NFC World is the leading business news source for the international near field communication industry. NFC World is produced by qualified journalists who are employed full-time by SJB Research. We strive to deliver news that is accurate, timely, useful and concise. Our news stories are packed with carefully considered links and cross references to give the reader a tightly woven narrative and one-click access to the full back-story on every item. NFC World is provided as a free resource for executives in organisations that supply, buy, or use NFC-based products, to enable information and knowledge exchange, the free flow of ideas and to promote the general growth of NFC both as a technology and a business.