Premier near field communication (NFC) training program and new webinar series drive awareness and adoption of technology to enhance customer experience
January 9, 2013, Dallas, Texas — For Immediate Release — OTA Training, the creator of the most comprehensive series of globally delivered NFC education and hands on training today announced its Spring 2013 schedule for the NFC Bootcamp™ Training Series. OTA, along with local and international NFC experts will present the first globally standardized near field communication (NFC) training program designed to educate attendees on how they can harness NFC technology to drive brand awareness, enhance customer experience, and facilitate adoption of solutions available through NFC-enabled devices.
The NFC Bootcamp™ two-day training programs for Spring 2013 are scheduled for:
- Irvine, California, February 20-21
- Dallas, Texas, March 6-7
- Sydney, Australia, March 27-28
- Toronto, Ontario, April 3-4
In addition, dates are being finalized for other cities around the world, including London, Istanbul, Johannesburg, and Dubai, as well as Chicago, New York and Miami.
The NFC Bootcamp™ focuses on high quality knowledge transfer from NFC experts about what NFC is, how it is being deployed, what are the use cases and business models and how you can take advantage of the technology in your business. Attendees learn more about how NFC is being used in real-world scenarios — presented by the people actually creating and implementing solutions. They will also learn about key players in the NFC ecosystem and best practices from experts in the industry. In addition, this training program includes hands-on demos and training on how to build an NFC campaign. A special feature of the NFC Bootcamp is the NFC Showcase where companies working in the NFC field show how this next-generation technology works.
The NFC Bootcamp has also launched a new webinar series, with the inaugural event held in December 2012. This new series, features innovators who have developed NFC-enabled solutions — from mobile marketing and banking to event management and logistics, and personalized out-of-home digital marketing — designed to enhance customer experience and drive brand loyalty. The next webinars in this series are:
- Bridging Out-of-Home Signage with Mobile: The NFC Experience – January 29, 2013, featuring Mikhail Damiani of Blue Bite
- NFC: the killer app for trade-shows, events, and real world marketing – February 19, 2013, featuring Stéphané Doutriaux of Poken
The NFC Bootcamp will be presenting, along with their partners from Blue Bite and Identive a mini-Bootcamp NFC: Changing the Digital Signage Value Proposition at the 2013 Digital Signage Expo in Las Vegas, February 26, 2013.
According to Robert P. Sabella, chief executive officer and founder of OTA Training which produces the NFC Bootcamp training series, “Near field communication has forever changed how consumers engage with various businesses. With the ever-growing availability of NFC-enabled devices — whether smartphones, tablets or other devices like wristbands, customers are demanding simplified, customized and personalized experiences while they are on the go. There is no better place to come and understand the impact this technology is going to have on the way companies do business than at an NFC Bootcamp event.” Sabella further elaborated, “We are excited about the growth of NFC technology in the marketplace, and the potential uses to solve common challenges in consumers’ everyday lives and activities. Our programs are poised to drive awareness of the capabilities of NFC and adoption of solutions including mobile marketing, mobile wallet, loyalty programs, social media and digital out-of-home experiences and so much more.”
For more information upcoming NFC Bootcamps and other events, visit http://www.nfcbootcamp.com/event-registration.
Companies and organizations interested in sponsoring or speaking at an NFC Bootcamp or participating in the NFC Showcase should visit http://www.nfcbootcamp.com/contact/ to request sponsorship information. NFC practitioners and professionals wishing to speak or share use cases can visit NFC Bootcamp Speaking Opportunities to request information on speaking opportunities.