TapTrack Webinar: Exploring Near Field Communication (NFC) Applications for the Enterprise

Tuesday June 4, 2013 – Tuesday June 4, 2013

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Near Field Communication (NFC) technology is more than just a consumer-focused fad designed for the smart phone generation. It’s more than a mobile wallet solution, too. It’s about engagement, information delivery, convenience, efficiency and customer experience. That customer experience also extends into the enterprise, with companies needing to serve and support their internal customers and stakeholders, as well as their external customer base.

NFC traces its roots back to radio-frequency identification (RFID), which has already been widely implemented within enterprises for asset identification, authentication and tracking via a passive electronic tag. But, NFC provides a wider experience, allowing organizations to break free from the constraints of passive tags and information delivery, and employ active tags and initiators that enhance the information delivery experience.

Join David Shalaby, founder and president of TapTrack, and Robert Sabella, CEO and founder of NFC Bootcamp and AccelerateNFC, to learn how to leverage NFC create convenience and efficiency within your enterprise. What you will learn:

• The difference between passive and active tags
• Details of card emulation (the more technical term for active tag)
• Peer to Peer NFC and it’s pros and cons
• How these technologies can create interesting solutions for the enterprise


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