NFC Bootcamp to Bring Near Field Communication to Chicago

For Immediate Release, Richardson, TX – October 19, 2011, Upon request from their sponsors, and after hosting an amazingly successful Near Field Communication training event for advertising and marketing companies last month in New York City, OTA Training is ready to take the “NFC Bootcamp” series on the road, to do it all over again, pull out all the stops and hit Chicago, Illinois on November 16, 2011.

Come let OTA, the leader in RFID training and certification over the last 8 years and producer of the first US NFC training program, show you how to lead the way and knock it out of the park with NFC enabled advertising and marketing campaigns. NFC is a growing component of mobile marketing, creating endless possibilities for advertisers and brands to engage their customers in new and exciting ways.

As the NFC ecosystem begins to mature and moves from payments to more marketing based applications, there is an increasing desire for business leaders to understand just how they can harness the power of NFC to drive brand awareness and increase revenue. It is estimated that 40 million cell phones with embedded NFC capability will be in the hands of consumers by the end of 2011. Mobile applications, Point of Sale, location based value delivery – all will have to be adapted to meet the needs of the NFC-empowered customer.

NFC Bootcamp Chicago will bring the most knowledgeable and respected leaders in the NFC industry together to present their visions and ideas. It will also feature the NFC Showcase, which will highlight real-world, hands-on demos of NFC technology at work. Previous speakers included: Tony Sabetti, Director, Alliances at Isis Mobile Commerce
Amitaabh Malhotra, Chief Operating Office and Cofounder at Device Fidelity, Inc. and  Theresa Billy, Vice President of Business Development at thinaire transmedia network, LLC.

Sponsors of the event include: Maxim, DeviceFidelity, Radiant Outdoor, The Smart Sense, MAG, thinaire and ScreenMedia daily.

Get your team in the NFC game.

NFC Bootcamp Chicago will be held at:
Lincolnshire Marriott
Ten Marriott Drive
Lincolnshire, Illinois 60069

For more information and to Register, please go to: www.nfcbootcamp.com

Based in Dallas, Texas, OTA Training is the creator and producer of the NFC Bootcamp™ series – Learn How to Market with NFC: Creating Effective Marketing Strategies Using Near Field Communication™. This program brings the most knowledgeable and respected leaders in the NFC industry together to present their visions and ideas. It also features the NFC Showcase™, which will highlight real-world, hands-on demos of NFC technology at work.

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