NFC Bootcamp™ Adds Gauge Mobile to Near Field Communication Webinar Series

Newest entry in near field communication webinar series discusses near limitless opportunities to leverage NFC for brand awareness and customer experience

October 18, 2013, Dallas, Texas —NFC Bootcamp™, the creator of the most comprehensive series of globally delivered near field communication (NFC) education programs, today announced the newest event in its premiere webinar series.  NFC and Marketing: Bridging the Gap, featuring Tony Vassiliev of Gauge Mobile, is scheduled for Tuesday, October 29, 2013, at 2:00 p.m. U.S. EDT, 11:00 a.m. U.S. PDT.

The NFC Bootcamp training program helps businesses understand how to use near field communication technology to drive brand awareness and enhance their customer experience. With the growing availability of NFC-enabled devices —smartphones, tablets, and now wearable devices like wristbands — consumers demand a simplified, customized and personalized experience. Taught by NFC experts, this class offers best practices for using NFC to engage today’s connected consumers.  NFC Bootcamp extends this thought leadership to a series of webinars featuring these same thought leaders, designed to educate companies on different aspects of near field communication technology.

In NFC and Marketing: Bridging the Gap, Tony Vassiliev, CEO of Gauge Mobile, will cover how near field communication technology offers exciting opportunities to both consumers and advertisers, and how it can be used for advertising and promotional purposes around the globe. Through “smart posters,” POS items, magazine ads and more, consumers can access content with a quick tap of their NFC-enabled smartphone.  The promotional and advertising opportunities offered by NFC are almost limitless.

Attendees will learn:

  • How NFC is used in Digital Out of Home advertising
  • Case studies from Out-of-Home
  • Creative use cases for NFC in marketing

In addition, attendees will also receive a free copy of Gauge Mobile’s white paper on the same topic.

“Customers expect constant information, instant interaction and immediate results – all while they are on the go – and NFC can help you meet their expectations. It is changing how we engage the world around us, and businesses need to understand this – fast,” said Robert Sabella, chief executive officer and founder of the NFC Bootcamp. “NFC Bootcamp’s webinar series is a great way to get introduced to different aspects and capabilities of near field communication technology.” Sabella added, “In addition to our webinar series, NFC Bootcamp conducts two-day training programs globally that takes these webinars to the next level, providing more in-depth knowledge and hands-on experience in using NFC.”

According to Vassiliev, “The use cases for NFC are boundless, whether advertising, retail, travel and tourism, or events and entertainment. We’re excited to present this webinar with NFC Bootcamp to educate companies on how NFC is already being used in the marketplace and explore how it can be incorporated into any company’s marketing strategy.” He further added, “NFC Bootcamp has been on the forefront of corporate education in this arena, and we’re glad to partner with them on this front.”

Additional on-demand webcasts can be found at  NFC Bootcamp dates are scheduled for cities around the world, including Toronto, London, New York, Tel Aviv, and Los Angeles. For information or to register for a class, visit

Organizations interested in sponsoring or speaking at an NFC Bootcamp or participating in the NFC Showcase  should visit to request information.

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