NFC Bootcamp will be in Toronto, Ontario, June 19-20, 2014. Join the NFC Bootcamp staff and international experts in near field communication who will share their insights on the NFC ecosystem and players, mobile wallet, beyond payments and social networking, as well as technical aspects needed to create your own NFC campaign. Early Bird pricing available through May 23, 2014.
Hear thought leaders and learn to use NFC to drive brand awareness, enhance customer experience, and increase your revenue stream. With NFC-enabled smartphones and devices finally reaching consumers, now is the time to leverage the power of NFC technology to reach your customers. This training program includes hands-on demos and instructions for building an NFC campaign, presented by local and international NFC experts. Learn best practices for using NFC in real-world scenarios — presented by people actually creating and implementing solutions. This two-day training program is delivered in an intimate classroom-style setting that fosters personal interaction with speakers and offers hands-on experience with NFC technology. The NFC Showcase lets you try dozens of NFC products, see demos of NFC in action, and ask the experts for advice.
Designed for CEOs, CMOs, VPs, Directors and Managers of Marketing, Branding, Loyalty Programs, Payment and Credit Programs, Business Strategy, Customer Relations, Social Media Strategists, Public Relations, Online Community Managers, Business Development, Agency Account Managers and Entrepreneurs as well as Technical and technical minded people who are responsible for designing, building and supporting NFC applications, both hardware and software, from the platform to the mobile device.
Paula Berger - Speaker
Paula Berger has been working in NFC since 2005 in a variety of roles. She is currently involved in expanding the NFC Bootcamp, the only globally standardized NFC training program. She was VP Marketing and Communication at Sequent, an NFC Trusted Service Manager (TSM). She was Executive Director of the NFC Forum for six years, from the association’s launch through the rollout of the certification program. Paula has been a writer for NFC World publications and she is on the Planning Committee for the NFC Circle Boston, a program of the MIT Enterprise Forum that supports the development, adoption and commercial success of NFC. Paula has extensive experience in communication of all sorts and in building and running training programs.
Robert P. Sabella - Speaker
Robert P. Sabella has 20+ years of legal and entrepreneurial experience and is considered one of the most innovative leaders in developing and bringing new technologies to market. He is the founder of the NFC Bootcamp™ training series and has recently co-founded the AccelerateNFC incubator program, dedicated to fostering start-ups in bringing NFC technology to the market. He is co-author of RFID+™ and a prolific writer and speaker on NFC and RFID.