NFC Bootcamp™ is coming to Sydney, Australia

Registration is open for first-ever near field communication training program in Australia

July 27, 2012 Dallas, Texas — For Immediate Release — OTA Training, the creator of the most comprehensive series of globally delivered RFID education and hands on training today announced that registration is open for its first-ever Sydney NFC Bootcamp™ Training Series August 15-16, 2012. OTA, along local and international NFC experts will present the first globally standardized NFC training program designed to educate attendees on how they can harness NFC technology to drive brand awareness.

The NFC Bootcamp delivers high quality knowledge transfer from near field communication (NFC) experts about what NFC is, how it is being employed, what are some of the business models and how you can take advantage of the technology in your business. This high impact series is being delivered in different cities throughout the US, as well as throughout the world.

“Near field communication will change forever how consumers engage with various businesses.  Customers are demanding simplified, customized and personalized retail experiences while they are on the go. There is no better place to come and understand the impact this technology is going to have on the way companies do business than at an NFC Bootcamp,” said Robert Sabella, chief executive officer and founder of OTA Training, which produces the NFC Bootcamp series. “We are very pleased to launch our Australian expansion, working with local and internal experts to look at how NFC is already engaging consumers.”

Attendees will learn more about how NFC is being used in real-word scenarios — presented by the people actually creating and implementing campaigns. They will also learn about key players in the NFC ecosystem and best practices from experts in the industry.  In addition, this training program includes hands-on demos and training on how to build an NFC campaign.

A special feature of the Sydney NFC Bootcamp is the NFC Showcase where companies working in the NFC field show how this next-generation technology works.

In addition, dates have been announced for cities around the world, including Chicago, Johannesburg, Utrecht, Dallas, and Los Angeles,with more dates being announced soon. For more information on the Sydney NFC Bootcamp, scheduled for August 15-16, 2012, and other scheduled Bootcamps, visit


About OTA Training, Inc. ( – Based in Dallas, Texas, OTA Training is the creator and producer of the NFC Bootcamp™  training series – Learn How to Market with NFC: Creating Effective Marketing Strategies Using Near Field Communication and How to Develop an NFC Application™.  The NFC Bootcamp is the first internationally standardized training program of its kind and brings together the most knowledgeable and respected leaders in the NFC industry to share their expertise and insights.  It also features the NFC Showcase™ which highlights real-world, hands-on demos of NFC technology at work from the key companies in the NFC Ecosystem.   Current cities where you can attend
an NFC Bootcamp include London, New York, San Francisco, Sydney, Chicago, Seattle, Dallas, Atlanta and Johannesburg with more cities being added soon. For more information and to register for any of the NFC Bootcamps please go to: and if on Twitter use #nfcbootcamp.


Shannon Fernandez
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