Near Field Communication’s Broadway Debut

For Immediate Release, Dallax, Texas, September 20, 2011 — thinaire™ the emerging leader in Near Field Communication engagement solutions, Radiant Outdoor, and the NFC Bootcamp™ invite you to join us in Times Square NY to preview New York’s first smartposter to digital billboard NFC engagement ” on Thursday September 22, between 12pm and 4pm.

Near Field Communication, NFC: Mobile payments, interactive media and advertisements, electronic keyless entry, event and transit tickets, peer to peer contact and information sharing. It’s all part of the perfect storm of NFC that thinaire™, the emerging leader in NFC engagement solutions is pioneering.

We invite you, your media team, and friends to come and preview the first “NFC to consumer mobile and digital display convergence and smartposter in Times Square. thinaire™ the emerging leader in NFC engagement solutions, Radiant Outdoor, OOS Investments and the NFC Bootcamp™ invite you to preview the first Times Square NY NFC digital billboard to consumer NFC mobile engagement and NFC enabled smart poster. Pedestrians walking through Times Square will have the ability to engage with the NFC enabled smart poster and the advertisers and associated promotions featured on the digital billboard. Radiant Outdoor’s 38′ tall digital display towers off the Millennium Broadway Hotel and is highly visible from the Times Square “Bowtie”, ABC’s Times Square studio and the entrance to the Toys R Us flagship store. The event will be featuring the Samsung Google Nexus S NFC enabled smartphone. Handsets will be available for demonstration and NFC smart poster engagement. Additional giveaways and prizes will be awarded to participants.
In addition to creating the first NFC to mobile engagement in Times Square, thinaire™ and Radiant Outdoor will be among the featured participants in the country’s first NFC Bootcamp™ series that begins on September 27th. 2011. New York’s first NFC Bootcamp™ will feature the industry’s leading NFC experts from companies such as Maxim, Device Fidelity, thinaire™ and many others. Meet with the pioneers in the rapidly growing field of NFC and learn about its true potential. After the New York debut, NFC Bootcamp will also take place in Minneapolis, Chicago, Santa Clara, Atlanta and Dallas.

Log on to for more information and to Register for this exciting event and to participate in the industry’s first-ever NFC Showcase™. The NFC Bootcamp NYC will be held on September 27 at the Sheraton New York Hotel and Towers located at 811 7th Avenue, New York, NY 10019.

About thinaire™
thinaire™ is the emerging leader in NFC mobile engagement solutions. The patented thinaire™ solution, system and process allows for individuals with NFC enabled smart devices to engage with things such as RFID embedded smartposters, NFC enabled payment terminals and is the agnostic “On-ramp” to the soon widely available NFC mobile wallets (currently Google and Isis with others to soon follow). To be “On thinaire” will be to participate in a rich consumer mobile experience that will allow for value added consumer engagement and activation opportunities. Such as coupon redemptions at the point of sale using the mobile wallet, coordination with store loyalty programs, customized targeted advertising and relevant promotions, charitable and cause related affinity and giving, mobile and e commerce.

About Radiant Outdoor
Radiant Outdoor is a privately-held media company with offices in Dallas and New York. The Company was launched to facilitate the growing demand for new technology within the Out of Home advertising industry. Radiant’s focus is to implement technology with key real estate partners enhancing the value of their properties while providing highly visible marketing solutions for their advertising partners. Radiant’s unique market approach has enabled them to secure and develop assets in seven of the top ten DMA’s with locations in New York, New Jersey, Los Angeles, San Francisco, Chicago, Atlanta and Dallas.
Featuring a team of experienced industry executives, Radiant is equipped with a strategic capital partner based out of Dallas. In addition to Radiant, investments include real estate, music management, movie production, and distribution. Capitalizing on this broad range of media investments, Radiant can provide a unique array of solutions to its growing client base.

About NFC Bootcamp™
Based in Dallas, Texas, OTA Training is the creator and producer of the NFC Bootcamp™ series – Learn How to Market with NFC: Creating Effective Marketing Strategies Using Near Field Communication™. This program brings the most knowledgeable and respected leaders in the NFC industry together to present their visions and ideas. It also feature the NFC Showcase™, which will highlight real-world, hands-on demos of NFC technology at work.
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