June 2016 Near Field Communication News

How NFC can help unlock smart home benefits: Industry association aims to simplify devices. The NFC Forum has detailed how near-field communications can be used to help unlock the full potential of smart home technology. The global NFC industry association has released a white paper entitled Simplifying IoT: Connecting, Commissioning, and Controlling with Near Field Communication (NFC). One of the big changes, according to the paper, is that smart home devices will more seamlessly connect to the network via NFC, rather than having to be paired to a network via a smartphone app. However, the everyday operations of these “headless” devices will still be controlled via smart devices. (SOURCE: IOT Hub) #NFC #IoT #smart #home #smartphones

New report examines the Global near field communication (NFC) market forecast to 2021: capacity, production, revenue, price, cost, gross margin, consumption value, sales and key companies profile: Global Near Field Communication (NFC) Market report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. Upstream raw materials and equipment and downstream demand analysis is also carried out. (SOURCE: The Market Reports) #NFC #market #research

Is Cashless Now King?: More and more, U.S. consumers are adding modern payment systems to their wallet so they can have more flexibility when making transactions. The continued use of cash is surprising given its inconveniences and the risk consumers face in carrying it around. Love it or hate it, cash is increasingly playing a diminishing a role in the U.S. economy including the convenience store industry. While a number of countries are working to make payment systems less dependent on cash, many convenience stores that remain dependent on cash sales are finding income and profits declining. Many convenience store operators that are ignoring developments such as the recently introduced EMV Smart Card technology, Apple’s mobile wallet and other mobile payment vehicles and the like, may find profits affected. ROAD TO CASHLESS:The Federal Reserve estimates there will be $616.9 billion in cashless transactions in the U.S. in 2016—10 times the approximate $60 billion in cashless transactions recorded in 2010. In Germany, strong moves are underway toward limiting cash transactions while Sweden is already far advanced towards a cashless society with many museums prohibiting cash payments for admission. Sweden has advanced far along the cashless path as many banks no longer accept or dispense cash and bill and coin transactions now represent only 2% of that country’s commercial activity. While the elimination of cash is not yet a government policy in Canada, many people within the country are voluntarily moving toward credit and debit card payments at a remarkable rate with a whopping 77% of responders to a recent survey preferring to eliminate cash. (SOURCE: Convenience Store Decisions) #mobile #payments #mobile #wallet

Starwood expands keyless entry to hotels worldwide: The Bluetooth-based mobile keyless entry solution unveiled by Starwood Hotels and Resorts Worldwide in November 2014 has been extended to select Le Méridien, Westin, Sheraton and Four Points hotels, with “many additional properties” expected to go live with SPG Keyless over the coming months. Starwood’s Aloft, Element and W properties are already providing the service, which is currently available at more than 160 locations in over 30 countries. The luxury hotel chain is also expanding the service to enable multiple guests sharing the same room to take advantage of keyless entry. (SOURCE: NFC World) #access #control #keyless #Bluetooth #proximityID #IoT

Parks Associates: Smart Home Device Owners See Problems With Their Devices: On Tuesday, Parks Associates announced new research showing that approximately one-third of smart home device owners experience problems with their smart home devices and nearly 10% report problems connecting a smart home device to the home network router. Although glitches with new technology aren’t uncommon, the large number of problems reported is astounding. Consumers encounter these issues more often when setting up smart sprinkler systems, networked security cameras, and water leak detectors compared to other smart home devices, a provided report summary reads. Parks Associates’ new industry report Tech Support: Influencing IoT Adoption examines the complexities and security risks that may serve as barriers to adoption of smart home and other emerging connected devices. (SOURCE: Mobile Marketing Watch) #smart #devices #IoT #proximity ID #adoption

Automated Fare Collection System Market is Expected to Reach $10.1 Billion by 2022: According to a current report published by Allied Market Research, titled, World Automated Fare Collection System Market”, the World Automated Fare Collection System market is estimated to reach $10.1 billion, at a prominent CAGR of 13.2% from 2016 to 2022. The smart card segment accounted for around 41.4% of revenue share in 2015, and the market is expected to grow with a promising CAGR of 12.9% during the forecast period, owing to the increasing application of smart cards in bus, train and toll fare collection. North America and Europe collectively accounted for over 63% of the market share in 2015. Growing demand of contactless open payment solutions and smart phones, reduction in fraud rates, flexible fare plans, reduced traffic congestion, and enhanced transport infrastructure in developed and developing economies are the major factors that contribute to market growth. Furthermore, factors such as reduced waiting time in queues, and quick and faster transactions are likely to foster the market growth throughout the forecast period. On the other hand, high installation and maintenance cost of automated fare collection systems restricts the market growth. The technology platform segment is classified into smart cards, NFC, OCR, and magnetic stripes and bar coding. Smart cards dominated the market in 2015, and the segment is expected to witness impressive growth favored by continuous technological advancements, ease of carrying cards, secured transactions, and reduced waiting time in queues. However, the NFC segment is projected to grow at a CAGR of 14.8% over the forecast period, owing to growing adoption of NFC-enabled smart phone payment in various developed countries such as London, U.S., Germany, and San Francisco. (SOURCE: Allied Market Research via press release) #NFC #smartcard #contactless #payment #research

Samsung Pay Seeks Greater Customer Engagement: Samsung is taking a different approach toward mobile payments, and Samsung Pay which is a mobile payment service that allows Samsung users to make payments using compatible phones Samsung Pay is different from other payment systems, which officials believe will lead to more customer engagement and a better customer experience. Dan Tuckman, Project Manager for Samsung Pay, talked to Loyalty360 about the company’s approach toward mobile payments.“In addition to being simple and secure, Samsung also believes that consumer use of mobile payments should not be limited to select merchants with NFC terminals,” Tuckman said. “Working with the largest POS makers, Samsung Pay is driving toward the goal of universal merchant acceptance, which is critical to consumer adoption.” Currently, Tuckman noted, Samsung Pay is the most widely accepted mobile payment system. (SOURCE: Loyalth 360) #SamsungPay #NFC #mobile #wallet

Hands-on: NFC-enabled ATMs make it easy to withdraw cash with a smartphone: Android Pay and Apple Pay may be picking up momentum, but cash is still relevant. So what do you do if you’re living a wallet-free life, but need to grab some paper money from the ATM? This is where NFC comes in handy. The same mobile-payments chip that you use with your smartphone at the checkout stand can be used at the ATM, too. Bank of America is one of the first major banks to deploy NFC-enabled ATMs. The company currently offers some 2,800 terminals around the U.S., with 5,200 more coming by year’s end. The nice thing about NFC is that no arduous setup is required. All you need is an Android Pay or Apple Pay profile with your debit card already activated. Now you can snag some cash while leaving your wallet—and plastic—at home. (SOURCE: Green Bot) #NFC #mobile #wallet #ATM

Rover Claims Its New Platform Makes Location-Based Marketing A Snap: A location-based mobile marketing startup just released a new version of its platform — and it promises the redesign will bring new functionality and simplicity to the lives of marketers and app publishers. Toronto, Ontario-based Rover claims the update eliminates the complexities of location-driven marketing. Co-founder and CEO John Coombs told CMSWire the total redesign incorporates “every tool that brands and retailers need to create and run location-driven marketing campaigns for their mobile apps.” He described it as an uncomplicated, end-to-end solution that marketers can use to turn beacon hardware and geofences into engaging mobile experiences. The “marketer friendly platform” enables users to do everything from manage location infrastructure to design rich native content and run location-triggered campaigns, he explained. … Two-year-old Rover is one of the companies leveraging the micro location abilities of Bluetooth beacons and geofences to understand when people enter given locations, as well as to monitor which products or activities attract their attention. … Rover combines beacons and geofences so companies can reach consumers on their mobile devices with targeted content that’s relevant to their physical location. The company, which currently serves hundreds of locations verticals including professional sports, retail, loyalty and tourism. (SOURCE: CMS Wire) #Bluetooth #beacons #proximityID #NFC #LBM

Will Brexit usher in less innovative mobile era?: In the wake of Britain’s historic vote to exit the European Union, some companies could put less effort into innovating customer experiences as they are forced to focus more on moving products across borders, according to a Forrester Research analyst. Britain’s vote, which is being referred to as Brexit, is already introducing instability to financial markets around the globe and the local political environment. The potential impact on the mobile industry is less clear at the moment, but it could result in less available capital for startups and questions related to staffing, data security, intellectual property and roaming charges. “While times of high-market volatility can tempt firms to panic and cut spending on customer-focused initiatives, now is the time to drive innovation in order to win, serve, and retain customers,” said Laura Koetzle, group director at Forrester Research. (SOURCE: Luxury Daily): #mobile #marketing #innovation

Currency Is Dying: Why Mobile Payments Are The Future: Mobile phones are an extension of us. Sound extreme? Take a walk around any public place and look at how many people have their phone in their hand. It’s pretty staggering. And since we rely on our smartphones to operate day-to-day, it would only make sense that eventually we would also rely on them as our primary payment method. In fact, if you think about it, we are already using mobile as a primary payment form for various exchanges. We make purchases on shopping apps like Amazon, pay our friends back on apps like Venmo, and handle finances on banking apps. The missing piece to the puzzle? The wide adoption of mobile payment for in-store transactions. That’s quickly changing, though, as many companies have the foresight to recognize not only the shift in consumer preference, but the benefits mobile payment has to offer their bottom line. (SOURCE: Business2Community) #mobile #payments #NFC #mobile #marketing

What Separates Successful Mobile Marketers From Creepy, Invasive Ones: It’s a Thursday night. You’re home, flipping through movie selections and considering watching one. Suddenly, you get a notification from your cable provider’s app letting you know that a new romantic comedy, similar to the one you watched last week, is available. The app suggests that since you’re at home tonight, you might as well check out the movie. Do consumers think this highly personalized, location-based mobile targeting is adding value to their experience—or invading their privacy? Mobile marketing trends have forced brands and retailers to walk the fine line of offering personalized content without being too invasive. After all, just having a mobile app is no longer acceptable for brands and retailers today. Apps must be sophisticated and provide additional value, or customers will never use them. Many brands, however, have pushed the envelope of personalization to a point where it can begin to feel intrusive. (SOURCE: Marketing Profs) #mobile #marketing #LBM #proximityID #privacy #personalization

Mist Unveils Cloud-Based Wireless Networking Platform to Deliver Amazing Mobile Experiences: Mist, a pioneer in cutting-edge wireless technologies for delivering amazing mobile experiences for enterprises, today unveiled the first two services launched on the Mist cloud platform: Mist business-critical Wi-Fi; and Mist’s patented Virtual Bluetooth Low Energy™ (vBLE). Available today, Mist products are already in use by many medium-to-large organizations around the world, including Fortune 100 organizations. Mist is the first extensible, programmable microservices cloud architecture for the indoor wireless technologies of Wi-Fi and Bluetooth Low Energy (BLE). A Mist wireless network understands and adapts to each user, how they are moving, the devices they are carrying and the content they are consuming at a scale never before possible. Mist’s cloud platform enables the first new approach to wireless in nearly a decade, applying data science and machine learning to transform and assure mobile user experience. (SOURCE: Mist via press release) #mobile #experience #proximityID #Bluetooth #beacons #BLE #IoT

RFID-Enabled SECRET Missions Boost Museum Membership: After deploying an educational scavenger hunt that tasks young visitors with saving the world from evildoers, the Children’s Museum of Houston has seen its membership increase by 20 to 30 percent. Last November, the Children’s Museum of Houston launched its Special Elite Crime Resolution and Espionage Team (SECRET) scavenger hunt. The process requires young patrons, ages six to 12, to complete a series of missions that can require multiple visits to the museum, as well as many hours of hard play and work on the part of children and their parents. The game is enabled by passive low-frequency (LF) RFID technology to link each player to his or her missions via an RFID-tagged wristband known as a Codex. Since taking the system live, the Children’s Museum of Houston has seen its membership increase, according to Keith T. Ostfeld, the museum’s director of educational technology and exhibit development. That, he says, is because players, after completing one or two missions, are likely to want to return for more challenges, which makes a membership more economical for families than buying tickets for each visit. (SOURCE: RFID Journal) #RFID #proximityID #education #IoT

Technavio Announces Top Three Emerging Trends Impacting the Global Semiconductor Photoresist Stripping Market Through 2020: Technavio’s latest report on the global semiconductor photoresist stripping market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline. … The top three emerging trends driving the global semiconductor photoresist stripping market according to Technavio hardware and semiconductor research analysts are: Emerging trend of IoT; Increasing popularity of wearables; Growing proliferation of NFC technology. (SOURCE: Technavio via press release) #NFC #IoT #wearables #trends #semiconductors

Thin Film Electronics and Maria&Donato make handbags smart with NFC technology: SpeedTap Tags Battle Counterfeiting and Enable Consumers to Authenticate Products. OSLO, Norway, June 28, 2016 – Thin Film Electronics ASA (“Thinfilm”) (OSE: THIN.OL; OTCQX: TFECY), a global leader in printed electronics and smart systems, today announced a partnership with Maria&Donato, a craftsman leather-goods manufacturer and provider of premium handbags. The two companies are integrating Thinfilm’s NFC SpeedTap(TM) tags into Maria&Donato’s exclusive handbag collections to battle counterfeiting and address growing concerns of fraud within the broader luxury goods market. The smartphone-readable NFC tags will also enable consumers to learn more about the brand and the product, and purchase limited-edition handbags online. … Maria&Donato will be demonstrating Thinfilm’s SpeedTap anti-counterfeiting technology at Pure London, the UK’s premier fashion tradeshow. The event runs from July 24-26 at London’s Olympia exhibition center in West Kensington. The Maria&Donato exhibition booth will be located at stand T101 in the Premium Accessories Area. (SOURCE: Thin Film and Maria&Donato via press release) #NFC #tags #authentication #anticounterfeiting #fashion

Connected living: A long road for mobile operators towards 2025: Technology will play a central role in almost everything we do by the year 2025. And, as it continues to develop, Mobile Network Operators (MNOs) will need to find new ways to compete and capture market share in the next digital age. Operators will however face challenges on multiple fronts when it comes to the Internet of Things (IoT), including reducing infrastructure costs, improving IoT connectivity, and providing engaging customer experiences as well as world-class security to the end-users.  Sherry Zameer, Senior Vice President for Africa at Gemalto, maintains that operators need to start finding solutions to address these challenges already or run the risk of being left behind by their customers and the competition. Looking forward, the Internet of Things (IoT) opens up great opportunities for mobile network operators to develop new fruitful business models. “50 billion devices will be connected by 2025 – with the majority relying on MNOs for connectivity,’’ says Sherry Zameer, Senior Vice President for Africa at Gemalto. “To establish new revenue streams and be able to fully embrace those new business opportunities, operators will first have to overcome some exciting challenges. As such, they must be able to deliver and manage the lifecycle of connected devices and launch new services quickly and securely without being forced to over-invest in infrastructure.’’ (SOURCE: IT News Africa) #IoT #connected

Understanding Mobile Marketing Technology: With more Smartphones in use than the U.S. population, and the explosion of tablets and iPads, consumers are almost always connected to the Internet with some sort of mobile device.   When polled, many marketers still think of mobile marketing strictly as Push and SMS.  This is the wrong approach; they need to start thinking of mobile marketing as a means to understand their customers better. Subsequently, mobile marketing has grown to a total engagement approach that not only includes push and SMS, but also apps, mobile web, mobile ads, mobile-ready email, and mobile analytics. All of these lead to building a complete individualized customer profile which marketers can use to send out timely, and highly relevant, brand messages. The Path to Purchase: In order to effectively map a customer’s journey towards use or purchase of your product, it’s essential to pinpoint when they’re most likely to interact with you. More often than not, these interactions surface multiple times through a mobile medium. (SOURCE: Henry Wurst Incorporated) #mobile #marketing #proximityID #beacons #apps

EMV’s Poor Usability Shoves Consumers to Contactless Mobile: Since consumers find EMV cards frustrating and difficult to use, EMV may do more to promote NFC as the preferred payment method among consumers and business owners. That may sound silly when you consider the fact that the credit card issuers are compelling merchants to install new point of sale systems that accept EMV payments. Failure to do so leaves retailers at risk of being found liable for cases of fraud. Meanwhile, the card issuers are rushing to get chip cards into their customers’ hands. CreditCards.com reports 70% of U.S. consumers now have EMV cards. That means more than 30 million Americans are using EMV cards. Or, at least they’re trying to. It turns out the process of “dipping” a smart card into the POS system isn’t as simple and straightforward as swiping the older magnetic strip cards. Sales associates too often have to instruct a shopper on where to insert the card, how to do so properly, and not to remove it until the transaction is complete. The systems can take about 30 seconds longer to process payments, holding up checkout lines. And consumers are more prone to leaving their cards in the machines when they leave. (SOURCE: Payments Source) #mobile #wallet #payments #EMV #NFC #contactless

Square pitches mobile wallets to consumers: The campaign raised mobile wallet payment volume by 3%. Square Inc. has persuaded millions of dog walkers, food trucks and other small merchants to use its payments hardware, a square white credit-card reader that plugs into a merchant’s smartphone or tablet. But the company has struggled to get significant numbers of bigger retailers to use its technology, which is weighing on the stock. So the San Francisco company just wrapped up a two-month marketing blitz in Portland, Oregon. Square’s first campaign aimed at consumers featured display ads on trains, discount beer tastings, yoga classes and pedal-cab rides — all designed to persuade shoppers to use mobile wallets. Square also sells devices that allow merchants to accept Apple Pay or the new generation of chip-embedded credit cards. The Portland campaign boosted mobile wallet payment volume to 3% from less than 1% among hundreds of participating merchants, with many shoppers using the technology for the first time, the company said. Now Square is taking the show to other cities in the U.S., where mobile payments represent just 1% of all transactions, but are expected to triple to $54 billion in 2019, according to Javelin Strategy and Research. “We need more consumers who want to use mobile wallets before merchants are willing to accept them,” said Emmett Higdon, an analyst at Javelin. “These marketing campaigns are critical to help goose consumer adoption.” (SOURCE: Mobile Strategies 360) #mobile #wallet #payments #CX #adoption

Apple Pay’s Tough Twenty Months: In the mood for a little role play today? Your head of product walks into your office with his end of quarter report for one of your flagship services. This service was positioned as a critical feature in driving demand for other products and services in the company’s portfolio. It’s been nearly two years – 20 months to be precise — since it was launched after significant investments in engineering, marketing and promotion. At launch, the service was positioned as an innovative replacement for a well-entrenched standard considered not well-suited for a mobile and digital world. The goal was to jumpstart a massive ecosystem-wide effort to drive adoption by persuading consumers that this service was superior to existing alternatives. You enlisted a lot of partners to help in this shared goal of getting consumers to try and then use repeatedly. Twenty months later, here’s the update from your head of product. (SOURCE: PYMNTS.com) #ApplePay #NFC #mobile #wallet #adoption

IoT Platform Solutions: Giving Business a Digital Voice: The use of passive sensors, including RFID tags, will play a critical role as companies transition to the digital business era, but adopters are faced with a range of choices. Enterprises small and large currently face the fundamental challenge of digitizing their business and integrating business processes with their physical footprint and virtual presence on the web. Accessing and analyzing sensor network data provides real-time visibility of an enterprise’s capital and human assets. Digitizing workflow and processes propagates the chain of value creation down to all levels of an enterprise, including sales, marketing, operation, customer relationship management (CRM), supply chain management (SCM), information technology, and research and development—uplifting an enterprise’s revenue and margin with a typical payback, in most cases, of less than a year. Smartphones: Driving the Internet of Things: At present, the Internet of Things (IoT) is primarily powered by crowdsourcing data from smartphones owned and operated by a company’s personnel or customers. Smartphones are the most ubiquitous remote sensing hardware platforms, offering more than a dozen types of sensors tightly integrated with a mobile device’s operating system. Once a smartphone is paired with a new generation of wearable sensors, a rich dataset can be used to locate, monitor and control a vast range of indicators for businesses. The number of connected IoT devices is forecasted to surpass 25 billion in 2020. Real-time sensor data, in conjunction with open-collaboration software platforms, has already been transformational in key niche markets. (SOURCE: RFID Journal) #RFID #IoT #proximityID #sensors

NFC grounded at take-off for airlines (but 300 million will use other contactless tech by 2020): One in five consumers will be using contactless ticketing on their mobile devices by 2020 – the equivalent of some 300 million people worldwide. Such technology and consumer behaviour will be led by airlines, rail providers and bus operators, alongside entertainment and attraction venues. Juniper Research says in its forecast that countries where contactless equipment is already in position, such as Japan, UK, France, Hong Kong and South Korea, will continue to drive the growth of the technology. The fledgeling smartwatch, which has yet to truly set the world ablaze with support, is part of the equation, with a range of travel brands (Expedia, American Airlines, etc) jumping on the bandwagon. Research author Nitin Bhas says: “This means that ticketing providers are presenting a multi-channel ticketing offering to their omni-channel customers, thereby providing a seamless and integrated experience.” Still, wearable devices will remain useful for “ticket validation”, rather than purchasing devices, Juniper says. Unfortunately for the aviation industry, adoption rates of Near Field Communication (NFC) technology to replace mobile boarding passes, baggage tickets and identity information have been scaled back by Juniper. The company claims it has not seen “significant” take-up of the technology by airlines and airports in the past 12 months. (SOURCE: tnooz) #NFC #contactless #mobile #wearables #ticketing

Festivals at Burl’s Creek taking a pass on cash: If you’re heading to the music festivals at Burl’s Creek this summer, you can leave your wallet at home. July’s WayHome Music and Arts Festival and August’s Boots and Hearts Music Festival are both taking further advantage of radio-frequency identification (RFID)-enabled wristbands this year, which will allow all patrons to pay for nearly everything in the park by tapping their wrist to a screen. It’s all about “simplicity,” said Ryan Howes, vice-president of business development and venue operations for Republic Live, the company promoting the festivals. “All you have to do now is worry about wearing a wristband,” he added. Patrons at the festivals wore RFID-enabled wristbands last year as well, which acted as access control onto the festival grounds and into the campgrounds. Now, along with that information, pre-loaded funds will be on that chip inside the wristband. When purchasing food, drinks and merchandise, patrons will merely have to tap and go. (SOURCE: Orilla Packet & Times) #RFID #proximityID #mobile #wallet #access

Use Your Smartphone as Your Car Key with an NFC Lock: Today, most cars allow wireless unlocking, but some newer models have started to use a login system (like NXP car’s showing on the MWC) so you can use your smartphone as a key. With this tutorial, you will be able to easily build your own NFC door control with a Keyduino or an NFC shield and a relay shield in only a few hours. Note that you can use a BLE shield instead, but use an NFC ring to unlock your car is really cool. (SOURCE: Makezine) #NFC #BLE #access #connected #DIY #proximityID

Czech bank CSOB offers NFC payments without mobile operators: Czech bank CSOB is pioneering full-fledged NFC payments in the country, without the need for mobile operators, reports Mobilenet.cz. CSOB and the subsidiary Era have introduced the application NaNakupy (ForShopping), which offers NFC payments via mobile phone with a virtualised credit or debit card. The card can be Visa or MasterCard. The product does not require a mobile operator to act as an intermediary. So far, all the NFC pilot projects in the Czech Republic have required an operator. The CSOB’s product is based on HCE technology. The mobile wallet developed by CSOB in cooperation with the companies SIA, Visa and MasterCard, uses NFC technology. The application NaNakupy can also be used for purchases abroad. (SOURCE: Telecompaper) #NFC #mobile #wallet #HCE

Vodafone Italia activates PayPal NFC payments: Vodafone Italia and PayPal have announced an agreement to allow users of the Vodafone Pay e-wallet service to make NFC mobile payments at retail outlets using their PayPal accounts. The announcement follows the Europe-wide deal reached in February. Starting on 27 June, some 5.5 million Italian PayPal users will be able to pay for goods and services at over 500,000 POS terminals using their phones with a Vodafone NFC SIM. (SOURCE: Telecompaper) #NFC #mobile #wallet #PayPal

NFC Chips Market Will Grow At A CAGR Of 91% To 2018 : Radiant Insights,Inc.: NFC stands for Near Field Communication. This technology allows various devices such as tablets, phones, and laptops to communicate with other NFC-equipped devices. Its origin lies in the RFID (Radio Frequency Identification) technology. NFC is effective within a radius of four inches. But unlike Bluetooth, it does not need to be manually paired with another device for data transfer. NFC chips are the ICs (integrated circuits) placed in mobile devices, retail products, and POS (Point-of-Sale) terminals that control transactions and store information. The global NFC chips market holds great potential in the coming years. Experts predict that it will grow at a CAGR of 91% from 2014 to 2018 (forecast period). The main market driver is the convenience offered by NFC chips in contactless payments. NFC-enabled gadgets support a variety of applications including credit cars, transit tickets, loyalty cards, etc. They facilitate faster and more streamlined transactions and are hence being preferred over cash or card payment modes. Proliferation of smart phones and high-speed internet services across the globe will have a favorable effect on demand for NFC chips. Growing popularity of smart watches and other wearable devices is also likely to boost market growth. The advent of IoT (Internet of Things) is another factor furthering adoption of the NFC technology. (SOURCE: Radiant Insights, Inc., via press release) #NFC #research #RFID #Bluetooth #IoT #proximityID #wearables #adoption

What does the Physical Web mean for beacons and brands?: Back in 2013, the launch of Apple’s iBeacon standard shook the world of proximity marketing, helping it take significant strides towards becoming a viable mainstream part of the consumer experience. It did this by providing brands and advertisers with a platform for seamlessly sharing contextually-relevant content with consumers based on their physical location. Prior to these developments in the use of bluetooth beacon technology, QR codes had been the main focus for brands and advertisers spearheading the ‘contextual revolution’ in mobile marketing. But the inconvenience of having to download, launch, and use a specific scanner app in order to access content largely held QR codes back from widespread use by consumers. Near Field Communication (NFC) was the next evolution, removing the need for a scanning app. But the lack of compatible phones (particularly from Apple) and a failure to arrive at a standard for ‘tap here’ signs didn’t help adoption rates for this technology either. Thankfully, beacon technologies have largely removed this barrier to engagement: a user with a bluetooth-enabled device just needs to be in a location where a beacon is active and a pre-programmed action will be automatically triggered, waking the relevant app at the right moment and sending relevant content straight to their screen. (SOURCE: MarketingTech) #beacons #Bluetooth #NFC #QR #proximityID

INFOGRAPHIC: Breakup or Uninstall?: This week, the team at Vizury shared with MMW one of the funniest, smartest, and most creative infographics you’ll probably see this year. According to the report, the number of app users in the world will reach 4.4 billion by 2017 — that’s 60% of earth’s population. In short, that’s a lot of people who can relate to the humor of the image posted below. (SOURCE: Mobile Marketing Watch) #mobile #marketing #CX #JustBecause

Visa has issued over 1 million NFC cards and 100,000 terminals in India: Visa has issued over one million NFC contactless cards and has over 100,000 merchant locations which can accept NFC cards and transactions, the card payments network has said. However, NFC cards have a long way to go in gaining acceptance. Visa’s NFC cards form a tiny part of India’s card payments system which has over 661.8 million debit cards and 24.5 credit cards as of March 2016. (SOURCE: Medianama) #NFC #mobile #wallet #contactless #cards

Beacon Technologies, The Hitchhiker’s Guide to the Beacosystem: Explaining Technologies to Grow and Create Jobs: Proximity and location based technology will create new jobs and drive our economy forward particularly here in the Research Triangle. Filling a demand for technical expertise and resources to support this growth, Stephen Statler, along with Theresa Mary Gordon and others released, Beacon Technologies The Hitchhiker’s Guide to the Beacosystem. “Understanding new and innovative technologies is a must,” said co-author Theresa Mary Gordon. “In Raleigh we have the perfect combination of universities, private sector and people who can drive proximity and wearable technology into the market place. Beacon Technologies will give them insight into how to leverage and deploy these solutions for customized messaging, increasing foot traffic and enhancing consumer engagement.” (SOURCE: tapGOconnect via press release) #beacons #NFC #proximityID #IoT

Denver mobile technology company acquired, plans to grow: A New York City-based marketing technology company has acquired Denver-based Roximity, a small maker of tech that helps brands reach people when they’re inside stores. … Roximity makes “beacons,” small pieces of hardware that retailers, restaurant owners and others put in stores, and the related software that can analyze the precise locations of smart phones being carried by consumers nearby. … Verve makes technology for marketers that helps them reach 175 million consumers on their mobile phones, placing ads on mobile websites or into more than 5,000 apps, that are meant to be contextually relevant based on the person’s location. Verve has also helped clients understand what households some 80 million mobile devices belong to, the company said. … Verve bought Roximity to make use of its ability to do in-store location analytics, said Nada Stirratt, Verve CEO, in a statement. (SOURCE: BizJournals) #proximityID #mobile #marketing #analytics #location #beacons

Allrecipes Serves Up Personalized Recipes Via Beacons: Footmarks’ beacon platform, installed at Marc’s stores in Ohio, provides Allrecipes app users with recipes tailored to their location, weather and current product sales. Allrecipes, the operator of food-focused social-networking website Allrecipes.com, has boosted the rate of downloads and use of its Dinner Spinner app by 50 percent in northern Ohio, where it has installed Bluetooth beacons within 58 Marc’s stores. A beacon, provided by Footmarks, is mounted at the entrance to every Marc’s store, where it transmits a unique ID number that a Dinner Spinner user’s smartphone receives when he or she enters the store. The app then uses that ID to determine that shopper’s store location, and to access local weather and product promotion information. Based on that data, the app displays recommended recipes, along with a list of ingredients. Versions of the Dinner Spinner app are available for IOS and Android devices. (SOURCE: RFID Journal) #proximityID #beacons #CX

Why Cross-Channel Marketing Campaigns are the Future: Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But regardless of how they engage, they expect a customised, personalized, and consistent experience. The modern marketer must be able to drive contextually relevant customer experiences to understand a customer’s behavior across channels and action these immediately. It’s no longer good enough to simply send a one-off message or deliver inconsistent content: today’s campaigns must spark continuous cycles of interactions that build a foundation for long-term loyalty and engagement. … This year will be the year when companies use all their different avenues of marketing in the most targeted way to communicate the most relevant and powerful messages to their customers. This will include contextual emails, responsive websites, mobile marketing, social media, ambient proximity and big data to create the truly connected customer. By having a two-way conversation, companies will find they have engaged customers that are so integrated with a company’s products and services, they will be loyal brand ambassadors, being less likely to shop elsewhere and ultimately helping to increase sales and revenue. (SOURCE: Mobile Marketing Watch) #mobile #marketing #big #data #proximityID #CX

Barclays launches its answer to Android Pay: Contactless Mobile will let you pay for purchases up to £100, if retailers support it. Ever since Barclays publicly shunned Android Pay in favour of its own NFC payment platform, the bank has kept pretty quiet over when you can use its Contactless Mobile service. But today, and without much fanfare, Barclays announced that Android users with a supported phone can now make NFC payments with the Barclays Mobile Banking app. It supports payments up to £100 and works everywhere a standard contactless card can be used. … One drawback is that once payments are set up, Barclays’ Contactless Mobile service will display a permanent notification on the lock screen that reads: “You can make contactless mobile payments.” Barclays says this is to remind you that the payment service is enabled but the only way to remove it is to hide lock screen notifications, which means hiding every notification on your Android device. If you can put up with that, it should mean you can go out without a wallet or travel without your Oyster card — something that iOS device owners can already do thanks to Apple Pay. (SOURCE: Engadget) #NFC #mobile #wallet #contactless

Microsoft officially announces the new Microsoft Wallet app: After releasing it in the Windows Store few hours back to Windows Insiders (build 14360 or higher), Microsoft has now officially announced the Microsoft Wallet app which they built in partnership with MasterCard and Visa. This app will be general availabile to all customers later this summer and the initial launch will be in the United States only. (SOURCE: MS Power User) #NFC #mobile #wallet #MicrosoftWallet

Big global shift to contactless ticketing on mobile, wearables: Juniper: The number of people around the world, including in Australia, using contactless ticketing via mobile or wearables devices will rise to around 300 million by 2021 – a three-fold increase on this year, according to a new report from global market analyst firm Juniper Research. The projected increase represents around 1 in 5 mobile ticketing users across rail, metro/bus, airline, sports and entertainment, which Juniper says will be due, in large part, to the well-established contactless transport infrastructure already in place in Australia and countries such as Japan, UK, France, Hong Kong and South Korea. The new research report — ‘Mobile & Online Ticketing: Transport, Events & NFC 2016-2020’ — found that while the primary focus for contactless ticketing, beyond the card, is the smartphone, the emergence of a range of connected wearable devices has “piqued” the interest of ticketing stakeholders. (SOURCE: IT Wire) #contactless #ticketing #mobile #wearables #proximityID #NFC #research

Insurers will turn your car into a marketing machine: You’re driving along when one of your car’s computer sensors indicates your left front tire is going flat. Then you get a message on your Bluetooth telling you about a tire dealer who’s offering a discount. Meet the future of car insurance, where auto insurers will appreciate your business more than you’ll ever know — and in ways you may never know. It’s a future they’re working hard to bring into the present as insurers hitch a ride on your car’s onboard computer system. Their goal: turning your car into a mobile marketing machine. (SOURCE: CBS News Money Watch) #mobile #marketing #big #data #telemterics #proximityID #IoT #connected

Microsoft Wallet’s Base Is Larger than You Think: Who is Microsoft Wallet for? With just 1.6% of the U.S. smartphone market as of January, it’s unlikely that even Microsoft believes Windows Phone users are a huge untapped audience for mobile payments. As with Apple Pay and Android Pay, Microsoft Wallet is certain to creep off the phone into other channels. And Microsoft Wallet can strike paydirt in the company’s substantial home video gaming audience. As Windows Phone sales are dropping, Xbox sales are rising, as are the people spending money on the company’s Xbox Live service for online gaming. Xbox Live had 48 million users coming off the 2015 holiday season, a 30% increase over the prior year. All of these users need some way to get money onto their gaming consoles to purchase from the growing catalog of Xbox games. … The audience for Xbox overlaps the underbanked audience, including young adults, who might not have a credit or debit card. To allow them to purchase digital goods, Microsoft — and rival gaming companies Sony and Nintendo — sell stored-value cards that can be redeemed on their digital storefronts and directly through gaming consoles. As of the 2013 launch of the Xbox One console, Microsoft enabled a QR Code system to allow users to redeem prepaid funds through the console’s camera in a process that mirrors that of many QR code-based mobile wallets. Xbox purchases were additionally part of the software giant’s early foray into virtual currency through a collaboration with Bitcoin merchant services provider BitPay. Nintendo’s Wii U already has an NFC reader built into the gamepad of its Wii U console, and consumers in Japan have been able to use contactless Suica fare cards to purchase games since July 2014. This month, Microsoft announced two upcoming revisions to its Xbox One console, giving it the opportunity to add NFC or other types of payment hardware in the process. (SOURCE: Payments Source) #NFC #mobile #wallet #QR #MicrosoftWallet #Xbox #Wii

The IoT Could Make Retailers’ Dreams About RFID Come True: A startup called Stuffstr shows how consumers, with the help of a smartphone app, could be benefiting from brands embedding RFID tags into their products. Back in the mid-aughts, when radio frequency identification was hovering around the apex of the hype curve, the technology’s pundits often spoke of a near future in which we’d breeze through grocery store check-out lanes as RFID readers collect the stock-keeping unit (SKU) of every item in our carts. Alas, that never happened. It may never happen, in fact. But Seattle-based startup Stuffstr hopes that item-level RFID tagging will make its way into non-consumable products, and has launched a new smartphone-based platform that aims to help consumers leverage those tags to extend those products’ value and improve their lifecycle management. John Atcheson, Stuffstr’s CEO and co-founder, told me that someday, users of the Stuffstr app—which will soon launch on the iOS platform—will be able to simply use their cell phones to scan their closets, run an inventory check on their belongings and then tick off any items they would like to resell or give away. Stuffstr would then arrange for those items to be picked up or resold. The brands that produced those goods may also be made aware of their destinations, based on RFID tracking. (SOURCE: IOT Journal) #RFID #NFC #IoT #proximityID

Yoga, a free health insurance card: Modi: Alchemist Infosystems creates high-security smart cards for the Yoga Day. Chandigarh based, Alchemist Infosystems is the face behind the registration, identification, security, seat allocation and tracking of all the persons who participated in the second IYD at the Capitol Complex. In order to manage the registration at the event, the company developed a mobile app International Yoga Day Event Registration App – 2016. Out of total 1, 20,000 who registered themselves for the IYD 2016, 40,000 people were provided with the NFC-enabled smart cards, where NFC stands for ‘Near Field Communication’. NFC-enabled cards are ideal for handling sensitive information such as identity. “These high-frequency smart cards not only secure the venue but also track the attendance of the participants. These hi-tech cards guarantee the true identity of the participant and at the same time also allow the event organizers to deliver an intensely personalized and meaningful experience for their attendees,” said Sathya Shankar, Chief Executive officer, Alchemist Infosystems. These NFC-enabled smart card can provide high levels of security and privacy protection, making them ideal for handling sensitive information such as identity, he further explains. The smart card also becomes an inventory control tool when it comes to the distribution of freebies, beverages, food items or gifts. Alchemist Infosystems also implemented the system of e-purse management in International Yoga Day event to manage the distribution of freebies among the participants. E-Purse Management at International Yoga Day 2016. Apart from proving a highly secured environment, the company also globalized the event through Social Media by establishing Selfie Kiosks, wherein the participant can get an NFC-tagged selfie and upload on the Facebook page of the event. (SOURCE: Tehelka.com) #NFC #smartcards #access #control #inventory #IYD2016

Selinko and NXP Join Forces to Provide an Internet of Things (IoT) Solution for Vintners: The Geantet-Pansiot estate will be the first vineyard in Burgundy to connect its entire production and benefit from IoT authentication, traceability and consumer engagement. Selinko, the Belgian company specializing in digital authentication of products, has announced a collaboration with NXP Semiconductors (NASDAQ: NXPI), thereby extending its range of secure NFC tags to provide a solution adapted not only for great vintages, but also for all other wine categories. Patrick Eischen, CEO Selinko: “We’re delighted with this collaboration, which represents a real opportunity for vintners to be able to enter a new digital era and gain easier access to an NFC authentication technology with encryption – a type of solution that was previously only used for great vintages.” The Geantet-Pansiot estate in Burgundy is paving the way by connecting its entire production, starting with its 2015 vintage. Just under a year after announcing the adoption of Selinko technology for its great vintages, Fabien Geantet, owner of the highly respected Geantet-Pansiot estate in Gevrey-Chambertin, has announced his intention to extend his collaboration and protect his entire production by equipping each bottle with a unique, secure NFC tag from NXP, which can be authenticated using the Selinko mobile app. … Selinko platform combined with NXP’s MIFARE Ultralight® C chip will enable the estate to safeguard its distribution network in order to protect its wines from counterfeiting, combat gray markets and also to communicate with its customers directly and in a targeted manner. The customers, for their part, will be able to authenticate their bottle and obtain information about the wine (vintage, production, serving temperature, storage, etc.) and the estate, simply by tapping the back label with their NFC smartphone. (SOURCE: Selinko via press release) #NFC #product #authentication #anticounterfeiting #CX

8 Highly Sophisticated Use of Beacons You Can Ever Think Of: Beacons offer a range of new possibilities with location oriented technology. We are already aware of the Beacon advantages in shopping and tracking of objects in several other industries. But, that is not all that this unique technology amounts to. With an increasing number of new applications are being discovered by individuals and enterprises Beacon is continuing to amuse us. Though retail sector by and large has already equipped itself with sophisticated in-store location services through Beacons, the larger scope and potential of Beacon still remains untapped for the service sector. Nevertheless, promising mobile app developers are building now feature rich Beacon apps to tap into this opportunity. Let us introduce here below 8 most sophisticated uses of Beacons you can ever think of. (SOURCE: Clapway) #beacons #BLE #Bluetooth #proximityID

Beco Receives Patent for Light-Powered, Battery-Free iBeacon: Breakthrough technology creates architectural “big data” from lighting. Beco, a Boston-based location analytics company, has been granted a patent for the world’s first battery-free, light-powered iBeacon. Unlike existing beacon technologies that require batteries or hardwiring, Beco’s innovative beacons clip to existing lighting fixtures and gather unlimited energy through a solar cell. The beacons communicate with nearby mobile phones to stream data onto Beco’s cloud-services, enabling high-resolution indoor positioning and building analytics. The system is simple to deploy at scale, providing high-resolution data on how people interact with and within physical spaces across a variety of real-world contexts. “It has never been this simple to capture large-scale, real-world data about buildings,” says Beco CEO Tom Zampini. “Spatial data is the missing link between the digital and physical world, enabling clients of any scale to realize efficiencies, optimize building use, or enhance user experiences.” The beacon is directly linked to Beco’s cloud-services, which clients can use to stream real-time data or generate long-term insights. Beco is built on intellectual property that reflects this unique approach. This patent grant announcement by the United States Patent and Trademark Office acknowledges both the light-harvesting iBeacon and the integrated software. (SOURCE: Beco via press release) #beacons #proximityID #newtech

Bank of America Debuts ATM Cash Withdrawals Via Apple Pay: On Friday, Apple Inc.’s (NASDAQ:AAPL) five-day long software-dedicated annual event, the Worldwide Developers Conference, came to an end. The company made no mention of the new service, but the tech giant’s premium branded mobile payment system, Apple Pay, will now support cash withdrawals from Bank of America ATMs. Earlier this year, there were reports about one of America’s biggest banks – the second largest bank in the US – to upgrade its systems to support ATM cash withdrawals by using services such as Apple Pay. Now it seems like Bank of America has finally taken action and added credibility to previous potential rumors. A user on Reddit said that Bank of America will bless some of its ATMs with the ability for Apple Pay users to conduct cash withdrawals. One machine has been equipped with near field communication (NFC) readers — the technology that runs Apple Pay through NFC-enabled terminals. Only one Bank of America ATM has been spotted with the update as of yet, but it is likely that there are others in the country. (SOURCE: BidnessEtc.) #NFC #mobile #wallet #ATM #ApplePay

NFC wearable skin stamps are like disposable tattoos: MC10 have partnered with PCH to open up their ultra-thin smart skin wearables for development of NFC applications. We’ve seen wearables placed directly on the skin to measure sweat for fitness tracking, and now MC10 has partnered with PCH to open their ultra-thin wearables technology up for NFC development. MC10’s Wearable Interactive Stamp Platform (WiSP) was developed for medical applications such as cardiac monitoring, and offered a non-invasive wearable capable of near-field communications (NFC) to upload patient data to the cloud. The partnership with PCH, who provide custom product solutions, will see the companies work with other brands to develop the potential of the technology. These could include NFC contactless payments, interactive wristband experiences in theme parks and clubs (as alternatives to keys), and as patient data storage hubs in healthcare systems. Wearing like a disposable tattoo, the discreet wearables will be unreadable after it is removed, in order to protect users’ personal data. (SOURCE: Springwise) #NFC #wearables #WiSP #healthcare #access #control #contactless

Filet-O-Phish: Insecure NFC tag relics hidden under Maccas tables: Now bad for your phone’s health. McDonald’s New Zealand and Australia restaurants reportedly have unused and insecure NFC tags glued under tables. Near Field Communications tags allow devices to read instructions with a tap. Phones must be very close in order to read the tags and the instructions it contains. The McDonald’s tags seem to have been installed as part of the Create Your Taste promo, which allows customers to compile custom burgers. They would pair with pucks so staff could find where a customer is sitting. But the tags remain in an unlocked and writeable state which puts customer NFC-enabled and activated phones at risk. … McDonald’s restaurants in other countries have used NFC tags under tables for service delivery. A small pilot program in Singapore used NFC tags to allow kids to drive their phones around tabletops in a simulated car race. (SOURCE: The Register UK) #NFC #tags #proximityID #ThingsThatMakeYouGoHmmm

THINaër Launches Low-Cost Beacon-based RTLS: Health-care and aerospace companies are already using the firm’s solution to determine the locations and movements of items and individuals, and to analyze that data in terms of efficiency, maintenance or other factors. THINaër is marketing a real-time location system (RTLS) that employs Bluetooth beacons with built-in sensors. The RTLS consists of THINaër’s Bluetooth beacons and receivers, along with cloud-based software that provides the necessary analytics to understand the meaning behind the locations and movements of items and individuals, as well as any sensor-related data. The solution is currently targeted at health-care and aerospace companies, as well as the oil and gas industries. However, THINaër notes, it could be used in other sectors as well, such as logistics or retail. One health-care provider has already launched a permanent THINaër deployment to locate assets, and potentially personnel and patients, while other companies are still in trials that began earlier this year. (SOURCE: RFID Journal) #RFID #proximityID #beacons #BLE #Bluetooth

Visa to trial NFC wearables at Rio Olympic Games: The tests are aimed at increasing awareness of the contactless payment method in the country. Visa and Brazilian bank Bradesco will trial wearables including a bracelet equipped with Near Field Communications (NFC) technology for payments at the Olympic Games in Rio de Janeiro. A user base of 3,000 people including athletes, artists and journalists taking part in the sporting events will be using the rubber waterproof bracelet to pay for goods and services inside the Olympic venues at more then 4,000 payment terminals. The bracelet will operate through a prepaid system and can be used without the need to enter a PIN for transactions under R$50 ($14.50) The devices distributed for the trial can be used until June 2017. The idea is to promote the contactless payment concept in Brazil more widely during the Games. Despite the fact that 80 percent of card payment terminals in the country are equipped with the technology (about 1,5 million devices) since its launch in 2008, the payment method is still very incipient in Brazil in terms of user and vendor awareness. … Additionally, a group of 45 Visa-sponsored Olympic athletes will wear an NFC ring, which is based on a design by McLear & Co and equipped with a Gemalto microchip and will also be used for payments during the Games. (SOURCE: ZDNet) #NFC #mobile #wallet #wearables #NFCRing #Rio2016 #Olympics

IDC: Wearables Shipments to Top 213 Million Units in 2020: According to the latest data from IDC, global shipments of wearable devices are expected to reach 101.9 million units by the end of 2016. If you’re not keeping score at home, that represents 29.0% growth over 2015. But per the findings and projections of the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker, the market for wearable devices will experience a compound annual growth rate (CAGR) of 20.3%, culminating in 213.6 million units shipped in 2020.“Unlike the smartphone, which consolidated multiple technologies into one device, the wearables market is a collection of disparate devices,” says Jitesh Ubrani, senior research analyst for IDC Mobile Device Trackers. “Watches and bands are and always will be popular, but the market will clearly benefit from the emergence of additional form factors, like clothing and eyewear, that will deliver new capabilities and experiences. Eyewear has a clear focus on the enterprise as it stands to complement or replace existing computing devices, particularly for workers in the field or on the factory floor. Meanwhile, clothing will take aim at the consumer, offering the ability to capture new forms of descriptive and prescriptive data.” … “The trajectory of the wearables market signals a strong opportunity for developers,” Llamas continued. “Applications increase the value and utility of a wearable, and users want to see more than just their health and fitness results. News, weather, sports, social media, and Internet of Things (IoT) applications will all have a place on a wearable. And, when combined with cellular connectivity, users will not have to take out their smartphones to get the latest information. All they will need to do is glance at their wearable.” (SOURCE: Mobile Marketing Watch) #wearables #smart #devices #IoT

New Android Pay Promo Gives Discounts on Uber, EAT24 & More: Android Pay, like Samsung Pay, has been looking for ways to get more users using the service. Google launched Android Pay in 2015 as their new mobile payment service, and it’s available on any device running Android 4.4 KitKat or later, with NFC. Seeing as Android Pay uses NFC to make the payment, it is a requirement. Android Pay has been off to a rough start, largely due to how unknown the service is, and how many merchants actually accept it. Samsung Pay has had a much easier time, due to the fact that merchants don’t need to buy new payment terminals to support it. Now Android Pay has just launched a new promotion that is geared towards getting more users using the service. This promotion offers up $10 off of an Uber ride, $5 off of your EAT24 purchase, $10 off Instacart, and $5 off Doordash orders. Additionally, if you use 1-800-Contacts, you can get $20 off of your first order and the first 1,000 users can get $20 off of their order at 1-800-Flowers. To be eligible for these discounts, you will need to use Android Pay when you checkout through the respective app. Additionally, the promotion is only going on for a few more weeks, with the fine print reading that the promotion ends on June 30th, 2016. Which is about two weeks from today. So there’s not much time to take advantage of this offer. (SOURCE: Android Headlines) #AndroidPay #SamsungPay #mobile #wallet #payments #promo

Poken banks $1m research award in Switzerland: Event technology platform Poken’s collaboration with Swiss microelectronics laboratory, CSEM, has been awarded $1m by the Swiss government’s innovation agency (CTI/KTI), for developing and miniaturising its ‘Touch-to-Collect’ microchip and NFC/iBeacon event engagement tools. Poken’s tools help collect digital content from exhibitors and sessions, by them swiping a bracelet, a badge, or interactive USB stick in front of a small digital reader. Mobile phones equipped with Near Field Communication (NFC) or iBeacon can also receive digital content and a visitor’s activity can be tracked and measured to help enhance content targeting and event logistics. Poken’s Founder and CEO, Stephane Doutriaux, said: “We have been providing events and trade-shows with the most advanced ‘digital show-bag’, lead-generation, networking, and engagement capabilities for many years.” Doutriaux added the company’s future expansion would include cashless payment and check-in access control for venues, allowing the company to address new markets including larger tradeshows, concerts, and sporting events. (SOURCE: Exhhibition World) #NFC #beacons #proximityID #event #management #engagement #payment #wearables

Swatch smart watch ticks NFC boxes with Oberthur: OT (Oberthur Technologies), a leading global provider of embedded security software products and services, announces a key partnership with Swatch, the renowned Swiss watchmaker and one of the world’s most popular brands, to provide contactless payment to customers in Switzerland. They will be able to pay with speed, security and convenience, just waving their stylish Swatch Bellamy watch close to on contactless terminals – a great way to shop and save time. As contactless POS terminals are now widespread in all kinds of locations (convenience stores, Quick Service Restaurants, vending machines, car parks, etc.), using such a wearable to pay becomes easy and really convenient for everyday purchases. Combining payment convenience with the style of a Swatch watch really enhances customers’ everyday experience. (SOURCE: Finextra) #NFC #mobile #payments #wearables

Beauty in the Eye of the Beacon: Unlike the stories that are told in the pages of a typical tabloid magazine, the public marriage between museums and technology has been a long-standing and successful institution.  As early as the 1950’s – when the first radio-based audio tour was introduced – forward thinking museums have been utilizing various technologies to deliver an ever richer, more engaging experience to their visitors. Fast-forward to today, nearly 70 years later, and you’ll still see a number of museums – as well as other arts and cultural institutions – expanding their use of technology in an effort to bring visitors closer than ever to the subject matter. As the use of smart phones and wearable devices continue to proliferate and wireless networks rapidly advance, today’s curators are no longer tethered to radio waves, or anchored to bulky devices, and are now tapping into an array of new technologies to animate their exhibits. (SOURCE: Business Traveler) #NFC #beacons #proximityID #wearables

North America Near Field Communication (NFC) Market 2016-2022 – Research and Markets: In the nearest future, NFC technology’s potential is anticipated to make NFC a leading technology for mobile payments, due to the convenience offered through mobile wallet’ for transaction purposes. In 2014, NXP semiconductors introduced its Newark element14, which supports all three NFC modes reader mode, peer-to-peer modes, and card emulation standards. Apple has signed an agreement with 5 major banks of Canada including the top bank, Royal bank of Canada for participating directly to the Apple Pay. This is one of the biggest achievements for Apple Inc. for tokenizing cards using NFC in Canada. … Further, the market covers different NFC applications that include mobile/contactless payment, information sharing, user authentication & access control, healthcare, and others (service initiation, ticketing, advertising/marketing, and inventory management). Among all these applications, mobile/contactless payment is the most popular application segment that has contributed maximum revenue in 2014 of the total market; whereas, healthcare is showing prominent growth during the forecast period. (SOURCE: Research and Markets via press release) #NFC #research

Jukeboxes Take Digital For A Dance: From a coin-operated box to mobile in-app payments – the way we pay-and-play at jukeboxes has changed drastically over the last century. Ron Richards, CTO of AMI Entertainment, took PYMNTS on a journey of the evolution of payments in the jukebox industry and what’s on the horizon for this entertainment staple. … One of the biggest shifts that’s come into the industry in recent years, Richards noted, is mobile. Today’s patrons don’t even need to walk up to a jukebox to make their selection, pay for it and hear their favorite tune. AMI’s BarLink mobile app uses a gift card concept that enables users to load up money on their BarLink “wallet” and use that money to pay for the selection they want to hear at a restaurant or bar where an eligible jukebox is present. Through a partnership with Stripe, BarLink utilizes tokenized credit card payments and gives patrons the ability to use as much of their money as they want, when they want for their musical selections. Though the influence of mobile in the jukebox space is huge, it isn’t just impacting payments. “Even in the digital age a patron was basically anonymous, it would be somebody that would come up, put a dollar bill or $5 into the jukebox, make their selections and go away,” Richards said. “Now, with the huge shift of our play selections to mobile, we are collecting more specific consumer-oriented data as well.” (SOURCE: PYMNTS.com) #mobile #wallet #tokenization #EMV #NFC

IRISS Launches E Sentry Connect™ for IR Windows Using NFC Technology: IRISS is proud to launch our next generation intuitive Asset Information Tagging System called E Sentry Connect ™. E Sentry Connect™ utilizes Near Field Communication (NFC) contactless Smart Card technology that allows smart phone and tablet devices with NFC to easily access critical data relating to the equipment being inspected and also save up-to-date inspection data directly to the asset’s E Sentry Connect™ tag via a free Android Application. By using the NFC technology within the E Sentry Connect™ tagging system, any industry where Infrared Windows are utilized now have a quick, flexible and reliable way to electronically track and maintain inspection history. The E Sentry Connect™ technology is suitable for even the hazardous and hostile environments found on offshore platforms, refineries and petrochemical processing plants. The time taken to recertify, inspect or repair equipment manually with hard copy inspection records, paper work orders and certificates can be reduced significantly using this technology. Intelligent asset tagging also reduces the length of safety checks, saving downtime. The E Sentry Connect™ Tagging system has been designed to be operated on 2 platforms. The first is a standalone site based system that allows users to see the last inspection information as well as useful setup information for the thermographer. The second, much more powerful platform, is a Cloud based system allowing full historical data back-up and complete access to the current status of all assets utilizing E Sentry Connect™ tags. (SOURCE: IRISS via press release) #NFC #contactless #maintenance #asset #tracking #proximityID

Three quarters of marketing spend will be digital by 2021: Salesforce: By 2021 marketing leaders will spend 75 per cent of their budget in digital channels according to a new report from Salesforce. Traditional channels meanwhile are shrinking away to irrelevancy. The study is based on a global survey of 4000 marketing leaders worldwide. The 75 per cent figure sounds a little high to us. But the trend is certainly fixed. And the implications of such a radical shift in budget are stunning for incumbents in the more traditional channels such as TV, radio and print. They have already lost huge share –  mostly notably in print. Indeed research by Morgan Stanley suggests that most new ad dollars in the US are going to Google and Facebook, while in Australia those two companies already capture a plurality of the digital advertising dollars. The word ‘digital’ also cops a bashing for being the worst word in the industry, with the report’s authors suggesting  ‘digital marketing’ is set to follow suit as a piece of redundant vocabulary. In Salesforce’s third annual State of Marketing report on the current landscape, digital is becoming ubiquitous in marketing, to the point where 97 per cent of market leaders plan to increase or maintain their level of digital spending. According to the report. “Digital accounts for an ever-growing share of marketers’ activities, channels, and budgets.” … Tech adoption is widespread among the high performing marketing teams too, with 63 per cent of marketers intending to increase their ad tech in the coming two years, particularly among the internet of things, beacons, podcasts and wearables. And it’s usually the marketers that jump at the chance to try new things that are the ones winning in the tech space. (SOURCE: Which-50) #mobile #marketing #digital #martech #beacons #IoT #wearables

Dave & Buster’s Wants to Be the New Disney World: The virtual prize tickets were flowing at Dave & Buster’s (NASDAQ:PLAY) last week. The chain of restaurants with gargantuan video game arcades saw its stock soar 15% after posting another blowout quarter. The party has continued with the stock hitting yet another all-time high yesterday, The 84-unit chain is on a roll, but it’s not resting on its laurels. During last week’s earnings call it announced new technology that it will be incorporating — and it’s something that may seem pretty familiar to anyone that has been to one of Disney’s (NYSE:DIS) theme parks in Florida. Later this month it will be rolling out wearable RFID-enabled merchandise — suggesting that it will be similar to Disney World’s bar-raising MagicBand platform. Dave & Buster’s regulars will be able to buy the wristbands to replace their power cards, just as MagicBands at Disney World allow guests to enter the theme parks, check in through expedited attraction queues, and in some cases pay for merchandise sales. For now Dave & Buster’s will be using the wearable bracelets with RFID chips to activate games, but clearly a lot more will be possible down the line. … If you invest in wearable tech — even if it’s just a few bucks — it’s more than just a fashion statement. This is a commitment to future use, and the ability for these wearable bands to store unused tickets will keep folks coming back to build up their balances to nab better prizes. The same thing can be said about its current Power Cards, but you’re less likely to toss out a purchased wristband. (SOURCE: The Motley Fool) #RFID #proximityID #wearables #mobile #wallet #loyalty

Introducing Groovv POS: Making Payments, Compliance, Marketing, And Management Easy: The POS market continues to grow as business owners seek solutions that will help them not only accept payments, but also manage and grow their business. The increased use of new payment types such as Apple Pay, regulatory requirements including EMV and PCI, and online marketing solutions are creating great opportunities for businesses, but also are increasing complexity. Total Merchant Services’ new Groovv POS makes it easy for merchants to take advantage of these trends, while providing great opportunities for value-added resellers. (SOURCE: Business Solutions) #POS #NFC #EMV

Traditional Approach to Shopper Marketing No Longer Cuts It: Shoppers have come to expect the same relevancy, personalization and service in the physical store as they find in the ecommerce setting. eMarketer’s Tricia Carr spoke with Ryan Freeman, vice president of partnerships at proximity marketing platform Turnstyle Solutions, about how brands and retailers should shake up their shopper marketing efforts to better cater to their customers. … The traditional approach to in-store and shopper marketing is to fill the physical environment with marketing messages and cues that a brand or retailer wants the consumer to see and feel. The more consumed their audience is by their own mobile devices, the more the imperative shifts for shopper marketing and all in-store communications to be mobile-first. Mobile is the most personal and intimate channel for marketing communications, and it is what consumers are staring at—they’re no longer looking at that digital sign or that in-store display as often and intently as they used to. … One-to-one analytics—understanding how one consumer behaves in an omnichannel fashion—are becoming increasingly powerful and acceptable through Turnstyle and other Wi-Fi and Bluetooth technologies. (SOURCE: eMarketer) #mobile #marketing #digital #retail #proximityID

This Smartphone Ruling Should Scare the Smart Gun Industry: While technology is often seen as a saving grace, could development of a smart gun end up affecting the privacy rights of gun owners? A recent appeals court ruling on smartphones should also worry gun owners, as it indicates how the courts feel about privacy rights in an era when so-called “smart gun” technology is being hailed as a partial solution to crime and violence. The decision suggests that, should such firearms become prevalent, the constitutional protections gun owners once enjoyed might be undermined. The case centered around the use of mobile signal tracking, which wireless carriers use to calculate where a particular subscriber’s phone is located whenever the phone is powered on and registered with the network. It can provide a wealth of information about an individual beyond just where he’s located: It can also show where you shop, where you eat, and even with whom you meet. By using a cellphone, the courts are effectively saying you are voluntarily surrendering that information to a third party (your carrier), and you no longer have any right to privacy regarding it. As a result, the bulk collection of that data by law enforcement falls outside their usual need to show probable cause that a crime has been committed before gaining access to it. This could have broad ramifications for gun owners as politicians and activists try to push smart gun technology. One feature that has made its way into the most prominent smart gun today, the Armatix iP1, is the installation of radio frequency identification chips in handguns. If the RFID chip is too far away from a receiver, such as a wristband or ring, the gun won’t fire. Proponents of the technology say it could lead to a reduction in the number of accidental shooting deaths, as well as fewer gun thefts and perhaps fewer crimes committed with stolen guns. (SOURCE: The Motley Fool) #smartphones #smart #devices #IoT #RFID #proximityID #privacy #access #control

This Robot Librarian Locates Haphazardly Placed Books: It’s the next best thing since the Dewey Decimal System. Over the years, automation has slowly crept into libraries around the world. Digital databases replaced card catalogs, and some libraries use robots to file, sort and retrieve books for patrons. But most local libraries lack the space and resources for such complex systems. Enter AuRoSS, the robot librarian. A group of researchers at Singapore’s Agency for Science, Technology and Research (A*STAR) have developed a robot that can wander among the stacks at night, scanning shelves for misplaced books. When the Autonomous Robotic Shelf Scanning system (AuRoSS) finds one, it flags it so a librarian can go back later to grab the book and return it to where it belongs. (SOURCE: Smithsonian Magazine) #RFID #proximityID #IoT #AI

RealTimeRental Partners with T.A.P. Tag Technologies , a Leading NFC Chip Technology Company: RealTimeRental is always striving to stay ahead of the curve with technology, innovation, and strategic partners to help RealTimeRental clients be more efficient and successful. RealTimeRental’s latest partnership is with T.A.P. Tag Technologies LLC, a NFC chip technology company. T.A.P. Tag Technologies is utilizing NFC chip technology in exiting new ways in the real estate and vacation rental industry with their new product T.A.P. Tags. T.A.P. (Targeted Action Platform) Tags are a Small NFC Chip Enabled item (think key chains, stickers, property sale signs, rental property signs, business cards, and much more!) that can display a custom message on their rental guest’s phones with just a simple tap of their NFC capable smartphone. NFC (Near Field Communication) chips enable two electronic devices to communicate. Using the same technology that is becoming commonplace in credit cards T.A.P. Tag Technologies uses top of the line NFC chips to facilitate communication between the T.A.P. tag and the NFC capable smartphone. T.A.P. Tag Technologies has a proprietary back-end platform, which upholds a sophisticated infrastructure allowing the technology to manage and distribute a variety of data resources. T.A.P. Tags and RealTimeRental have a fully integrated platform. This gives RealTimeRental clients the ability to push rental property information directly from the software, to the tag, displaying the information they want the guest to have. T.A.P Tags also integrates seamlessly with the RealTimeRental Tenant portal, Owner Portal and Service Vendor Portal. Utilizing the Tenant Portal, the Rental Guest can easily tap their NFC capable phone to the tag to notify the property manager, the House Keeper, and any other contact that they have Checked Out of the rental property. After check out via the T.A.P. Tag, the rental guest can immediately be prompted to reply to a series of questions relating to their stay. T.A.P. Tags can be programmed to display virtually any message to a rental guest, whether it is a reminder to take out the trash and recycles before check out, or a reminder to book their favorite vacation week and rental property for next season. Leveraging the Service Vendor Portal; maintenance tasks and requirements can be transmitted to the Servicing Person that is physically at the location by a simple tap of their phone. (SOURCE: RealTimeRental via press release) #NFC #access #IoT

Allure, Christie partner with Thinaire to launch mobile engagement platform: Allure, a Christie Company that provides digital media and signage solutions, and Christie have partnered with Thinaire to launch its mobile engagement platform across all of Christie Experiential Network’s signage solutions, according to a press release from Christie. Adding the proprietary Thinaire mobile engagement platform will enable CEN’s animated digital posters and experiential displays to serve as launch pads for dynamic mobile advertising and experience-based marketing campaigns for ad agencies, DOOH buyers and theater owners. CEN has begun a phased rollout of Thinaire’s mobile consumer engagement capabilities across its fully integrated, DOOH advertising network in theater lobbies in North America. The Thinaire-enabled CEN digital displays will integrate and communicate through Internet of Things technologies such as Near Field Communication tags, beacons, audio and video to provide deeper brand engagement by wirelessly connecting to consumers’ mobile devices at a moment of interest, the release said. Advertisers and marketers can monitor and analyze consumers’ responses around their displays in a single or multiple locations. (SOURCE: Digital Signage Today) #digital #signage #DOOH #NFC #mobile #marketing #CX #beacons #proximityID

Android Pay comes out on top in US survey: Android Pay tops the list of the most popular mobile payment services used by US consumers with 19% saying they have made an in-store payment via the service, research from Walker Sands reveals. A retailer’s own mobile app comes in second place with 12%, followed by Apple Pay (11%) and Samsung Pay in fourth, having been used by only 3% of consumers in the US. (SOURCE: NFC World)

28% Of Americans View Mobile Payment As The Payment Method Of The Future: As FinTech* services become more accessible in the US, new research from Mintel reveals that 28 percent of Americans view mobile payment as the payment method of the future. What’s more, two in five (40 percent) consumers are already using/interested in using mobile payment technology, including 56 percent of Millennials (age 22-39). In addition, one in five (18 percent) consumers overall would use mobile payments if more stores accepted it. (SOURCE: Vending Market Watch) #mobile #money #wallet #payment

Case study explores the use of NFC to improve office efficiency: A case study which explores how one of London’s most iconic buildings has used NFC technology to streamline data key management, security patrol and contractor services into a single interface and deliver more accurate information in real time is now available to download from the NFC World+ Knowledge Centre. ‘Towering Achievement: Trusted NFC tags streamline security and management systems for iconic office building’ details how HID Global and MyTAG.io deployed a solution across the 35-storey CityPoint building using existing computer infrastructure, standard NFC-enabled devices and NFC readers connected to computers via USB. (SOURCE: NFC World) #NFC #access #control #enterprise #efficiency

Global self-checkout kiosk market size is estimated to grow over USD 18 billion at a CAGR of over 16% from 2016 to 2023: Global Market Insights Inc.: Global self-checkout kiosk market size is estimated to grow at a CAGR of over 16% from 2016 to 2023 and is likely to be valued at over USD 18 billion by 2023. Increasing demand for these devices from the retail industry is anticipated to drive industry growth over the forecast period. Surging integration of near field communication (NFC) technology in these machines is likely to change the way of operations. This technology enables customers in having touch-free transactions which in turn is anticipated to positively impact the self-checkout kiosk market size. (SOURCE: Global Market Insights, Inc., via press release) #NFC #mobile #money #CX #research #report

Apple Pay is coming to the web with two-factor TouchID authentication: Launched in 2014, Apple’s mobile payment service lets iOS device owners buy things inside Apple’s App Store, in native apps, and at physical stores using near-field communication (NFC). Soon, Apple says, the service will also support web payments, too. But it’s going to do this in an interesting, safe way — if you find something you want on the web even while using your desktop, you’ll reach for your phone and put your fingerprint on the TouchID scanner integrated into the home button. It’s a clever implementation of two-factor authentication for purchases. (SOURCE: Venture Beat) #NFC #mobile #wallet #payment #ApplePay

Hopsy Delivers “Smart Beer” to the Craft Brew Market: Thin Film Electronics, in partnership with Constantia Flexibles, has announced a collaboration with Hopsy, the USA’s first local craft beer marketplace and beer delivery service. The companies will integrate Thinfilm’s NFC OpenSense™ technology into a variety of locally produced craft beers across the United States. The wireless near field communication (NFC) tags will enable microbreweries to engage with and educate consumers, and differentiate their respective brands. Hopsy was created as an alternative distribution system through which customers can order fresh draft beer directly from local breweries and have it delivered right to their door. The beer is packaged in 32-ounce containers called “growlettes,” and each container will feature an NFC OpenSense tag as part of its label, all of which will be converted and printed in Constantia Flexibles’ Cwmbran facility. Hopsy currently offers over twenty different beers from twelve San Francisco Bay Area breweries, with plans to access more beers and breweries soon. … NFC OpenSense tags are thin, flexible labels that integrate with a product’s packaging or label and can be read with the tap of an NFC-enabled smartphone. Each tag is uniquely identifiable and can detect a product’s “factory sealed” and “opened” states. Once tapped, the tag wirelessly communicates with the cloud, instantly delivering relevant, contextual content based on the product’s state. Hopsy will work with its partner breweries to deliver a range of rich content through the NFC tags, including brewery information, product details, videos, and more. (SOURCE: Packaging Europe) #NFC #packaging #product #authentication

Will Tech turn Us Into a Nation of “Passer-Buyers”?: Have you ever walked down the street, fallen in love with what a passer-by was wearing, and wanted to own it, instantly? Isn’t it frustrating to know you may never find out where that outfit came from? Not for the people at my LC:M fashion-show-cum-rave-cave on Friday night, which was a tribute to late 80s and early 90s rave culture. If they wanted to pick up one of my graphic tees — inspired by old flyers from the Hacienda, the former nightclub in my hometown Manchester — or one of my hand embroidered pieces, they just did it on the spot! (SOURCE: Huffington Post UK) #augmented reality #NFC

Tag them: With smart tags, never lose your possessions: Wireless technologies like NFC and Bluetooth launch a new era of worry-free living. Many of us have reached the age when a pair of spectacles mislaid or a wallet lost, can  seem like a larger crisis  than all the weighty matters discussed at 9 pm on TV. Time was, when we had to round up a posse of the unwilling near-and-dear and send them out in search parties to retrieve our missing possessions. Thanks to some innovative extensions of wireless technology, today there is a better way. You click an app on your phone and a tag attached to your prized possession, announces where it is hidden. But it is not just geriatrics like us, who should welcome these new tools to worry-free living: For the young and restless, smart tags enable levels of convenience that were hitherto  undreamt of. You enter a restaurant and tap your table with your phone. The menu opens on your handset, with any preset restrictions you may have set — like vegetarian or diabetic. These may seem like trivial applications — that is because  the smart tags story is  still a work in progress, limited only by one’s imagination and creativity. The trend is largely driven by two technologies: Near Field Communication and Bluetooth. (SOURCE: Deccan Chronicle) #NFC #BLE #Bluetooth #proximityID #smart #tags

Report: NFC tap-to-pay coming soon to Windows 10 Mobile: Microsoft Wallet 2.0, coming as part of the Windows 10 Anniversary Update, will let you pay via NFC credit card terminals, and will support loyalty cards from a range of US-based merchants. The upcoming Windows 10 Anniversary update — also known by its codename, Redstone — will have lots of new features for PC users. But Windows 10 Mobile users will have some new goodies too — among them being an updated Microsoft Wallet app and NFC tap-to-pay support. (SOURCE: PC World) #NFC #mobile #wallet #loyalty #MicrosoftWallet

Smart Lights In Stores Can Pinpoint Shoppers to Within 8 Inches For Messaging: Indoor beaconing is going wall to wall. Or more accurately, it’s going from ceiling to floor, as store lighting joins the Internet of Things. The ultimate effect is that the location of in-store shoppers can be very precisely identified and retailers or marketers can then deliver highly targeted, location-based offers, on the spot. GPS has been pretty good at identifying general location and when combined with Wi-Fi and beacons, the combo can paint a pretty good picture of proximity of a person. But now other location technology, along with beacons, is being built into light bulbs. … When installed at retailers, these smart lights can locate a shopper at a precision of 8 to 12 inches and then promotions and other messages can be triggered based on the location. … “This is about proximity vs. positioning,” said Gerben van der Lugt, global business development lead for indoor positioning at Philips Lighting, a company that’s been in the lighting business since 1891. Instead of sending a signal to a smartphone, like beacons, the LED lights in a store connect with a phone screen as soon as it is opened. Each light fixture has a unique identification code using what Philips calls visible light communication. A smartphone camera detects the code in the light and identifies its precise location. And that’s where marketing messages come in. (SOURCE: MediaPost) #proximityID #beacons #visible #light #communication #IoT

Hopefully Apple will bring these changes for iPhone users in its next iOS update: There is only one day left before Apple’s most hyped event, where the world’s most revolutionary tech magnet Apple is officially going to announce its new version of iOS update at the World Wide Developer Conference (WWDC) keynote on the 13th of June. Particularly, Apple’s iPhone users are expecting that the new update of iOS will modify some specific features on the iPhone. Here is the list of updates that iPhone users think that need modifying. … It will be incredible if developers can access the iPhone’s NFC chip: The iPhone’s NFC chip is the thing that gives Apple a chance to pay to and communicate with installment terminals. NFC has such a large number of other uses, notwithstanding portable installments; however, Apple keeps the chip bolted far from developers. It’d be extraordinary if Apple lets developers use NFC with their own applications as well, much the same as they can on Android. (SOURCE: The Technews) #NFC #ApplePay #iOS10

Ikea’s RFID spoons blend digital with bricks and mortar: Cinderella’s fairy godmother has nothing on Ikea. One of the biggest new retail challenges is finding a way to incorporate digital into bricks and mortar as an engaging consumer experience. Simply handing customers a computer chip clearly isn’t going to work. And all those touchscreen signage boards? Meh. Not much to fire the imagination there. Ikea Canada president Stefan Sjostrand recently made an inspired move to tap into the Millennial shopper’s romance with home cooking. Visitors to a Toronto Ikea pop-up store could wander the store with an RFID-enabled wooden spoon. Tap the spoon on signage beside a product and presto – the product is added to a digital shopping cart. At checkout, another tap with the spoon on a tablet summoned the entire shopping list. Oh yes – visions of Cinderella and her fairy godmother! (SOURCE: Vancouver Sun) #RFID #proximityID #retail #CX

Android “Nearby” uses beacons to push apps and sites relevant to user location: Service will alert users about apps or websites that have value in that place or business location. Yesterday, Google introduced (or expanded) a new feature for Android users called “Nearby.” It’s a location-based system for notifying Android smartphone owners of apps (and sites) that are potentially useful or relevant in real time based on where they are. Google provides some use cases in its post: Print photos directly from your phone at CVS Pharmacy; Explore historical landmarks at the University of Notre Dame; Download the audio tour when you’re at The Broad in L.A.; Skip the customs line at select airports with Mobile Passport; Download the United Airlines app for free in-flight entertainment while you wait at the gate. Android devices (including Android watches) running KitKat or later are compatible with Nearby. Beyond letting users know of content or experiences that might be relevant or helpful, Nearby effectively is another app marketing/discovery tool and a way to help developers engage users. It’s also a way to get Android users to opt into location services and notifications. That, in turn, supports things like Store Visits data for Google AdWords. There’s a “virtuous cycle” here for Google and developers. For Nearby to function, users must turn on Bluetooth and location services. Nearby relies on beacons, which can also trigger mobile webpages or experiences via Chrome. (SOURCE: MarketingLand) #beacons #proximityID #Android #Google #LBM

Survey uncovers new mobile shopping audience – the Mobile Reliants: New research not only sheds light on in-store mobile behaviors, but also pinpoints the highest-value audience that retailers should cater to with advanced mobile in-store shopping tools. End-to-end mobility firm DMI conducted a survey among 2,500 shoppers in the U.S. and, as well as uncovering current mobile shopping behaviors, identified a new audience that is not defined by demographics but by their behavior. Dubbed “Mobile Reliants”, this audience uses their mobile device more frequently to shop and, for retailers, represents a prime opportunity to increase revenue via mobile-focused in-store strategies. Almost a third (33%) of the survey respondents qualified as Mobile Reliants based on the fact they described their mobile device usage as “all day”, used a mobile device when shopping in-store “every time” or regularly, had three or more shopping apps on their mobile device and had made a past purchase on a mobile device. Mobile Reliants can be any age, but 25-34 year-olds are 45% more likely to be Mobile Reliant. Due to their mobile behavior, this audience will reward retailers who cater to their mobile usage with increased loyalty, more frequent store visits and more spending. So, what do Mobile Reliants want from retailers? According to DMI’s survey, their five most-desired features would be store-specific promotions, the ability to instantly check an item’s price and inventory, to be able to review their rewards balance at any time, to be able to check-out and purchase items via mobile and to use their device to earn extra rewards (SOURCE: BizReport) #mobile #trends #loyalty #wallet #retail #CX

Why Marketers Need to Rethink Measurement to Drive Growth: We Live in a Mobile-First World, So Metrics Need to Change. Mobile has forever changed the consumer journey, breaking it out into hundreds of what Google refers to as “micro-moments” — those real-time, intent-driven moments when consumers turn to smartphones to take action on whatever they need or want — right now. Micro-moments are new I-want-to-know, I-want-to-go, I-want-to-buy, and I-want-to-do moments for consumers. And each is a vital opportunity for brands to shape consumer decisions and experiences. Even though customer behavior is changing, measurement practices haven’t followed suit. Marketers, for the most part, continue to base metrics on legacy measurement norms, which paints a false picture or worse, misleads strategists to design campaigns that miss growth opportunities. I get it though. It’s hard and it takes time to change course. But we are all in this together. We all own a piece in this — advertisers, agencies, media and tech. Together we have to move in this new direction. To win in micro-moments means you have to first learn how mobile has changed the game, how to play by the new rules and how to identify new and future growth opportunities. Then, you must shift measurement models from traditional KPIs to more growth-oriented metrics. (SOURCE: Ad Age) #mobile #marketing #micro #moments #metrics #CX

Getting Location-based Marketing Right on Mobile: Just over two years ago, beacons entered the world with great flash and fanfare. The true omni-channel revolution was here! So called ‘bricks to clicks’ was now achievable for marketers looking to connect their physical and digital worlds. Every marketing publication covered this emerging ‘location-aware age’ as though it was an imminent reality. As marketers started to dig into the technology, it became apparent that it was going to take more than some beacons and a few sessions with a mobile agency to realize the beacon vision many had read about. Only recently, after a few years since launch, are these promises becoming a reality. Many are wondering, what took so long and what does it take to get beacon and location-based marketing right? (SOURCE: Waterfall) #mobile #marketing #beacons #NFC #RFID #proximityID #LBM

Comcast Eyes ‘Themed Covers’ for Remote Controls: Comcast may be looking at selling themed covers for remote controls that would be capable of using Near Field Communication (NFC) technology to trigger the delivery of custom content such as kids or sports programming, according to a patent application published Thursday. The invention could allow subscribers to purchase remote control covers featuring logos and uniform colors from their favorite sports teams. Comcast details several scenarios involving a Chicago Bears remote control cover in the patent application. In addition to making it easier for subscribers to access live and on-demand content related to the football team, the themed covers could be used to adjust settings on a subscriber’s home automation system, Comcast notes.“For example, a home-security system associated with a Chicago Bears themed cover may be updated to automatically flash the lights a few minutes before kickoff of a football game that the Chicago Bears are playing in, flash the lights in celebration when the Chicago Bears score a touchdown, or otherwise respond to Chicago Bears events,” Comcast states in the patent application. (SOURCE: Donohue Report) #NFC #IoT #smart #home #entertainment

Mobile technology and the 2016 US presidential election: From forbidden campaigns during the very first presidential election to billboards, leaflets, door-to-door canvassing and television ads, the world of political marketing campaigns has undergone significant changes in recent years. Now we can see that these political marketing and advertising campaigns are beginning to explore more modern mediums such as social media and mobile. Ringing endorsement: With the 2016 United States presidential election campaign in full swing, the United States is expected to experience an election dominated by more mobile devices than in previous history. Smartphones have become a popular platform of choice since then-Senator Barack Obama’s campaign in 2008 when mobile was first used on a larger scale to announce the selection of Senate colleague Joe Biden for his vice presidential running mate. This year, political ad spending is projected to reach a record high of $11.4 billion, 20 percent more than was spent in 2012, according to research firm Borrell Associates. What is more notable is how that money will be spent. About $1 billion will be allocated to digital media, a nearly 5,000 percent increase from the measly $22.25 million spent on digital ads in 2008. (SOURCE: Luxury Daily) #mobile #marketing #smartphones #digital #politics

The Indian start-up that may sideswipe Apple Pay: Abhijit Bose, the CEO of Ezetap, shrugs off Apple CEO Tim Cook’s recent trip to India. He isn’t worried about the American smartphone behemoth moving into his mobile payments business. “I’ve said I’ll pick up any Silicon Valley CEO at the airport and drive him anywhere they want,” said Bose, whose Bangalore-based company (No. 3 CNBC Disruptor 50) is on track to handle $1 billion in transactions this year. With 900 million mobile phone users and a sophisticated biometric digital ID issued to every citizen, India is increasingly attractive to companies that provide mobile financial services. According to a recent report by GrowthPraxis, a market research firm in Bangalore, the market for mobile-enabled payments in India soared from $90 million in 2012 to $1.4 billion in 2015. … Ezetap has benefited from this explosion of connected consumers by offering an end-to-end payment system, including its own Square-like point-of-sale terminal that plugs into a smartphone. Bose said Ezetap handles an average of $2.5 million daily and 1.5 million to 2 million transactions each month, with volume growing 25 percent to 50 percent a year. He differentiates Ezetap from other players by its exclusive focus on merchants. While most competitors (including Apple) operate on the consumer side, he said Ezetap is single-minded. “Our job is to help bring merchants into the mobile internet world. ” (SOURCE: CNBC.com) #mobile #money #startup #NFC #ApplePay

Store Of The Future: IoT To Track Products, People And Movements Of Each: The store of the future will track products along with people. Products in the pipeline, like at central distribution centers, have been tracked since pretty much forever, in one way or another. About 10 years ago, Walmart pushed its suppliers to put RFID (radio frequency identification systems) tags on all pallets and cases. Since then, the price of tags has dropped so much that it’s now becoming practical to include tags on pretty much anything sold in a store. And if it can be tagged, it can be tracked. I got a demonstration of some product tagging uses in the potential store of the future yesterday at an exhibit set up at the LiveWorx 16 conference at the Boston Convention Center, where 4,500 people gathered to see what’s coming down the IoT Pike. The IoT conference and exposition was run by PTC, the IoT platform company noted for its enterprise and manufacturing implementations. The reality is that while some IoT innovations start in the enterprise, many will be transitioned for use by end consumers, since much of the basics of sensors, data tracking and analytics are the same no matter the use case. (SOURCE: Media Post) #RFID #IoT #proximityID #NFC #smartphones

Beacons and apps power Walgreen’s mobile strategy: Walgreen Co. talks beacons, an in-store app mode, geofences, the Apple Watch and more mobile innovation at IRCE. The Walgreen Co. is keeping its eye on the mobile ball. Kartik Subramanian, director of mobile product, API and innovation, explained how the retailer is keeping up with the mobile demands of its customers at the 2016 Internet Retailer Conference and Exhibition this week. “Mobile is the linchpin of our digital strategy,” Subramanian said. Two years ago, Walgreens piloted beacons at 10 of its New York-based Duane Reade chain of drugstores. Beacons are small wireless transmitters that can sense a smartphone’s location via Bluetooth low energy and send marketing messages and other alerts to consumers’ smartphones. The retailer has about two to three beacons per store, Subramanian told Mobile Strategies 360 at IRCE. The beacons send out promotions and coupons to consumers who have the Duane Reade iPhone app, and have also opted in to push notifications. (SOURCE: Mobile Strategies 360) #beacons #BLE #proximityID #LBM #Bluetooth

Bluetooth 5 to increase capacity for advertising: The Bluetooth Special Interest Group (SIG) is working to finalise the next Bluetooth release which will add “significantly more capacity” for advertising transmissions, meaning that longer messages can be communicated through Bluetooth Low Energy (BLE) beacons, the organisation says. Bluetooth 5 will “double the range and quadruple the speed of low energy Bluetooth transmissions,” executive director Mark Powell reveals in an email sent to members of the Bluetooth SIG. “On the technical side, Bluetooth 5 has a lot to offer,” Powell adds. “Bluetooth 5 will also provide significant new functionality for connectionless services like location-relevant information and navigation. By adding significantly more capacity to advertising transmissions, Bluetooth 5 will further propel the adoption and deployment of beacons and location-based services to users around the world.” (SOURCE: NFC World) #Bluetooth #BLE #beacons #proximityID

Xerox launches seamless, ticketless public transport smartphone payments: Xerox is using the ITS European Congress to launch its Seamless Transportation Solution, a next-generation approach to secure ticketless public transport payment by smartphone. The launch follows a successful nine-month pilot of the technology with the local transport authority Valence Romans Déplacements (VRD), in the city and area of Valence, in south eastern France. The system uses Near Field Communication (NFC) tags provided by Xerox and installed on the transport network. Users download the app to their NFC-enabled smartphone and register with Xerox Seamless to activate their account. To travel they simply tap their smartphone on any Xerox Seamless NFC tag. The solution is designed independently of SIM cards and is compatible with all mobile phone operators. (SOURCE: ITS International) #NFC #transit #contactless #mobile #payments

MCX to end CurrentC pilot and disable all accounts: US retailer-led consortium MCX is concluding the pilot of its CurrentC mobile wallet at the end of June and will be disabling all user accounts. The company has “not yet determined the future timing of CurrentC”. The announcement follows the postponement of a nationwide rollout for the mobile payment service last month, when the company also laid off approximately 30 of its employees. “We will be concluding our Beta on June 28, 2016,” the company says. “We have not yet determined the future timing of CurrentC. CurrentC will be accepted in all participating stores until June 28.” … MCX unveiled CurrentC in September 2014 and added offers and discounts to the service in August 2015. It unveiled plans for the pilot in the same month, when CEO Brian Mooney also revealed that the company was not planning to rush the launch of CurrentC until the product was ready. (SOURCE: NFC World) #mobile #wallet #CurrentC #MCX

Brands must optimise mobile retail experience to keep customers on side: According to the Centre for Retail Research, online spending by UK consumers has now reached £52bn, representing growth of 16.2% year on year. Nearly a third of that spend was through a mobile device, and the report predicts this market will grow to over £60bn by the end of this year. In the UK alone, more than three million people commute for over two hours a day. Travel time, given the frantic pace of life, equals down time and many commuters will not only read, socialise and network during this time, they’re also likely to shop, pay bills or connect with a brand. It is no surprise then, that most conversations around digital transformation, innovation and disruption at the UK’s major banks, mobile device vendors and payment solutions providers are centred around seamlessly connecting with customers via mobile and online. From contactless, to Apple Pay, to PayPal’s new beacon technology, the UK is becoming a mobile first society, catering to mobile shoppers. With new technology making online and mobile transactions and interactions easier, retailers have an opportunity to optimise customers’ experiences. (SOURCE: Marketing Tech News) #mobile #marketing #digital #CX #wallet #beacons #martech

7 reasons mobile payments still aren’t mainstream: Though mobile payments and wallets are increasingly popular, they’re still nowhere near mainstream. A set of experts and finance-industry waterchers weigh in on what’s holding mobile payments back, as well what will need to happen for the systems to hit the big time. (SOURCE: CIO) #mobile #wallet #payments #proximityID #loyalty #rewards #NFC #EMV

Unify Intros New Desk Phones With Integrated Collaboration Software:  Unify, the Atos brand for communications software and services, today announced the introduction of the OpenScape Desk Phone CP Family, which includes innovative new desk phones integrated with collaboration software to meet the demands of companies navigating workplace digital transformation. The way we work today is undergoing unprecedented change. Companies are tasked with supporting communications and collaboration as well as content and context from sources such as voice, video, social enterprise software, and chat along with collaboration apps. The range of options puts pressure on traditional unified communication (UC) solutions, including voice technology. According to Unify’s the Way We Work Study, which surveyed 9,000 knowledge workers, 93 percent of workers still want the option to work in the office at least part of the time so the desk phone will continue to be a priority; however, until now, no communications software company has innovated a solution that meets the needs of the digital workplace. (SOURCE: Unify and Atos via press release) #NFC #Bluetooth #beacons #proximityID #workplace #collaboration

Arab Media Forum uses NFC wristbands for charitable donations: Attendees at the Arab Media Forum in Dubai were given NFC wristbands that let them tap on NFC scan stations and donate AED 170 (US$46) towards research into life-threatening illnesses such as cancer, obesity and cardiovascular diseases. The Walk for Good initiative was organised by the Government of Dubai Media Office and consisted of three NFC scan stations. Attendees were given wristbands at registration which allowed them to follow the walk and make donations which were then represented by leaves growing on a picture of a tree that blossomed with every donation made. “The walk traversed a ramp of 200m and three NFC scan stations created for donations,” technology provider Nearyou Leading Technologies Group explained to NFC World. “In our proposed solution, we provided the complete end-to-end NFC platform including NFC hardware and software.” … “For two days, visitors completed this 200m track and tapped on NFC scan points. There were 5,892 taps which allowed a donation of AED 1,001,640 (US$273,000) towards medical research.” (SOURCE: NFC World) #NFC #wearables #event #NFCforGood #charitable #donations

OT, CUP to power NFC payments on Mobvoi smartwatch: Oberthur Technologies (OT) has signed a partnership agreement with Mobvoi, an artificial intelligence and smart watch company, and Chinese payment scheme China Union Pay (CUP) to launch an Android smartwatch that allows contactless payments in China secured by OT’s embedded Secure Element. Mobvoi’s Ticwatch Android smartwatch was launched in China in September 2015. Mobvoi, in cooperation with CUP and OT, has now added a secure payment feature with a wave of the wrist. To make a purchase, users will soon  be able to wave their Ticwatch in front of a contactless CUP payment terminal. By mid-2017, all payment terminals will support contactless payments, following China’s central bank regulations. To secure the CUP payment service running on Mobvoi’s smart watches, the Pearl by OT embedded Secure Element was chosen. The product allows deployment of NFC services, such as payment, transit, governmental and automotive applications, as well as online services for enterprise and consumer markets. (SOURCE: Telecompaper) #NFC #mobile #wallet #wearables #smartwatch

Company Fetches Canine Shoppers With RFID: The BarkShop Live popup store in New York is featuring UHF RFID tags on toys and readers on vests worn by dogs, letting humans use their smartphones to view which toys their pets like the most. Bark & Co., a provider of toys, treats, services and events for dogs and their owners, is testing an RFID-enabled popup store this week in New York City. Dubbed BarkShop Live, the store uses RFID technology designed to take shopping decisions out of the hands of dog owners and put them into the paws of their canine friends. … To shop at the popup store, a dog owner first visits the BarkShop Live website to schedule a half-hour time slot and buy a ticket. The ticket’s $30 cost can be applied toward the purchase of any products during that person’s visit to the store. The store, located at 3 Howard St. in downtown Manhattan, includes an open play area for the dogs, filled with a variety of toys that Bark & Co. sells through its BarkShop website. Every toy contains a ruggedized, washable passive EPC Gen 2 ultrahigh-frequency (UHF) RFID tag, each encoded with a unique ID number linked to that item in Bark & Co.’s software, which resides on its own server and was developed by the company. … When an individual arrives with his or her dog, the pet is fitted with a vest containing a built-in battery-powered RFID reader, as well as an RFID tag encoded with an ID number. (Bark & Co. declines to name the makes and models of readers and tags being used.) The vest-wearing dog is then free to roam in the open play area, which can accommodate a limited number of other dogs shopping at the same time. When the dog comes within 1 to 2 feet of a toy, the reader in the vest captures its tag’s ID and forwards that data to the software on Bark & Co.’s server via a Wi-Fi connection. The software uses that information to identify which toy the dog is near, and for how long, thereby determining if the animal is playing with that toy and how long it has engaged with it, and thus indicating his or her interest. If the dog comes within range of another vest-wearing pet, the reader also sends that data to the software. Since the dog is linked to the vest’s RFID tag ID number in the software, the system then knows which animals are spending time together. (SOURCE: RFID Journal) #RFID #proximityID #asset #tracking #innovation

Intelligent wine packaging takes place of sommelier: RFID-enabled wine cartridge works with dispenser to adjust the system for the perfect pour, while WiFi technology allows the user to track their wine preferences via smartphone. SYNEK, the St. Louis startup that introduced a standalone beer dispenser for home use in mid-2015, has now taken its technology and applied it to wine, resulting in a personalized wine-drinking experience. The new Somm wine dispensing system uses RFID-enabled wine cylinders to adjust the unit for the perfect temperature and aeration, while WiFi technology enables the Somm to learn the wine drinker’s palate and curate wines just for them.
The Somm, like the beer dispenser, is a tabletop unit. It measures 16.5 in. H x 9 in. W x 16.5 in. D and is available in three finishes. To dispense the wine, the user inserts a Sylo—a 2.25-L cylinder of wine—into the system, which reads an RFID label on the package to adjust the temperature and aeration of the pour specifically for that wine. Says SYNEK founder and Somm inventor Steve Young, his goal in creating the system was to reduce the cost related to shipping wine and make the wine selection process less overwhelming for consumers. “Our requirements for the packaging were that it be 60-percent cheaper than bottles, fully recyclable, be data-enabled, and not look like a box of Franzia,” he says. (SOURCE: Packaging World) #RFID #proximityID #smart #packaging #IoT

Allrecipes mixes up its mobile marketing with beacons: Allrecipes.com is throwing beacons into its mobile marketing mix. The recipe-finding site worked with Ohio grocery store chain Marc Glassman Inc. to deploy beacons at all 58 of the retailer’s stores in mid-May. Beacons are small wireless transmitters that can sense a smartphone’s location and deliver promotions to shoppers. Consumers who have the Allrecipes’ app that walk into a Marc’s grocery store will receive a smartphone alert with a recipe suggestion. The messages change each day depending on what the weather is like in that region, which recipes are the most popular at that time in that area of Ohio and the type of protein on sale that day at Marc’s, says Corbin de Rubertis, Allrecipes’ head of shopper marketing. For example, if the weather is above 70 degrees and ground beef is on sale, the smartphone message reads, “Hey! It’s a nice day outside for grilling. How about a juicy burger? Ground beef is on sale for $2.99 per pound.” If a consumer taps on that message, the Allrecipes app opens to the most popular burger recipe in that region of Ohio. These detailed messages are more effective than alerts that only notify a consumer what is on sale or alerts that don’t contain a recipe suggestion, says de Rubertis, citing a six-week shopper trial. So far, consumers tap on the push notifications about 6% of the time. De Rubertis is pleased with this click-through rate, as it is significantly higher than Allrecipes’ mobile search ads on Google, which have between a 2% and 3% click-through rate, he says. (SOURCE: Mobile Strategies 360) #BLE #beacons #proximityID #mobile #marketing

Smart Watches and APIs: Expanding Opportunities: Parks Associates consumer research reports 11% of U.S. broadband households with children have a smart watch, and 16% plan to buy one by mid-year 2016. Ten percent of Spanish broadband households own a smart watch, followed by 8% in the UK, 7% in Germany, and 6% in France. The expansion of mobile device platforms to wearable form factors is creating many opportunities for developers to build services and applications for wearables in the smart watch space. APIs play a key role in developing these apps. The smart watch’s easy access makes it a great mobile device to act as a remote control for smarthome features such as turning on lights remotely, closing garage doors, adjusting thermostat settings, and many more features. Some of the key challenges in implementing these features are the relatively low processing power of smart watches compared with smartphones. Additionally, the small size of the screen makes user interaction difficult for setting up complex scenarios and workflows. … Outside of these OS-based initiatives to enable smart home experiences on or through wearables, individual wearable device OEMs can address unique use cases through one-on-one API integration with smart home products. For instance, Misfit, a manufacturer of fitness tracking devices, has announced a series of partnerships with various home automation apps like August, Nest, and others. Parks Associates expects an expanding relationship between wearable device makers and successfulsmart home device makers, app developers, and platform providers down the road. In the short term, wearable OEMs are more eager to work with smart home players in order to build a smooth smarthome control and automation experience and drive their device’s sales. Players in the smart home industry can be selective in OEM partnerships at this early stage of growth for wearables. However,smart watches will top 100 million units in sales by 2019, and smart home players can’t afford to miss the opportunity of wearables as a significant smart home control choice by consumers. (SOURCE: Mobile Marketing Watch) #wearables #smartwatch #IoT #proximityID #smart #home

Microsoft to open up Windows Hello to wearables: Microsoft is to open up its Windows Hello biometric authentication solution so users can unlock a Windows 10 PC or laptop with a wearable device, the company announced during a keynote at Computex in Taiwan. “The head of Microsoft’s Windows Interact division, Li-Chen Miller, demonstrated the technology using the Nymi Band,” CNET reports. “By swiping her wrist past an NFC reader on her laptop, Miller logged in using Windows Hello, saying the process was three times quicker than typing passwords.” (SOURCE: NFC World) #NFC #wearables

One man’s quest to pay for lunch with a chip implanted in his thumb: By October, Meow-Ludo Meow Meow hopes to leave his wallet at home — maybe forever. The near field communication (NFC) chip he has implanted in the back of his thumb could soon let him make contactless payments and potentially catch public transport. Meow (he had his named changed years ago) is part of a movement of people who are blending their bodies with technology, or biohackers. In fact, the NFC chip is only one part of his dedication to living through experimentation and science. The founder of Biofoundry, a community lab in Sydney, Australia, is also running in the upcoming Australian election as a Science Party candidate. The chip, which feels like a tiny, hard cylinder to the touch, was implanted in April at a piercing studio in Sydney. It wasn’t too painful, he told Mashable Australia, and his thumb was tender for only a short time after. … Working with with technologists Nathan Waters and Phill Ogden, Meow is working on a project to facilitate financial transactions through the chip with just a tap of his thumb on a store’s contactless payments reader. Think of it as a fintech startup merged with a biohacking experiment. By October, the team is hoping to make the implant work with the Commonwealth Bank’s EFTPOS tablet, Albert, which is a common contactless payment system used in retail stores. To allow transactions to go through they’ll need to build a new app for Albert. The Commonwealth Bank has been contacted for comment. They’re also going to experiment with ways to integrate the chip with Opal, Sydney’s electronic public transport card. (SOURCE: Mashable) #NFC #chipped #mobile #wallet #biohack #proximityID

How Real Estate Marketing is Changing in 2016: The real estate industry may not be quite ready for a horde of drones to start taking commercial real estate images, but it doesn’t lessen the importance of high-tech and digital marketing in 2016. Some of the trends impacting marketing for real estate is the same trends that have impacted all online businesses: Mobile marketing, Search Engine Optimization (SEO) techniques, video marketing, and advanced technologies. Take a look at the future of real estate marketing in these growing trends for 2016. … Leading Edge Technologies for Real Estate Some agencies are already making use of QR codes to market listings, by embedding them in their flyers, on signs, or even on their website listing. It helps customers to capture information on their favorite listings and see them in detail. However, another type of leading-edge technology that is soon to appear in real estate is Beacon. Now, iBeacon is being used in real estate to broadcast information to buyers on their smartphone without them scanning a QR code. Instead, sensors near the property can detect people using the app in the vicinity and then offer them the listing, automate check-ins to the property, and even give an electronic version of a guided property tour. If a buyer is interested, the agent can send documents to sign via iBeacon too. (SOURCE: Realty Biz News) #mobile #marketing #beacons #BLE #proximityID

Millennials & Mobile Payments: What is the Price of Convenience?: We live in an age of accelerated technological advancement. With everything they need right at their fingertips, Millennials are having a major influence on a rapidly evolving consumer landscape. A force of 80 million Americans born between 1981 and 2005 with real spending power increasingly prefer mobile payments via smartphones and tablets over brick-and-mortar shopping. Gone are the days of hanging out at the mall. This trend is changing not only the way merchants must connect with customers, but how goods and services are being bought and sold on a grand scale. Millennials are opting to shop and bank from their mobile devices because they view it as much more convenient. Millennial behavior illustrates just how important convenience is … and just how ambivalent they are to security concerns. A survey conducted by TransUnion, one of the nation’s major credit reporting agencies, showed that while nearly half of Millennials are very concerned about cyber crime, their behavior says otherwise. According to the survey, 86 percent store bank account information on their phones and 84 percent report checking their financial accounts on public Wi-Fi. What’s more, 67 percent don’t password protect their phones. The logical conclusion is that Millennials feel like their banks will keep their account information safe, and that same sense of security carries over to shopping, whether that’s via mobile browser or a native app. This means merchants must be agile in the changing technological landscape and quickly identify and stop fraud in the growing mobile payments channel. (SOURCE: Business2Community) #mobile #payments #wallet #millenials

Spanning the globe with mobile payments: You don’t need a crystal ball to predict that the use of mobile phones is going to escalate in the years to come. Statista reports there were 4.77 billion mobile phone owners worldwide in 2015. This number is expected to rise to 5.07 billion by 2019. Cell phones provide a slew of vital services aside from their obvious use as mere telephones. Smartphones are used for texting, online browsing, emails, social media, on-demand video downloads, job searches, payments and more. Mobile phones and payments. The proliferation of mobile phones worldwide naturally extends to their use for payment purposes. Gartner states that the global market for mobile payments will be worth $720 billion in transactions by 2017, up from about $235 billion in 2014. All of these figures and projections have inspired mobile money providers to offer a growing range of payment services including international payments, ecommerce payments, and even salary payments. Who’s adopting mobile wallets? Today’s typical mobile phone user is inseparable from his or her cellphone. Like loyal pets, mobile devices follow their owners anywhere and everywhere – you will find them at work, at home, on the bus or metro, in-store, at the movies, etc. As such, it is the ideal platform for payments of all sorts. Nevertheless, while many FinTech experts have been predicting widespread use of mobile wallets for assorted payments, their adoption has been sluggish in many Western countries. There are over 200 mobile wallet systems in the world, but many of them are to be found in Asia, Africa and the Middle East. (SOURCE: Mobile Payments Today) #mobile #payments #contactless #NFC #HCE

Best ideas come from Scotch… or during a Scotch: Johnnie Walker Blue Label, a personal favorite, showcased a new technology at Mobile World Congress in 2015. Using Near Field Communication (NFC), they can track bottles across the supply chain. The sensor tags remain “readable” even when the factory seal has been broken and consumption has begun. This opens up the ability to have a closer relationship with its customer-base. A very powerful marketing opportunity begins. “As mobility becomes ubiquitous, consumers want and expect brands to follow suit and deliver custom mobile experiences. But today’s conventional NFC mobile marketing solutions are not technologically advanced enough to create immersive or customizable consumer experiences,” said Davor Sutija, Thinfilm Chief Executive Officer. “By leveraging OpenSense™, Thinfilm is enabling the ‘smart bottles’ to carry digital information that can be accessed via NFC smartphones. Diageo can reap the benefits of the intelligence gleaned from our smart sensors and create engaging experiences for its customers. This is how we will begin to build the real Internet of Everything.” What does this mean for furniture manufacturers and retailers? Why not communicate directly with customers during and post retail process via a cell phone relationship. Here are the advantages of our upholstery. A few frequently asked questions about motion. And, when the packaging is removed at home, provide best care advice and some ideas for matching pieces. A direct relationship that benefits all involved. (SOURCE: Furniture Today) #NFC #IoT #CX

Apple, Android, Samsung: Who is winning the mobile pay app race?: New study shows Samsung’s MST tech is not a hit, Google Wallet more popular than Android Pay. A recent study from market research group Phoenix Marketing International has found that although more people have reported using Apple Pay, Android Pay and Samsung Pay have adoption rates on par with where Apple Pay was several months into its launch. This suggests the two competing mobile payment technologies aren’t far behind Apple in capturing market share. Phoenix surveyed 3,004 credit card holders and concluded that an estimated 23 percent of the market had linked a credit card, debit card, or pre-paid card to either Apple Pay, Android Pay, Samsung Pay, or some combination thereof. (The survey reported its results as weighted percentages, however, as the company said it over-sampled millennials and affluent credit card holders. In raw data, 779 respondents, or 26 percent, had linked a card to one of the three mobile payment apps. All other percentages in this report are weighted.) Of those who had linked a card to a Pay app, up to 93 percent made at least one mobile payment purchase in a store, and about 81 percent have made at least one in-app purchase. The survey also found that roughly 18 percent of card holders had signed up for Apple Pay, 11 percent for Android Pay, and 12 percent for Samsung Pay. (SOURCE: ARS Technica) #mobile #wallet #ApplePay #SamsungPay #AndroidPay #GoogleWallet

Bluetooth Beacons To Spike Digital Retail: New data from Juniper Research has found that spending on digital retail marketing is set to increase from $174 billion in 2015, to $362.1 billion by 2020. According to Juniper’s latest research, Digital Retail Marketing, Coupons, Advertising & Consumer Engagement 2015-2020, by Lauren Foye, while the digital retail marketing industry will continue to be dominated by advertising revenues, coupon contributions will see strong growth, driven in part by the rise of Bluetooth beacons. Beacons, which find the location of a smart device using Bluetooth Low Energy, or Bluetooth Smart signals, use transmitters to push pertinent content and information to devices which have their Bluetooth enabled. Several leading US retailers have now deployed beacon networks, with Macy’s having installed more than 4,000 in its stores, says the report. The report says that there is significant potential for ‘out of home’ proximity advertising as well, with beacons starting to be rolled-out on buses, tubes and taxis, targeting locations which see high footfall. Almost 1.6 billion coupons will be delivered annually to consumers via beacon technology by 2020, forecasts Jupiter, up from just 11 million this year, as retailers seek to develop proximity marketing campaigns in and around their stores, says the report. (SOURCE: MediaPost) #beacons #BLE #proximityID #mobiile #marketing #CX

Visa’s NFC Payment Ring Comes To Olympics: Visa just rolled out the next generation of payments wearables: an NFC-enabled payment ring. And it’s bringing it to the Olympics for the Visa-sponsored athletes to use at the Rio 2016 Olympic Games. This is the first prototype of its kind to be backed by Visa. These NFC payment rings will be used by all Team Visa athletes in Rio, along with 45 Olympic hopefuls from around the world. The ring enables these athletes to make purchases with only their ring at any NFC-capable payment terminal. “Visa’s first payment ring puts smart payment technology right on the hands of our athletes for convenient and easy payments,” said Jim McCarthy, executive VP of innovation and strategic partnerships at Visa. “This ring is the latest example of how Visa is continuously innovating to deliver on its goal of universal acceptance at the games and across the world.” The NFC technology enabled ring includes a microchip made by Gemalto, with an embedded NFC-enabled antenna, which is what enables the contactless payment capabilities. But what’s unique about this wearable is that it doesn’t need a battery or to be recharged. It’s also water resistant to a depth of 50 meters. “As an Olympian, rings have a special meaning to me,” Missy Franklin, a four-time Olympic gold medalist and Team Visa athlete, was quoted as saying in Visa’s release. “The Visa ring is a great innovation that I know all the athletes competing in Rio will enjoy as it will be great to go from a competition to purchase without having to carry a wallet or card.” Visa is the exclusive payment provider of the Olympic Games, and is creating and managing the payment system infrastructure and network throughout all venues, including stadiums, press centers, point of sale, the Olympic Village and Olympic Superstores. Visa will implement approximately 4,000 NFC-enabled POS terminals capable of accepting mobile and wearable payments across key Olympic venues in Rio. (SOURCE: PYMNTS.com) #NFC #ring #wearables #mobile #wallet #Visa #olympics

US Mobile Payment Adoption Slower Than It Needs to Be: Card Network Rules and Technology Limitations Remain Biggest Barriers to Adoption According to The MAG: Mobile payment adoption is still not as far along as many stakeholders in the United States would like it to be. According to a recent Federal Reserve consumer survey, only 24% of mobile phone owners reported having made a mobile payment in the 12 months prior to the survey. Ever wonder why the hold up? For starters, many of the largest U.S. merchants are wary to turn on contactless Near Field Communication (NFC) payment technology acceptance at the checkout. NFC is the technology that allows a smartphone owner to conduct a mobile payment in-store through wallets like Apple Pay or Android Pay. On the surface, the tap-and-go contactless technology seems great for moving people through lines quickly and providing a smooth customer experience at the checkout. However, existing payment card network rules and technology limitations continue to deter many merchants from launching NFC acceptance. (SOURCE: The Merchant Advisory Group via press release) #NFC #mobile #payment #adoption

Bluetooth: What it is and how to use it: Our phones are built with different connections, one of them being Bluetooth. Most people know it exists, but many have no idea what exactly it is, how it works and what is is used for. To feed your curiosity, here is guide to finding out more about what Bluetooth is, how to make it work and how you can make use of it. What exactly is Bluetooth? Bluetooth is a wireless communication standard that allows connection and interaction between multiple electronic devices. Its often featured on a number of devices including smartphones, tablets, audio systems, laptops and many more. Bluetooth does not require a Wi-Fi connection, mobile data or a cellular network to function. Devices only need to be Bluetooth compatible and within close proximity of each other, to initiate a two-way wireless communication. … Is there a difference between Bluetooth and NFC? There are a lot of similarities between Bluetooth and NFC. What’s more Bluetooth can be used along with NFC to boost the speed of data transfers. The only major differences are: Unlike Bluetooth, NFC doesn’t need devices to be paired up to begin transferring data; NFC only works over shorter distances, at most 10 cm far; Mobile payments can make use of NFC, not the case with Bluetooth. (SOURCE: Updato) #BLE #Bluetooth #NFC #proximityID

What Consumers Like And Don’t Like About Mobile Payments: Almost half of American consumers say they have made a mobile payment, and that number is bound to climb as smartphone technology continues to appeal to Americans looking for fast, efficient ways to manage their money. According to the Pew Charitable Trusts, 46% of American consumers have made a mobile financial transaction, as smartphone users make online and point-of-sale purchases, pay bills and send money from their smartphones. Not surprisingly, age is the most predictive of mobile payment use, Pew reports. “Millennials and Gen X-ers use mobile payments most — they make up 55% of the U.S. adult population, but are 72% of mobile payments users,” the report states. As for most favored uses on mobile payments, Pew lists receiving alerts, electronic receipts, rewards, discounts, and help with budgeting. The most common activity? Making a purchase through a smartphone web browser or downloaded app. Barriers to usage include concerns about the safety of mobile payments technology, which might result in identity theft or the loss of funds and poor compatibility with cash-based transactions. “Concern about the safety of mobile payments technology is the biggest obstacle to usage and is cited across generations as a barrier,” notes Joy Hackenbracht, Pew research officer for the consumer banking project. “There is a knowledge gap, too,” Hackenbracht adds. “Consumers often don’t know how mobile payments compare with other payment methods. We found 53% of consumers say they don’t know whether mobile payments are safer than other payment methods. That’s significant, because reducing this uncertainty has the potential to increase use.” As far as usage goes, convenience seems to really count with mobile payment users. (SOURCE: Main St.) #mobile #payments

Apple Pay Struggling Outside the US?: While Apple Pay is still in its infancy, especially in markets outside the US, experts are warning that the mobile payments system has failed to make the impact many predicted it would when it came to ushering in a new era of contactless payments. The service is now available in five countries outside the US; the UK, Canada, Australia, China and Singapore, and continues to add banking partners in these markets, but is still a long way from significant adoption in any country. Apple Pay usage in 2015 totaled $10.9bn (£7.55bn), but the vast majority of that occurred in the United States, and according to research firm Timetric, Apple Pay’s transactions during the same period is still below the the annual volume of mobile payment transactions in Kenya, where mobile pay has seen wide adoption. The situation is especially bleak in China, estimated to be the world’s largest mobile payments market, where Alibaba and Tencent dominated the estimated $1 trillion worth of mobile transactions last year, and Apple barely making a dent into the market. While Apple Pay appears to be more popular with UK and Australian consumers, the quality of service and interest in adopting mobile payments varies significantly within these markets, often due to differences in technology adopted by varying banking partners. In Australia there have been frequent failures in payment machines supported by one mid-sized bank since Apple Pay launched last month. (SOURCE: Mobile Marketing Magazine) #mobile #payment #ApplePay

Tiny NFC tags for connected-device applications: STMicroelectronics and Securitag Assembly Group (SAG) (Taiwan), supplier of RFID transponders, are to cooperate to produce a tiny NFC Ferrite Tag that uses STMicroelectronics’ ST25 NFC tag IC for IoT (Internet of Things) data-transmission applications. Small, light, and thin, the NFC Ferrite Tag can be surface-mounted during production through the metal pad that can be directly soldered to the PCB surface. The NFC Ferrite tag can function when placed on metal products because of its anti-metallic-interference characteristics. These features make it attractive for IoT data-transmission applications in consumer electronics, wearable devices, and smart healthcare products. The tiny NFC Ferrite Tag perfectly suits the need for smaller, thinner, and lighter design for wearable products where compactness is critical. … ST adds that the growing momentum for NFC is expected to drive new IoT and wireless applications in the smart home, smart healthcare/ medical, smart city, and smart factory. (SOURCE: EDN Europe) #NFC #tags #IoT #wearables #healthcare #smart #city #factory

Mobile payment use lags smartphone adoption: Security and data-sharing uncertainties cited as main barriers. While seven in ten U.S. adults own smartphones, less than half have ever made any kind of payment with them, according to research issued by the Pew Charitable Trusts. “Our research shows is that safety is still a concern. This is something that cuts across generations. Millennials and baby boomers alike cite safety as a key barrier to mobile [payment] usage,” said Joy Hackenbracht, consumer banking project research officer at Pew during a press briefing on the research results. Simultaneously, said Hackenbracht, there is a knowledge gap. That’s because 53% of consumers say they don’t know how mobile payments compare with other payment methods, such as using debit cards, credit cards, or cash.” (SOURCE: Banking Exchange) #mobile #payments #smartphones

Own Rey’s Staff, Kylo Ren’s Lightsaber, and More With Official Star Wars Props From Lucasfilm: Nerds will pay good money for exact replicas, and Lucasfilm has finally made a particularly enticing team-up happen that will bleed us dry. You can now buy Star Wars: The Force Awakens prop replicas from the company who worked on the props for the film itself. Get ready for your bank account to suffer, Rey’s staff, Poe’s helmet, Kylo’s lightsaber and more are now up for sale. … The most expensive Force Awakens item from Prop Shop right now is Darth Vader’s melted helmet, which will set you back $3,500, but nothing is affordable for the average collector, unfortunately. The company writes, “These Ultimate Studio Edition items are as close as possible to the original prop used in the film and built at a level that has never been available before. These collectibles are considered interchangeable on set for the original prop.” Not serious enough for you? How about this? To protect your investment, your Star Wars collectible includes RFID (Radio-Frequency Identification) technology that can validate the authenticity of your item. The serial number listed on the enclosed certificate and medallion of authenticity is also encoded on the RFID device embedded in your collectible. Please be aware that while the primary purpose of the embedded RFID technology is to validate your collectible’s authenticity, the Walt Disney Family of Companies may introduce products or services that can recognize the RFID technology and deliver experiences or value if the guest chooses to use their collectible for those purposes. Information will be collected in connection with use of the RFID technology only if the guest chooses to avail themselves of such products and services. (SOURCE: Hit Fix) #RFID #authentication #proximityID

Implantable RFID Movement Seems to be Growing – Are You Ready for Your Chip?: Dangerous Things has Sold Thousands of Implant Kits, Saw Sales Rise 50% in 2015. In 2010, SCDigest ran a story about Amal Graafstra, a West coast technologist who had RFID chips implanted in each hand, which he used to do thing like open his garage door and turn on the lights and his computer with a simple wave. Graafstra even convinced his girlfriend at the time to get an implant in one hand. (See Are RFID Tagged Humans Closer than We Think?) It was a novelty sort of story, and we certainly didn’t expect Graafstra to eventually turn this “body hacking” (one of the terms used for this phenomenon) into a business. But that’s exactly what he has done. According to an article on CNBC.com this week, Graafstra is now the president of Dangerous Things, a company which designs, sells and, in rare cases, installs its own line of implantable radio-frequency ID chips. It turns out all the publicity Graafstra generated from his implants led to many calls from others around the world interested in chips for themselves. (SOURCE: Supply Chain Digest) #RFID #NFC #proximityID #chipped

Wells Fargo Steps Up its Banking App With Mobile Payment Options: Banks are rapidly working to better understand their customer bases and provide the services most desired. In many cases, one of the things most desired is mobile payment systems, and Wells Fargo is one of the newest entrants in the mobile payment field. Its new near-field communications (NFC) service is set to launch later this summer, at last report, and will give users access to a slate of new functions. Users of Wells Fargo Wallet will be able to add not only mobile payments, but also ATM withdrawals all from just a tap of a mobile device with the new program. Wells Fargo Wallet, according to reports, is built into the standard Wells Fargo mobile app as it appears on Android, allowing it to be a comparatively seamless experience. The app can also quickly add those Wells Fargo debit and credit cards as needed, making it easier to pay for goods and services at any NFC-capable terminal, which represents an increasingly large number of terminals around the world. There are even money management features here as well, with account balance information available immediately before and after a purchase. (SOURCE: Payment Week) #NFC #mobile #wallet

More than a quarter of eligible US population using mobile payments: Mobile payments are gaining traction in the US but are still only a qualified success, suggests a survey by Auriemma Consulting Group. The number of alternatives for consumers has grown since Apple Pay’s debut in October 2014. Android Pay and Samsung Pay have followed with competition in the pipeline from the likes of Walmart and Chase. The research firm’s Marianne Berry raises the worthwhile question: is anyone using them? The answer, she says, is a qualified yes. About seven per cent of all smartphone users said they have at least tried using their devices for payment. But, as Berry points out, less than half of all smartphones in the US are capable of this type of transaction. Older Apple devices, for instance, do not include NFC, and Android Pay works with KitKat 4.4 and above, so ruling out some models. Among those with an eligible phone, 27 per cent said they have used Apple, Android, or Samsung Pay, although the survey does not spell out if this is occasional or regular usage. Mobile payment users still put the lion’s share of their purchases on old-fashioned plastic, since stores that accept mobile payments are still relatively hard to track down in the US. Of those surveyed, 39 per cent said they would use mobile payments more if more stores/apps accepted it. However, 61 per cent said their devices are supplanting their cash usage, suggesting that the phones are being used for smaller value purchases. This is confirmed by another finding – one-third of those who have used mobile payment in the past week made a purchase of $25 or less. (SOURCE: Mobile World Live) #mobile #payments #wallet #NFC #ApplePay #AndroidPay #SamsungPay

Samsung Pay Mini to launch on iOS: The Samsung Pay Mini online payments app expected to go live in South Korea this month will be compatible with Apple devices as well as Android smartphones, according to ETNews. “Samsung Electronics is planning to provide this application for free and has designed it so that it can be used on all smartphones such as iPhones and LG Electronics’ phones,” the publication reports. News that Samsung is preparing to roll out the Samsung Pay Mini app emerged last week. (SOURCE: NFC World) #NFC #mobile #wallet #SamsungPay #iOS

New report shows the importance of mobile for retailers: Retailers are starting to master mobile marketing. A fully optimised experience across devices is the holy grail for ecommerce and retail marketers. Getting mobile right has often been the sticking point. Now marketers are starting to get their head around what good mobile marketing looks like and are beginning to implement it. Digital Doughnut surveyed over 100 retail executives and heads of ecommerce, asking them about their mobile strategy and the resources they had in place for managing it. At a time of massive disruption by mobile in both the in-store and online retail sectors, the findings make for interesting reading. (SOURCE: Smart Insights) #mobile #marketing #mcommerce #strategy #customer #behavior

Global Near Field Communication Market 2016: Industry Growth, Analysis and Forecast to 2020: Near field communication (NFC) is a set of wireless technologies that use magnetic field to facilitate communication between devices when they are kept within a radius of 10 cm from each other. The world near field communication market was valued at $3.2 billion in 2014 and is expected to grow at a CAGR of 40.4% during the forecast period (2015-2020), to reach $24.0 billion by 2020. The world near field communication market has exhibited moderate growth during the past few years; however, it is expected to exhibit robust growth during the forecast period. Increasing penetration of smartphones for convenient & secure online transactions and growing popularity of contactless payments are some key factors driving the global NFC technology market. (SOURCE: Custom Market Insights via Cluster Mapping) #NFC #report #tech #market

NFC mobile payments will be used by 1 in 4 Brits in 2017: New research from MasterCard has predicted that over the upcoming 12 months there will be a significant shift. MasterCard has now released the results of a new research study in which it determined that NFC mobile payments will be used by one quarter of all Brits throughout the next twelve months. This will represent a considerable increase in the trend toward the use of mobile wallets in the U.K. At the moment, MasterCard’s figures show that the current rate of use of NFC mobile payments within this market is at about one in every twenty people. Those individuals are currently using their near field communication based mobile wallets approximately once per week or more. The payment giant explained that “Now with more mobile handsets enabled for contactless payments, reservations are beginning to disappear and, in fact, as many as 13% of British consumers have no reservations at all.” MasterCard also pointed out that the primary barrier to NFC mobile payments adoption remains fear of device loss. (SOURCE: Mobile Commerce Press) #NFC #mobile #payments #contactless #mobile #wallet

Swiss firms take one-nation approach to Twint mPayment service: Switzerland’s five largest banks, two leading retailers and incumbent operator Swisscom intend to jointly launch a mobile payment service later this year. The five banks are UBS, Credit Suisse, PostFinance, Raiffeisen and ZKB, in addition to supermarket chains Coop and Migro as well as Swisscom, which is also the country’s leading mobile operator. The five banks and financial infrastructure firm SIX will now set up a firm to build the Twint system, which will enable offline and online payments. It will be open to additional retailers. Previously, some of the partners rolled out the rival Paymit system, but this will be combined with Twint once it is live. In the past, at least one of those involved said the aim is to produce a unified front to foreign payment initiatives entering the country. None of the global services offered by the likes of Apple, Google and Samsung have so far reached the country. (SOURCE: Mobile World Live) #mobile #money

5 Digital Marketing Trends Until 2018 – from Customer-centric Experience to Realtime Marketing Automation: Marketing is taking on a leading role in the digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile optimised measures but now also incorporates the context of use and location-based services. Traditional buyer-seller relationships between customer and company are becoming more complex and must be understood in a more differentiated way. artegic has identified the five most important trends which will shape the marketing of companies until 2018. (SOURCE: argetic AG via press release) #CX, #wearables #IoT #beacons #proximityID #LBM #digital #marketing

Retailers: Brace for the Rise of Bluetooth Beacons: Digital coupons based around location-aware delivery mechanisms like NFC (Near Field Communication), WiFi and GPS typically enjoy far higher redemption rates than those without, particularly in the form of impulse purchases. That’s one of the key findings of a Juniper Research white paper on the state of digital retail marketing, which is expected to increase from $174 billion in 2015 to $362.1 billion by 2020. Based on data gleaned from more than 1,000 data points, the white paper found coupons will play an important part in the retail marketing mix, driven in part by the rise of Bluetooth beacons. … Juniper Research analyst Lauren Foye, who authored the white paper, told CMSWire that beacons are notable because they provide retailers a significant way to engage customers at the time while they are shopping. Coupled with loyalty schemes and rewards, they help brick-and-mortar stores monetize customer traffic, she said. And it’s a two-way street: beacons can push media such as ads, coupons and supplementary product information as well as harvest customer data to provide more personalized experiences. Juniper isn’t the first to note the advantages. As CMSWire contributor Nimmity Zappert explained, “By using location data coupled with consumer interaction data, marketers are delivering a more engaging customer experience that truly provides value. They do this by matching micro-location technology with real-time decisioning and historical data to create a truly individualized in-store experience for shoppers, rather than just sending random offers.” (SOURCE: CMS Wire) #BLE #NFC #beacons #proximityID #retail #CX #loyalty #coupons #LBM

Comments are closed