Mikko Nikkanen is the Business Development Director for Business Line Mobile and Smart Media, Business Unit Electronic Product Identification at SMARTRAC. Mikko has several years of global experience in developing NFC/RFID tag-based concepts, and applications. He has played an integral part in establishing the world famous NFC partnership network around www.nfctags.com. Prior to working for SMARTRAC (formerly UPM RFID), Mikko held management positions in digital marketing, laser component and datacom/telecom network industries. Mikko holds a degree in marketing management.