NFC Bootcamp™ is coming to Utrecht, Netherlands

Registration is open for inaugural near field communication training program in South Africa

August 6, 2012 Dallas, Texas — For Immediate Release — OTA Training, the creator of the most comprehensive series of globally delivered RFID education and hands on training today announced that registration is open for its inaugural South African NFC Bootcamp™ Training Series to be held in Johannesburg September 19 and 20, 2012. OTA, with along local and international NFC experts will present the first globally standardized NFC training program designed to educate attendees on how they can harness NFC technology to drive brand awareness.

Sponsored by Poken and SANFi, the NFC Bootcamp delivers high quality knowledge transfer from near field communication (NFC) experts about what NFC is, how it is being employed, what are some of the business models and how you can take advantage of the technology in your business. This high impact series is being delivered in different cities throughout the US, as well as throughout the world.

“Near field communication will change forever how consumers engage with various businesses.  Customers are demanding simplified, customized and personalized retail experiences while they are on the go. There is no better place to come and understand the impact this technology is going to have on the way companies do business than at an NFC Bootcamp,” said Robert Sabella, chief executive officer and founder of OTA Training, which produces the NFC Bootcamp series. “We are very pleased to launch our South African expansion, working with local and internal experts to look at how NFC is already engaging consumers.”

Attendees will learn more about how NFC is being used in real-world scenarios — presented by the people actually creating and implementing campaigns. They will also learn about key players in the NFC ecosystem and best practices from experts in the industry.  In addition, this training program includes hands-on demos and training on how to build an NFC campaign.  A special feature of the NFC Bootcamp is the NFC Showcase where companies working in the NFC field show how this next-generation technology works.

According to Tim Lunn of Poken, “As a thought leader in the NFC space, Poken’s motto is ‘Collecting people and things, with a touch’ – and our business revolves around building brand experience with NFC, and helping customers drive ROI from touch-based services. We are excited to be a part of the NFC Bootcamp to share our real world knowledge in building and integrating NFC technology.”

In addition, dates have been announced for cities around the world, including Sydney, Chicago, Utrecht, Dallas, and Los Angeles, with more dates being announced soon. For more information on the Johannesburg NFC Bootcamp, scheduled for September 19 and 20, 2012, and other scheduled Bootcamps, visit

Companies and organizations interested in sponsoring or speaking at an NFC Bootcamp or participating in the NFC Showcase should visit to request sponsorship information.


About OTA Training, Inc. ( – Based in Dallas, Texas, OTA Training is the creator and producer of the NFC Bootcamp™  training series – Learn How to Market with NFC: Creating Effective Marketing Strategies Using Near Field Communication and How to Develop an NFC Application™.  The NFC Bootcamp is the first internationally standardized training program of its kind and brings together the most knowledgeable and respected leaders in the NFC industry to share their expertise and insights.  It also features the NFC Showcase™ which highlights real-world, hands-on demos of NFC technology at work from the key companies in the NFC Ecosystem.   Current cities where you can attend an NFC Bootcamp include London, New York, San Francisco, Sydney, Chicago, Seattle, Dallas, Atlanta and Johannesburg with more cities being added soon. For more information and to register for any of the NFC Bootcamps please go to: and if on Twitter use #nfcbootcamp.

About Poken ( Poken is revolutionizing the event industry with its innovative and simple solutions to eliminate paper waste, boost networking and generate high quality leads. Equipped with our mobile apps and NFC+ products, people can collect digital information in the real world from smart tags, and digitally exchange all their contact details with a touch. Through our customizable social network and online content management platform, event organizers and marketers can create an interactive and exciting experience for people to engage with their marketing materials, while measuring the impact and popularity of the information they distribute offline. For more information, please visit

About SANFi ( The Southern African Near Field Initiative (SANFi) is a non profit association established to accelerate the mass market deployment and adoption of Near Field Communication (NFC) technology by bringing together industry role-players from both the public and private sectors in an open forum. The initiative will address issues such as consumer requirements, uniform standards and processes, applications and devices that will maximize benefits and minimize implementation cost and time to adoption.

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