July 2016 Near Field Communication Industry News

Nintendo fan builds 3D printed mini-NES console with cool NFC tag cartridges: Tech blogger DaftMike has built a mini 3D printed version of the classic Nintendo Entertainment System. The machine runs on RetroPie emulation software, uses NFC tagged game cartridges, and anticipates Nintendo’s official NES Classic Mini, due later this year. … To revitalize not only the gaming experience of the NES, but the entire ritual of powering up and loading the console, Mike has built a mini 3D printed NES replica which actually takes plastic cartridges, instead of just using an on-screen game selector. These aren’t the official cartridges of old, however, but 3D printed versions equipped with near field communication (NFC) tags. With an NFC reader implemented into the console itself, the machine can recognize which game cartridge has been inserted and fire it up on-screen. It’s a superfluous feature, sure, but it’s a fun one, giving players a true retro gaming experience. (SOURCE: 3ders.org) #NFC #games #proximityID

Mobile payments beyond NFC: The case for beacons: Point-of-sale proximity payments use beacon technology that allows mobile payments to be accepted not just using NFC technology such as Apple Pay, but also Bluetooth and Wi-Fi, enabling frictionless payments and making it more convenient for customers. Having a POS system in place with multiple options of Bluetooth, Wi-Fi and NFC means the system is phone agnostic and can operate outside the walled gardens of Apple’s NFC technology. This makes it a far better proposition for retailers. It is not only cheaper but faster, and less time paying means shorter queues at the tills. A point-of-sale proximity payment is inherently more secure than even Apple Pay as it can avoid credit cards altogether, meaning tokenized cards details do not need to be held in a payment database – a theoretical weak link in Apple Pay. Payments are taken directly from the payer’s bank account, with the ability to check the balance before making the payment. (SOURCE: Luxury Daily) #NFC #Bluetooth #beacons #proximityID #mobile #payments

STMicroelectronics Acquires ams’ NFC and RFID Reader Assets: Acquisition of IP, technologies, products and business strengthens ST’s secure microcontroller solutions embedding NFC connectivity. New products already integrating this technology sampling now to customers and covering a broad range of applications such as next-generation mobile and Internet of Things devices. Acquisition of RFID Readers to complement ST’s NFC/RFID EEPROM tag offering. … The acquired assets, combined with ST’s secure microcontrollers, position ST for a significant growth opportunity, with a complete portfolio of best-in-class technologies, products and competencies that comprehensively address the full range of the NFC and RFID markets for a wide customer base. “Security and NFC connectivity are key prerequisites for the broad rollout of mobile and IoT devices anticipated in the coming years. This acquisition builds on our deep expertise in secure microcontrollers and gives ST all of the building blocks to create the next generation of highly-integrated secure NFC solutions for mobile and for a broad range of Internet of Things devices,” said Claude Dardanne, Executive Vice President and General Manager of STMicroelectronics’ Microcontroller and Digital ICs Group. “We welcome this highly competent team from ams into ST for the benefit of our customers.” (SOURCE: STMicroelectronics via press release) #NFC #RFID #proximityID #IoT #security

Will the Olympics ‘payment ring’ jumpstart NFC demand?: Near Field Communication (NFC) – the “mobile wallet” technology – hasn’t exactly gone mainstream yet. And experts don’t expect it will anytime soon, even with some high-profile promo at the upcoming Olympic and Paralympic Games in Rio. While it has been available to consumers for a couple of years from mega-vendors like Google, Samsung and Apple, it is a long way from displacing the legacy credit card. Google even dropped support for its Google Wallet Card last month (Android Pay is still available). But, perhaps hearing about, or seeing, Olympic athletes using an NFC device will get the masses more interested. That seems to be the hope of the card brand Visa Inc., a sponsor of the upcoming summer games, which is providing a “payment ring” to what it is calling “Team Rio” – 45 athletes from around the world – to be used during the games, which start Aug. 5. While it uses NFC like Apple Pay, Android Pay and Samsung Pay, it doesn’t require a smartphone. Users will be able to make purchases simply by tapping the ring at any NFC-capable payment terminal – Visa said there will be 4,000 of them “across key Olympic venues.” It doesn’t require a battery or recharging and is water resistant to 50 meters. (SOURCE: CSO Online) #NFC #mobile #wallet #adoption #Rio2016

Navigating Location-Based Marketing [VIDEO PRESENTATION]: More than 85 percent of Americans are never more than three feet from their mobile phones, making location-based marketing one of the most effective and fastest growing ways to engage app users. Learn from mobile marketing experts how to leverage location-based technology to better target and understand your customers. You’ll hear from CJ Chaney, Co-founder of Smartwhere and Ian Sefferman, General Manager of the TUNE Marketing Console. If you’re a mobile marketer looking for a roadmap to using location-based marketing to improve your campaigns and glean deeper insights about your customers, you won’t want to miss this. (SOURCE: MMA) #NFC #geofencing #beacons #proximityID #mobile #marketing #LBM

Chip Card Technology Merges with Acrylic Fingernails: Researchers in the United Kingdom are testing ways to incorporate chip card technology into acrylic fingernails. The concept is that a woman could could simply tap her finger when getting onto a bus or train, rather than swiping a metro card. The concept originated when British jewelry designer Lucie Davis pulled an RFID chip from an Oyster prepaid card, commonly used for public transportation in the UK. The chip was embedded into an acrylic fingernail, which could be attached to a woman’s hand at any time. The woman would never have to worry about forgetting her metro card because she would always have it with her on her nail. It’s not likely that such technology would ever make it to market, simply because it is unreliable. Fingernails grow out, break, and fall off, and the last thing any woman wants is to be stranded in a city just because she broke a nail. In addition, the Transport of London has a rule stating that no one can tamper with the RFID chip on an Oyster card. The UK is working on converting its cards to contactless payment chips instead of the RFID chips, which would provide a little more lenience on this. (SOURCE: LowCards.com) #mobile #payments #contactless #RFID

Beacons Help Professional Sports Teams Reclaim $1 Billion in Lost Ticket Sales, Unacast’s Latest Proxbook Report Shows: Proxbook, the world’s largest directory of proximity companies, has released its The Q2 2016 Proxbook Report, which has aggregated information from more than 330 Proximity Solution Providers and reveals latest trends, facts and figures from the global proximity industry as well as the impact of proximity marketing on global professional sports teams and events. (SOURCE: Unacast via press release) #proximityID #Bluetooth #beacons #research #sports #events

Big four banks take a bite out of Apple Pay: Four big Australian banks have launched a landmark bid to bust Apple’s restrictions on the use of outside digital wallets on its iPhone. Commonwealth Bank, National Australia Bank, Westpac and Bendigo and Adelaide Bank have applied to the Australian Competition and Consumer Commission seeking to collectively negotiate with the providers of third-party wallets. The application is generically worded, but very much targeted at Apple, which excludes any mobile payment app outside of its Apple Pay being loaded onto its iPhone, which is believed to account for about 40 per cent of Australia’s smart phone market. With tap and pay and contactless payments on the rise, particularly in Australia, an early adopter of digital banking, the banks want access to the iPhone for their own digital wallets, thereby allowing their customers to use the phone for bank-linked payments. Some banks offer tap-and-go services through a Paypass sensor which is physically stuck to the back of a phone, but the Apple Pay service is an in-built system. An adviser to the banks, Novantas’s Lance Blockley, said the ACCC application was about “providing Australians with real choice and better outcomes”. (SOURCE: The West Australian) #NFC #ApplePay #mobile #wallet

NFC Smart Home by NXP (VIDEO): A look at the benefits of using the NFC Smart Home by NXP. (SOURCE: Arrow) #NFC #smart #home #research #NXP

A Lost Palace Gets Recreated in London: Modern day Whitehall in London is home to Britain’s government—the Ministry of Defense, the Cabinet Office, Downing Street. It’s known now as a center of power, but it was also known as one 400 years ago, too. The name itself actually derives from an old “lost palace” that used to be situated in the area. Known as Whitehall Palace, it was the former main residence of the British monarch from 1530 to around 1698 when it was destroyed by a fire started accidentally, as the story goes, by a maid. All that now remains is the neo-classical building Banqueting House, the entrance of which is the spot where King Charles I was beheaded in January 1649. This gruesome detail and many more (not all quite so gruesome) are brought to life in a new augmented tour from charity Historic Royal Palaces, designers Chomko & Rosier, and theater makers Uninvited Guests called The Lost Palace. It starts at Banqueting House and takes you for a walk across the various sites where the palace once stood. … Inside the wooden exterior of the device is a Galaxy Nexus 5, hacked with a circuit board. The phone’s GPS is used to track where you are and its NFC (Near Field Communication) interacts with NFC tags placed on various charred-looking, blackened installations that have been put in place to represent the precise locations of archways and doorways of the palace. Placed on them are thousands of NFC stickers, so when you hold the device up it responds unveiling the next part of the story. (SOURCE: The Creator’s Project) #NFC #education #tourism

Americans expect cashless society in their lifetime: Almost two thirds of US consumers (62%) expect the country to become a cashless society in their lifetime, research released by Gallup reveals. “Solid majorities in all age groups say they can foresee a US society without cash, including 58% of those 65 and older and 63% of 18-to-29 year olds,” the firm says. “54% still say they like to have cash on them at all times. 42% say they are comfortable not having cash on them.” (SOURCE: NFC World) #NFC #mobile #wallet #cashless

Apple iPhone 7: NFC, MicroSD Dreams May Turn Into Reality: It is no secret that Apple is developing the next-gen flagship iPhone dubbed as the iPhone 7. The device is expected to run on the best hardwares around and it will also come with plenty of new features to offer. If you have been hoping for the iPhone to come with NFC, MicroSD and the other features that only exist on the Android system, then we have got some great news for you. A recent press conference from Apple revealed that the iPhone 7 is tailored for extreme versatility. Apple acknowledged the perks of the Android system with the aforementioned features as it offer users more personalization option and longevity. However, Apple neither confirmed nor denied that the iPhone 7 will be arriving with the said specs but it does suggest that the company is considering their options. (SOURCE: NSEA Voice) #NFC #Apple #iPhone

Purple Deck Media & Nutrient Control Systems Prepare Launch of Innovative Solutions for Farmers: Near Field Communication (NFC) Provides Rapid Access to Information and Enhances the Customer Experience. Two leading organizations, Nutrient Control Systems (NCS) and Purple Deck Media are forming a new partnership to offer innovative solutions for farmers. NCS specializes in agricultural waste management and nutrient control. The company began development of their system in the early 1990’s and its pioneering research is revolutionizing manure management and nutrient control practices in dairy, swine, poultry and beef packing operations. They have very creative and innovative solutions for the environment and farmers! … Purple Deck Media helped NCS accomplish this goal. With their state-of-the-art mobile platform, MobileDeck™, they increased both recognition and awareness of NCS through a mobile application that is available for both iOS and Android. This along with other specialized content campaigns, which focus on mobile have ignited into something much bigger. Nutrient Control Systems is in the initial planning and pilot phases of using near field communication technology. This technology is revolutionary and connected to the TapLive™ management platform, Nutrient Control Systems can connect their physical items to the virtual world. NFC allows smart phone users to use a system that requires no application to launch content. Customers simply turn on near field communication (NFC) and tap the N-Mark symbol on the product. From there, customers can reorder, directly contact support, access training materials, and much more. (SOURCE: Purple Deck Media via press release) #NFC #CX #farming IoT

Minnesota Vikings Takes Fans on an RFID-enabled Voyage: The football team is using interactive technology that allows game attendees to participate in the same kind of fitness tests that the players must undertake, and to record their scores via NFC-tagged wristbands. This year, NFL team Minnesota Vikings will be playing at their new home, the U.S. Bank Stadium, located in downtown Minneapolis, and the franchise has been using that opportunity to find new ways in which to excite fans with high-tech entertainment designed to make them feel like they’re part of the team. The result of that mission is Vikings Voyage, a 10,000-square-foot interactive exhibition space where fans can catch passes while wearing a virtual reality Vikings helmet, run shuttle drills against a current Vikings player’s pace, and hit a tackling sled that measures impact. The space allows fans to track scores and compete against other visitors by means of bracelets containing passive Near Field Communication (NFC) RFID tags. “The spirit of the new stadium is getting fans as close to the action as we can,” says Tanya Dreesen, the Minnesota Vikings’ partnership activation and special projects VP. “It’s a way to feel like you’re in the huddle, even if you’re not in the huddle.” (SOURCE: RFID Journal) #NFC #CX #fan #experience #wearables #IoT

Hacklet 117 – NFC Projects: Near Field Communication (NFC) is something we take for granted these days. Nearly all smartphones have it. We even have NFC interfaces for all our favorite development boards. NFC’s history goes back all the way to 1997, when an early version was used in Star Wars special edition toys. Radio Frequency Identification (RFID), which NFC builds on, goes back even further. The patent citation trail leads all the way back to 1983 in a patent awarded to [Charles Walton]. NFC is much more than RFID though. The idea of two way communication between devices opens up tons of possibilities for projects and hacks. This week on the Hacklet we’re checking out some of the best NFC projects on Hackaday.io! (SOURCE: Hackaday) #NFC #coolhacks #RFID #wearables #ring #access #control

Nextbike Uses RFID to Simplify Bicycle Rentals: The company is utilizing NFC tags and readers to facilitate its operations in 18 countries. For several years, Nextbike, a bicycle-rental system provider based in Leipzig, Germany, has been using Near Field Communication (NFC) RFID tags to identify bikes docked at its stations, and to provide authorized users with access to those bicycles. With RFID tags embedded in its bikes, the company can confirm not only that a bike is authentic before its locking mechanism is engaged, but also that a bicycle has been returned on time, explains Sebastian Schlebusch, Nextbike’s director of international business development. Users can also employ smart cards with built-in NFC tags to access bikes. (SOURCE: RFID Journal) #NFC #RFID #proximityID #access #control

How will banks address mobile wallets?: MasterCard’s recent decision to enable banks to add an in-store payments element to their mobile banking app for NFC-ready Android smartphones has rekindled an industry argument about what works best for financial institutions and proximity mobile payments. Banks today have two options: Go the Chase Pay route with a separate app that sits alongside the mobile banking app; or make NFC-based mobile payments a feature within a mobile banking app. Over the past nine months, Mobile Payments Today has conducted several interviews on this topic with industry observers, and it’s clear that an enhanced mobile banking app is a more desirable option than a standalone app. “In the short term, maybe they sit side-by-side and maybe there’s going to be a little bit of redundancy,” Daniel Van Dyke, a mobile research specialist at Javelin Strategy & Research, told Mobile Payments Today in an interview. “But long-term, I think the trajectory is an integrated mobile app where purchases at the point of sale are just one function of many within a mobile banking app.” Even before MasterCard’s recent announcement, banks already were moving in this direction. (SOURCE: Mobile Payments Today) #NFC #mobile #wallet #payments

Going cardless at the ATM catches on: Banks are rolling out NFC and other tech at ATMs to work with smartphones. Several major banks in the U.S. now support the use of a smartphone to withdraw cash from an ATM — many by way of Near Field Communication (NFC) technology — instead of requiring customers to use a bank card. One of the early adopters, Bank of America, said this week it currently supports cardless technology at 2,800 of its ATMs. That number will reach 8,000 ATMs by year’s end that rely on NFC and other technology. Bank of America, which has about 15,000 ATMs nationwide, created a video to show how a smartphone loaded with the bank’s mobile app can now withdraw cash from some ATMs. Wells Fargo said it has a “handful” of ATMs that are NFC-ready and working to deliver cash and other transactions and is planning to reach 5,000 by the end of 2016. A total of 12,000 ATMs will be enabled in 2017. (SOURCE: ComputerWorld) #NFC #mobile #wallet #payments #ATM

T.A.P. Tag Technologies LLC, a NFC Chip Company, Helps Campground Increase Communication with T.A.P. Tags: “We are always looking for new ways to communicate and build relationships with our campers. T.A.P. Tags are an easy way for us to embrace new technology and reach out to our customers directly on their smartphones” said Marlene Catanoso, owner of Avalon Campground. T.A.P. Tags are small items (key chains, business cards, stickers etc) that are NFC chip enabled. NFC (Near Field Communication) chips enable two electronic devices to communicate with each other. Utilizing similar technology that is becoming commonplace in credit cards, T.A.P. Tag Technologies uses state of the art NFC chips to facilitate communication between the T.A.P. Tag and the NFC capable smartphone. The campground is using T.A.P. Tag key chains that are given out to campers when they check in. The T.A.P. Tags display important information such as rules & regulations, the campground activity schedule, and details about area attractions. (SOURCE: T.A.P. Tag Technologies via press release) #NFC #CX

Beacons and NFC RFID Take Off at Bologna Airport: Since June, passengers at the Italian airport have been able to access information about flights, security and buses via Bluetooth beacons installed at various locations, as well as NFC RFID tags attached to posters. Bologna Gugliemo Marconi Airport has launched a Near Field Communication (NFC) RFID and Bluetooth beacon solution that allows commuters to access content about the airport, as well as the city beyond, via their mobile phones or other smart devices. The One Touch BLQ system—which uses the airport’s BLQ app in conjunction with Connecthings content-management software, NFC RFID labels and Bluetooth beacons—was taken live early last month. The airport has installed signs containing NFC RFID labels (printed with QR codes) in some parts of its facility, and beacons in others that transmit data directly to passengers’ devices running the airport app. Connecthings is now in discussions with Bologna officials to enable the city’s app to provide bus information at bus shelters, and at other sites around the city as well. (SOURCE: RFID Journal) #NFC #RFID #BLE #beacons #proximityID #security #access #control

Setting the record straight on contactless transactions and terminology: Without singling any party out, I think we can agree that there is a blanketed air of confusion in the mobile industry – a conflation of language, if you will. Those of us working with this technology day in and day out (myself included) can default to jargon, and media conversations often follow suit as they surmise what specific technology, category of devices, app providers or ecosystem is going to “win.” There’s an inescapable deluge of acronyms used to describe the technologies that power and secure mobile transactions in particular: NFC, HCE, BLE, RFID, EMV, MST…the list goes on. It’s important for us to draw distinctions between terms that are misused or incorrectly interchanged. It’s time to set the record straight on exactly what these contactless terms represent, what the technologies do and why there is confusion in the first place. (SOURCE: Mobile Payments Today) #contactless #NfC #HCE #BLE #RFID #EMV #MST #mobile #payments

OT partners with Swatch to offer NFC payment in Brazil: OT (Oberthur Technologies), a provider of embedded security software products and services, announces a key partnership with Swiss watchmaker Swatch to provide contactless payment to customers in Brazil. They will be able to pay with speed, security and convenience, just waving their stylish Swatch Bellamy watch close to contactless terminals enabled for NFC (near field communication) technology. OT will provide its FlyBuySE (secure element), NFC chip embedded in the watch, and the personalisation of the product credit card data. OT’s FlyBuySE is fully integrated within Swatch Bellamy watches. After buying the Bellamy Swatch, the owner automatically gets an account and an associated debit card with Brazil Pre Pagos. To activate it, owners just need to enter their data in the bank’s website  and credit the account following the rules defined by the bank, to then be able to make contactless transactions. (SOURCE: Telecompaper) #NFC #mobile #wallet #payment #wearables #contactless

NFC may help trainers trade their pocket monsters in ‘Pokémon Go’: Pokémon Go is already a huge hit — but the game is missing a few key features that fans of the franchise have come to expect. Trading pokémon with friends has long been an essential component of catching ’em all, but this activity isn’t currently available to Go players. However, the game’s developer Niantic has confirmed that there are plans to introduce a trading system into the app. Now, there are some rumors doing the rounds about the method that the company plans to use when it implements this new feature. Pokémon Go will apparently use near-field communication to streamline the trading process for trainers, according to a report from BGR, based on information from PokeGoFans. Players would simply have to touch their smartphone against another player’s device for the transaction to be made, if these rumors are to be believed. It makes sense that Go would make use of NFC in this way, given that the tech is now standard across flagship smartphones like the Samsung Galaxy line and Apple’s iPhone. Moreover, there will apparently be alternate methods of trading Pokémon with fellow trainers, so players without an NFC-enabled phone won’t be left out. (SOURCE: Yahoo Tech) #NFC #games #PokemonGo #smartphones

NFC Speeds Up Authentication for Race Car Drivers: For the Fédération Internationale de l’Automobile championships, motorsport equipment company Fyshe is supplying RFID-tagged race suits that can be authenticated via an app and an NFC-enabled smartphone. In April 2016, several teams competing in a championship car race sanctioned by the Fédération Internationale de l’Automobile (FIA) began using an RFID-based system to authenticate their adidas Climacool race suits produced by U.K.-based motorsport equipment company Fyshe Ltd. Since then, Fyshe has been sewing Near Field Communication (NFC) RFID tags into all of its adidas Climacool racing suits, which it manufactures itself. The company plans to incorporate the transponders in other products that it makes or distributes, in order to allow FIA and race car drivers to ensure that the suits, boots and helmets they use are authorized by FIA for use in the race. Fyshe is not yet tagging adidas gloves, shoes or underwear product lines, though it expects to do so in the future. (SOURCE: RFID Journal) #RFID #NfC #authentication #anticounterfeiting #sports #collectibles

In Canada, Internet of Things Buildout Continues: New digital data sources are changing the way marketers build campaigns and target audiences. The internet of things (IoT) is a rich data source for industries in Canada. The ability to use sensor data to trigger events in supply chains and other operations has added a new capability for real-time decision-making, as explored in a new eMarketer report, “Sensor Data in Canada: How Marketers Can Tap the Internet of Things for More Precise Audience Targeting” (eMarketer PRO customers only). For marketers, the opportunity is still developing. Consumer data collected from IoT sources like smart homes and smartphones enables more precise targeting. Behavioral targeting is often badly executed—i.e., display ads that follow users around the web, too-frequent or untimely promotions, etc. Data from the IoT can augment historical web behavioral data with real-world sensor data, resulting in a less-intrusive ad experience for consumers. The bulk of the IoT buildout is being funded by industry with operational improvements in mind. The ability to connect disparate points in supply chains and build connectivity into their solutions are major incentives. (SOURCE: eMarketers) #IoT #proximityID #mobile #marketing

Golfer to showcase contactless payments jacket at Royal Troon: Professional golfer Graeme McDowell has been equipped with a payment-enabled jacket by MasterCard for The 145th Open at Royal Troon this week that will let him pay while he plays by tapping his sleeve on a contactless reader. The jacket is from McDowell’s G-Mac by Kartel clothing range and is the latest addition to MasterCard’s Commerce for Every Device programme that turns clothing, rings, fitness and smart bands into payment devices. The payment network has also enabled the whole championship for contactless payments so that spectators can use their contactless cards or NFC devices to pay anywhere at the event. (SOURCE: NFC World) #NFC #mobile #payment #wearables #contactless

Wembley’s new AR SmartGuide app could be the tour guide of the future: The “Home of Football” is packing 360-degree video, AR, QR, and NFC into its shiny new tour. Let’s face it; stadium tours are dull. When they’re not filled with thousands of screaming fans, stadiums are little more than great concrete carcasses devoid of interest or personality. There are only so many times you can look at pictures of ageing rock stars or overpaid footballers hung haphazardly on a reception wall, after all. So when the opportunity arose to visit London’s iconic Wembley stadium and take its new “SmartGuide” tour, I was less than enthused. But, with a buzzword-heavy list of tech for the tour that includes augmented reality, 360-degree video, and near-field communication (NFC), I thought perhaps Wembley had done something more interesting—or at least slightly different from the usual guided-tour fare. SmartGuide—or “EE SmartGuide” to give it its full, corporate title—is an Android-powered tour that shows visitors around the hallowed corridors of Wembley, the scene of so many classic football matches, and the home of the seemingly never-victorious English national team (as it happened, the press tour took place on the eve of the 50th anniversary of England’s first and only World Cup victory in 1966). When the new tour launches on July 18, Wembley Stadium will equip visitors with a smartphone and an accompanying app that enhances the traditional tour with video footage, augmented reality, and the like. The stadium’s charismatic, informative, and enthusiastic-without-hysteria human guides are still in charge, but now they have technology to back up what they’re explaining. (SOURCE: ARS Technica) #NFC #AR #QR #smartguide #tours

NFC Forum Fuels Technology Innovation with Startup Company Membership: Extends Implementer Membership to Technology Startups. Recognizing that Near Field Communication (NFC) is the de facto standard for short-range communication and that NFC innovation and deployments have expanded the NFC ecosystem, the NFC Forum announced today a new reduced membership fee for startups. The Startup Implementer Membership fee is exclusively for NFC-focused startup technology companies. It allows these young and developing companies to participate in the NFC Forum’s technical, marketing, and educational efforts via the Forum’s Special Interest Groups (SIGs). Startup Members are also granted free access to NFC Forum technical specifications and may participate in the Certification Program. Organizations with revenue under $5 million (USD) and incorporated in the last five years are encouraged to join. The Startup Implementer Membership fee is $2500 per year.”NFC functionality is available on all the major smartphones and consumers are aware of the convenience and ease of use of NFC,” said Koichi Tagawa, NFC Forum Chairman. “The NFC ecosystem is experiencing tremendous growth, creating an ideal environment for innovative companies to develop new NFC-enabled services and applications. The opportunity for startup companies to get involved in the NFC Forum provides them access to the NFC ecosystem and will have a decisive impact on their business and the industry.” (SOURCE: NFC Forum via press release) #NFC #startup

Tap it up: Host card emulation is set to revolutionise the way we shop offline and online. Imagine walking into a department store, picking out all the things you need (and don’t really need), and queuing up at the billing counter only to realise that you forgot your wallet at home. Usually, walking out empty- handed is the only option. Today, enabling virtual cards on your phone can save you this ordeal and, perhaps, you can make ‘forgetting wallet at home’ a usual practice. Touted to be the future of mobile payments, a virtual card is securely saved on the cloud to let you transact without producing a physical card or entering a PIN at the merchant’s. The host card emulation (HCE) technology enables a computerised emulation of your physical debit/credit card on your smartphone within a bank’s mobile app. HCE for offline retail works closely with Near Field Communication (NFC), and both the smartphone and the point-of-sale terminal or machine need to be NFC-enabled for the transaction. ICICI Bank has already leveraged HCE technology to launch India’s first contactless mobile payments solution, which is available in the bank’s ‘Pockets’ app, eliminating the need to carry a physical card or cash to pay in stores that support contactless payments. (SOURCE: Business Today India) #NFC #mobile #wallet #HCE #EMV #contacless

Mobeewave Collaborates with NXP to Bring In-Person Money Collection to OEMs Worldwide: Mobeewave and NXP to offer mobile device manufacturers the technology to accept money in person via a contactless transaction. Mobeewave today announced it will collaborate with NXP® Semiconductors to offer original equipment manufacturers (OEMs) the capability to collect money from a contactless card or mobile wallet using a phone. Combining NXP’s expertise in high-performance mixed-signal electronics with the Canadian FinTech company’s innovative mobile payment solution, Mobeewave will provide a key differentiator technology for manufacturers of next-generation mobile devices. Mobeewave’s patented technology enables individuals to conveniently and securely accept money in person using a phone’s NFC capability. This innovative mobile solution ensures sensitive information related to a transaction is encrypted in a device’s hardware and software security. In the constantly evolving smartphone market, OEMs no longer simply require silicon to compete, they need solutions. With NXP, Mobeewave will address this need by providing a key differentiator solution for OEMs: the ability to enable their users to collect money in person using a mobile device. This solution will become a standard feature of smartphones in the future as mobile devices continue to play a greater role in users’ daily lives. (SOURCE: Mobeewave via press release) #NFC #EMV #mobile #money #contactless #smart #devices

Visa bids to make Rio the wearable Games: Visa is using the upcoming Olympic Games in Rio to push wearable payments into the mainstream, unveiling contactless watches, bracelets and rings. With the Games less than a month away, official sponsor Visa is teaming up with Swatch to launch the Bellamy ‘pay-by-the-wrist’ timepiece across Brazil. Named after 19th century American writer Edward Bellamy, who envisioned a utopian future in which cash had been replaced by payment cards, the watch is linked to a Visa prepaid card for tap and pay transactions. (SOURCE: Finextra) #NFC #Visa #wearables #mobile #payments #Rio2016

Spain’s Repsol Augments NFC with In-App Payments: Spanish gasoline retailer Repsol this week augmented its Near Field Communication-based mobile payments services by launching an app enabling motorists to pay for fuel without leaving the car. Consumers who download the PagoClick Repsol mobile app and link a payment card for in-app payments also may earn points in Repsol Más, the Madrid-based petroleum company’s loyalty program, according to a company press release. PagoClick Repsol uses geolocation technology to identify the driver’s location and provides a choice of available fuel pumps. Payment is authorized after the user selects the type and quantity of gasoline needed. Repsol launched the in-app payment capability at 300 of its full-service stations this month, following a successful pilot, the company said. Repsol in the last few years enabled NFC contactless payments at all of its gasoline stations and convenience stores. (SOURCE: Payments Source) #NFC #mobile #payments #CX

Survey reveals Samsung Pay tops satisfaction list in US: Apple Pay captures the greatest proportion of eligible users in the US with 33%, followed by Samsung Pay with 23%, research released by Auriemma Consulting Group (ACG) reveals. However, Samsung Pay users report higher satisfaction levels and fewer issues at the point of sale compared to Apple Pay users, with near equal proportions recommending both mobile payment services. ACG’s latest Mobile Pay Tracker — based on 2,004 US consumers, of which 1,000 had Apple Pay eligible devices and around 327 had Samung Pay eligible devices — reveals that the level of satisfaction among Samsung Pay users stands at 92% compared to 84% for Apple Pay, while 49% of those using Samsung Pay would recommend the service, compared to 53% for Apple Pay. Samsung Pay eligible consumers also report the highest proportion of discretionary spend going to the payment app (22%), while Apple Pay eligible consumers cite a lesser proportion (15%), behind both credit card and cash spend. (SOURCE: NFC World)#NFC #mobile #wallet #ApplePay #SamsungPay #research

Mobile marketers must adapt to users, not the other way around, Forrester says: Too many marketers are chasing the mobile equivalent of whatever’s new and shiny instead of accounting for how customers actually use their devices, according to technology-based consulting firm Forrester Research, Inc. – and the company has the numbers to prove it. Instead of using their mobile efforts to augment existing user experiences such as text messages and Google searches, an alarming number of marketing teams focus on tactics with poor conversion rates, such as apps, while ignoring high-performing avenues such as email, mobile-optimized websites, SMS messages, and push notifications, author Thomas Husson writes in Forrester’s “The State of Mobile Marketing Tactics 2016” report, published on March 21. … Once you have a base mobile strategy in place, use advanced strategies to reach early adopters: Shiny objects have their place. While QR codes, beacon-based Wi-Fi, and augmented or virtual reality might not have significant reach yet, they’re worth monitoring – once marketers have covered the basics. “Only mature mobile marketers, having already fixed the basics and willing to differentiate, should leverage these tactics to engage with the most mobile-savvy consumers,” Husson writes. “Starbucks and Domino’s Pizza are the poster children for this tactic and tend to integrate every single new mobile technology available. However, they have advanced mobile marketing and CRM strategies and have organized to deliver real-time contextual services.” (SOURCE: ITBusiness.ca) #mobile #marketing #strategy #NFC #beacons #QR

Mobile Wallets Must Move Beyond Payments to Escape Infancy: Mobile wallets remain in a nascent stage until service providers can deliver value beyond just payments. Many companies offer mobile wallet services, but the four biggest names are Apple Pay, Android Pay, Samsung Pay and PayPal. The value proposition of a mobile wallet is not about payment, but rather attractive value-added services that can be offered across a mobile-enabled environment. Examples of value-added services include coupons and offers, loyalty solutions, product information, digital receipts, and warranties. Here, consumer point of view will also be interesting. Consumers today have various options when it comes to mobile wallet offerings. At the same time, each service provider has their own USP. But from a consumer standpoint, mobile wallets should carry features like enhanced user experience over conventional payment instruments, single tap purchase, financial data safety, interoperability between service providers, ability to link payment instruments and incentives to use mobile wallet (e.g. rewards and cash-back). There are several types of user experience elements that are a must. (SOURCE: Payments Source) #mobile #wallet #ApplePay #SamsungPay #NFC #CX

MIT Develops Wireless, Wearable Sensor For Toxic Gas: Military Applications?: Researchers from the Massachusetts Institute of Technology (MIT) have created low-cost sensors that will give smartphones and other wireless devices the ability to detect the presence of even the smallest amounts of toxic gas. The sensors are made out of chemically altered carbon nanotubes, which break away from the insulating material wrapped around them upon the detection of toxic gas. This activates a near-field communication (NFC) alert on the device connected to the sensor. The sensors only cost about 5 cents each to make, and about 4 million of them can be created from just 1 gram of the carbon nanotube components. Researchers will be using the sensors, which are able to detect toxic gas as little as 10 parts per million in the air in as fast as five seconds, to create inexpensive and lightweight radio frequency identification, or RFID, badges that can be utilized for personal security and safety from toxic gases. (SOURCE: Tech Times) #RFID #proximityID #NFC #safety

Pros, cons of managing money with a mobile wallet: After just having local mobile payment services such as Dash available for a few years, the arrival of Apple Pay, Samsung Pay and Android Pay this year has given consumers new options for mobile wallets that they can use in even more places. It might seem about time to leave the wallet at home and just carry a phone. MOBILE WALLETS. The basic idea behind a mobile wallet is that you can replace the cards and cash in your wallet with your phone. Indeed, mobile wallets can be used to pay for everything, from meals and clothes to movies and travel. Mobile payments are not new here, with the first services having debuted in the 1990s, and with hundreds of thousands of people having signed up to use PayLah!, Dash or other services in the past several years. Despite all those launches, however, the MasterCard Mobile Shopping Survey released earlier this year showed that just 23 per cent of respondents here use digital wallets. The slew of new “Pay” services this year may give mobile wallets a boost. (SOURCE: Today Online) #mobile #wallet #NFC #ApplePay #SamsungPay #AndroidPay #CX

Opportunities arise as mobile payments proliferate: With the growth of connected devices has come another fast-emerging trend: mobile payments. PayPal, Venmo, Apple Pay, Square Cash, Google Wallet, Visa Checkout, Walmart Pay and many more competitors offer ways for consumers to make purchases, pay bills, and send or receive money using a web browser, text message or smartphone app. There is even a service, called clearXchange, that allows customers of participating banks to send funds via email or a mobile phone number to another person in the network. Not everyone is jumping on the trend. Mobile payments are more likely to be used by millennials or generation Xers — mostly people who are under the age of 50, according to a survey released in May by The Pew Charitable Trusts. However, the number of mobile payment users is growing, said Ben Van Handel, investment analyst at North Star Asset Management in Menasha. U.S. consumers made about 9% of their e-commerce purchases on a mobile device in 2013, Van Handel said. That figure has grown to about 19% today, he said. (SOURCE:Milwaukee Wisconsin Journal Sentinal) #mobile #payments #adoption #NFC

Hello, payphone: BT Weekend checks out all four contactless payment services available to smartphone users here. WITH the introduction of Android Pay here last week, Singapore is one of only three countries in the world to have all three major contactless payment services available to smartphone users. The United States and the United Kingdom are the other countries that have also introduced Apple Pay, Samsung Pay and Android Pay. These allow users to store their credit card data on their Apple or Android devices, and make payment simply by waving their phone on contactless payment terminals. All three work using NFC (near field communications) technology, and offer a similar set of security features, though they do differ in the type of debit and credit cards supported. Together, all three systems represent more than 80 per cent of MasterCard and Visa cards issued locally. Samsung Pay is also the only system that is compatible with existing credit card terminals, on top of the estimated 30,000 NFC-enabled retail points islandwide. Aside from these three, Singtel’s Dash e-wallet also allows for contactless payments at 20,000 retail points islandwide. Instead of storing credit card details, Singtel Dash is a digital stored-value card. BT Weekend tries out all four services and this is its verdict: Given the similarity of all three solutions, the choice of which service to use boils down to the phone you are already using. (SOURCE: Business Times, Singapore) #mobile #payments #wallet #NFC

OT to launch NFC hub in France with Bouygues, Orange, SFR: OT (Oberthur Technologies) said it has partnered with AFSCM (French Association for contactless mobile) to roll out NFC Services in France with the country’s three major mobile operators, namely Bouygues Telecom, Orange and SFR. OT and the French operators will build a common hub to enable the massive launch of NFC services in France. OT will be the sole provider for the deployment and management of the hub. OT noted that 11.5 million French users had an NFC compatible device in June, up 47.1 percent from the year before. (SOURCE: Telecompaper) #NFC #near #field #communication

Thinfilm Launches Medical Device Communication Platform: Norwegian printed electronics maker Thinfilm has partnered with an unidentified Fortune 500 pharmaceutical firm to build a near-field communication (NFC) platform for medical devices to help patients adhere to treatment regimens and connect with healthcare providers. Thinfilm develops and manufactures NFC smart tags embedded in smartphones, consumer goods, and medical and Internet of Things (IoT) devices. The company’s OpenSense tags connect devices and products to the internet for tracking purposes, to verify authenticity, and to pass or process data. Thinfilm says its NFC technology will make devices “smart” in order to improve patient adherence and enhance communication between patients and their caregivers. “Lack of compliance among patients is a critical issue globally, and industry leaders are looking for effective solutions,” said Davor Sutija, Thinfilm’s CEO, in a press release. “Our partnership with one of the world’s leading pharma companies is focused on delivering such a solution by making medical devices smart. We are very excited about the role NFC OpenSense can play in helping doctors and other caregivers improve patient outcomes.” While NFC as a communication standard is increasingly adopted for use in financial transactions and manufacturing purposes, its healthcare applications have been comparatively limited.  However, since NFC-enabled smartphones started to appear, NFC’s medical applications are slowly rising in number. (SOURCE: Med Device Online) #NFC #IoT #proximityID #medical #healthcare

IoT Set to Overtake Mobile Phones as Largest Connectivity Market: The Internet of Things (IoT) will overtake mobile phones as the largest category of connected devices by 2018, a new report by Ericsson finds, creating a burgeoning opportunity for satellite companies. According to Patrik Cerwall, head of strategic marketing, business unit radio at Ericsson, today there are more than 15 billion connected devices, including smartphones, the connected car and wearable devices, which ultimately bring humans into the IoT web, among others. While mobile phones currently make up the largest segment of connected devices, with 7.2 billion mobile phones currently connected, by 2018 the company predicts that IoT-connected devices, currently at 4.6 billion devices, will dwarf mobile phones as the largest segment. “Looking forward, we expect mobile phones to grow at an average of 3 percent annually over the next six years, which is vastly overshadowed by the growth we expect in IoT,” said Cerwall. According to the report, between 2015 and 2021, the number of IoT-connected devices is expected to grow 23 percent annually. Of the 28 billion total devices that will be connected by 2021, close to 16 billion will be IoT enabled. (SOURCE: Satellite Today) #IoT #connected #research #wearables #smart #devices

Mobile Payments via NFC & BLE Beacons to Increase by 59% in 2016: Mobile Payments using NFC & BLE Beacons lead the way for new marketing technologies. The possibilities of smart devices, mobile payments, wearable technology & NFC are beginning to take a grip in consumer trends and forecasts. The figures can’t be denied. “Payments made through NFC, will witness the highest year-over-year growth rate, increasing at over 59% in 2016.” Future Market Insights. The increase in wearable technology, smart mobile devices and mobile payments opens the way for marketers to be more sophisticated in their approach to consumer marketing. Location based technology in smart mobile devices and NFC for payments is clearly transforming the relationships between brands and their customers. Mobile devices like the Apple Watch and other smart mobile devices can interact with Beacons and NFC allowing for the seamless integration between the brand experience, wearable technology and point of sale payments. These technologies together allow companies to create new processes that enhance customer experiences. (SOURCE: Business2Community) #NFC #BLE #beacons #proximityID #martech #CX

Think your regular watch looks too sleek? Strap a Barclays bPay Loop on it: Barclays launched three contactless payment options for its bPay mobile payments system last year, including a NFC sticker, a wristband, and a key fob. It later eventually caved and started supporting Apple Pay ine months after it launched in the UK. It’s not done with its bPay, though. Barclays just laynched bPay Loop, which turns regular watches into payment systems. The Loop consists of a contactless chip encased in silicone that fits over bands up to 22mm, although Barclays is partnering with Garmin and watch manufacturer Mondaine for additional products. (SOURCE: The Verge) #NFC #mobile #payment #wearables

Study proves we tip more when using Apple Pay and other NFC payments: A new study by Square found that people who used Apple Pay and other types of NFC payments were more likely to tip than those who used a physical credit card. The findings come from a six week look at the Portland market and “thousands” of retailers using Square’s new card reader which accepts both EMV (chip) cards as well as NFC mobile payments. During that time, Square says 67 percent of people who swiped a card left a tip. EMV cards made folks a bit more generous (71 percent), but the ease of NFC payments saw 73 percent of users leaving a tip. (SOURCE: The Next Web) #NFC #mobile #payments #EMV

Walmart Pay vs. Apple Pay: Hardware age dictates all: Walmart Pay is about to go national, but why didn’t it embrace NFC payments? On Wednesday (July 6), Walmart announced that its trial of Walmart Pay would go national. This is good news for Walmart shoppers who want to pay with a mobile device, but the news would have been very different had Walmart instead embraced NFC payments. Walmart opted to go with its own payments system. “There is something very powerful about the ease and simplicity of Walmart Pay,” said Daniel Eckert, senior vice president of services at Walmart U.S., in a prepared statement. What Eckert didn’t say, though, was what exactly Walmart Pay was easier and simpler than. If we contrast Walmart Pay with two popular NFC options — Apple Pay and Android Pay — we come up with a lot of strengths and weaknesses. Whether Walmart Pay would be better for a specific shopper than, let’s say, Apple Pay, depends on that shopper’s handset. (SOURCE: ComputerWorld) #NFC #mobile #wallet #ApplePay #WalmartPay

Estimote improves its Proximity Beacons with programmable NFC: Today Estimote has announced a rather significant update to its wireless Proximity Beacons. The Google Eddystone-compatible beacons, which aim to give users contextual experiences on smartphones and bridge the gap between the real world and mobile devices, have been updated to include programmable NFC chips. NFC seems to be a huge addition that will help Estimote’s beacons stand out from the crowd. That’s because the addition of NFC brings the potential for specific interactions between Proximity Beacons and smartphones. Whether that’s doing something like confirming mobile payments or linking to an app page on the Google Play store, Estimote is leaving that up to its customers by making the NFC chips fully programmable. (SOURCE: Slash Gear) #NFC #BLE #beacons #proximityID #CX

Verizon Builds Digital Wallet For Kids: In a world where digital wallets are replacing cash, a Verizon executive has come up with a solution for parents looking to supply kids with spending money for trips to shopping malls and retail stores ranging from CVS to Starbucks. In addition to allowing parents to transfer funds electronically to a child’s smartphone or tablet, the invention gives parents the ability to restrict where the money could be spent to specific retail stores or geographic locations. “When a user may encounter scenarios where they may be with other people (e.g., children) who need to perform transactions using a mobile station (equipped with an NFC payment device) that is owned by the user, the user need not provide to a requestor the user’s mobile station. Instead, the user can conveniently preauthorize the requestor’s mobile station to perform a particular transaction. This may alleviate concerns with the user’s mobile station being misplaced or confidential financial information being made public,” Verizon states in the patent application published on Thursday. (SOURCE: Donohue Report) #NFC #mobile #wallet

Thin Film Electronics: Strong Q2 NFC Pipeline: Thin Film Electronics ASA (OL: THIN) has announced a new deal with a Fortune 500 pharma firm 7 July 2016 to create an NFC OpenSense platform for medical devices. The deal comes in the wake of three other NFC-related milestones in Q2: the first pilot delivery of NFC OpenSense tags for placing on metal and foil packaging for another Fortune 500 firm, a partnership with Hopsy to incorporate NFC into locally produced craft beers in the US, and another for incorporating NFC SpeedTap into Maria & Donato luxury handbags. We see the strong and growing list of partnerships with global scale companies as very positive for the group’s plans to successfully upscale production in 2017 and to create more successful production licensing deals. (SOURCE: Investing.com) #NFC #partners #packaging #investors

Canadians Of All Ages Plan To Use Mobile Payments More Often: Mobile payments are off to a slow start in Canada, although that could change soon as Canada is still waiting for Android Pay and Samsung Pay to arrive. Google even welcomed Apple Pay coming to Canada in hopes that iPhone users might help to get the ball rolling –even though the vendors have to buy a particular machine to accept Apple Pay. However, when you are talking about a person’s money, it does always need to be understood that people are a little more particular. According to a new study, more smartphone users in Canada have plans to use mobile payments more this year, than they did last year. Customers are getting more comfortable using specific store apps – such as the number one Starbucks – to pay for their purchase at the drive-thru. Repeated use allows the customer to feel more confident that mobile payments do work. It gives them a chance to understand how to reload their card and watch their money travel from their bank to their mobile device to the vendor. According to the study, this increase in usage of mobile payments holds no boundaries and users plan to use their device to pay for purchases. Even Millennial’s (ages 18-35) that make up the largest user population are planning to use mobile payments more in 2016, compared to 2015. What is interesting is that there is a more significant jump in females claiming to use it in 2016, than men. Overall, in 2015, there was 26-percent usage and in 2016, the study estimates a 33-percent usage of mobile payments. (SOURCE: Android Headlines) #mobile #payments #wallet #adoption

Indoor Wireless Platform Maker Mist Launches Two Services: Enterprise mobile-services platform provider Mist Systems has launched the first two services for its indoor cloud platform: Business-Critical Wi-Fi and the patented Virtual Bluetooth Low EnergyT.CEO and founder Bob Friday, a former longtime Cisco Systems manager, describes Mist as the first extensible, programmable microservices cloud architecture for the indoor wireless technologies of Wi-Fi and Bluetooth Low Energy (BLE).A Mist wireless network understands and adapts to each user, how he/she is moving, the devices they are carrying and the content they are consuming at a scale never before made available, Friday said.Mist’s cloud platform enables a fundamentally new approach to wireless — the first major advance in nearly a decade — applying data science and machine learning to improve and ensure an excellent mobile user experience. (SOURCE: eWeek) #proximityID #BLE #mobile #marketing

Are Mobile Payment Security Concerns Holding Back Mobile Payments?: Newer smartphones increasingly come loaded with mobile payment solutions. But are mobile payment security concerns holding back their use? According to recent research by the Pew Charitable Trusts, 46 percent of consumers in the US have made a mobile payment, amounting to some 114 million adults. While smartphone ownership is increasing, up from 44 percent of mobile phones in 2011 to 76 percent in 2015, their use for making mobile payments isn’t growing as strongly. Using smartphones to make payments allows for online or point-of-sale purchases and bill paying. Mobile payments also provide users with the ability to send or receive money through mobile handsets via browsers, text messages or specific apps such as Samsung Pay. Users of mobile payments cite advantages such as the option to receive rewards, discounts and electronic receipts, as well as the speed and ease with which payments can be made. However, one of the biggest barriers reported is concern about mobile payment security, with most worries centered around identity theft or loss of funds. In particular, consumers want their personal data to be protected, with eight out of 10 respondents in the chartbook from Pew Charitable Trusts stating that they wished to see steps taken to regulate how data is collected, stored and used. The vast majority want to be allowed to have data permanently deleted and to be able to view and make changes to their data profiles. However, it’s unknown whether these perceptions over data collection reflect reality, since the research also found that consumers are generally unaware of what data on them is being collected and how it’s being used. (SOURCE: Samsung Insights) #NFC #mobile #payment #adoption #research

Opinion: How to Create a Mobile Path to Purchase: Convenience stores have become a weekly or biweekly destination for most Americans. But with the popularity of payment at the pump, the need to walk into the store has greatly diminished. This leaves a distant gap between business owners and customers, and therefore decreased sales of other products. This trend is forcing c-stores to further market their products and offerings to customers who don’t routinely leave the pump. A great way to reach consumers is to meet them where they already are when at the pump: on their mobile phones. The average American spends 4.7 hours on a smartphone every day, according to research firm Informate Mobile Intelligence. Therefore, engaging consumers via mobile is a no-brainer. While there are a multitude of mobile marketing tools available—including mobile apps, beacons and social-media campaigns—a good starting place for any business is text codes. (SOURCE: CSP Daily News) #mobile #marketing #payment #NFC #beacons #proximityID #social

Swatch’s Bellamy NFC payment watch is hitting Rio in time for the Olympics: Sure, there are still plenty of hurdles left when it comes to pulling off the Olympics in Rio this summer, but paying for stuff apparently won’t be among them. Visa is announcing its third wearable payment option set to coincide with the games, joining the aforementioned ring and a band co-branded with Brazilian bank, Bradesco. The Swatch Bellamy, a partnership between the credit card company and iconic Swiss watchmaker, will be hitting Rio this month. The device, which was announced late last year, is a standard analog wrist watch with NFC built-in, allowing for contact-fee payment without the need for an internet connection. (SOURCE: TechCrunch) #NFC #wearables #mobile #wallet #Rio2016

How did we get here? A quick evolution of proximity marketing: Proximity marketing is now becoming a global phenomenon. But it’s come a long way from humble beginnings. You could argue that this incredibly modern marketing technique has sort-of been around since the beginning of advertising. … Using little beacon things, we can now send things like push notifications and coupons straight to people’s phones when they’re in a certain area. Alert people when they’re near a McDonald’s or send them some Subway vouchers. Sound familiar? Some of the early stuff done with proximity marketing was basically the same stuff brands were already doing, just in a much cheaper and better targeted way. … This is where we are now. It’s the same principle but we’re way beyond simple push notifications and coupons. Using beacon solutions, brands are now choosing to deliver rich, valuable content to people’s mobile phones instead of annoying them. And it’s having a profound effect on many industries. People can now use their phones as personal shoppers in high street stores giving them recommendations on the clothes they’re looking at. People can use their phones as tour guides in museums and galleries, providing information on the exhibit or even the exact piece they are looking at, translated into their language. People can use their phones as information points in cities, informing them when they’re near certain points of interest and giving historical information or tips on how to get the best view. (SOURCE: DMA) #proximityID #beacons #mobile #marketing

MIT Develops Wearable Sensors That Detect Toxic Gases: Researchers from the Massachusetts Institute of Technology have revealed a new kind of wearable chemical sensor that can connect to a smartphone or wearable device to detect trace amounts of toxic gases. The newly developed sensors weight just about as much as a credit card and cost only a nickel to make. This technology paves the way for inexpensive radio-frequency identification (RFID) badges that can be used for personal safety and security. The badges could even be worn by soldiers on the battlefield to quickly detect chemical weapons like nerve gas or choking agents, as well as people who work around hazardous chemicals prone to leakage. … The sensor is a circuit comprised of carbon nanotubes– a normally highly conductive material. In this case, the team wrapped an insulating material around the nanotubes to keep them in a highly resistive state. Once they are exposed to certain toxic gases, the insulating material breaks apart, and the nanotubes become even more conductive, sending a signal that’s readable by a smartphone with near-field communication (NFC) technology, which allows devices to transmit data over short distances. (SOURCE: Electronics 360) #RFID #NFC #wearables #proximityID #safety

Thinfilm Partners with Leading Global Pharmaceutical Company to Create NFC Technology Platform for Medical Devices: Thin Film Electronics ASA (“Thinfilm”) (OSE: THIN.OL; OTCQX: TFECY), a global leader in printed electronics and smart systems, today announced that it has entered into an agreement with a Fortune 500 pharmaceutical firm to create an NFC OpenSense(TM) platform for medical devices. The partners will leverage Thinfilm’s proprietary NFC technology as a means to improve patient adherence and enhance communication between patients and their caregivers. “Lack of compliance among patients is a critical issue globally, and industry leaders are looking for effective solutions,” said Davor Sutija, Thinfilm’s CEO. “Our partnership with one of the world’s leading pharma companies is focused on delivering such a solution by making medical devices smart. We are very excited about the role NFC OpenSense can play in helping doctors and other caregivers improve patient outcomes.” (SOURCE: Thinfilm via press release) #NFC #smart #medical #devices

Heineken uses iBeacon and GPS technology to reward customers: New Zealanders will be increasingly exposed to location based marketing like new iBeacon technology being used by beer giant Heineken, experts say. Heineken has used New Zealand to launch its Heineken Live app, which can receive notifications and rewards when users who download the app to their phone are inside or near venues fitted with iBeacon technology. iBeacon devices use Bluetooth and GPS technology to broadcast notifications to nearby mobile devices. Evolve Marketing managing director Brandon Wilcox said this type of marketing would become increasingly common in New Zealand and Kiwis were likely to be big adopters of it. … Heineken has installed iBeacon technology in more than 120 New Zealand venues and is giving away $500,000 in prizes over the next six months through the app. Heineken New Zealand marketing manager Taylor Green said people who downloaded the app could be sent real time notifications and rewards regardless of whether they were buying Heineken or not. “It knows when you’re inside the bar, but it’s not linked to purchase in anyway,” Green said. The more a user visited a venue with an iBeacon device installed the better the prizes were that they had a chance of winning. Prizes included domestic flights, helicopter transport to events and access to VIP areas in venues. Food, drink, taxi and Uber vouchers would also be given away.Green said the technology was a world first for Heineken as the brand aimed to better connect with 18-to-30 year olds – a demographic that were “pegged to their cellphones”. (SOURCE: Stuff) #BLE #beacons #proximityID #mobile #marketing

The Beacons Are Coming. The Beacons Are Coming: Well, that headline is a bit of a feint, because the beacons are already here. But with search becoming increasingly mobile and location-specific, it’s time to be sure you’re looking at how the technology will affect your search marketing practices. For the uninitiated, beacons are devices that use a limited-range technology (mostly Bluetooth low-energy) to communicate directly with consumers’ smartphones when they’re in close proximity to the device. Retailers are using them to reach consumers while they’re in or near a store and ready to buy. Currently, beacons are “dumb technology” requiring consumers to opt-in via an app or other system to receive notifications when they’re within a beacon’s proximity. But as the devices evolve, they’ll be used more often to identify consumers’ wants and needs. (SOURCE: MediaPost) #BLE #Bluetooth #beacons #LBM #proximityID

Mobile wallets: Where do I keep my receipts?: Since Google’s released its first mobile wallet five years ago, a slew of companies have released their own mobile wallet products. Among them are Apple and Samsung, retailers like Walmart and Kohl’s, and even banking institutions including Chase and Capital One. However, even though new mobile wallets continue to the market with a frequent cadence, they have yet to be widely adopted by consumers. And, as the market continues getting more saturated, it begs the question, will they really ever get enough traction to take off? Even though companies continue to heavily invest in the development of mobile wallets by increasing their compatibility with various point-of-sale systems and including more of what consumers want, none of the current options on the market have taken into account a fundamental part of the shopping experience: receipts. This lack of forethought begs the question, if consumers are expected to carry out entire transactions using only their mobile device – because it’s more convenient – why should they still be expected to keep track of paper receipts? Mobile wallets need to prioritize digital receipts and include them as a basic utility in their solution. Doing so will play a key role in increasing consumer adoption. (SOURCE: Mobile Payments Today) #mobile #wallet #adoption

Announcing the launch of the 2016 Global Adoption Survey of Mobile Money: Today, we are launching the 2016 version of our annual Global Adoption Survey. This year’s survey continues to focus on the health of the industry and the development of the ecosystem. The scope encompasses mobile money, as well as credit, savings and insurance products enabled by mobile money. We encourage every service provider to participate, as their responses are valuable for creating visibility on key trends, milestones and innovations in the world of mobile money. This year’s survey release also marks another change—a revised definition of mobile money that better incorporates the fast-changing digital landscape. (SOURCE: GSMA) #mobile #money #mobile #wallet #NFC #smartphones

MacBook Pro 2016 release date and specs rumors: Laptop to feature wireless charging, Touch ID and NFC?: The highly anticipated MacBook Pro 2016 is said to be replacing the popular MacBook Air series as the new flagship laptop of Apple. While fans and critics have continued to share their own predictions about the development and release date of the new device, rumors about its impressive specs and features have also started to emerge online. According to the latest reports, the upcoming MacBook Pro 2016 is said to be carrying great features including an NFC chip, wireless charging capability and a Touch ID system. However, there are rumors suggesting that the device’s battery feature does not seem to be improving. … According to a report by DigiTimes, the next generation MacBook Pro will certainly have an NFC chip and a wireless charging feature. As of the moment, nobody can provide concrete information with regard to the new added features. (SOURCE: The Christian Times) #NFC #Apple #MacBookPro

Smart Lights In Stores Match Shoppers With Products: Intelligent lighting systems are coming to retail and opening up potential new opportunities for consumer engagement and value propositions. Following the long-used geofencing and newer beacons for in-store targeting, connected lights are promising to up the location ante. A major lighting company plans to launch the light location tracking system in U.S. retail stores this year. After successfully piloting its connected lighting system in French retailer Carrefour last year, Philips Lighting is now implementing the technology across all of Carrefour’s hypermarkets in France. Philips is also working to install a connected lighting system with a retailer in the United Arab Emirates. Next up, says Philips, is the United States. The connected lighting system utilizes technology that enables the lights to be able to communicate with surrounding devices and lighting fixtures based on light, rather than Bluetooth or Wi-Fi. (SOURCE: Media Post) #proximityID #IoT #smart #lights #Bluetooth #BLE #beacons #LBM

McDonald’s, Other Companies Test TAG Sensors’ RFID Temperature Loggers: The data logger—in the form of a passive RFID inlay and a battery-powered sensor embedded in an adhesive label—is designed to provide a low-cost method of tracking products’ environmental conditions throughout the supply chain. A European McDonald’s restaurant operator is one of several companies piloting an RFID-based solution designed to provide real-time temperature and location data regarding such items as fresh food, pharmaceuticals and other temperature-sensitive products, from the point of harvesting or manufacture to the consumer. The system, provided by Norwegian company TAG Sensors, features a data logger consisting of a Near Field Communication (NFC) high-frequency (HF) or EPC Gen 2 ultrahigh-frequency (UHF) passive RFID chip, as well as a temperature sensor, a clock, an antenna and a printed battery. The full solution also includes RFID readers and printers, cloud-based software and a smartphone app. Companies like the European McDonald’s restaurant operator can use TAG Sensors’ solution not only to identify where goods are located (by reading the tags throughout the supply chain), but also to learn the temperatures to which the tagged goods have been exposed, and when, in order to identify any discrepancies before a product reaches a consumer. The European McDonald’s entity has been testing the technology since earlier this year, according to Knut Nygard, the company’s cofounder and CEO. Other European companies, including food producers and pharmaceutical firms, are also either testing or preparing to test the system. (SOURCE: RFID Journal) #RFID #NFC #proximityID #retail #supply #chain

One in four US smartphone owners use mobile payment apps: More than 25% of US smartphone owners make use of mobile payment apps at least once a month, research from Parks Associates reveals. “More than 3m retailers combined accept Apple Pay and Android Pay, but consumers currently prefer retailer-specific apps such as the Starbucks payment app,” the firm says. “The most dominant payment app is currently PayPal, which is used by one in five smartphone owners.” Retail branded apps take second place, followed by Google Wallet/Android Pay and Apple Pay in third. (SOURCE: NFC World) #mobile #payment #ApplePay #AndroidPay #GoogleWallet #retail #research #smartphone

Tapping the power of a beam: Yeldi Softcom’s NFC-enabled card marries technology and commerce to improve the shopping experience. Picture this: You walk into a store, pick up a product of your choice and are ready to pay for your purchase. Your friendly neighbourhood store owner fishes out a smartphone, you pull out a card from your wallet, tap it to his phone, and voila! The payment has been made. No swiping, no cash and no bank account either. How then do you load cash into this little card? Much like you’d recharge a prepaid phone. Developed by Ra. Arjunamurthy and his daughter Lakshmideepa of Yeldi Softcom, this NFC-enabled cash card is a reality in Chennai already. (SOURCE: The Hindu) #NFC #mobile #payment #contactless #smartcard

How to go cardless: The popularity of contactless cards has led to talk of a near-cashless economy in the not too distant future. Less than half (45%) of all transactions are now made with coins and notes according to Payments UK. But even the humble credit and debit card could be at risk thanks to a growing number of digital devices allowing you to make so called “cardless” payments. Android Pay has launched in the UK this year, joining Apple Pay in allowing you to use your mobile phone to tap and pay. And it’s not just phones. You can buy wearable payment devices too, such as wristbands, keyfobs and stickers. Plus there are dozens of apps that allow you to pay and go in supermarkets, restaurants and bars without even asking for the bill. All this choice might seem overwhelming, and a little scary – particularly if you’re worried about the security of your money. To help, we’ve taken a look at how contactless payments work, along with the pros and cons of going cardless. (SOURCE: Moneywise [UK]) #NFC #mobile #wallet #wearables #smartphones

WhatsApp beta to gain group invite links, group NFC tags, drawing on pictures and more: WhatsApp developers have been hard at work with almost daily updates on their beta channel on Google Play store and the WhatsApp beta for iOS. The pace of updates and newer features has increased after the opening of the beta release channel for general users on Android. The latest features soon to roll out in the beta channel include the introduction of group invite links where web links are generated for any group that you make so that people can join the group just by tapping on the link. This has removed the prerequisite exchange of contact details in theory to be a part of the group. In addition to the introduction of web links for groups, joining groups just by scanning a QR code or tapping an NFC tag is also possible now. (SOURCE: Tech2) #NFC #social #media

Inventor-e Launches Hybrid Auto-ID Solutions: The U.K. company is offering its Smartie tags and iSite readers, along with apps and software to manage deployments that can combine Bluetooth beacons with EPC and NFC passive RFID tags. Sometimes, a multitude of technologies is the best way to track assets or individuals within facilities or in the field. RFID tags or Bluetooth beacons alone, for instance, might not enable a company to easily monitor the locations of assets as they are taken from a factory, warehouse or office and loaded into a van, as well as identify where they were removed from that vehicle and why. But beacons, together with Electronic Product Code (EPC) and Near Field Communication (NFC) passive RFID tags, can be deployed to enable a wide variety of data-collection methods to determine where an item or person is going within a building, across a parking lot and inside a vehicle. That data can then be made available via an app or hosted software. U.K. company Inventor-e has built an assortment of flexible solutions combining all three technologies. A variety of users, including managers of hospital supplies, facilities-management companies and shipyard operators, have deployed Inventor-e’s SmartStores solution to manage items that their employees use. In addition, several businesses have begun trials of the company’s SmartVan stock-management solution across their vehicle fleets. (SOURCE: RFID Journal) #NFC #RFID #proximityID #BLE #beacons #EPC #asset #tracking

Mobile: The Primary Channel for Customer Engagement: Our recent data has shown that mobile is now the main starting point for consumer engagement with any brand. Consumers are demanding more satisfaction in their mobile experiences, and if they don’t find it, they are empowered to research and find a brand with a better experience within minutes. Brands must be able to meet these mobile customers at that key moment with a relevant message, on their chosen channel, or risk losing them completely. This chosen channel is now predominately the smartphone. Ninety-two percent of respondents to our recent mobile consumer report  say that their smartphone is their primary device. Tablet usage is lower, and the ways that consumers use tablets are more similar to the way they use desktops and laptops than to how they use phones. By designing digital experiences that work well on the smartphone, marketers will realize increased returns from their campaigns as customers stay engaged. The latest Adobe and Econsultancy Intelligence Briefing  underscores the importance of developing a mobile strategy. The report summarizes responses to a survey that was sent to businesses and agencies worldwide. Organisations with defined mobile strategies report more success in several key areas of marketing performance than organisations without a defined mobile strategy. These performance advantages include: Knowing the proportion of traffic that comes from mobile devices; Understanding how mobile fits into the customer journey across devices and channels; Tracking customers across different devices when they choose to authenticate and log in to the experience; Tracking the effectiveness of media in driving user acquisition for mobile apps. (SOURCE: Adobe Digital Marketing Blog) #mobile #marketing #CX #smartphones

Advia launches “all-in-one” marketing system for multiple sensing at physical locations: And Toronto-based Rover releases rebuilt mobile marketing platform focused on location. Marketers interested in location-based ads and messaging have two new options — Advia Partners’s new Amp multi-sensing device and platform for physical stores, and Rover’s rebuilt mobile marketing platform for location-based targeting. Cincinnatti-based Advia, founded in 2014, is out with its first product, an “all-in-one” product that seeks to provide a unified approach for many in-store, customer-sensing signals. A small device, about half the size of a cigar box, can track if a smartphone entering the store is looking for WiFi or Bluetooth. (See photo at top of this page.) If so, the platform marks it anonymously with the mobile device ID. If the phone or tablet logs onto a store’s WiFi, the device picks that up, connecting that log-on profile to the mobile ID. A camera can plug into the box, or connect wirelessly, so it can capture customers’ faces. Utilizing a licensed algorithm from a Hong Kong firm, the platform determines the visitor’s gender and approximate age. CEO John DeCaprio told me that the Advia engagement engine can then, for instance, immediately show — on a kiosk at the counter — a marketing screen targeted at the twentysomething male standing there, whose age and gender the platform has identified. The box can also take a signal from weight sensors (not included), which might indicate that something has been removed from a nearby shelf. And the platform can also receive input from Bluetooth beacons, or from participating apps — on the phones of opted-in visitors — that have detected a pre-determined audio signal. (SOURCE: Marketing Land) #mobile #marketing #proximityID #beacons #startup

Can New Technologies Thwart Counterfeiters?: New technologies have made it easier for counterfeiters to produce, advertise and distribute fake goods, but they also provide crucial tools for the industry to fight back. … Fashion and luxury brands have long been prime targets for counterfeiters, whose cheaply made replicas were hawked on beach fronts and flea market stalls and bought by customers who would never buy ­— or couldn’t afford — the real thing. But in the last decade, the Internet has enabled legitimate brands to build professional marketplaces that can reach a wide customer base — and the same opportunities exist for counterfeiters. … However, some luxury companies are harnessing new technologies to fight fakes. Offline, brands are adopting tracking technologies like RFID and NFC chips to authenticate products, while online, they are deploying complex algorithms to trawl the web for counterfeit sales. For years, luxury brands have used serial numbers and holograms to identify genuine products. But newer technologies, such as RFID and NFC chips or QR codes, which can be embedded into products and contain electronically stored information that can be read by devices such as mobile phones, have helped digitise the authentication process. Consumers can now register a product using a brand’s online authentication platform or mobile app. If the product is a fake, both the customer and the brand will be alerted. (SOURCE: Business of Fashion) #NFC #RFID #QR #authentication #anticounterfeiting

High-tech bracelets bring cashless ease to music festivals: Music festivals are synonymous with summer. Just as often, they’re synonymous with lineups. While multiday festivals were once few and far between – a Mariposa Folk Festival here, a Woodstock there – cities across Canada and the world are now rife with them. So it comes as little surprise that promoters are making these events more efficient for both the companies that run them and the fans that want their music-soaked weekends to be as fun-filled as possible. The Bud Light Digital Dreams Music Festival, which hosts its fifth edition in Toronto this Saturday and Sunday at The Flats at Ontario Place, has joined a growing number of festivals worldwide in letting attendees link credit cards to their festival wristbands. The idea is to shrink transaction times and thus pesky lines, not to mention encourage spending. The platform will also give festival operator Live Nation Canada a flood of data to help it improve future festivals. The technology, says Mark Russell, the festival’s project manager with Live Nation Canada, “allows us to plan year over year, allows us to plan the site better, allows us to understand what our consumers are consuming.” (SOURCE: The Globe and Mail) #RFID #wearables #mobile #wallet #events

New ‘Smart’ Paper by UW Researchers Can Respond to Gestures: University of Washington Professor Shwetak Patel and fellow researchers have created “smart” paper with sensing capabilities that can respond to gesture commands and connect to the digital world. The method, developed by the Indian American professor and his colleagues, relies on small radio frequency tags that are stuck on, printed or drawn onto the paper to create interactive, lightweight interfaces that can do anything from controlling music using a paper baton to live polling in a classroom. The technology — PaperID — leverages inexpensive, off-the-shelf RFID tags, which function without batteries but can be detected through a reader device placed in the same room as the tags. Using the technology, connecting real-world items such as a paper airplane or a classroom survey form to an Internet of Things environment may be possible, researchers said. Each tag has a unique identification, so a reader’s antenna can pick out an individual among many. These tags only cost about ten cents each and can be stuck onto paper. (SOURCE: India West) #RFID #proximityID #IoT #smartpaper

Starbreeze Acquires ePawn For Its NFC Tracking Technologies, Including Room-Scale Sensor Carpet: Starbreeze AB announced that it has acquired a French company called ePawn that owns a number of patents involving NFC (Near Field Communication) tracking technologies, which Starbreeze plans to put to use with its various projects, including a game called Geminose that interfaces with toys similar to Skylanders, and a room-scale tracking system that can be embedded into any kind of flooring. Starbreeze purchased ePawn for 4M Euros (approximately $4.46 million USD) in Starbreeze shares and 1.5M Euros in cash. In the deal, Starbreeze gains seven patents involving NFC technologies. EPawn’s nine employees will join the Starbreeze team in France (formerly InfinitEye), and they will aid in developing the company’s VR technology. Emmanuel Marquez, Starbreeze AB’s CTO, noted that ePawn CTO Valentine Lefevre will be leading AR technology development for Starbreeze properties. EPawn’s technology is designed for “toys to life” games, which are physical toys that interface with software. EPawn’s technology is able to track the “position, orientation and altitude” down to the “millimeter level” of up to 40 NFC tags at once. The company has also adapted the tech for room-scale use. EPawn has created a “sensor carpet” that will track you while you move above it while wearing an “off-the-shelf NFC tag.” (SOURCE: Tom’s Hardware) #NFC #IoT #proximityID

NewAer Launches Beaconless Unified Single App for Proximity Marketing: Kiosk Leverages iPad & 4th Gen Apple TV Into Interactive Soft-Beacon Display. NewAer, Inc., creator of SaaS proximity-based software solutions, launches Kiosk, a beacon-free independently customizable interactive display for the iPad, the 4th generation Apple TV and Raspberry Pi 3. Kiosk renders iBeacon apps obsolete by making proximity marketing as easy as web development, allowing any retailer, brand or consumer to use a single application as a host communicating with a peer-client on an iPhone, iPod Touch or iPad. Until now, iBeacon technology faced adoption hurdles requiring users to download an app for each retailer or brand that they wished to engage with. With NewAer Kiosk, brands can communicate directly to their audience via a universal proximity enabled app, that doesn’t require iBeacons to be installed, and leverages software vs. hardware. The application Kiosk is based upon a Web Kit engine rendering database driven content for user specific messaging to those people standing in front of the host screens within a space. Brands running Kiosk ensure trust between their users who must first accept engagements to an offer for proximity marketing, before making their presence known to the Kiosk site. (SOURCE: NewAer via press release) #proximityID #beacons #mobile #marketing #smart #device

Comments are closed