January 2016 Near Field Communication Industry News

Mobile Coupons Lead to Lickety-Split Action: 65 Percent Redeem Them in 5 Minutes: How fast do consumers who receive mobile coupons use them? Amazingly, about 65 percent of recipients redeemed them within 5 minutes of seeing them. Of course, the targeting was good — an essential ingredient in enticing customers to act. “In the case of convenience store coupons, the evening commuter period were found to be the most responsive time for mobile coupons,” according to Biz Report. “This finding highlights the importance of targeting coupons at the right time, and when the target audiences are in the right place.”The info comes from Koupon Media’s new “State of the Mobile Coupon Industry” report. The report analyzes the growing use of mobile coupons, with special emphasis on redemption patterns for convenience stores. In 2015, Koupon Media’s platform doubled in size reaching a lifetime 500 million mobile coupons delivered. “Furthermore, average redemption rates continue to be 10x greater than traditional paper coupons,” reports the company. “The number of mobile coupon users in the U.S. continues to rise — from 61 million in 2013 to 104 million last year.” (SOURCE: Mobile Marketing Watch)

Mobile Wallet Growing as a Customer Engagement Channel: As mobile wallet technology continues to gain steam, users are becoming more engaged with brands through these channels. In a new report from mobile marketing organization Vibes, mobile wallets like Apple Pay and Android Pay are proven to be growing rapidly as tools for engagement, customer loyalty, and added value offers. The 2016 Mobile Consumer Report seeks to aid companies in finding opportunities to leverage mobile technologies to achieve maximum ROI. As coupons and other discount offers shift to the mobile space, users are beginning to take notice of the added convenience provided by digital engagement: 66% of respondents would have a more positive opinion of a loyalty program if they were able to store their loyalty information (points, rewards, etc.) on a mobile app. (SOURCE: Loyalty360)

Mobiles join London’s contactless travel revolution: More than 3.2 million journeys have been made on London’s transport network by passengers tapping in and out with a mobile device, new figures reveal. While the 3.2 million figure represents just 3.5% of all contactless journey on London’s public transport system, the figure is expected to climb steadily, with 7000 new devices being detected each week.”This (number) is predicted to further increase throughout 2016 as more devices come onto the market and more people adopt them and other contactless technologies such as watches and wristbands with Near Field Communication (NFC) capabilities,” says Transport for London. (SOURCE: FinExtra)

IBM Dishes on Acquisition Plans for Digital Marketing Company: On Thursday, IBM announced its intent to acquire Resource/Ammirati — a US-based digital marketing and creative agency. The objective of the move, we’re told, is to combine the companies’ strategic, creative and technology talents to address rising demand from businesses seeking to “reinvent themselves for the digital economy and provide differentiated experiences to their customers.” (SOURCE: Mobile Marketing Watch)

Explained: The power of Bluetooth Low Energy: We all know and use Bluetooth. But the popular technology has evolved a lot and the latest enhancement is Bluetooth Low Energy that runs, as the name suggests, on ultra low power. Previous evolution of Bluetooth was mostly targeted towards adding more features and enhancing data rates. But this enhancement actually decreases the power consumption and allows devices to operate for months or years on batteries as small as a coin or button. Bluetooth v/s Near Field Communication. One side are Global Positioning Systems and satellite communications that work across thousands of kilometres and on the other side are ultra wide bands that provide data rates of gigabytes per second. Then there is Near Field Communication (NFC) that provides very low data rates and works on very low distances (nearly 1 cm). Bluetooth Low Energy sits somewhere in-between. It provides bigger distances compared to NFC so the range could be 30 metres to 100 metres even as it provides low data rates. So typically, the data rates of Bluetooth Low Energy are lesser. They are in the range of a few kilobytes per second though theoretically, this technology can go up to maximum of 305 kilobytes per second. (SOURCE: Gizmodo India)

Hundreds Of Local Movie Theaters Will Soon Become Beacon Hot Spots: Beacon network Mobiquity and theater advertiser Screenvision team up to bring mobile marketing to U.S. moviegoers. The days are long gone when the only things you saw at a movie theater were the movie, and previews for movies. These days, it’s not uncommon to watch as much as half an hour of on-screen ads before the movie previews start. Oh, yes, and there’s also a movie. Those pure movie-only days are getting further away, with the joint announcement today by Mobiquity Networks and Screenvision that they will install and manage iBeacons throughout 300 multiplexes in the U.S. to create the largest movie theater-based mobile ad network. Mobiquity runs what it describes as the biggest network in the U.S. of retail mall-based beacons for mobile ads — nearly 500 shopping malls — and Screenvision has a cinema advertising network covering almost 2300 movie theater complexes in the U.S., representing 14,200 screens. Discussions are now underway with marketers about specific ad/marketing campaigns. The companies said the beacons will be installed over the next 60 days. While there have been some experiments with beacons in movie theaters, Mobiquity Chief Marketing Officer Jim Meckley told me that “no one has taken it to the level of a network of beacons [with] mobile apps in theaters.” Beacons will be used, instead of GPS-based location marketing, so that mobile marketers can determine exactly where the moviegoer is, inside the complex. (SOURCE: Marketing Land)

Xiaomi Mi5 screenshot shows NFC and dual SIM support: Lei Jun posted a screenshot from what is believed to be the Xiaomi Mi5 which points at a few possible features.The screenshot on Lei Jun’s Weibo looks normal enough on first inspection, and just shows the regular MIUI interface and clock widget, but a closer look at the top right of the screen reveals something interesting. NFC looks like it has make a come back to flagship Xiaomi phones. The last time we saw NFC on a MI device was on the Xiaomi Mi3, but it looks like it will make a comeback for the Mi5. The increased number of people using NFC for payments is probably the driving force behind the decision. (SOURCE: Giz China)

McDonalds Sees Massive Success with Mobile Coupons: The most iconic name in fast food has achieved a miraculous milestone in the world of mobile coupons. According to Mobile Marketing Magazine, McDonald’s managed to drive seven million downloads of its mobile coupon app in the first three months of its availability. The app in question went live in September of 2015. Company CEO Steve Easterbrook says that downloads are being fueled by customers wanting to redeem offers and coupons. (SOURCE: Mobile Marketing Watch)

Beacons, NFC tags and QR codes to enable contextualised messaging at Bologna Airport: Bluetooth low-energy beacons, Near Field Communication (NFC) tags and Quick Response (QR) codes will be deployed at various locations across Bologna Airport, enabling the airport to pro-actively send notifications, alerts and promotions to passengers’ smartphones. The communications will be delivered via the BLQ Bologna app, with the NFC tags and QR codes providing an easy way for passengers to download the app once they arrive at the airport. The airport is working with mobile tech company Connecthings on the project, which will allow airport staff to manage the notifications using a dedicated content management platform. Silvia Lombardi, IT & Innovation Manager at Bologna Airport, explained: “Connecthings’ innovative solution will allow us to create new ways of interactions between our BLQ Bologna application and the dozens of installed, connected beacons within the airport – hence improving our customers’ dedicated information services. (SOURCE: Future Travel Experience)

Mobile Banking’s Impact on Revenues and Attrition Is Astounding: The penetration and use of mobile banking still has not reached full potential. In fact, an average financial institution can generate $2 million in revenues and reduce attrition by 15%. Though increasing adoption rates seem to have settled the question of demand for mobile banking services, the ROI of mobile banking has proved more elusive. Mobile banking, which may not be perceived to produce direct revenue, must be evaluated by indirect results. Accordingly, Fiserv in conjunction with Raddon Financial Group studied mobile banking users, online users, and branch-only users, and compared their product usage, transaction frequency, attrition rates, and revenue generation. The study found that mobile banking currently offers financial institutions significant ROI with the unrealized potential being in the millions for the average bank or credit union. The value was determined by comparing key attributes in the three months before and after consumers enrolled in mobile banking. The year-long aggregated analysis was conducted at select banks and credit unions using the Mobiliti™ banking and payments solution from Fiserv. (SOURCE: The Financial Brand)

Visa brings NFC to all the payment terminals at Levi’s Stadium ahead of Superbowl 50: Got tickets to Superbowl 50? Visa has made a few commercial improvements to the stadium that you may find of interest. The financial services corporation has outfitted all the payment terminals at the Levi’s Stadium in Santa Clara, California with NFC capabilities, meaning you can use your smartphone to pay for memorabilia or food. Granted, you’ll still need a smartphone equipped with services like Apple Pay, Android Pay, and Samsung Pay among others in order to make use of this feature. Visa also has added its Visa Checkout service to the Superbowl 50 app, so you can order concessions from your seat without having to enter your credit card information in the app. (SOURCE: YAHOO! Tech)

Addicted to social media? New device grants you digital life after death: If you had any doubt about the impact digital technology has had on our lives, don’t be surprised when it follows you into the afterlife. Omneo Group, is embracing the social and technical revolution and exploring a new – and inevitable – frontier: death. The Spanish start-up company is devoted to preserving the memory of loved ones using a state-of-the-art solution to memorialize the deceased. … The Omneo Tap uses NFC (Near Field Communication) technology. This allows anyone with a smart phone to access the deceased’s omlim.com profile page, on demand, by simply tapping the self-adhesive paper-thin sticker containing the NFC technology, affixed to the actual memorial or any of the NFC ancillary products with a smart phone –without downloading an app. While Omlime.com is available across the U.S. the Omneo Memorial, Tag and Tap are only available in South Florida, North New Jersey and Virginal Beach and throughout Spain. The company says it’s looking toward launching in Central and South America in the very near future. (SOURCE: Fox News Latino)

Mobile Payment Predictions: NFC Grows, Focus On Security, Omni-Channel Gets Real: One thing I like about predictions is that, at least eventually, you can see how good they were. Another aspect is that if they’re made by someone who at least should be in the know, they can point to some potential trends, even if the end prediction isn’t realized. Since it’s early in the year, the annual predictions around mobile payments are coming out, as expected. As usual, the predictions are for good times ahead in the world of mobile payments. Ingenico Group, one of the two major suppliers of mobile payment terminals (the other is Verifone) around the world, aggregated some of the predictions of other experts along with its own. So here are what some of those in the know see for mobile payments this year: Mobile point of sale will become more pervasive. The NFC, contactless payment ecosystem will grow. The omni-channel strategy will become a reality. Payment security will be a big focus. Merchants will explore value-added services. More retailers will adopt unattended payment solutions. (SOURCE: Media Post)

Where Mobile Is Moving Location Intelligence: Not only has the proliferation of mobile devices and technology had a profound effect on consumers, but entire industries themselves are now being forced to move where mobile is going. Jeff Russakow, CEO of Gimbal, joined MPD CEO Karen Webster to discuss empowering consumer engagement through emerging location intelligence technology. It’s easy to think of engagement tools such as beacons being used to simply push information and deals onto a consumer as soon as they step foot into a retail location. But the opportunity is expanding to harness the strength of proximity and location marketing via mobile, which allows merchants to reach consumers through new and powerful ways. (SOURCE: PYMNTS.com)

Survey: Smartphone users want loyalty, coupons: A new report from mobile marketing company Vibes reveals that a majority of US are interested in mobile wallets like Apple Wallet and Android Pay, and that the ability to participate in loyalty programmes and download coupons are primary reasons consumers engage with brands via mobile. The key takeaway: mobile wallet technology will become a critical necessity to the future of customer loyalty. (SOURCE: The Wise Marketer)

Mobile payment transactions soar in US and UK: High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. Mobile payment apps are soaring in popularity in the UK and US, but the world’s least developed countries are making almost no progress in the move to eliminate cash and cheque transactions that cost them billions of dollars annually. The latest digital money index from Citigroup and the Imperial College London — which counts everything that is not cash or cheques as “digital” — reveals a deepening divide between the most and least “digital ready” countries. (SOURCE: Financial Times)

Irish transit users get NFC top-ups: Travellers in Ireland can now top up their Leap public transport card by tapping it against their NFC phone and entering their payment details. “We are working on future releases which will enhance the app and will include the ability to store payment card details for a more streamlined top-up purchasing process,” the company says. The Leap Card is available in Dublin, Cork, Galway, Limerick, Waterford and Wexford. (SOURCE: NFC World+)

Omaha-based startup Prairie Cloudware thinks it holds the key to making mobile payments succeed: With adoption of Apple Pay continuing to underwhelm industry watchers more than a year after the technology debuted, an Omaha-based payments startup thinks it has the recipe to succeed where Apple has not. Prairie Cloudware, a developer of digital payments technology, is putting financial institutions in the driver’s seat when it comes to so-called mobile wallets that let consumers store payment information on a mobile device. “When you talk about payments and managing money, consumers aren’t going to look to tech companies,” said Doug Parr, chief revenue officer at Prairie Cloudware. “People aren’t going to trust entities like that with their money.” … “Even if you put a card into Android Pay or Samsung Pay or Apple Pay, you still call the bank if there’s a problem,” Parr said. “That trust is going to be a driving factor that will enable banks to offer mobile wallets on a wider basis and have wider consumer adoption.” (SOURCE: Omaha.com)

Beacons on Track to Hit 400M Deployed by 2020 Reports Unacast: Media platform Unacast, which operates the world’s largest network of beacon and proximity data, has released its Q4 Proxbook report, revealing the latest trends, facts and figures from the global proximity industry. Covering an estimated 90% of the industry and data from all the major players, www.proxbook.com is the definitive guide to proximity marketing, offering the most comprehensive and accurate information on the industry available today. 5m sensors now deployed globally, up 52% on Q3, 4m of which are BLE beacons. On track to hit ABI Research forecast of 400m beacons installed by 2020. Google is eating fast into Apple’s share of beacon standards. Top ten proximity marketing use cases of 2015 revealed. New features launched to help marketers navigate proximity and support further industry growth. (SOURCE: Unacast via press release)

Top 10 Ways Marketing Will Be Smarter and More Personalized in 2016: In 2016 and beyond, mobile engagement and marketing is moving towards reaching the individual consumer, at scale. According to a recent report from Forrester Research, 1:1 mobile moments pervade through all stages of the customer life cycle, and with industries such as retail, hospitality, and banking seeing more than half of their web traffic from mobile devices, these mobile moments have become the next battleground for firms to win, serve, and retain customers. To stay competitive businesses of all sizes will need to think about incorporating new strategies, technologies and tactics to engage with consumers on a more personalized level. Here are 10 key ways marketing will become smarter and more personalized in 2016 and beyond. (SOURCE: MultiChannel Merchant)

As budgets tighten, mobile investment delivers positive ROI: AKQA exec: An executive from AKQA at Mobile Marketer’s Mobile FirstLook: Strategy 2016 offered a new perspective on building a mobile strategy, claiming that although many are concerned about the significant costs involved, the ability to provide new digital services helps trim expenses elsewhere. … Within the past few years mobile has become an integral portion of marketing and retail, but many businesses are still thinking of it as an emerging technology. Brands need to realize that traditional silos, which put mobile in one ad-spend category and traditional forms of marketing and business in others can be detrimental. The segmented business model is highly outdated in the modern mobile-centric world. Everything in business and retail must be a cross-channel multiplatform experience, because that is how users area accessing their devices. Brands need to think about how each idea can be translated across all these various platforms to create an omnichannel experience for consumers. (SOURCE: Mobile Marketer)

Nxt-ID (NXTD) Announces NFC Enabled Wocket Smart Wallets: NXT-ID, Inc. (NASDAQ: NXTD) (“NXT-ID” or the “Company”), a company focused on the growing mobile commerce market, announces that effective January 2016, all Wockets sold will be enabled with NFC (Near Field Communication) payment technology. As new partnerships with financial institutions are completed, Wocket owners will be notified when they can make NFC payment transactions. This will require a software upgrade through the Wocket app. Gino Pereira, CEO of NXT-ID explains” The next generation Wockets are NFC enabled for payments like Apple Pay or Google Pay. It works as they do when you tap your Wocket to a terminal and it takes your payment. In 2016 we envision several product extensions for Wocket including NFC only Wockets and a new smartcard and app product all at different price points for various customer needs and preferences.” This technology was previewed at the Consumer Electronics Show (CES) in Las Vegas earlier this month along with a new contactless method of making Wocket payments at unmodified point of sale terminals that normally can only accept magnetic stripe cards. (SOURCE: Street Insider)

NAB enables NFC payments on Android smartphones: The National Australia Bank (NAB) has updated its mobile banking app to enable Visa Debit account holders to make tap-and-go payments. The technology is currently limited to those with a near-field communication (NFC)-enabled Android smartphone that is running KitKat 4.4 and above. As this is the first release of NAB Pay, the bank said future updates will make the facility available to other card types. It also said that current restrictions apply for utilising this technology with Apple products within Australia and that it is focused on enabling payments through compatible mobile devices without the use of an additional tag. To use NAB Pay, a user needs to ensure their phone is awake and unlocked before holding it up to a card reader to complete the payment. When the phone detects the terminal it will show a “transaction in progress” screen. Users can also add another layer of security to this which requires a password to be entered within the NAB app before physically tapping their phone against a reader. As with many other tap-and-go payment transactions, purchases of AU$100 or more will need to be accompanied by a PIN on the merchant terminal. NAB Pay is the first instance of Visa tokenisation in Australia, with Stephen Karpin, Visa group country manager for Visa in Australia, New Zealand and South Pacific, saying that Australian consumers are ready for the next wave of digital payments. (SOURCE: ZDnet)

Marketers Need to Know About These 3 Mobile Trends for 2016: As a seasoned digital marketer, you already know about the importance of tailoring your promotional efforts to a mobile audience. That’s because if you don’t reach people on mobile devices, you’re throwing away market share to competitors who know better. However, the mobile platform is still an emerging technology. As such, it’s susceptible to lightning-fast changes. Blink, and you might miss the latest mobile trend. When that happens, you lose the opportunity to be the “first at the door” when it comes to a specific flavor of mobile marketing. That’s going to keep your brand from reaching its potential. In 2016, you can expect to see 3 important trends emerge further in the mobile space. They each offer opportunities for you to either get ahead of the competition by taking them seriously or get left behind by disregarding them completely. … Mobile Payment Is Shere Forever; Mobile Video Rises Higher; Location, Location, Location. (SOURCE: BlogHer)

The fintech industrial revolution is upon us: The majority of us will associate the term ‘industrial revolution’ with the early 19th century. It conjures up images of smog, steam, coal and the clanking, heavy machinery that transformed society into an urbanized one geared towards mass production. While the first industrial revolution produced unparalleled economic growth, it came at a great social cost, as workers became part of a system that alienated them and forced them to work long hours in dismal conditions. They were little more than cogs in an imposing and unfeeling machine. Since then, however, society has witnessed two more industrial revolutions (advances in electronics and IT, respectively) and now economists are heralding the advent of the ‘fourth industrial revolution.’ This new industrial era couldn’t be further in character from the first as technology will become more individualized and tailored, yet it is also highly democratic and socially minded, having the potential to connect the world and empower people like never before. (SOURCE: Mobile Payments Today)

Report: coupons primary reason consumers engage with brands on mobile: Vibes, a mobile marketing firm, has released its 2016 Mobile Consumer Report, which examines consumer perceptions and opinions about mobile marketing and advertising programs. Results of the study show that consumers actively seek out certain types of campaigns if they directly or immediately benefit them. The report highlights the opportunity for retailers and brands to use mobile coupon, loyalty and messaging programs to drive ROI and enhance consumer brand perceptions, according to a company press release. Vibes’ report reveals a consumer shift toward regularly using mobile wallets like Apple Wallet and Android Pay, spurred by ongoing investments in mobile wallet technology by Apple and Google. At the heart of this trend, Vibes’ also finds that coupons and loyalty are primary reasons consumers engage with brands via mobile. About a third (32 percent) of smartphone users currently use a mobile wallet like Apple Wallet and Android Pay. Over nine in 10 (94 percent) mobile wallet users are likely to save personalized mobile wallet offers and coupons. Approximately eight in 10 (82 percent) smartphone users report that digital coupons are convenient when compared to printing out coupons and bringing them to the store. (SOURCE: Fast Casual)

The pros and cons of beacon-based marketing: Are you considering adding beacons to your mobile marketing mix? Here are some of the technology’s biggest pros and cons. Remember how before Snapchat went mainstream, you were pretty sure it was a platform you needed to be on, even if you weren’t 100 percent sure why? That’s sort of where we are with beacons right now. The location-based technology has come up a lot lately; Forbes even called 2015 “the year of the mobile beacon.” But are they right for you? Here are two of their main pros, as well as two of their main cons. (SOURCE: ClickZ)

The U.K. mobile payments has Barclays leading Google: The financial institution has recently released an update for its Android application which supports NFC technology. Barclays recently updated its Android mobile payments app in order to allow it to be able to complete contactless transactions through the use of NFC technology, for those whose devices support that tech. This service will be available to customers with both the Barclaycard credit card and its mobile app. This same mobile payments service update will not apply to the Barclays Mobile Banking app. The new service supporting near field communication (NFC technology) will make it possible for consumers to make purchases of up to £30 at participating locations. These contactless transactions are made without needing to enter a PIN or even having to open the mobile app. When Apple Pay launched in the United Kingdom, Barclays did not support the service and became the target of considerable criticism. This launch of its own NFC based mobile payments service helps to explain the move from Barclays. (SOURCE: Mobile Commerce Press)

Samsung Pay overview: countries, banks and how Samsung’s mobile payment works: Paying with a smartphone has been a sci-fi dream that’s become a reality for most Americans in 2015, and in 2016 the scope of phone payments will only grow. It was Apple who was first with a true mass-market system that would be used by millions of people with the NFC-based Apple Pay in late 2014. Google who had tried years beforehand with Google Wallet, lacked the scale and widespread adoption of Apple Pay. The company finally became serious about mobile payments in late 2015 when it unveiled Android Pay, another NFC-based mobile payment solution that had the benefit of working with older phones, even ones running Android 4.4 KitKat. There is, however, one other company that has grand ambitions with its payment system: Samsung. Its service, Samsung Pay, has one key advantage over both Apple Pay and Android Pay: it works with traditional terminals that don’t have a fancy NFC chip (a physical NFC chip is a requirement that a terminal should have in order to work with Apple and Android’s solutions). In fact, Samsung Pay supports both magnetic transactions (used in traditional terminals) and NFC wireless transactions (requiring an upgraded terminal). Your local store does not have a fancy NFC terminal required by Apple Pay, yet chances are it works with Samsung Pay. It’s important to understand the implications of this: big retail chains like McDonalds, Subway, Walgreens, Duane Reade and the Whole Foods Market have NFC-enabled terminals, but your local store most certainly does not and even big names like Best Buy have not yet upgraded their terminals to have NFC. While Best Buy is on the list of retailers that will soon support NFC, it will probably take years for small, local stores to get the fancy new terminals. If that’s where you do your shopping, Samsung Pay is the only solution that works at the moment. (SOURCE: Phone Arena)

CES 2016: NFC-Enabled Wearables, IoT Home Systems, and Sunburn Sensors: If the recently concluded CES 2016 show in Las Vegas is any indication, our lives will soon be filled with Oomis, My UVPatches, Smart Suits, and a host of other technological wonders that benefit from the power and convenience of NFC technology. Wearables you actually wear: NFC was all over CES, and as expected, wearables were a major attraction for the second straight year. But now they’re going beyond the basic fitness wristband. Real IoT solutions that rely on NFC: The Internet of Things – in particular, the Smart Home – is becoming a more practical reality. NFC in Automotive: The Automotive market continues to embrace NFC. With so many diverse solutions on display, what is the ultimate takeaway from CES 2016? Perhaps that NFC is reaching further than ever, providing the innovative spark and unparalleled ease of use that makes new electronics grab headlines.(SOURCE: NFC Forum)

Global Payments, Mobeewave Roll Out NFC Acceptance in Canada: Global Payments Inc. has finalized an agreement to distribute Mobeewave’s contactless mobile card acceptance technology to its Canadian clients beginning this spring. Mobeewave, based in Montreal, provides technology enabling any Near Field Communications-enabled phone to accept NFC payments, with no add-on card reader needed. Users may accept payments from contactless payment cards or any NFC-based mobile wallet, including Apple Pay, Android Pay and Samsung Pay, the companies said in a Jan. 20 press release. Atlanta-based Global Payments conducted a pilot using Mobeewave’s technology last year, including at a large hockey tournament where event staff used NFC-enabled phones to collect donations from thousands of players. (SOURCE: Payments Source)

Clorox exec says precision targeting, collapse of funnel are key trends: A Clorox executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 reported that the company is building first-party data and investing in ecommerce in 2016 to support how mobile is changing shopper marketing. Last fall, Clorox tested a mobile-first end-to-end shopper-marketing program for its Hidden Valley and Soy Vay brands that leveraged ads, push notifications and beacons to drive consideration of its products with shoppers while they are shopping. With survey results showing both purchase intent and brand awareness rose, Clorox sees precision targeting a key mobile marketing strategy this year. “In 2016, it is going to be all about precision targeting so the consumer is getting a contextually relevant message,” said Sarah Ortman, strategic development of mobile campaigns at Clorox. “We are building a lot of first party data, point-of-sale data and partnering with others doing the same. This will enable our messages to reach the right person,” she said. “We are not all the way to one-to-one personalized messaging through beacons, but we are getting a little bit closer. The other piece is a convergence of the physical and digital worlds, the collapse of the funnel. We are investing heavily in ecommerce, shopperizing a lot of our content, we have an Amazon Dash button for our Clorox wipes.” (SOURCE: Mobile Marketer)

The startup mindset – 10 founder insights from Wave Innovation 2016: The Wave Innovation 2016 conference, produced by BNP Paribas and held recently in Paris and Mumbai, featured a range of panels and exhibits on product startups, co-creation, and the sharing economy. … Here are 10 insights for startups, drawn from the founder and corporate innovator discussions at Wave Expo 2016 in Mumbai. … Startups should have a hacker mindset, and build a great product and team with broad-based design inputs. Many big companies also turn to startups for insights into effective app development; startups are much more nimble and responsive to user trends in this regard. (SOURCE: Your Story)

MegaFon, VimpelCom and Gemalto launch mobile NFC ticketing in Moscow: Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, is supplying MegaFon and VimpelCom, the leading Russian mobile network operators with a combined base of 180 millions1 of subscribers, with UpTeq Multi-Tenant NFC SIMs. These cards enable subscribers to enjoy the benefits of Moscow’s new mobile ticketing program and can be used with NFC smartphones. With the ‘Troika’ transport card app downloaded it allows travelers to board metro trains, trams and buses across the Russian capital with simply a tap of the handset on a contactless reader. (SOURCE: Gemalto via press release)

U.K. takes top spot for mobile shopping: The U.K. is a nation of mobile shoppers, according to new research that delves into the mobile shopping habits of people in several countries in which the U.K. comes out top. In their survey of mobile users across 10 countries, including the U.K., U.S., Europe and APAC, ecommerce platform provider Episerver discovered that U.K. consumers were the most likely to shop on a mobile device. Almost 6 in 10 (59%) of U.K. respondents said they had made a purchase with their mobile device, via a web browser, in the past month, according to the Episerver Mobile Commerce report. That is far more than other countries such as the U.S. (50%), Australia (46%) and some European countries such as Belgium and The Netherlands (both 36%). However, Americans were more likely to make mobile purchases via a retailer’s app – 29% compared to 27% in the U.K. (SOURCE: BizReport)

No More Self-Checkout Lines, Scan As You Shop Instead: Mobile and self-checkout converge into a speedy, automated experience. In the future, you might be do your grocery shopping without fumbling over self-check registers or waiting at a long line. Diebold, a financial innovations firm, will present the concept for a mobile, scan-as-you-shop, self-checkout process at the National Retail Federation’s “BIG” show in New York City this week. Here’s how it works: scan each item you want to add to your cart using a smartphone app. Tap out and pay at a self-checkout unit before you exit the store. Pay using cash at the terminal, or use other saved payment information from your mobile wallet or through a retailer app. Pick up your receipt, and maybe some cash back (the checkout terminal can also function as an ATM). Voilà: no more long lines, or strained interactions with cashiers. The smartphone-paired concept sounds like the logical next step to self-checkout counters. Customers will have an easier, quicker checkout process, and retailers can benefit from adding mobile marketing campaigns or customer rewards through dedicated apps. (SOURCE: PSFK)

What Suppliers Need to Know about NRF 2016: Integration of point solutions: There’s certainly no shortage of new and exciting technology, solutions and services emerging at NRF, but one theme that also emerged was how to better integrate them. Consider the latest announcement of a global alliance made by BT, Intel, NexGen Packaging, RetailNext and SATO Global Solutions. Named the Acuitas Digital Alliance, these companies are combining their networking, hardware, software, analytics, cloud services and security globally to encourage digital adoption in store, with the intent of bringing in-store and back-office together seamlessly. In a world of RFID, beacons, The Internet of Things (IoT), 2-D barcodes, big data and predictive analytics, among many other buzzwords — it is evident that many solution and services providers are starting to collaborate on the next step: How to better integrate these solutions and services into one cohesive and seamless ‘one-stop-shop.’ (SOURCE: Consumer Goods Technology)

Leveraging Analytics for Mobile Marketing [WHITE PAPER]: Insights from a presentation to the American Marketing Association: The market has produced a dizzying array of mobile digital devices – smartphones, tablets, wearables and more. As new technologies become available at a breakneck pace and adoption skyrockets, how can marketers keep up? This paper describes how analytics helps marketers take advantage of mobile technologies to develop better relationships with their customers and deliver greater value. (SOURCE: SAS, registration required)

Five Mobile Marketing Trends for Emerging Markets in 2016: While 2016 begins, it is time to outline the trends to look for this year. In 2015 we witnessed mobile rocking the ground, with companies exploring mobile advertising to its full potential. In 2015, mobile use finally exceeded PC use and mobile optimization became crucial for online advertising. Some 2016 forecasts call for further changes within the industry landscape, one of the biggest being rapid mobile growth in emerging markets. The drop in handset prices and the introduction of cheap models will bring over one billion subscribers in the next four years, opening numerous opportunities. Therefore, with the unique challenges of emerging countries, it is paramount to keep in mind the specific mobile trends for these economies. Here are five mobile trends for emerging markets to watch in 2016: The growth of mobile budgets; The shift to more progressive forms of advertising; The further personalization of ad campaigns; The battle of quantity vs. quality: engagement will finally overtake the install metric; The enhancement of mobile search. (SOURCE: Mobile Marketing Watch)

OTI to outfit financial self-service terminals with NFC: On Track Innovations Ltd., a provider of NFC and cashless payment products, has partnered with an undisclosed global provider of magnetic card readers for financial self-service terminals.According to a press release, the companies plan to work with providers of integrated self-service products to equip financial terminals with Saturn 6700 UNO and new Saturn 8700 UNO NFC readers by OTI. OTI said that a marketing effort targeted to its partner’s existing customer base is underway, aimed at the retrofit of more than 200,000 existing self-service terminals. Deployments are expected to begin ramping up in the second quarter of 2016. The total addressable market comprises more than 3 million terminals worldwide, according to the release. … OTI said that the ultra-compact UNO was designed to permit easy NFC enablement on existing unattended terminals ranging from ATMs and self-checkout kiosks to access control points, vending machines and gaming machines. The company said that the unit’s “plug-and-play” design makes it highly cost-effective to deploy alongside existing magnetic card readers allow seamless acceptance of contactless cards and NFC-based mobile payments. (SOURCE: ATM Marketplace)

5 Ways for Marketers to Win in a Mobile-Obsessed World: Smartphone addiction is real. The whole world seems to be hooked on the bright screens and constant connection of mobile. Two-thirds of Americans now own a smartphone, and 10% of American smartphone owners rely solely on their smartphone’s data plan for high-speed internet access at home (Pew Research Center). Consumers are turning to their smartphone first before any other media and marketers are desperate to reach mobile audiences. Here are 5 high-impact marketing strategies to capitalize on this mobile mania. … Pair Behavioral Indicators With Demographics for Mobile Targeting. Demographics alone are no longer enough for digital ad targeting. Reaching mobile consumers requires targeting behavioral indicators in conjunction with demographics. Google coined the term “micro-moments” to define the small mobile actions which signal interest and intent. Identifying these actions enables marketers to be present in micro-moments and understand how to use behavioral targeting to continue engagement.  Combining both behavioral and demographic methods allows you to target your known audience and those who have shown interest. Google research found that failing to account for consumer intent and behavioral indicators results in missing more than 70% of your potential mobile shoppers. Your brand should be present in every one of these micro-moments and poised to deliver relevant, useful messages and experiences to the consumer. (SOURCE: DialogTech)

NFC packaging updates the lowly QR code, but will consumers care?: Diageo and Coca-Cola are already experimenting with the technology, which (they swear) provides a better experience than its predecessor. There’s an old saying in marketing that one should “let the product do the talking.” Now some are taking that advice literally. In the last year or so, several brands have added components to their packaging that let consumers use their smartphones to interact with the products in stores. The technology, based on near-field communication or NFC, is the successor to the much-derided QR code. Proponents say such digital packaging can act as a vehicle for offers and rewards and allay “information anxiety” about a product. Skeptics counter that the relatively high price of NFC chips will keep deployment low and that most consumers aren’t interested in interacting with packaging, no matter how zingy the technology. (SOURCE: Campaign US)

The week ahead in mobile marketing: Data, personalization and a missed opportunity: Watch for marketers to quickly ramp up use of data in the week ahead for more personalized mobile engagements. The presidential candidates will continue to show their prowess on social media while big brands are likely to miss the opportunity for direct engagements with Super Bowl viewers. For the full forecast, watch this video. (SOURCE: Mobile Marketer)

NXP and Guala Closures Bring Smart-Security NFC Closure Solutions to Wine and Spirits Market: NFC Technology Minimizes Counterfeiting and Enhances Customer Engagement. NXP Semiconductors (NASDAQ:NXPI) and Guala Closures Group today announced a collaboration to develop next generation closure solutions for the wine and spirits industry. These smart-security closure solutions will integrate near field communication (NFC) technology, providing anti-counterfeit and tamper-evident applications and monitoring. NFC will also be used to offer a direct engagement touch point with consumers – with a simple tap from an NFC-enabled smart device, consumers can learn more about the beverage in question, receive cocktail recipes, special offers, loyalty rewards and much more. These new and advanced closure solutions aim to guarantee the authenticity and integrity of branded products, hugely benefitting both beverage manufacturers and consumers. The new NFC-enabled closures from Guala Closures will feature an opening detection and logging technology to give a clear indication of an unauthorized opening of the bottle. Consumers can also verify the genuine provenance and integrity of the product via any NFC enabled mobile device and pertinent application. Brands will be able to interact with consumers via NFC smart engagement programs both at the point of purchase and throughout the usage of the product. (SOURCE: NXP Semiconductors and Guala Closures via press release)

Mobile convergence an opportunity in challenging 2016: Convergence is a term that’s been with us for some time. As with many things we get used to, sometimes we just accept them without really knowing what they’re all about. In the world of mobile marketing, convergence has come to express the shift in how consumers use their mobile devices when engaging with retailers. Whereas previously it used to be that mobile consumers were primarily researchers, using their devices to make better and more informed purchasing decisions, today the percentage of mobile users who engage with brands on their devices with the intent to buy is increasing at a fantastic rate. The mobile device is no longer the electronic catalogue of information it used to be. Convergence means it’s also the purchasing tool. The overriding implication for marketers is that retailers who cannot deliver a quality customer experience in mobile – mostly through apps – will perish. The volume of lost business associated with not being able to immediately meet customers’ needs when it comes to in-app mobile purchases will be too much for some retailers to bear in a ‘bricks and mortar” environment characterised by a particularly difficult trading environment. Think of the formerly trendy Aca Joe clothing brand that just last year disappeared overnight. Our digital worlds are converging and this means opportunity and welcome respite in challenging times for marketers that can get it right. So what’s driving convergence? I believe two phenomena, in particular, are enabling consumers to use their devices to not only research potential purchasing decisions, but also to ultimately make those purchasing decisions. The one enables the flow of information to the consumer and the other enables the flow of information from the consumer in order to complete a transaction. (SOURCE: BizCommunity)

In-store mobile experience rankings reveal much room for improvement: Walgreens, The Home Depot, and Sephora have been ranked the top three retailers in the U.S. in terms of the quality of their in-store mobile experience in DMI’s first annual Mobile In-Store Experience Rankings. Today’s mobile-enabled shopper is positively influenced both in terms of visitation and purchase intent by today’s in-store mobile capabilities. End-to-end mobility firm DMI has released the first rankings that reveal which retailers in the U.S. are providing shoppers with high quality mobile experiences in-store.”Throughout 2015, we saw a dramatic shift in the industry begin to occur,” said Jeremy Gilman, VP of strategy for DMI’s brand marketing and customer experience group. “Retailers are beginning to understand and unlock the massive potential behind enhancing in-store experiences through existing mobile applications.”DMI’s rankings are based on their Mobile In-Store Assessments and the maximum score attainable is 240. However, the number one retailer, Walgreens, only scored 111 indicating that there is significant room for improvement. The average score was a measly 44, “a clear indicator that even top retailers have work to do in crafting and delivering effective mobile in-store shopping experiences”. (SOURCE: BizReport)

RFID Goes Beyond Manufacturing and Inventory – Introducing RFID in Marketing: RFID Insider has given an overview of 9 different ways RFID can be used for marketing purposes. Each are special and interesting ways to utilize the technology. Lexus and Wired Magazine teamed up to create an interactive ad. Once a NFC phone (or other device) scans the ad – the phone will open Lexus’ web browser and it loads a video that describes their Enform App Suite, which is a feature on their touchscreen dashboard. Budweiser and partners have developed the ‘Buddy Cup’. The RFID enabled cup will allow the owner of the cup to automatically become Facebook friends with whomever they decide to clink their glasses with at the bar or party. RFID SmartCap for Strongbow Gold Cider – is an interactive cap that when the bottle is opened at a bar the RFID chip triggers an event. Some of the events include check-ins, confetti cannons or even turning on party lights. Hellman’s mayonnaise utilizes RFID in a Brazilian grocery store. The shopping cards were equipped with RFID tags and a touch-screen display. (SOURCE: Voice Observer)

Lead Nurturing Trends That Have Emerged Over 2015: The bulk of marketing is mostly effective lead nurturing. Whether it is marketing through email, content or phone calls, the meat and bones of most marketing activities consist of channeling leads through the marketing funnel to become customers. A survey that was released last December, highlighted some of the emerging and existing trends that marketers are using to nurture leads. The study however reveals a crisis of confidence among marketers where it comes to conditioning their prospects. Only 20 percent of survey respondents feel that they have been “very successful” at achieving their lead nurturing objectives, whereas a whopping 62 percent feel that they have only been “somewhat successful” in the same. This article will identify the most important lead nurturing objectives as stated by marketers themselves and challenges that have cropped up. Challenges: Marketers have faced some consistent challenges over the past year in retaining the attention of their leads. Relevant content creation tops the list with 59 percent of survey respondents stating that their primary area of concern. Customers are after all looking for information that is relevant to their buying intent. An inability to cater to that need has many prospects slipping through the net. Targeting campaigns at the right time is another major area of concern with 49 percent of marketers citing it as a major hurdle. Prefect, targeted and relevant brand messaging is useless unless it reaches the concerned buyer at the correct time. The third largest, and related, area of concern involves accurately identifying and targeting the right buyer persona to whom campaigns will be delivered. In addition to this, about 49 percent of firms and marketers have said that only marginal budgetary changes have been made to support changes in lead nurturing strategies. But what are these agencies working towards. What are the major objectives that marketers are looking to achieve? (SOURCE: MarTech Advisor)

Elo Expands Retail Self-Service Capabilities With Integrated EMV & NFC-Enabled Payment Solution: Integration with Verifone device enhances the consumer experience by bringing the latest payment and loyalty technologies to the endless aisle. Elo, a global supplier of interactive touchscreen solutions, today announced the ability of its self-service platform to integrate with one of Verifone’s latest payment devices—the Verifone e355—bringing support for loyalty programs and emerging payment methods, including Europay, Mastercard, and Visa (EMV), near field communication (NFC), and mobile wallets, to retail self-service and endless aisle environments. Existing self-service technologies that only support traditional payment methods are a challenge for retailers that want to also accept EMV, NFC, mobile wallets, and loyalty programs in self-service and endless aisle environments. Retailers’ ability to support these capabilities in such environments often requires costly and time-consuming installation of fixtures, arms, and stands used to attach updated payment technology to the point of sale (POS). By integrating its all-in-one tablet solutions with the Verifone e355, Elo now offers a solution that simplifies and reduces the cost of supporting new payment and loyalty methods in self-service and endless aisle retail environments. Not only does this bring EMV, NFC, mobile wallet, and loyalty program acceptance to the self-service and endless aisle POS, it enables retailers to expand their sales channels, enhance security, and deliver digital commerce right to the customer through these environments as well. (SOURCE: Elo via press release)

Samsung has embedded NFC technology into a men’s suit: The consumer electronics giant is working near field communication into clothing. Now that the CES 2016 has come to a close, there has been no shortage of interesting, fascinating and downright weird products that have made their way onto the map but at the same time, the introduction of NFC technology into a smart suit and while adding solar panels to a handbag still has some people scratching their heads. These are not the first odd sounding concepts that the secret labs from Samsung have developed. Still, these specific products still have many people throughout the electronics industry trying to take a guess at what Samsung might have up its sleeves. In this case, the sleeves appear to have NFC technology, provided that they’re wearing the smart suit. Some have speculated that this might be a way to allow people to make payments or open security doors using a suit instead of a card or a mobile device. That said, this has not been confirmed by the company. NFC technology has been worked into wearables, including smartwatches, in devices already on the market. (SOURCE: Mobile Commerce Press)

Mobile’s biggest opportunity is not advertising or an app: For most brands, the use of mobile as an effective messaging vehicle is still an enigma, and beacon technology is not even close to being taken seriously by brands or shoppers. Despite Google’s prediction that 85 percent of the top 100 retailers will have beacon technology in place by the end of 2016, true mainstream adoption on either side is still probably a couple of years away. Why? Well, like most new tactics, brands are simply not applying the right strategies to employ beacons effectively. To date, a marketer’s mobile strategy has been focusing on driving better engagement with applications or gaining more relevancy in mobile advertising placements. However, the greater opportunity is right around the corner: geo-relationship engagement. It is a form of proximity marketing in which a brand engages with customers in real-time at store level – sometimes without ever sending them a single mobile message. (SOURCE: Mobile Marketer)

ShopWithMe Interactive Retail Pop-Up Stores Come to Life with Inmotion and Impinj: RAIN RFID enables shopping innovations that enhance customer experiences. Impinj, Inmotion and ShopWithMe today announced that ShopWithMe stores are now fully enabled with RAIN RFID technology, creating the world’s first smart, portable, interactive retail environments. All store products and fixtures use embedded RAIN RFID to create a truly dynamic shopping experience. The ShopWithMe interactive “Smart Stores” stores combine the best of online and in-store retail shopping experiences. They quickly integrate a retailer’s or brand’s content and inventory to offer a fully integrated and branded shopping experience anywhere. They also employ retail innovations, developed by Inmotion using Impinj’s RAIN RFID products, including dynamic interactive displays, smart fitting rooms and advanced checkout functionalities. Interactive retail solutions that connect items in a store using RAIN RFID are transforming the way shoppers interact with store merchandise. RAIN RFID allows retailers of any size to leverage the benefits of inventory intelligence, interactive product experiences and smart fitting rooms to streamline business, enhance the shopper’s experience and deliver quantifiable results.“ShopWithMe is driven by the idea that online and offline shopping experiences complement and reflect the best of both channels,” said Jonathan Jenkins, Founder and CEO of ShopWithMe. “Inmotion helped make our vision a reality. The Impinj platform makes it possible to continue to further the development of new retail innovations that provide customers with a satisfying experience while also providing brands new technology with measurable impact.” (SOURCE: Impinj via press release)

The power of mobile: WHEN the late Steve Jobs revealed the features of the first iPhone in 2007, the audience was amazed and excited—the applause when he demonstrated the capabilities of the multi-touch screen, and the collective shock when he clued the audience in, that one device could be a phone, Internet communicator, and music player—was truly a testament to Apple’s design, engineering and marketing genius. During that same event, Jobs was joined on stage by Jerry Yang (then CEO of Yahoo) and Eric Schmidt (then CEO of Google), years before the first Android phone entered the smartphone market. Today, unveiling smartphones with those similar features no longer yields the same effect of awing an audience; but this just goes to show how pervasively and thoroughly digital devices and smartphones have woven themselves into our daily routine. While Jobs’ audience realized then that the iPhone was truly a revolutionary product, it is doubtful that they could have predicted how much that first model of the device spawned and inspired several innovations that changed society in less than a decade. (SOURCE: Inquirer.net)

Digital Marketing: 2016 to offer a new level of connection: At the start of every year, analysts attempt to predict new marketing trends that will reshape the produce industry. As we’ve seen in the past, most of these trends are the same year-over-year. This year, I suggest focusing not on predictions but on what produce marketers should be leveraging for success in 2016. Digital marketing success in 2016 will solely depend on two crucial aspects: first, early adoption of new technologies, and second, creating personalized consumer experiences. These two focus areas are the best way to keep your marketing programs successful and your brand top of mind throughout the year. Each year, new technologies either get adopted or ignored. The early adopters stay ahead of the competition, appeal to new markets and strengthen their reputations as industry leaders, while those who decide to wait risk missing key opportunities to grow their business. In 2016, early adopters should focus their attention on location-based marketing (iBeacons), virtual reality (Octulus Rift) and ephemeral marketing (SnapChat). Each of these technologies provides an opportunity to make real-time experiences possible for consumers. (SOURCE: The Produce News)

Barclaycard brings NFC payments to its Android app: Android Pay still isn’t available in the UK, so Barclays has decided to fill the void with it own NFC-enabled contactless payments. The new functionality is part of the Barclaycard app, specifically for credit card customers with a supported Android handset. Once everything is set up, you’ll be able to make purchases up to £30 “with just a touch” and, in some stores, buy goods up to £100 by jamming in your PIN code too. (SOURCE: Engadget)

The Shining Star of CES: Mobile: Forget hoverboards and drones. Mobile received twice as much attention from the world at large than any other category exhibiting at the recent Consumer Electronics Show (CES), according a study conducted by content marketing software provider Scribblelive. The company’s analysis of more than 100 million news articles, blogs, and social media posts surrounding the show had  mobile receiving more than twice the play of the next most popular category, electronic gaming. Cybersecurity, computers, virtual reality, wearables, and drones were the next most talked about sectors. (SOURCE: Direct Marketing News)

Survey: Digital Marketing Spend Expected to Swell in 2016: Although 2016 has just begun, research shows that senior marketers already anticipate spending more on digital marketing efforts this year compared to last. The “2016 New Year Outlook Survey” published by RSW/US indicates that the majority of marketers (80 percent) expect their digital marketing spend to be “somewhat” or “significantly” higher than 2015. In addition to digital, more than 50 percent of respondents said that they expect their mobile marketing spend to be somewhat or significantly higher than last year as well. About 60 percent stated the same for social media marketing. (SOURCE: Komarketing Associates)

12 mobile trends to watch out for in APAC: As global PC/desktop sales have taken its worst beating in seven years according to a new research study done by Gartner, mobile device usage has only been increasing. With the population becoming more mobile (constantly on the go and consuming digital content on their devices), Light Reaction, a mobile-first performance marketing company foreses some of the top 12 APAC mobile trends to come. … Successful advertising tactics such as mobile video and mobile re-targeting on desktop will become standard in mobile. Additionally new tactics that are mobile-only will appear (couponing, apple passbook, beacons etc). (SOURCE: Marketing Interactive)

Expert: Look for more mobile in 2016: Billions of dollars were spent online during the 2015 holiday season, and the dollars associated with mobile showed significant growth. According to one expert, retailers can expect that mobile growth to continue. Here’s how brands can ensure they are ready. … Kristina: How can retailers do a better job of using e- and m-commerce for their in-store customers? Jonathan: Retailers are making great progress in innovating how mobile, web and the store seamlessly serve the customer together. It’s important that product details such as price, description, availability, shipping and time all be readily available to the shopper at all times and across all devices. Arming sales associates with mobile devices and/or access to the ecommerce site is a great way to provide a great in-store experience, while bringing in the convenience and wealth of information available via digital channels. (SOURCE: BizReport)

Diebold takes NFC to the self-checkout: ATM manufacturer Diebold has unveiled a mobile-enabled self-checkout concept that would let shoppers use their mobile device to scan items they want to buy while shopping in-store before checking out at a self-service POS terminal with NFC. The company will be demonstrating the idea at the NRF Big Show next week. “The new concept enables consumers to scan items they want to purchase while shopping in-store via their mobile device,” the company says. “Once a customer is ready to pay, they simply tap their phone at the self-checkout unit to pay for the items when exiting. (SOURCE: NFC World+)

8 retail technologies to watch in 2016: From magic mirrors to RFID tags, the retail technologies emerging in 2016 are focused on making life easier for the customer. … ROI is a key factor in the deployment of these innovations, but these technologies are also focused on improving customer satisfaction, especially at a time when retailers, from e-commerce to brick-and-mortar, are losing ground on the biggest disrupter of all: Amazon. “A lot of these are for the consumer and making [their] life easier,” said retail consultant Erin Armendinger. Below, we take a look at eight retail technologies that companies should keep an eye on. (SOURCE: Retail Dive)

A Look at the Growing Mobile Payments Landscape: In the last six months, we have seen these platforms [Apple Pay, Samsung Pay, Android Pay, currentC] compete and sometimes struggle, for market share as more retailers and tech companies introduced their respective mobile payment platforms.(SOURCE: Payment Week)

Are You Advising Your Merchant Clients To Upgrade To NFC Along With EMV?: Your merchant clients that rely on you as a trusted advisor are turning to you for advice as they upgrade their payment terminals to accept EMV chip cards. One question is which additional features and functionalities could help future-proof their new solutions and protect their investments — and one of the options bound to be a part of that conversation is whether it’s necessary to include near field communication (NFC) technology. NFC is the short-range wireless communication technology that enables payment transactions with mobile wallets including Apple Pay, Android Pay, and Samsung Pay. Randy Vanderhoof, executive director of the Smart Card Alliance, tell why merchants consider NFC: “Merchants are in the business of making customers happy. Consumers have demonstrated interest in using their phones to transact business, and merchants want to be in tune with what their customers want.” (SOURCE: Business Solutions)

mParticle Raises $15M To Help Mobile Marketers Manage Their Data: At first glance, mParticle might seem to be focused on a pretty specific niche — helping mobile app-makers consolidate their data. But the New York City startup counts companies like Airbnb, SeatGeek, Soulcycle and Spotify among its customers, and it recently raised a $15 million Series A. … it’s becoming more and more important to experiment with mobile marketing and analytics services, and mParticle allows publishers to collect the necessary data without integrating a bunch of different SDKs — which is not just a pain, but can also cause issues with app performance. As Katz put it, mParticle helps publishers “embrace this data opportunity, separate from the tools that consume that data.” The startup is opening a San Francisco office and will continue to invest in product development. Katz said he also sees a big opportunity in bringing similar tools to apps on other Internet-connected devices, whether it’s wearables or Internet-connected cars. (SOURCE: TechCrunch)

More Major Merchants Tap Visa Checkout for Mobile Sales: With eCommerce growing at four times – and mobile commerce growing at eight times – the rate of traditional commerce, it’s no surprise that mobile and online commerce solutions are red hot today. To that end, Visa just announced that more merchants are making Visa Checkout available to their online shoppers to help simplify the checkout experience and increase sales. The latest major merchants to get in on the act? Starbucks, Walgreens, NFL Shop, HSN and Match are among the new merchants taking advantage of Visa Checkout’s ability to deliver seamless digital payments. Walmart.com will also begin supporting Visa Checkout this year, a provided statement notes. (SOURCE: Mobile Marketing Watch)

Intesa Sanpaolo launches HCE mobile payments in Italy: Customers of Italian banking group Intesa Sanpaolo can now make host card emulation (HCE) based NFC mobile payments using a new service called PayGo. “To make payments, customers need to place their smartphone near a contactless POS terminal, having typed the unique PIN that they have chosen to make near-field payments into their telephone,” the bank says. “Payments are made with mobile phones just like they would be with any other contactless credit, debit or prepaid card. “The service can be activated through the Sanpaolo La Tua Banca app — it is currently available for all NFC-enabled Android smartphones and in the next few months will be extended to other operating systems.” (SOURCE: NFC World+)

Telit Acquires Wireless Communications Assets to Boost Capabilities in Low-Power Internet of Things Market: Telit, a global enabler of the Internet of Things (IoT), today announced that it has agreed to acquire Bluetooth, Bluetooth Low Energy (BLE) and Near Field Communication (NFC) assets in hardware and software from Stollmann Entwicklungs und Vertriebs Gmbh (“Stollmann”) in Hamburg, Germany. Stollmann is a global player in the Bluetooth and NFC business, designing, developing and manufacturing cutting-edge, low-power Bluetooth modules and highly sophisticated software solutions for short range wireless communications. Assets in acquisition include among others, Stollmann’s Bluetooth and NFC software stacks, ready-to-use modules and other intellectual property (IP) in wireless communications. Thirty-five Stollmann employees, mainly R&D engineers, are to be transferred to Telit. The integration of Bluetooth, BLE and NFC technologies into the Telit portfolio brings considerable consumer value as businesses are able to accelerate innovation based on Bluetooth and NFC, leveraging the full spectrum of enabling, synergizing elements from Telit, including cellular and GNSS modules, mobile network connectivity and IoT platform services. These ready-to-run hardware and service combinations will enable the enterprise to move quickly from idea to business with minimal effort or investment, bringing to market a much wider range of consumer solutions than would be possible otherwise. (SOURCE: Telit via press release)

PNC to expand its smartphone services for cardless transactions: Need cash from an ATM? You soon may be able to ask your smartphone for help. Pittsburgh-based PNC Bank is set to join a growing list of big banks offering “virtual” ATM card service that allows cardless transactions at automated teller machines. Customers start the transaction on their phones, then go to an ATM to complete it by entering a personal identification number and a one-time code generated by a smartphone app. (SOURCE: Pittsburgh Post-Gazette)

Swedish company is outfitting employees with microchips for an unforeseen reason: The very notion of an employer offering microchip implants reeks of science fiction, but the year is 2016, and this stuff is a reality. We live in a world where people track their sleep, heartbeats and steps taken, but most of that monitoring happens on the surface. “Biohacking,” as those familiar with the burgeoning industry call it, takes things to a deeper level. Epicenter has hopped on the biohacking bandwagon, offering its employees the chance to dive in hands first. Fortunately, the science fiction tie-in to this story ends with the headline. Epicenter isn’t using these implantable RFID (radio frequency identification) chips to track its workers for dystopian measures. The company is offering the service to make workers’ days more efficient. At Epicenter, an RFID tag placed beneath the skin of a user’s hand will grant him access to many of the things around the office: doors, printers and the like. Employees who opt out are still free to use old-fashioned badges, but it’s easy to see why time-pressed workers might value the efficiency of hands-free operation. (SOURCE: The San Francisco Globe)

Packaging that talks to your phone: A London packaging company is leaping into the future with new “smart” pharmaceutical packaging that will talk to your smartphone. By next year Jones Packaging will be turning out a carton that will deter counterfeiting and product tampering and tell you everything you need to know about the medication through the Internet. The company has partnered with Thin Film Electronics, a Norwegian company that has developed a flexible film printed with a circuit that can convey information similar to the silicon chip in your credit card used for “tap and go” payments. Known as Near Field Communication (NFC), the technology is already installed in most smart phones. James Lee, Jones Packaging technology director, said smart pharmaceutical packaging is part of the “Internet of things” trend sweeping through the manufacturing world. (SOURCE: The London Free Press)

Mercedes shows NFC keys in Detroit: Mercedes is showing its new E-Class cars with NFC entry for the first time at the Detroit Motor Show this week. “The drive authorisation system uses NFC and allows the driver’s smartphone to be used as a vehicle key,” the luxury car maker says. The E-Class also allows a phone to be paired with the car’s entertainment system via NFC by placing it on a Qi wireless charging pad built into the centre console. The new E-Class is expected to be available from the second quarter of 2016. (SOURCE: NFC World+)

Cash in on mobile marketing with 4 essential facts: More than 90 percent of Americans have a mobile device within reach at all times. For businesses, that’s like having a mini billboard in your prospects’ pockets 24 hours a day. Research shows that consumers are more likely to act on mobile marketing, whether they are reached through mobile coupons, mobile search, or an app. Learn more about the rise of mobile marketing and how it can help your small business connect with customers. (SOURCE: Inc. via AT&T Business Center)

mPulse Mobile Proves a Magnet for Funding as Market Demand Swells for its SAAS-Based Mobile Solutions: On Tuesday morning, mPulse Mobile — a mobile engagement solutions provider focused on consumer health and wellness — has just secured $10 million in first close of Series A funding. According to this morning’s formal announcement, HLM Venture Partners led the round while pre-series A round investors OCA Ventures, Merrick Ventures and Jumpstart Ventures also invested. … “Our sole focus on healthcare combined with extensive experience delivering mobile consumer solutions makes us the ideal partner for companies who need provider, plan, pharmaceutical and population health solutions,” says Chris Nicholson, mPulse Mobile’s CEO. “This additional investment will enable us to further enhance our analytics and behavioral models as we create best practices across millions of mobile touchpoints to help our clients support a two-way dialog – not a monologue – to realize truly improved outcomes.” (SOURCE: Mobile Marketing Watch)

How to engage mobile shoppers: Mobile shoppers are notoriously ‘in the moment’ shoppers. They’re in a store looking for a specific product or they’ve purchased a new device and want peripherals that aren’t available in a store. But, that doesn’t mean mobile shoppers are easy to target. Here are three tips to better engage mobile shoppers. … “The lines between e-commerce and brick and mortar are blurring with the proliferation of omnichannel strategies. Digital is central to every aspect of retail strategy, and the primary method for in-store integration is mobile. Retailers are increasingly using tech beacons, promotion offerings and gamification to engage with consumers in-store. A Reuters poll conducted earlier this month found that 50 percent of shoppers said they would use their mobile phones while shopping in stores, up 8 percent from last year. These integrated shopping experiences provide an added level of personalization, which impacts both customer loyalty and sales,” said Trunzo. (SOURCE: BizReport)

The 8 Best Blogs to Follow About iBeacon and Proximity marketing: At Unacast we love to talk about beacons, proximity marketing, online retargeting and advertising to name a few. And if you are interested in bringing your customers back to your physical store or venue by adding proximity to your marketing strategy, read more here. The proximity industry is still young, where exciting and important news surfaces every single day. So we have put together a list of the best industry blogs to make sure you can stay updated on the latest trends and insights. (SOURCE: Unacast)

2016: The Year That Mobile Marketing Matures?: Before we get started on my 2016 prediction, let’s address the elephant in the room; and the donkey as well. Every four years, a range of digital technologies get funded, tested, and stress tested by the armies of consultants that are hired in the battle of the presidency. This cycle will be no different. In my mind — someone who played a small but fun role in the last cycle — the only thing different this time around will be the why, what, and how of the technology that will play the most critical role: mobile. (SOURCE: Forbes)

How brands must adapt to shifts in digital marketing: I believe it has now become an official tradition to predict the upcoming trends in any given industry. For me that means looking ahead to what the key trends will dominate the digital marketing industry. As we enter 2016, leading brands and smart marketers alike must adopt the proper strategies to navigate through the increasingly complex and competitive world of digital marketing. In 2016, three industry trends will not only dictate the strategies for marketers, but they will also determine what brands win valuable connections with their consumers. (SOURCE: Luxury Daily)

How Retailers Can Extract Value From Location Data: Today’s advanced location-based technologies can enhance retail inventory, customer service, marketing and a variety of other applications. Location-based technologies are poised to change the ways in which we do business. These technologies, incorporated into a variety of smartphone apps, have already been widely adopted on a consumer level. Now, businesses are starting to realize the benefits that location-based technologies can offer, as such technologies have significantly evolved throughout the past decade or so. (SOURCE: RFID Journal)

Money Monday: Mobile Pay to Increase in Coming Year: By this time next year, how you pay could look a whole new way as more people are paying by phone with services like Apple Pay, Samsung Pay and Google’s Android Pay. In the coming year, experts say, expect to see more banks getting into the game. Wal-Mart and J.P. Morgan Chase are already rolling out their own mobile payment systems and more are sure to follow. (SOURCE: NBC Dallas/Ft. Worth)

The NFC Forum Sets Its Near-Term Priorities: NFC technology has broad applicability to a diverse range of industries and use cases – from health care in developing countries to access control on college campuses. With so many worthwhile opportunities to develop, it’s important to set priorities that ensure the Forum invests its time and efforts most effectively. The setting of those priorities began last month, when our Chairman, Koichi Tagawa, unveiled a new mission statement developed by our Board of Directors for the NFC Forum: “Just as this new statement crystallizes our thinking on how the Forum can best meet the needs of the evolving marketplace, we have established three areas of focus where we believe we can make the greatest impact in the near term: … Payment, Transportation, Intenet of Things.” (SOURCE: NFC Forum)

5 key features for your brand’s mobile marketing strategy: List: These are the ‘must-bes’ of a successful strategy for mobile. Mobile is now highly recognised as a marketing channel for enterprises and brands. One of the accusations levelled against Marissa Mayer in a recent document from Yahoo’s activist investors was the internet giant’s failure to engage with the mobile channel. With the increasing recognition that smartphone owners are not simply looking to emulate their desktop experience on a more portable device, comes the opportunity to use the unique features of mobile to sell more products. Here are some of the things that your mobile marketing campaigns should be that your desktop and webs didn’t have to be. (SOURCE: Computer Business Review)

What Will Be the Biggest Changes in Mobile Marketing in 2016?: As 2015 passes and 2016 makes its year-long awaited appearance, it’s always interesting to look forward with predictions. We asked a number of experts in mobile and marketing to see what they expect to see next year. … “One of the biggest changes I’m expecting is the increased adoption of mobile NFC payments using Apple Pay and Android Pay. Retailers who embrace this, and who run attractive promotions using NFC to send messages direct to shoppers’ phones when they are in-store, could add real value to their brand and convert customers who might otherwise just be in browsing mode.”James Rice, Head of Digital Marketing at WikiJob. … “Mobile ads will start to appear in places other than mobile screens. Expect them on the screens around you as you shop, like on digital signage in malls, where you ride, on Taxi TVs and where we live our lives, in the real world. Competing for attention on a mobile screen is nearly impossible, but on a gas pump screen or in a taxi, you have a captive (and perhaps, captivated) audience.”John Frangakis, CoFounder of Mira. (SOURCE: Go Mash)

This Is the First Man to Board a Plane Just by Waving His Hand: Get ready, world: You can now board a plane using a chip in your hand. Andreas Sjöström, vice president of digital for technology consulting company Sogeti, successfully passed through security and the gate to his plane at Stockholm Arlanda Airport only using a chip implanted in his hand. A near-field communication chip can communicate with an NFC-reading device to transmit information. It’s similar to the technology that, only last October, tech developer Patric Lanhed used to make digital payments. In both cases, a scanner was able to pick up the information stored in the chip, which is usually a little capsule about the size of a grain of rice. “I’ve tried it with public transportation solutions, I’ve connected it to NFC-enabled door lock systems in offices,” Sjöström told Mic of the NFC chip embedded in his left hand. “I’ve succeeded with some and not with others. But if no one experiments, no one will find this out.” This time, Sjöström uploaded his Scandinavian Airlines EuroBonus member ID to the implant. And since the airport has NFC readers all the way from security check to the gate, he was able to gain access just by pressing his hand to a scanner instead of using a boarding pass or passport. (SOURCE: mic.com)

CTA Publishes 2016 U.S. Consumer Technology Outlook: This week, the CTA published its latest U.S. Consumer Technology Sales and Forecasts semi-annual industry report. The insightful report, as always, reflects U.S. factory sales to dealers and covers more than 300 consumer technology products. In short, it serves as a benchmark for the entire tech industry, charting the size and growth of underlying categories. Not surprisingly, IoT will be a critically important category this year, driving the consumer tech industry to $287 billion in revenues — an all-time high. So what does the forecast look like? Check out the CTA’s infographic. (SOURCE: Mobile Marketing Watch)

Six Trends Shaping Location Marketing In 2016: How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to. How should businesses think about location marketing in 2016? With more than 50 percent of all computing currently being done on mobile devices, I believe location marketing is on the cusp of exploding into something new: Becoming the foundation for all marketing. The increasingly strategic value of location data and the strength of mobile will make local marketing more of a foundation of all of marketing. Here are six key trends shaping the local marketing landscape in 2016. (SOURCE: Search Engine Land)

Renault-Nissan Alliance Unveils Self-driving Car Roadmap: The Renault-Nissan Alliance has announced that it will launch more than 10 vehicles with autonomous drive technology in the next four years. It said it will launch a range of vehicles with autonomous capabilities in the US, Europe, Japan and China through 2020. It said the technology will be installed on mainstream, mass-market cars at affordable prices. In addition, it said, it will launch a suite of new connectivity applications that will make it easier for people to stay connected to work, entertainment and social networks. … Later this year the Alliance will launch a new mobile app that will allow remote interaction with the user’s car. Next year, it will launch the first Alliance Multimedia System, providing new multimedia and navigation features, as well as improved smartphone integration and wireless map updates. Drivers will be able to choose whether or not to use the autonomous drive technology. (SOURCE: Mobile Marketing Magazine)

United States’ near field communication (NFC) industry 2016 market scrutinized in new research: The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Near Field Communication (NFC) market analysis is provided for the United States markets including development trends, competitive landscape analysis, and key regions development status. The report focuses on United States major leading industry players providing information such as company profiles, product picture and specification, capacity, production, price, cost, revenue and contact information. Upstream raw materials and equipment and downstream demand analysis is also carried out. The Near Field Communication (NFC) industry development trends and marketing channels are analyzed. Finally the feasibility of new investment projects are assessed and overall research conclusions offered. (SOURCE: Wise Guy Reports via WhaTech)

Innovation Lab: Wearable Tattoos, Paintball HUDs and Robot Beauty: At Mobile Marketing we’re proud to help tech companies showcase their cutting-edge solutions, whether it’s on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform to companies that are breaking new ground in their market brings audiences one step closer to the ideas and developments that will shape tomorrow. In that spirit, our Innovation Lab feature takes a step beyond the world of apps, ads and handsets with slightly bigger screens, in order to share some of the tech world’s innovative ideas. They might be interesting, disruptive or just outright strange, but these are the stories that have caught our eye over the past week — wearable tattoos, wearable transalators, autonomous cars. (SOURCE: Mobile Marketing Magazine)

Experts Predict Growth For Digital And Mobile Business: Significant growth is in store for digital and mobile business segments over the next two years, according to a new survey. AdMedia Partners’ “22nd Annual Market Survey 2016” found that almost 75% of respondents predict that digital will take up over 40% of their business by 2018. Current reporting shows that 46% of respondents state that digital is 40% or more of their business. … Respondents report that some marketing channels – including social, custom content/native advertising and mobile marketing – will experience double-digit growth over the next two years, while spend on search advertising and online display will stay consistent or increase slightly. … In a related study, Salesforce’s “2015 State of B2B Marketing Report,” 60% of respondents consider mobile a “crucial enabler” and key channel for overall sales. Additionally, 21% stated that revenue was directly linked to mobile marketing. Over 85% of respondents stated that loyalty, re-engagement and mobile-exclusive deal campaigns are effective, while the greatest majority uses mobile website/app traffic, lead generation and conversation rates to track mobile marketing success. (SOURCE: Advertising Speciality Institute)

Beware of False Location Data: Accuracy is just part of the battle; marketers also need to know how to interpret location data. Marketers, some technology vendors, and organizations such as the Location Based Marketing Association point to the benefits of being able to connect a prospect with a nearby business, using a combination of location information, the prospect’s own data, and marketing information to push relevant offers. In the United States, location-targeted mobile ad revenues are projected to grow from $4.3 billion in 2014 to $18.2 billion in 2019, a 33.5 compound annual growth, according to BIA Kelsey’s Local Media Forecast 2015. Due to the increase in demand for location data, combined with the lack of standards around how this data is controlled and used, there is a risk of it becoming compromised. Some 60 percent of ad requests contain some form of location data, but of those requests, less than one third are accurate within 100 to 500 meters of the stated location, according to PlaceIQ, a provider of location intelligence. So marketers need to determine how trustworthy the location data is, and build that confidence into their strategy. The more confidence a marketer has in location data, after all, the more he can use that information to push offers. And confidence in the data’s accuracy is only part of the picture. “You have to be able to understand location,” says PlaceIQ’s CEO and founder, Duncan McCall. (SOURCE: Destination CRM)

Mastercard wants to make your clothing and jewelry into an actual credit card: Mastercard is collaborating with Coin to enable payments on their clothing items including jewelry. According to The Verge, Coin is teaming up with MasterCard to help other companies integrate mobile payments into their fitness devices, smart watches, jewelry, or clothing — basically anything and everything that can fit an NFC chip inside it. … Last October, Mastercard announced the introduction of a program which will give customers a wide array of payment options. The program is an extension of the MasterCard Digital Enablement Service (MDES) and the Digital Enablement Express (Express) program, bringing to fruition the vision that every device will become a commerce device. Through MDES and Express, any accessory, wearable or device can be payment-enabled and quickly scaled to millions of MasterCard accounts. Although the service will launch in the United States of America this year, there are plans to expand to other markets. “This program eliminates the boundaries of how we pay by delivering a secure digital payment experience to virtually anything – rings, fitness and smart bands, car key fobs, apparel, and whatever comes along next,” said the Chief Emerging Payments Officer at Mastercard, Ed McLaughlin. (SOURCE: Ventures Africa)

Improve Your Marketing Strategy For Higher Conversion Through Mobile Advertising: Such means delivered higher monetization potential over a wider audience. But then came along the Smartphone and that changed everything. The new Buzzword is mobile advertising, with its provisions of an accurate geo targeting structure and popularity of innovative ads; it is all set to overtake the world of digital marketing. Evolving mobile technology created the new concept of mobile apps and optimized websites for mobile users on the go. Up until now, developing trends are emerging to provide immense opportunities of mobile optimization. Advertisers are the ultimate gainers of an audience that projects undefined borders between various levels of social strata concerning the Smartphone user. Within such a profitable arena, how will you optimize your strategies for increased conversions through effective mobile advertising? With effective strategy and smart optimization, it soon became evident to marketers the world over that the Smartphone provided a wider playing field for innovation in gaining a distinct advantage in marketing efforts. Thus mobile advertising is gaining not only in acceptance but is a viable, practical and cost effective solution to higher conversions and insight on investment. (SOURCE: Promotion World)

Samsung Shows Off ‘Life Changing’ Innovations at CES 2016: Samsung Electronics proven an early standout during the opening festivities of CES 2016. The consumer electronics giant unveiled its vision for 2016 during its press conference yesterday at the convention in Las Vegas. The company underlined the importance of innovation that makes a meaningful difference in people’s everyday lives, and showcased its focus on the Internet of Things (IoT) as an open platform, with SmartThings technology, a company statement explains.Samsung also revealed the new bezel-less curved SUHD TVs with Quantum dot displays, the connected Family Hub refrigerator, its newest smartwatch – the Gear S2 Premium, and a large screen Windows tablet, the Galaxy TabPro S. … Additionally, Samsung was on hand to break barriers in mobile productivity and wearable technology. (SOURCE: Mobile Marketing Watch)

Wearables, virtual reality: How new tech will influence 2016: Smartphones, phablets, the Apple Watch…all things that have changed how we interact with friends, family and work. But the tech revolution is still going strong and there are four more trends that may impact 2016 heavily. Here’s what and how: Virtual Reality; Wearable Technology; Peer-to-Peer Sharing; 3D Printing. (SOURCE: BizReport)

Five signs your brand isn’t as multichannel as it should be: In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical.  Improve how your brand engages with its customers across various screens by learning from the errors of others. You’re in your doctor’s waiting room, browsing for flights to Los Angeles on your phone. You’ve logged in and found a flight that you want to book, but before you can reach for your credit card, the nurse calls you in for your appointment. By the time you get back to your office, you’ve forgotten most of the details and simply restarted the search on your PC. As a marketer, you intuitively know this is a missed opportunity to provide a better omnichannel experience. Industry research shows that consumers expect consistency across multiple screens. You might have a mobile marketing strategy, use location data, and more, but your consumers are always one step ahead. To ensure your company’s multichannel capabilities fare better, start by avoiding these common mistakes. (SOURCE: ClickZ)

Automating Citrix Events Using NFC Readers: Citrix Summit is quickly approaching! Chris Rogers and I are delivering a talk at Summit on Monday evening entitled “Enabling Sales and Service using the Citrix Octoblu IoT Framework.” Our plan is to build an Internet of Things automation in front of the audience using Octoblu’s drag and drop designer. Since everyone will be wearing an NFC-enabled name-tag or badge at the conference, we thought it’d be cool to demonstrate how simple it would be to automate conference rooms or send out tweets, emails, or text messages as attendees enter the room. This concept would be perfect for tracking visitors to your demo booth or follow-up sales discussions simply by scanning a badge. (SOURCE: Citrix blog)

IoT and Smart Assets Go Hand in Hand for Medtech and Life Sciences: The rising use of “smart assets” for medical devices makes the Internet of Things particularly valuable to the medical device industry. The Internet of Things has received a lot of press, often for consumer use cases of questionable value, such as connected refrigerators, but don’t dismiss it. We’re now starting to see what Internet-enabled interconnectivity makes possible and how it delivers value—specifically in the medical device industry. Why? Because of two major factors: quality and compliance. … Like any technology, the new generation of IoT solutions must ultimately make your business function better—and you must be able to measure what “better” looks like. The industry is getting smarter, assets are gaining intelligence, and the IoT is going to enable it. The leaders in effectively deploying this technology will plan ahead. If you believe things will get smarter in the next 5 to 10 years, making assets smarter now will be smart planning for your business. (SOURCE: MDDI Online)

With mobile wallets, banks shift fraud liability to you; Clause buried in terms of service fine print: More stores and restaurants are encouraging customers to ditch their physical wallets in favor of digital wallets, but fine print, buried in some bank terms of service contracts, leaves consumers on the hook for any potential fraud. Mobile payment services like Apple Pay and Android Pay allow people to make purchases in stores and online with a smart phone or smart watch, instead of using a traditional credit card with a magnetic strip. Experts say that strip is outdated and leaves your personal information vulnerable to theft. … newsnet5.com found some banks are leaving their customers who opt to use mobile payment systems on the hook for fraud. One bank’s terms of service contract even said this: “We are not responsible if a security breach occurs that affects any information stored in any Wallet.” … “You’re not going to see big scale breaches, like Target, in 2016 and ’17,” Stasiak said, “with EMV (chip-enabled cards) and these new technologies being rolled out. Because of that, the liability is now being shifted to the consumer because they believe, if it gets breached, it came from the consumer, not the retailer.” Still, Stasiak said mobile payment systems are the best bet for online purchases. He said the encryption makes it more secure than manually entering a credit card number. (SOURCE: newsnet5.com)

SmartCard Marketing Systems Inc. (SMKG:OTC) Announces Deal with Loyalty SuperStore Inc to Provide Payment Integration for Real-Time Transaction Routing & Vouchers Redemption: SmartCard Marketing Systems Inc (SMKG: OTC) announced today a partnership with Loyalty SuperStore Inc (LSS) which will create a value added exchange of offers & incentives for real-time redemption such as promotions, rebates and rewards including a points offering that will be offered through the payment platform of SmartCard Marketing and the loyalty, added benefits and incentive B2B and B2B2C programs of Loyalty Superstore. In addition the partnership will also create an important leap forward as SmartCard Marketing through its pending acquisition of CT will bring a suite of new capabilities to LSS allowing it to grow through infrastructure of EMV Payments, NFC, Ecommerce & BIN routing for real-time redemption & reconciliation of transactions and will be offering the LSS Local Thanks platform to our 60,000 merchant processing base. The partnership creates multiple levels of synergies that will benefit retailers and consumers in North America and opens a new stream of capabilities for Asian and worldwide markets which will be able to benefit from targeting travellers with the existing offers. (SOURCE: SmartCard Marketing Systems, Inc. via press release)

Spotlight: Meshh: Picture the scene: you’re on the London Underground, with no wi-fi and no cellular connectivity, and you’re bored. A poster on the tube train catches your eye. It’s advertising the latest Star Wars movie, and at the bottom of the poster there’s a call-to-action inviting you to log on to the ‘Tube’ wi-fi network to watch the movie trailer. You open your phone, log on and hey presto, a few seconds later, you’re immersed in the trailer. This is the promise of Meshh, a technology platform created by innovation agency CURB, which plans to create local digital content distribution networks which will enable anyone with a wi-fi-enabled device to download content without any need for a cellular or wi-fi data connection. Meshh does this by locking the wi-fi on a user’s device into a dedicated media channel, rather than just a general connection to the web, without the need for an app. (SOURCE: Mobile Marketing Magazine)

Top 10 mobile marketing trends for 2016: The tricky part with most predictions is not so much in the “what,” which you can usually get a good sense of well before it actually arrives, but in the “when,” which is far harder to accurately divine. We all know mobile wallets are eventually going to replace credit cards: Is this year the tipping point? … This year is expected to be equally epic for mobile. There will be 2 billion smartphone users worldwide next year. According to eMarketer, the global mobile advertising market will account for more than 50 percent of all digital ad expenditure for the first time and cross more than a cool $100 billion in spend. U.S. mobile ad expenditures alone are expected to cross $40 billion. So without further ado, here are my top 10 key trends. (SOURCE: Luxury Daily)

Marvell offers NCF 88NF100 controller for mobile, IoT, wearable, automotive applications: Marvell unveiled Tuesday its full-featured, Near Field Communication (NFC) 88NF100 Controller with Active Load Modulation (ALM) to support the smallest antenna sizes critical to mobile, IoT, wearable and automotive applications. Adhering to the NFC Controller Interface (NCI) Technical Specification version 1.1, the 88NF100 provides an extended operating range, making it highly energy-efficient to enable extended battery life for power critical applications. The System-on-Chip NFC Controller can be used in smartphones, tablets, and wearables; smart home solutions; printers and routers; TVs, set-top boxes, and gaming consoles; cameras and audio accessories; and in the automotive sector. (SOURCE: Computer Technology Review)

O2 to Bring AT&T’s Smart Home Platform to UK Consumers: O2 has announced that it is working with US network provider AT&T and IoT company Tado to bring the AT&T’s Digital Life smart home management and automation platform to the UK later this year, making it the first in Europe to offer the solution commercially. “Across a range of sectors, we’ve already seen technology evolve from analogue to digital to smart,” said David Plumb, digital director at O2. “But when it comes to our homes, the experience is mostly stuck in analogue. “At O2 we are building an ecosystem that will deliver a complete smart home experience. By teaming up with the very best device, platform and service providers, we will be able to give people the smartest tech for their homes.” O2’s collaboration with AT&T will include Tado’s smart heating controls, and the company is seeking additional partners in a variety of IoT areas. According to the company, the platform will also integrate old and new devices around the home, and enable users to manage their home from their smartphone, tablet or computer. O2’s involvement will enable existing customers to make use of the firm’s O2 Gurus along with installation experts when they introduce smart technology to their homes. (SOURCE: Mobile Marketing Magazine)

Beacons and the Physical Web 101: BKON uses the newest dimension of the Internet – the Physical Web – and Bluetooth® Low Energy beacons to help deliver content — information and experiences — to Smartphones and other mobile devices in the hands of consumers who are nearby.  It’s the heart of proximity marketing. How does it work? Small wireless devices called beacons placed anywhere consumer information is desired continuously transmit a simple URL that can be read by any consumer with a Physical Web browser. The Physical Web is a new component of the Internet, but it uses the same web technology we are already familiar with.  Google’s Chrome is the most prominent browser (sometimes called Physical Web scanners) to support the Physical Web so far, with Opera and Firefox OS quickly following. There are also other browsers capable of viewing nearby Physical Web beacons. How does it work? To scan for any available information, all a consumer needs to do is swipe down on their mobile display to see a list of nearby content, sorted by proximity.  One tap on the desired message and a web page opens showing any communications the beacon owner wants to share. For instance, a restaurant could list their specials of the day and offer a promotional coupon.  A shopkeeper can show how that dress could be accessorized.  A “For Sale” sign could offer a video tour of a house.  A performing artist could let you download a song and his concert schedule.  The idea is to engage the consumer in a richer, more experiential way with stories, content and information with context based on their proximity. The Physical Web, a browser and beacons make that all possible. (SOURCE: Promotion World)

Expert: Make mobile frictionless, personal: Mobile is expected to make a huge impact on brands’ revenue numbers throughout 2016. Is your mobile strategy ready? It may not be, but one expert explains how to make mobile more frictionless and personal so brands can succeed. “Mobile users are extremely loyal until they are not, meaning that if done right, brands can retain more users and interact more effectively with users. However, in the face of increased competition and user savviness, this loyalty can be lost in seconds. Users are loyal only as long as they are rewarded for their time and with a seamless experience,” said Galia Reichenstein, COO & Head of U.S. Sales, Taptica. Personalization is key to building loyalty, according to Reichenstein, especially with native advertising because these ads are less intrusive than other formats. Add personalization into a native format, and brands can increase the relevance and engagement factors. But there is one more item on the checklist: the frictionless experience. “Consumers are advanced enough that they expect a frictionless and intuitive experience. Basically, we become irritated if we have to input our email address or retype an address. Amazon realized this early on, but this is now the standard and brands that don’t have their product up to date and constantly improve it will lose out on the empowered consumer,” said Reichenstein. (SOURCE: BizReport)

iPhone users now have a better option than the Apple Watch, and it comes from Samsung: There was an audible gasp when Samsung announced Tuesday that it would make its latest smartwatch compatible with the iPhone. But it’s happening. The Gear S2, Samsung’s well-reviewed but mostly ignored smartwatch, is coming to the iPhone soon, Samsung says. And that means the Apple Watch finally has some real competition on its home turf. The Gear S2 launched last fall, but it didn’t exactly generate the same kind of buzz the Apple Watch did. It was Samsung’s seventh attempt at making a smartwatch in two years, after all, and it was tough to give Samsung the benefit of the doubt this time around. But things were different with the Gear S2. Unlike the chunky and unattractive models that came before it, the Gear S2 looked good. Even better, its user interface was reimagined with a clever rotating bezel that lets you cycle through menus, making navigation fluid and natural. (SOURCE; TechInsider)

Jones Packaging Enters Commercial Parternship with ThinFilm: Jones Packaging Inc., a provider of packaging solutions for healthcare and consumer brands, has entered into a commercial partnership with Thin Film Electronics ASA, a Norwegian technology company specializing in printed electronics and smart systems. Jones and ThinFilm will integrate ThinFilm’s Near Field Communication (NFC) OpenSense technology into paperboard pharmaceutical packaging. The companies will also establish manufacturing processes for production on Jones’ high-speed lines. NFC OpenSense tags are thin, flexible labels that can detect both a product’s factory sealed and opened states. The tags can wirelessly communicate contextual content with an NFC-enabled smartphone and remain active even after a product’s factory seal has been broken. Each tag contains unique identifiers that make it possible for pharmaceutical companies to authenticate products and track them to the individual-item level using software and analytics tools. The work conducted by Jones and Thinfilm will also include the integration of ferrite shield labels with the NFC OpenSense tags. This will enable the NFC technology to function on metalized packaging, such as blisters commonly used for cold/flu medication. (SOURCE: Thinfilm via Pharmatech)

One2Touch Introduces SlimType, the First NFC Cover for Smartphones with Integrated Keyboard: World’s smartest NFC smartphone cover includes a super thin keyboard to deliver tap-and-stay communication capabilities for Samsung Galaxy mobile users. One2Touch, a global innovator in NFC-powered wireless communication products, announced today that SlimType, the first smartphone cover with an integrated portable keyboard powered with Near Field Communication (NFC) technology, is available for pre-orders for the Samsung Galaxy S6 Flat and S6 Edge. … “We believe NFC technologies can give mobile devices the power to go far beyond the basic tap-and-go mobile wallet services,” said Nils Knagenhjelm, VP Strategic Alliances, One2Touch. “By designing and building smartphone NFC accessories that introduce the concept of ‘tap-and-stay,’ consumers have new and exciting ways to use their mobile devices. For example, many people prefer to use a keyboard, instead of struggling to thumb through e-mails and texts on their phone. The SlimType smartphone cover with keyboard is the beginning of the vast possibilities enabled by NFC. We’re extremely proud to push the envelope on how NFC is used to bring about exciting new ways for consumers to work and create with their smartphones.” (SOURCE: One2Touch via press release)

Global Media, Digital Ad Spending Climbs Around the World: According to a new McKinsey report, global spending on media should rise at a compound annual rate of 5.1 percent during the next five years — to about $2.1 trillion in 2019 from $1.6 trillion in 2014. “Yet this growth actually reflects a general slowdown, according to our study of consumer- and ad-spending data in every global media and entertainment sector,” notes the report. “Although total expenditures on media rose by 5.4 percent in 2014, compared with 5.2 percent in 2013, the increase in both years was lower than the 6.2 percent compound annual rate recorded between 2009 and 2012.”The fastest growing category? Digital, naturally. Digital advertising was the fastest-growing category in 2014, with a 16.1 percent increase in spending, followed by video games at 14.3 percent, and broadband at 9.2 percent. (SOURCE: Mobile Marketing Watch)

Webinar: Holiday mobile marketing recap: What worked, what didn’t and lessons learned: The 2015 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2016. Retailers, brands and marketers used mobile advertising and marketing campaigns and programs to drive sales to stores, mobile destinations or online. Indeed, major marketers pulled out all the stops – SMS, QR codes, banner ads, rich media, search, geotargeted efforts, mobile Web, apps, promotions, price comparison, games and video – to attract holiday-oriented consumers on mobile. So how did marketers, retailers, brands, agencies and publishers target consumers in the 2015 holiday season with their mobile marketing efforts? What would they not do again and what would they repeat? What surprised them most? To answer key issues, Mobile Marketer has put together a free webinar on Wednesday, Jan. 27 at 2 p.m. to 3 p.m. ET. (SOURCE: Mobile Marketer)

The Open Mobile Industry: Where it Will Take Us in 2016: As the mobile industry continues to evolve, new opportunities for advertisers and publishers continue to open up. Similar to the change in web advertising in the 90s, mobile advertising has evolved as the technology has become more sophisticated. High speed wireless access, mobile focused RTB exchanges and beautiful full screen video formats have moved us away from the clunky, text heavy formats not originally built for today’s enhanced mobile browsing experience. Additionally, the last two years have brought more connected companies into the mobile space, and more cooperation among those companies. Because of this shift, the industry will begin to experience a few things differently. As more companies enter the mobile marketing space, here are a few key trends to watch in 2016. (SOURCE: Mobile Marketing Watch)

Mobile App Development: What you need to know [Infographic]: Use these stats as a basemark for your mobile app development plan. Mobile apps have become a handy way to simplify our daily tasks and activities within a few minutes. Online shopping, ordering takeaway or managing one’s bank account is frequently most easily done via well-designed mobile apps. Businesses of all sizes, whether SMEs or major corporations, are making great use of mobile apps to increase their overall sales. If you are also looking to build a mobile app for your business, then you have to think about some major factors such as: How much will it cost? How long will it take to build the application? How many apps already exist in the market? This post should give some basic grounding in the processing of building mobile apps, so you can know what to expect if you decide to develop one for your business. (SOURCE: Smart Insights)

What Will IoT Look Like in the Apparel Industry?: We hear the phrase “Internet of Things” (IoT) and we immediately conjure up images of automated personalized advertisements and smart machines straight out of a futuristic sci-fi movie. But movie magic aside, research conducted over the past few years shows that in the not-so-distant future, everyday objects or things will indeed be connected to the Internet — creating a mechanized world that inherently knows our every need and desire based on Big Data. A recent survey and study conducted by Pew Research Internet Project revealed a large majority of technology experts and engaged Internet users — 83 percent — agree that IoT and its related devices and systems will have widespread and beneficial effects by 2025. Similarly, a Retail Systems Research (RSR) report found that the majority of retail industry stakeholders agree that IoT will drastically change the way companies do business in the next three years. While IoT has implications for a wide variety of different industries, the retail industry represents one of the largest opportunities for process improvement through connected devices. The “intelligent store” will theoretically count its own inventory and serve the shopper with little human intervention. A person’s ability to interact with objects could be altered remotely based on their immediate needs (after the customer has opted in, of course). Simply stated, highly personalized and optimized shopping experiences that go beyond omnichannel are on the horizon, which means now is the time for careful examination of this opportunity. (SOURCE: Apparel)

Top 10 Trends for Small Businesses in 2016: Recent years have brought major changes to the economy, technology and markets, and some of these have rolled in very quickly. Small business owners and entrepreneurs have been the first to respond to these shifts – sometimes with strategies that work, sometimes with strategies that fail. 2016 will be a year when more small business owners pick up on the winning strategies and the result will be some major changes in the way small businesses find increased profits and ongoing success. … Ultra-local mobile marketing will become more small-business friendly in 2016. This will bring tools such as geo-targeting, geo-fencing, beam technology and text-message marketing into the growth strategies routinely practiced by small business owners. (SOURCE: Huffington Post)

6 Ways to Monetize Interactive Digital Signage: There are lots of new ways to talk about monetizing digital signage. Not too long ago, in the primordial phases of digital signage, many focused on impossible-to-measure delivery of “impressions,” but as it turns out, the ROI on dynamic displays is quite nuanced. Marketing has evolved to encompass a number of “engagement” tactics, and they don’t all have instant results. Sometimes you’re building a brand, and the uptick in sales will take time. Or in the case of higher education or enterprise, sometimes the goal is to create a positive impression or boost productivity over the long term. But for those who need to see instant results, digital signage also offers proximity marketing and on-screen order taking to boost sales.  … Proximity Marketing is for Closers Everyone got all excited when Apple legitimized the Bluetooth Low Energy (BLE) location beacon idea with the release of its iBeacon proximity messaging system last year. Suddenly, dreams of “proximity marketing” were coming true, and it was possible to beam enticing menu options or specials directly to consumers’ mobile devices as they passed through a geographical bubble around a business or inside of a store. But naturally that led to the follow-up question of how to use BLE beacons, which also exist in the Android landscape. Fortunately, digital signage manufacturers were already on the case, and now it’s possible to add some hardware to activate some software in the cloud, et voila, we have proximity marketing. Samsung is on it, even bringing the ever-so-appealing “Internet of Things” into the equation. The screen manufacturer recently partnered with Zebra Technologies on a proximity marketing test run, embedding RFID tags into wine bottle labels and connected them to digital signs, prompting relevant customer reviews and food pairings to appear on screens when customers pass by with a tagged bottle of wine. (SOURCE: AV Network)

As mobile ecosystem comes together, Opera Mediaworks seeks to plug the gaps: Most people “expect magic” when it comes to mobile marketing, and while it’s starting to come together, it’s not quite there yet, according to Vikas Gulati, Opera Mediaworks’ managing director for Asia. (SOURCE: Campaign Asia-Pacific)

Campuses show that NFC is more than payments: Near field communication (NFC) is primarily thought of as a payment tool. Google, Samsung and Apple all have payment programs that take advantage of the short-range communications protocol. And while that’s been a popular use of the technology it is by no means the only application. College campuses have been exploring the use of NFC for aspects other than payments. These uses were highlighted in a Smart Card Alliance white paper looking at non-payment use cases for near field communications technology. The paper details use cases for NFC for physical access control at Quinnipiac, Villanova and Arizona State University. The value proposition with NFC over cards is convenience – no need to wait for a visitor badge, streamlined ID issuing, Over-the-Air issuance, and secure storage of IDs. Am important component of the value proposition offered by NFC is the ability for a user to obtain and use a secure credential in real time with little friction. One example of a frictionless transaction is the delivery of a hotel room key or a student dorm-room key to a user as part of a check-in process. (SOURCE: CR80news)

London startup develops NFC-enabled bitcoin mobile app: Plutus, a London-based startup, has announced the development of a new NFC-enabled mobile app that will enable users to send bitcoin payments to more than 32 million merchants worldwide, according to a press release. The company said the app will use the blockchain to enable users to convert bitcoin to fiat currency and then load those funds into a virtual debit account that can be used at stores with contactless payment systems. “The intent of the app is to be practical. Plutus plugs into existing infrastructure to allow contactless payments which reward you on the blockchain,” said Danial Daychopan, CEO and co-founder of Plutus. “It’s simply a stepping stone towards adoption and a practical use-case that many have been asking for.” (SOURCE: Mobile Payments Today)

The Year Of Mobile Payments 2015: In the first hours of 2016, there’s one general observation to be made about the payments industry in 2015: Mobile drove the payments innovation bus. Mobile — and its impact on payments and commerce — swept the headlines in 2015, as it will in 2016 and the years to come. But what may not be as telling is its impact on the year to come. That’s why PYMNTS decided to wrap up 2015 with an in-depth look at the major mobile pay players that framed today’s conversations that will shape the innovations of tomorrow. Those very conversations, like those at PYMNTS’ 2015 Innovation Project, are the ones that will create a real change in how money is thought about, moved around and spent. “More than any other, mobile is the ecosystem that has given rise to the sea change taking place in payments today,” MPD CEO Karen Webster said, speaking to a group of payments executives and innovators in March 2015 at Harvard University. “The mobile devices that are owned by nearly every single human being on this planet and never far from their reach are part of an ecosystem operated by some of the most powerful players in the world. And now, among the biggest names in payments.” We looked at 14 of them and the mark they made on 2015 — and the conversations they will likely dominate in 2016. (SOURCE: PYMNTS.com)

Here are the trends to watch for at CES 2016: Car tech, wearables, and virtual reality are just a few of the cooler technologies that will be on parade at at CES 2016. (SOURCE: Fox News)

2016: The Year Ahead: Happy New Year! As we step into 2016, we’ve asked some of the industry’s best and brightest to share their predictions about where the next 12 months might take us…(SOURCE: Mobile Marketing Magazine)

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