Registration is open for NFC Bootcamp™ in Seattle

smartWhere to present mini-workshop on Near Field Communication and mobile gaming

Dallas, Texas (PRWEB) May 22, 2012

OTA Training, the creator of the most comprehensive series of globally delivered RFID education and hands on training, today announced the participation of smartWhere in its NFC Bootcamp™ Training Series in Seattle, Washington, June 6 and 7, 2012.

The NFC Bootcamp delivers high quality knowledge transfer from near field communication (NFC) experts about what NFC is, how it is being employed, what are some of the business models and how you can take advantage of the technology in your business. This high impact series is being delivered in different cities throughout the US, as well as throughout the world.

World-class advertising is leveraging NFC to promote luxury vehicles. The digital reader market is adding NFC technology to enhance customer experience. Food giants are piloting NFC programs to deliver critical information to consumers at a touch. And with the estimated growth of 100 million NFC-enabled cell phones in the hands of consumers by the end of 2012, near field communication is moving far beyond simple mobile payments and transactions to creating brand loyalty and exciting customer experiences.

NFC Workshop for Mobile Game Developers is a one-hour introduction to techniques for leveraging NFC in mobile game development. It will cover how NFC can increase game installations and enhance game play, as well explore opportunities for cross-merchandising and viral marketing. Imagine a tag which becomes more valuable the more you share it with your friends. During the workshop, attendees will encode NFC tags and build a simple Android game that demonstrates these concepts. Attendees will leave with code examples and tags for their own development.

According to Robert Whelan, co-founder and partner at smartWhere, “NFC offers developers a means for linking applications to the physical world. As a game developer, NFC will be an increasingly important tool for enhancing game play, facilitating installment, and increasing revenue through cross-merchandising; and we are excited to join NFC Bootcamp by presenting a workshop where developers can get hands-on experience with several of these techniques.”

NFC Bootcamp™ Seattle will bring the most knowledgeable and respected leaders in the NFC industry together to present their visions and ideas. It will also feature the NFC Showcase, which will highlight real-world, hands-on demos of NFC technology at work. Sponsors of NFC Bootcamp™ Seattle include: Mobile Monday Seattle, Poken, Smartrac, Lucid Communications, Cellotape, Maxim, DeviceFidelity, Merchant 360, NFC Jobs, ACS, The Smart Sense, Daily DOOH, MAG, EMF and ScreenMedia daily.

The Seattle NFC Bootcamp will be held on Wednesday June 6, and Thursday June 7, 2012, at the Westin Bellevue. For more details or to register visit


About OTA Training, Inc. – Based in Dallas, Texas, OTA Training is the creator and producer of the NFC Bootcamp™ series – Learn How to Market with NFC: Creating Effective Marketing Strategies Using Near Field Communication and How to Develop an NFC Application™. The NFC Bootcamp is the first internationally standardized training program of its kind and brings together the most knowledgeable and respected leaders in the NFC industry to share their expertise and insights. It also features the NFC Showcase™ which highlights real-world, hands-on demos of NFC technology at work from the key companies in the NFC Ecosystem. Current cities where you can attend an NFC Bootcamp include London, New York, San Francisco, Sydney, Chicago, Seattle, Dallas, Atlanta and Prague with more cities being added soon. For more information and to register for any of the NFC Bootcamps please go to: and if on Twitter use #nfcbootcamp.

About smartWhere, LLC – smartWhere provides an integrated cloud-based ecosystem of tag management tools and services, allowing for ease of implementation and optimal utilization of Near Field Communication (NFC). For more information, please visit


For OTA Training, LLC.
Shannon Fernandez
2050 N. Plano Road
Richardson, TX 75082
+ 1 972-386-9655 x9973

For smartWhere, LLC.
Robert Whelan
2505 Third Avenue #327
Seattle, WA 98121
+ 1 425 522-3242

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