traumatic brain injury and other cognitive conditions that are associated with a tendency to wander. In line with COPsync’s efforts, GTXO provides its GPS SmartSole to law enforcement agencies to offer to families or caregivers of people who frequently wander away. (SOURCE: GTX Corp. via press release) #LBS #proximityID #investor #trackandtrace #safety

Microsoft adds unlocking with fitness bands, phones and NFC to Windows 10: A new feature of Windows 10 will soon allow computers with the OS to be unlocked by other devices and peripherals. With the new feature it should be possible to unlock the computer with a smartphone. Also an external webcam can be used by the facial recognition software of Windows. The feature is called ‘Companion devices’ and Microsoft is working with developers to make devices suitable for it. Unlocking can be done in several ways. E.g. an USB device can unlock the computer but also ‘companions’ that make use of Bluetooth or NFC. It’s also possible to unlock the computer by pressing a button on the touchscreen of a device or by putting it near the computer (using NFC) or by making a gesture with a fitness tracker. Microsoft is also working on biometric authentication which makes it possible to login using facial recognition through webcams. Also fingerprint scanners can be used to unlock computers Windows 10 through the Companion devices feature. Companion devices should be especially useful for older computers and low budget PCs that don’t contain any additional security. (SOURCE: MYCE.com) #NFC #wearables #connected #Windows10 #biometrics #BLE

Micromax Works on Apple Pay Rival in India But Are They Ready?: Digital payment services like Apple Pay, Samsung Pay and Android Pay are yet to enter the Indian market. Which is why Micromax entering with its own payment service feels like the only Pay we might actually get to use in the near future. The popular mobile brand has been inching itself into the services space with health-related products, and payment is the next step for them. Micromax has joined hands with Visa and TranServ for digital payment services that will be made available through their smartphones in the coming months. And, as highlighted by the company, in the future they will be offering NFC-enabled contactless payment solutions to its consumers as well. (SOURCE: The Quint) #mobile #wallet #NFC #contactless

The Rise of Mobile Payments: Restaurants in the U.S. are upgrading terminals to accommodate EMV payments due to the liability shift, but mobile payment technology continues to gain traction simultaneously. According to Hospitality Technology’s 2016 POS Software Trends report, enabling new payment options (e-wallets) continues to be a top business driver influencing POS upgrades (50%) and mobile wallet is the top functionality named for restaurants’ next upgrades (58%). As operators upgrade systems to accept EMV, many are purchasing hardware that will also accommodate NFC payments for mobile.“As EMV proliferates, consumers will start taking a closer look at mobile payments like Apple Pay and Android Pay because of the horrible user experience EMV creates,” Jonathan Stark, a mobile consultant predicts. “As more people use it, they will be disappointed by it and may find it easier to pay with a mobile phone.” With EMV payments being more difficult and taking longer to process, experts predict that mobile will become the preferred payment choice in the future. “Mobile payment and EMV will take off concurrently because the rollout is enabling operators to accept mobile payments at the same terminal,” says Todd Kaufman, vice president of information technology at SSP America (www.foodtravelexperts.com/america), based in Lansdowne, Va., and operating restaurants, bars, cafés, food courts, lounges and convenience stores in 29 countries around the world. “EMV slows things down and makes the transaction harder. A few years ago it was difficult to make the case for mobile payments, but now there is a benefit because it’s faster.” (SOURCE: Hospitality Technology) #NFC #EMV #mobile #wallet #CX #hospitality

NFC sea change leaves mobile operators frozen out: The global value of mobile and wearable contactless payments is set to reach $95 billion annually by 2018, up from around $35 billion last year. According to Juniper Research, the emergence of a range of connected wearables has piqued the interest of NFC stakeholders. Watches, wristbands etc will be in the vanguard of these developments, although the sector will take several years to reach critical mass. While nearly nine million Apple Watches had been shipped by the end of 2015, these numbers were dwarfed by NFC-capable iPhones. As a result, wearables as a whole will not account for more than 2% of non-card contactless payments by value in 2018. The report also questions the longer term prospects of wearable devices preloaded with credit, such as Barclaycard’s bPay range, arguing that they represent a greater security risk than those linked to credit or debit cards and protected by a secure element. Meanwhile, there has been a sea change in the NFC ecosystem, with several vendors now following in the footsteps of Apple and embedding secure elements within the smartphone. This approach further weakens the contactless prospects for mobile network operators, which are effectively being cut out of the value chain. Although Samsung is the only other OEM to date to launch an own-brand contactless payment service, Xiaomi has filed patents for such a service, while both ZTE and Lenovo have begun rolling out eSEs (embedded secure elements) in selected handsets. (SOURCE: IBS Intelligence) #nfc #wearables #eSE #MNOs #contactless

High Point Market Debuts Mobile Wayfinding Tool to Guide 75,000 Attendees: High Point Market, the world’s largest home furnishings trade show, debuts a dynamic mobile wayfinding app at its five-day spring event, beginning Apr. 16. Utilizing GPS and beacon technology, the app provides building to building blue dot navigation throughout the entire 13-block Market area, plus indoor guidance within the International Home Furnishings Center, Market’s largest property. “Working with the High Point Market Authority on a groundbreaking mobile wayfinding solution was a great opportunity and challenge, due to the complex network of buildings and showrooms,” says James Hartsell, CEO and founder of Skookum, the North Carolina-based company that developed the app. “Our solution guides Market guests to their desired destinations with the same experience many are familiar with from applications like Apple Maps.” … Using beacons for indoor navigation frees the user from dependence on Internet access, as it communicates with devices via Bluetooth. This indoor location-based service, provided by technology partner indoo.rs, GmbH, of Vienna, Austria, utilizes more than 950 devices installed in the International Home Furnishings Center. Additional buildings will add beacons in advance of the October Market. GPS technology is employed for building to building navigation. (SOURCE: High Point Market via press release) #proximityID #beacons #BLE #LBS #mobile #marketing

How phone agnostic beacon technology will revolutionize mobile payments: Mobile payments are gaining momentum in the UK. Apply Pay has an initial monopoly, Google recently announced its UK launch and Samsung is planning to follow suit later this year. Countries across the globe are increasingly moving towards cashless societies thanks to advances in contactless payments. The UK is a leader in contactless payments and, thanks to technology such as Oyster cards, mobile payments are catching on quickly. Instead of carrying a physical wallet with cash and bank cards, mobile wallets are becoming an increasingly popular method of payment. The death of the wallet. Mobile payment apps have added a new and convenient way for people to pay for goods and services. The total value of proximity mobile payments is set to see a significant growth of 210 per cent in 2016 and has the power to revolutionize the shopping experience, making payments more convenient and faster. It’s an attractive option for brands and customers alike as it makes the payment journey for the customer much more simple. As these digital wallets gain market traction, banks could find themselves in trouble. There are more players entering the space. According to Bloomberg News, Walmart, Starbucks and even Chevron petrol stations are working on plans for their own digital wallets. But the ‘walled gardens’ of Apple and Samsung Pay make it difficult to implement the systems and add extra costs to the merchants as they are only usable on the phones they manufacture. This significantly limits the systems customers can use. (SOURCE: Beta News) #mobile #wallet #ApplePay #SamsungPay #beacon #proximityID

Ingenico acquires Think&Go NFC: Ingenico announced the acquisition of Think&Go NFC, a start-up provider of connected screens. Founded in 2010, Think&Go NFC developed a technology that enables any kind of digital display to interact with connected objects such as smartphones and transit passes. As a result, the connected screens become a vehicle for marketing tools like drive-to-store, couponing, loyalty programmes and downloads. Since 2015, Ingenico Group and Think&Go NFC have been using contactless payment technology to turn digital advertising displays into genuine points-of-sale, giving birth to Screen-Commerce. (SOURCE: Telecompaper) #NFC #contactless #connected

This Chennai-based father-daughter duo is betting big on NFC technology: Serving a card-less and cashless economy in India is no more a distant dream. The growing number of cashless transactions is not only attributed to 3G and 4G services but also to near field communication (NFC) technology, which enables wireless exchange of data between devices in short range. According to Mobile Payment Forum of India, India has about 200 million mobile subscribers, while adding five million a month. NFC technology’s communication protocols allow even people who are not smartphone-savvy to enjoy the benefits of cashless transactions. When 29-year-old Lakshmideepa was working in an international telecom company in London, her father Ra. Arjunamurthy, a serial entrepreneur, shared his vision of building a tech company in Chennai. She relocated to India in 2012. After months of research, the father-daughter duo developed an NFC-enabled product and launched NFC technology company YELDI Softcom last July. YELDI has developed its core NFC technology in collaboration with NXP Semiconductors. Its NFC ecosystem primarily comprises the NFC handset, card, backend infrastructure and mobile app. The handsets work as card readers and writers. (SOURCE: Your Story) #NFC #contactless #payment #startup

KMC Videos and Documents Win Society for Technical Communications Publications Awards!: Support for KMC Controls new Conquest line won two awards at the Chicago chapter of Society for Technical Communications on March 10, 2016. The Society for Technical Communication (STC) is a professional organization dedicated to advancing the arts and sciences of technical communication. It is the largest organization of its type in the world. Its members include various kinds of writers, editors, illustrators, designers, developers, and translators-anyone whose work makes technical information available to those who need it. On the KMC YouTube channel are a number of videos that offer product information and support. The collection of four training videos for KMC Connect Lite won an award of Excellence. KMC Connect Lite saves time and money by providing fast configuration of unopened and unpowered KMC Conquest controllers using NFC (Near Field Communication) technology. Currently, a dozen other training videos on the channel cover the use of KMC Conquest NetSensors, controllers, router, and KMC Connect software. (SOURCE: KMC Controls via press release) #NFC #connected #IoT

Apparel maker meshes RFID, NFC and QR together — and makes it all work: This is an impressive piece of engineering. By combining RFID, NFC and QR, Moncler is trying to deliver the best of all approaches. The idea of embedding RFID tags into clothing is hardly new, having been part of the anti-theft efforts of manufacturers and retailers for more than a decade. But one European apparel manufacturer, Moncler, has come up with a new marketing twist. Instead of inviting consumer protests on invasion of privacy fears — remember this book? — it has flipped the argument. Moncler is positioning the RFID tags as customer tools to fight piracy and to verify that the product is legitimate. Item-level RFID is something that has never caught on because the tags would only be cost-effective on higher-priced items. … Moncler’s approach, though, does not feature an old-fashioned, ordinary RFID tag. No, that would never do for Moncler. It has somehow incorporated a mashup of RFID, NFC and QR codes. Said Moncler: This tag is “an advanced instrument that has an unambiguous alphanumeric code and a QRcode, as well as an NFC (Near Field Communication)  tag that is shaped just like the emblematic logo of the Fashion House from Monestier-de-Clermont. The chip, that is normally used for payments, is in this case used to confirm the authenticity of the product and makes it possible to offer a more interactive and effective verification procedure, by visiting the code.moncler.com website, or reading the QRcode or NFC code with specific APPs that can be easily downloaded on to customers’ smartphones.” (SOURCE: ComputerWorld) #NFC #RFID #QR #proximityID #retail #product #authentication

Re-Examine Your Mobile Marketing Strategy: Embrace three core principles for mobile marketing success. First-order principles are the raw ingredients that power great thinking and discovery, from rocket science to battery design and even mobile marketing. First principles are the base facts and truths upon which a creative solution can be built. Think of it this way: all material designers have to account for the first principle of gravity when designing anything on Earth. … For marketers, fully exploiting the capabilities of smartphones and tablets on the path to a connected mobile strategy starts with some key principles, noted Mike McGuire, research vice president, Gartner for Marketing Leaders. Here are the first principles for mobile marketing success: Implement mobile analytics; Know your mobile value proposition; Get permission. … Once you understand and implement these three principles, then it’s time to start leveraging mobile offers or coupons delivered via email, mobile websites, SMS or push notifications. Understanding and incorporating these principles enables advanced approaches such as leveraging mobile wallets which can provide both the payment capability and engagement opportunity that drive customers to stores. (SOURCE: Gartner) #mobile #marketing #permission #mobile #wallet #CX

Technavio Touts Top Emerging Trends Impacting the U.S. LBS Market: Technavio’s latest report on the location-based services (LBS) market in the US provides what the company calls an analysis of the key trends expected to impact the market … Technavio’s latest report on the location-based services (LBS) market in the US provides what the company calls an analysis of the key trends expected to impact the market through 2016-2020. Technavio defines an emerging trend as a “factor that has the potential to significantly impact the market and contribute to its growth or decline.” According to the report summary shared with MMW, the LBS market in the US is expected to top 18 billion by 2020. “The LBS market in the US is likely to witness significant growth during the forecast period due to the increasing use of indoor LBS solutions in the retail sector,” says Rakesh Kumar Panda, lead analyst at Technavio. “Indoor LBS analytics helps retailers track the buying patterns of the customers and offer specific discounts or coupons accordingly. Such customized service improves the shopping experience, which in turn increases sales revenue.” (SOURCE: Mobile Marketing Watch) #LBM #mobile #marketing #proximityID #CX

Alaska Airlines Passengers Take Electronic Luggage Tags for Test Flight: Alaska Airlines is providing 500 of its frequent fliers with high-tech luggage tags that have the potential to speed-up the check-in process. The airline is employing Vanguard ID Systems’ ViewTag, which comes with an electronic paper (e-paper) display, a Bluetooth Low Energy (BLE) radio and a passive EPC Gen 2 ultrahigh-frequency (UHF) RFID inlay. In November 2016, the airline plans to evaluate the results before deciding whether to continue using the ViewTag or make it available to more passengers. The ViewTag has been in the works for more than a decade, in several forms, to replace the bar-coded, one-time-use paper luggage labels that airlines currently utilize to identify and track their passengers’ checked baggage. The ViewTag is designed to serve as an intelligent, electronic, reusable luggage tag aimed at sparing passengers from having to stand in line, while enabling airlines to better locate bags. In its earliest version, the ViewTag included Near Field Communication (NFC) and UHF RFID technology, as well as a small e-paper screen for displaying the three-letter code representing the passenger’s destination airport (see Reusable Electronic Baggage Tag Powered by RFID). The latest version, being used by Alaska Airlines, features a larger e-paper display screen, as well as a Bluetooth radio so that a user can communicate with the tag via the app running on his or her smartphone, and use the phone’s built-in Bluetooth technology to update travel information, such as a flight number and destination, in text and bar-coded forms. (SOURCE: RFID Journal) #NFC #RFID #BLE #proximityID #trackandtrace

Contactless payments coming to a flight near you: Panasonic is working with airlines to bring NFC technology to fliers interested in Wi-Fi or entertainment as they travel. Panasonic has revealed talks with major payment providers and airlines to bring contactless payments to your next flight. Scrabbling for change or reaching over with a credit card to pay for services while you’re in the sky can slow down attendants and annoy your in-flight neighbours, but if Panasonic has its way, near field communications (NFC) technology will be embedded within entertainment devices used on flights to streamline this process and potentially provide airlines with fresh revenue. A recent study by Juniper research suggested that online, mobile and contactless payment transactions will reach a value of $3.6 trillion in 2016, a 20 percent surge from 2015. In the UK, it’s common for contactless payments to be accepted at many outlets — although in the US, signatures and PINs are still the most frequently used way to pay — but as this uptake increases, Panasonic would like a slice of the pie. The use of NFC technology in-flight entertainment (IFE) systems is currently unheard of, but there is no reason this revenue stream could not be exploited in providing Wi-FI and premium content to frequent fliers. On Tuesday, Panasonic revealed talks are ongoing with major credit card providers such as Visa and China Union Pay to implement the firm’s NFC reader in in-seat entertainment systems. (SOURCE: ZDNet) #contactless #payment #NFC #Wifi #loyalty #access #control

Target revamps Cartwheel app to include third-party coupons: Target unveiled Cartwheel in 2013, and it’s been a hit with many customers from the start. It’s also been a boon to the retailer: In its first year, the app led people to visit Target more often and spend more on each visit, according to executives.“It gives Target a much larger and more frequent mobile application user base than almost any other retailer,” Erich Joachimsthaler, founder and CEO of Vivaldi Partners Group, told Digiday in January. With a place on the limited real estate that is shoppers’ phones, Cartwheel takes the place of that key pre-purchase shopping journal that is becoming a hallmark of today’s shopper. It can be synced with an iPhone user’s shopping lists on the iOS notes app. And Target is said to be working on a wallet. And that could make Cartwheel even more powerful, and Target’s customers that much more sticky. (SOURCE: Retail Dive) #mobile #marketing #couponing #loyalty #mobile #wallet

Expert: IoT is where mobile is heading: There is much more to mobile marketing than creating and promoting an app. According to one expert, brands need to stop thinking of apps as isolated channels to fully engage users and reap those mobile benefits. Julie Ginches, CMO, Kahuna: If you stop thinking of the mobile app as an isolated channel, and start thiking about all channels as a whole, you can begin to understand the true potential of a multi-channel experience. This is true of retail and e-commerce, because the modern reality of shopping is that you can be online (the desktop, where you might be reached by email), offline (inside the store, where you might be served by the first wave of IoT devices like beacons) and everywhere in between (the mobile device, which helps customer navigate both worlds). (SOURCE: BizReport) #IoT #mobile #marketing #CX #beacons

Food Shoppers Seek Mobile Deals; 78% Want To Save As Much Money As Possible: In one way or another, mobile has been about changing consumer behavior. This doesn’t always mean that behavior will be changed forever, but at least many consumers seem to be at least open to the idea. The latest example of this deals with mobile coupons. It turns out that consumers who lean on mobile coupons for food shopping – and that’s a lot of people – often change brands for the sake of variety, according to a new study. The majority of consumers don’t use mobile coupons, but a third (33%) do. And that’s where the behavioral change potential resides. Nearly half (44%) of mobile coupon users like to change brands often for the sake of variety and novelty, according to the study conducted by GfK. The survey comprised a look at 6,500 products in about 600 categories. However, there’s some good news for brands among consumers who use mobile coupons. (SOURCE: MediaPost) #mobile #marketing #couponing #loyalty

Trends on the horizon for mobile payments: Last year marked significant changes in the mobile payments industry with measures taken to tighten security and amplify fraud prevention in the U.S. In particular, the House Financial Services Committee recently decided to advance the Data Security Act and the activation of EMV chip rules that have been advocated by security professionals for years. While these are steps in the right direction, securing the payments sector will be even more challenging as technology rapidly evolves, mobile payments and wallets go mainstream and criminals look to reap the rewards of new attack vectors. What does all that mean for the industry? Here are my top predictions for mobile payments in this ever-changing landscape, as well as the challenges and opportunities businesses will face this year and beyond. (SOURCE: Mobile Payments Today) #mobile #payment #EMV #mobile #wallet

5 New Ways Marketers Are Leveraging Location Data in 2016: Location-based marketing has been a hot topic for the past decade. We’ve heard the refrain again and again: Knowing where customers are enables marketers to deliver the right message at the right time in the place. It’s the triple threat, the magic formula, the “next big thing.” But until recently, the promise that location will revolutionize marketing has mostly been hype. Beyond using zip codes to personalize email campaigns and beacons to enhance the retail shopping experience, most marketers haven’t really figured out how to leverage location data to engage customers and drive sales. Until now. As smartphones become more sophisticated, wearable devices grow in popularity, and consumers get more comfortable sharing their location, forward-thinking brands are finding creative ways to use geo-targeting and other location-based tactics. Will 2016 be the year marketers finally make location a key part of their mobile content strategy? What’s driving this trend? And which brands are leading the charge? (SOURCE: Content Standard by Skyward) #LBM #proximityID #beacons #wearables #CX

Panasonic Avionics is First to Offer NFC Technology with Multiple Aircraft OEMs: Panasonic Avionics Corporation (Panasonic), the world leader in inflight entertainment and communications, today announced that its NFC reader is now available for in-seat production at multiple OEMs – a first in the aviation industry. Panasonic’s NFC reader is already EMV* compliant with MasterCard. The company is in ongoing discussions with major credit card providers including Visa and China Union Pay, and is opening discussions with Discover, and American Express. It expects to obtain compliance in the coming months. Panasonic expects its NFC technology also will be used by airlines for a wide range of non-payment applications including: More secure synchronization of personal data; Recognition of a passenger’s Frequent Flyer status, giving access to benefits or promotions, such as free Wi-Fi for Gold members; Crew check in and check out; Pairing of NFC-enabled devices with the embedded IFEC system, allowing airlines to push information to passengers during their flight. (SOURCE: Panasonic via press release) #NFC #mpay #access #control #loyalty

Will NFC Or QR Codes Win The Mobile Wallet Battle?: An increase in global mobile payment transactions is expected this year with the growth of its total value of transactions predicted to be by 210 percent, according to eMarketer. Needless to say, the future looks good for proximity mobile payments technologies. As mobile payments gain traction among merchants and consumers, there are two technologies that have come to the forefront: QR (Quick Response) codes and NFC (Near Field Communication). Both forms of contactless payment communications are vying for acceptance in the payments marketplace, and though each can be used for mobile payments, they have their own advantages and disadvantages that are sure to determine consumer preference for a winning payment solution. (SOURCE: Business Solutions) #NFC #QR #mobile #wallet #proximityID #contactless

Unilever and Hasbro aim to help UK become a ‘world class’ leader in smart packaging: Brands including Unilever and Hasbro have joined a consortium to develop ‘world class’ near-field communication (NFC) packaging capability in the UK. Led by The Centre for Process Innovation (CPI) the three-year project, titled ‘SCOPE’, “will build the manufacturing capability, capacity and skills required to commercialise and position the UK as a world leader in smart products – a fast growing billion dollar global market”. The project will cover sectors such as fast-moving consumer goods, beverages, games and security and provide a platform to develop second-generation opportunities within other key UK sectors including healthcare, food, energy, built-environment, defence and transport. A key focus of SCOPE will be to manufacture NFC products at a cost of less than one pence. (SOURCE: The Drum) #NFC #smart #packaging #IoT

Lucas Certifies New Android Smartphones and Tablets, Combines NFC, RFID, Voice, and Scanning in Next-Generation Lucas Move Applications For Voice Picking: Lucas Systems, Inc., the leading provider of solutions for intelligent mobile work execution for warehouses and distribution centers, today announced new certified smartphones, tablets and accessories for use with Lucas Move mobile applications, which now support RFID and NFC (near field communications) in addition to barcode scanning and voice. Lucas will be demonstrating Lucas Move voice picking applications on a range of mobile devices, ruggedized smart watches and wearable accessories this week in Booth 4547 at the MODEX 2016 trade show in Atlanta. Lucas customers employing Lucas Move on smartphones will also be participating in seminar sessions at MODEX. Lucas Move, featuring Jennifer, is the Lucas mobile application for voice-picking and other warehouse applications. Jennifer is the intelligent voice “agent” that guides users through their tasks using a combination of voice direction, speech recognition, visual user interfaces, and barcode scanning. Lucas Move now also supports the use of RFID and NFC technology within the Jennifer voice-directed workflow, providing new means for asset and item identification, data capture, and location confirmation. NFC has gained wide adoption in mobile payments and other applications, and it is supported on all Android smartphones certified for use with Lucas Move. (SOURCE: Lucas Systems Inc. via press release) #NFC #RFID #smartphones #workflow #autoID #trackandtrace #proximityID

5 Trends That Are Indicators Of Pending Change: We just ended Q1 of 2016, and now we’re into the “Day” promotional spike season centered on Mother’s Day, Father’s Day, Graduation Day, etc. What we saw over the holiday and in Q1 was a concerted shift in use, practice and engagement across the board — but many of these shifts have upstream and downstream impacts on how we think of marketing today.   Below are five trends that show a glimpse into the future. … Customer engagement and proximity marketing will continue to rise. WiFi, Beacon technology and app strategies will continue to align to create better real-time experiences.  With the increase in enterprise expenditures in mobile apps, IoT and location-based services, the connected world will feature a rich set of opportunities for brands to connect in valuable, timely ways with their customers wherever they are. (SOURCE: MediaPost) #proximityID #CX #beacons #IoT #connected

France Brevets Licenses NFC Patents to Sony: France Brevets, and its affiliate NFC Technology LLC, today announced that they have granted to Sony a worldwide royalty-bearing patent license under their NFC Patent Licensing Program for use in Sony’s products. The NFC Patent Licensing Program, fully managed by France Brevets and its affiliate’ NFC Technology LLC, offers NFC patents from both INSIDE Secure and Orange, as well as patents acquired by France Brevets and patents owned by NFC Technology LLC. “This new license under the NFC LP is confirming the progress of our licensing program; such new license being the result of a negotiation outside any litigation“ said Jean-Charles Hourcade, CEO of France Brevets. (SOURCE: France Brevets via press release) #NFC

Singapore picks Gemalto for mobile NFC ticketing platform: Gemalto’s NFC ticketing technology was selected by Singapore to enable public transit commuters to pay their fare using their mobile phone. Gemalto’s UpTeq Multi-Tenant NFC SIM allows commuters to use the EZ-Link mobile application to pay for public transport rides with a tap of their phone. Mobile network operators and banks can eventually use this platform to provide new value-added services too. The project is spearheaded by a consortium Gemalto is part of, and other partners include EZ-Link, governing bodies and MNOs. (SOURCE: Telecompaper) #NFC #ticketing #mobile #payment

Schlafly Beer brews beacon marketing program using beer taps: Craft brewery Schlafly Beer is leveraging beacons located on beer taps to send customized messaging to consumers as it joins a growing network of bars and restaurants in St. Louis, MO, adding sparkle to their marketing via mobile technology. The largest locally owned and independent craft brewery in Missouri has embraced beacon marketing to engage with beer drinkers at a key moment – when they are about to order a beer. Customers with the app will receive notifications about drink specials, tasting notes and new beer releases.“We believe that this technology allows us to provide relevant communication within moments of a consumer deciding what they are going to drink,” said James Pendegraft, CEO of Schlafly Beer. “The smartphone has become the second, and in many cases the first, screen of consumers,” he said. “Being able to connect in such a way is very powerful.” (SOURCE: Mobile Marketer) #beacons #proximityID #mobile #marketing #CX

5 Things Investors Should Know About Mobile Payments: Many tech companies have expanded into the mobile payments market, with the goal of replacing physical credit cards with smartphone apps. PayPal (NASDAQ:PYPL) and Square (NYSE:SQ) were early movers in the market, but tech giants Apple (NASDAQ:AAPL), Samsung, Alphabet’s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, and others have since followed their lead. With all these players aiming at the same market, it can be hard for investors to isolate the key facts and figures from all the market noise. To get started, let’s discuss five key facts investors must understand about the mobile payments market. (SOURCE: The Motley Fool) #mobile #wallet #NFC #beacons #POS #Apple #Google #Samsung #Pay

Google ditches Wallet debit card: Google is killing off the physical debit card linked to its Wallet app, which has been usurped as the tech giant’s main instore payments service by Android Pay and now focuses on P2P transactions. In a blog, Google says that customers will no longer be able to add money to their Wallet balance after 1 May and that transactions will not be processed after 30 June. Google Wallet initially only let users make in-store purchases via mobile NFC but, thanks to a limited number of compatible handsets and the refusal of telcos AT&T, T-Mobile and Verizon to back it, the service failed to take off, prompting the introduction of a physical card in late 2013. However, two years on the landscape has changed dramatically. Contactless terminal penetration has risen sharply, the telcos have ditched their rival service and sold their Softcard tech to Google, which has taken a second crack at the NFC payment market through Android Pay. As a result Google Wallet has been given a makeover, focussing peer-to-peer payments and wallet-to-bank transfers, making the physical card obsolete. (SOURCE: Finextra) #mobile #wallet #contactless #payment #NFC

The latest and greatest in mobile marketing: When the first mobile ad was launched in 1997, [1] who would have guessed that nearly 20 years later, mobile ad spending would be forecasted to surpass desktop ad spending? [2] Smartphones are ubiquitous today, and consumers’ affinity for their devices presents a tremendous opportunity for restaurants. Considering that more than 81 percent of consumers have searched for a restaurant on a mobile device, [3] if mobile is not yet included in your marketing strategy, it should be. Let’s take a look at three developments that are impacting mobile marketing efforts today. … Near Field Communication (NFC): With the uptick in EMV migration in the U.S. resulting from the fraud chargeback liability shift, NFC technology is also gaining traction. A so-called “EMV companion technology,” NFC enables contactless communication between devices. NFC takes up where QR technology left off in that QR codes facilitate a one-way transfer of information by way of a scanner or smartphone camera, whereas NFC facilitates an exchange of information between devices. Restaurants can use NFC technology to learn about their customers’ purchasing behavior, engage with them, and encourage loyalty with customized messages. NFC technology can be used to enhance customer loyalty programs by allowing consumers to store gift and reward “cards” on their smartphones. Businesses can message their customers about promotions and offer incentives to share this information on social networks via automatic NFC-enabled sharing. NFC also enables location-based marketing, so messages can be sent directly to customers who are in close-proximity. From more available screen space for advertising, to popular messaging apps and NFC-enabled communications, today’s mobile marketing options offer restaurants a variety of ways to engage their customers. But this is just the tip of the iceberg. To learn more about mobile marketing opportunities for your business, contact your trusted payments advisor. (SOURCE: Pizza Marketplace) #NFC #mobile #wallet #marketing #proximityID #loyalty #location

Heineken taps moments that matter: Heineken, the brewing group, is experimenting with proximity marketing tools, such as beacons and near field communication (NFC), as it seeks to engage consumers at the precise moments that matter. Amberly Hilinski, the organisation’s Marketing Manager/Dutch Brands, discussed this subject during a panel session at South by Southwest (SXSW).”We really do look at the traditional marketing funnel – high-level awareness from TV [commercials] all the way to selecting your Heineken in-store – as something where we can find points to connect that path, and help convert awareness to conversion in a much shorter span than the way we have ever been able to before,” she said. … This idea fits into what many observers have called “moment marketing”, a model that tailors messages to reflect a consumer’s specific context and location.”We’re seeing a dramatic convergence of consumer and shopper. They are not two different people. It really is this overlap like we’ve never seen before,” explained Hilinski. “It’s all one and the same, and it just kind of depends on what the mindset is and what the occasion is for that particular moment in time. They are swapping seamlessly back and forth.” Given this trend, technology like beacons and NFC offer Heineken the chance to reach its target audience anywhere from music festivals and sports stadiums to liquor stores. “Clearly, the shift from TV spend, and in other areas, is moving much more rapidly towards a whole host of digital spaces – and particularly proximity spaces, where we can really shrink that gap and get much, much closer to the point of purchase in that retail, brick-and-mortar space that we’ve never had before,” said Hilinski. (SOURCE: Warc) #NFC #proximityID #beacons #marketing #moment

Beacon Technology Attracts Gardeners to Connecticut Flower Show: At this past winter’s Connecticut Flower and Garden Show, held in in Hartford, attendees got the chance to receive special offers and possibly win a prize, thanks to a Bluetooth Low Energy (BLE) beacon solution provided by advertising agency Sunrise Marketing. The beacon deployment, sponsored by Prides Corner Farms, was intended to draw the attention of consumers to the booths of retailers selling the Connecticut nursery supplier’s products. The solution consisted of Kontakt.io Smart Beacons installed at or near 22 exhibition stands, as well as a CT Flower Show customer loyalty app, running on Sunrise Marketing’s epunched software platform. Attendees could download the app onto an iOS or Android smartphone and use it to check in at 10 or more of the beacon locations in order to qualify for a chance to win a grand prize of $1,000 worth of plants from Prides Corner Farms. (SOURCE: RFID Journal) #beacon #BLE #proximityID

Beatie Wolfe shows off her NFC-powered musical jacket: The days of CDs and vinyl might be (mostly) over, but singer-songerwriter Beatie Wolfe is making music physical again, in a very literal way. Wolfe stopped by the TechCrunch New York office to show off her jacket designed by Mr. Fish, who also created designs for legends like David Bowie and Mick Jagger. Not only does the jacket look pretty spectacular — it also uses NFC technology, so someone can tap it with their phone (uh, if she’s wearing the jacket, maybe ask permission first) and bring up a page showcasing Wolfe’s new single “Take Me Home.” She’s also turned her album Montagu Square into a deck of NFC-enabled cards — tap your phone on a card and you can listen to one of the songs on the album. (SOURCE: Tech Crunch) #NFC #wearables #coolstuff

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