NFC Bootcamp™ Schedules Inaugural Training Program in Dubai

Near field communication education and thought leadership to foster momentum to meet consumer expectations

October 21, 2013, Dallas, Texas —NFC Bootcamp™, the creator of the most comprehensive series of globally delivered near field communication (NFC) education programs, today announced its inaugural training program in Dubai, United Arab Emirates, is scheduled for December 3-4, 2013.

The NFC Bootcamp training program helps businesses understand how to use near field communication (NFC) technology to drive brand awareness and enhance their customer experience. With the growing availability of NFC-enabled devices — whether smartphones, tablets, or wearable devices like wristbands — consumers demand a simplified, customized and personalized experience. Taught by NFC experts, this class offers best practices for using NFC to engage today’s connected consumers.

Registration is now open for the Dubai program. Attendees will learn how NFC is being used in real-world scenarios — presented by people actually creating and implementing NFC solutions. The NFC Showcaseä is a highlight of the NFC Bootcamp, with demos of dozens of NFC products and hands-on training to help businesses build an NFC campaign immediately.

“We are seeing huge momentum and interest around near field communication—and how NFC is already engaging consumers in the Dubai market. From public transportation to ID cards to high-end NFC-enabled jewelry, the technology is making inroads into many facets of marketing and mobile wallet used in Dubai. We’re thrilled to bring our NFC Bootcamp training program and international thought leaders to foster this momentum,” said Robert Sabella, chief executive officer and founder of the NFC Bootcamp. “NFC will change how we engage with the world around us, and businesses need to understand this – fast. Customers expect constant information, instant interaction and immediate results – all while they are on the go – and NFC can help you meet their expectations. There is no better place to come and understand the impact this technology is having on the way companies do business than an NFC Bootcamp.”

Additional NFC Bootcamp dates are scheduled for cities around the world, including London, New York, Tel Aviv, and Los Angeles. For information or to register for a class, visit http://www.nfcbootcamp.com/event-registration.

Organizations interested in sponsoring or speaking at an NFC Bootcamp or participating in the NFC Showcase should visit http://www.nfcbootcamp.com/contact/ to request information.

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