May 2016 Near Field Communication News

Purple Deck Media Partners with Arjowiggins Creative Papers to Create a Powerful NFC Solution on PowerCoat paper: Fully interactive and customizable paper products that combine the best of physical media and digital communication. Purple Deck Media’s TapLive™ software paired with Arjowiggins Creative Paper’s PowerCoat Alive will allow paper products – posters, cards, invitations, packaging – to become fully interactive and enable consumers to engage themselves with the product physically and digitally. Being a cloud management platform for NFC (Near Field Communication), TapLive™ provides streamlined information assembly, data gathering, and much more. With the jump to NFC enabled paper products, engagement among consumers and digital content is easier and effortless. TapLive™ simplifies mobile content delivery, further improving society’s access to information. Imagine a world that allows banners to launch promotional videos, prescription bottles or food packaging delivering vital information, sporting stadiums becoming mobile interactive, and government organizations using NFC to deliver crucial and secured information. Arjowiggins Creative Papers is a global paper manufacturer that offers a wide range of creative, customized, and technical papers. In addition to their suite of world famous brands of paper, PowerCoat is a one of a kind cellulosic paper formulation and coating process that provides an ultra-smooth, flexible, highly sustainable substrate for printed electronics. Designed to withstand the high temperatures and production processes, PowerCoat also increases thermal stability for control over sintering behavior inducing less use of expensive electronics inks while maintaining highly recyclable and biodegradable properties. This allows consumers to save on the cost of printed electronics while also reducing the product’s environmental footprint. (SOURCE: Purple Deck via press release) #NFC #print #media #proximityID

Smart Paper That Can React To Your Gestures: Researchers from the University of Washington along with Disney Research and Carnegie Mellon University teamed to create a new kind of smart paper that can respond to gestures. The new paper, called PaperID, can “sense” gesture because of small radio frequency (RFID) tags printed or drawn onto the paper which create interactive, lightweight interfaces between the object and your gesture. PaperID uses off-the-shelf RFID tags which are low cost (around 10 cents per tag) and can function without batteries and detected by a reader device placed that’s in the same room as the RFID tags. By applying signal processing and machine learning algorithms to the small RFID tags, the researchers turned the tags into a multi-gesture sensor. The researchers created different interaction methods to adapt RFID tags depending on the type of interaction they wanted the user to have. For example, a sticker tag for an on/off button command while multiple tags drawn side-by-side on a piece of paper in a circle can serve as sliders and knobs. (SOURCE: Forbes) #RFID #proximityID #Iot #Disney #smart #paper

Visa Europe records contactless growth across the continent: Some 3bn contactless transactions were made across Europe on Visa cards and payment-enabled devices in the year to 30 April 2016, growing from 143m transactions a month in April 2015 to 360m in April 2016. The figures mean that nearly 140 contactless transactions took place every second and accounted for one in five of all Visa-processed, face-to-face payments. The average transaction value has also risen by 12% from €12.29 (US$13.74) to €13.83 (US$15.46). … “With mobile-based payment predicted to double by 2020, all Visa point of sale terminals in Europe are set to accept contactless payment by the same year and more merchants are embracing contactless every week,” the payment network adds. (SOURCE: NFC World) #mobile #payment #contactless #NFC

8 ways in which you can take advantage of your Android smartphone’s NFC Chip: Near field communication (NFC) was once heralded as a game changer in smartphone tech. IT is a set of communication protocols that enable two electronic devices, one of which is usually a portable device such as a smartphone, to establish communication by bringing them within 4 cm (or 2 inches) of each other without having any reckonable effect on your battery life. This ultra-efficient form of wireless communication may not look very powerful. However, it can be a formidable tool with a little cleverness. You can trigger all kinds of cool actions on your smartphone combined with hi-tech stickers called NFC tags, useful NFC apps, or another NFC-enabled device. Given below are eight of the best NFC uses. However, you will need an NFC-enabled smartphone to try out the actions below. While many of the Android devices manufactured in the last five years will have this feature, however, before you begin ensure that you have enabled NFC in your phone’s settings. In addition, some of these NFC tricks will require the use of an NFC tag. These small stickers communicate with your NFC enabled device and can be purchased for less than a dollar on Amazon. (SOURCE: TechWorm) #NFC #Android #HowTo #smartphone

Purple Deck Media Launches First Educational Trail of Service Powered by Near Field Communication: Trail of Service Helps Educate Visitors on the Historic Letterkenny Chapel and Franklin County Veterans and 9/11 Memorial Park by Using NFC Technology. The Franklin County Veterans and 9/11 Memorial Park honors all veterans of America’s military history, prisoners of war, servicemen and women missing in action, the casualties of September 11, 2001 as well as the first responders and citizens who saved lives. The memorial was dedicated by the First Counselor to the Apostolic Nuncio, the Vatican’s Ambassador to the United States, just as was done by the Apostolic Nuncio for this military chapel in 1945. Also in 1945, Italian prisoners of war, housed at Letterkenny Army Depot, built the chapel. It used stone from many of the original farm-houses on the depot site. The chapel features a 65 foot Florentine belfry, a San Francisco entrance, and a Roman interior. On May 21, 2016 after the Armed Forces Day POW-MIA remembrance service at Historic Letterkenny Chapel and Franklin County Veterans and 9/11 Memorial Park, a dedication to the newly constructed Franklin County “Trail of Service” took place. The trail was constructed by CASHS Navy Junior R.O.T.C. Cadets, Boy Scouts and other community organizations and volunteers. The trail is 600 feet long, 5 feet wide and includes 20 digital access kiosks that visitors can stop at along the walk. With the use of a cellphone and NFC technology, visitors are able to tap the NFC chip on any of the kiosks to learn more information about the Historic Letterkenny Chapel, the Veterans and 9/11 Memorial Park, and other park related topics of interest. (SOURCE: Purple Deck via press release) #NFC #education #proximityID

Forget debit cards. This is how you’ll use your phone at the ATM: US banks like Chase, Wells Fargo and Bank of America are rolling out cardless payments that let you tap your phone to do your banking — and we got a demo. Cha-ching! Engaging in ATM transactions using your smartphone instead of your debit card is right on the money for a world where the phone in your hand is increasingly the key to the physical space around you. And we aren’t necessarily talking about mobile banking apps, either. We’re talking about tapping the phone to a specific place on the cash machine itself in order to start a session. Bank of America, Wells Fargo and Chase are three US banks that are in the process of rolling out the technology, or planning to soon. CNET demoed cardless withdrawals at one of the San Francisco Bay Area’s 650 compatible Bank of America ATMs. (Although these particular machines won’t accept cardless deposits yet, the functionality is possible, and could be added down the line.) … While NFC-enabled ATM technology is brand new to the US, Samsung has already launched cardless ATM transactions in South Korea, using Samsung Pay and a compatible Galaxy S phone. In Seoul, Samsung Pay will let you get started on a withdrawal from a cafe, for example, or as you walk down the street, then tap the ATM’s NFC pad to get your money. (SOURCE: C | net) #NFC #mobile #wallet #contactless #ATM

CART Rolls Out Retail Innovation Pitch Event: The Center for Advancing Retail & Technology (CART) announced this week the inaugural Retail Innovation Pitch Event, designed to bring relevant and transformative innovation to retail. The Retail Innovation Pitch initiative recognizes the growing pipeline of domestic and international retail technology startups looking to penetrate the U.S. market, reads an announcement shared with MMW. “CART looks at hundreds of new companies every year,” said Sterling Hawkins, who handles Operations and Venture Relations at CART. “Retailers and brands are struggling to keep pace with industry transformations as basic as eCommerce and as complex as virtual reality, 3D printing, robotics, IoT and other emerging technologies. Through the Retail Innovation Pitch Event, we will recognize top startups and help retailers and brands bring those technologies to market.” (SOURCE: Mobile Marketing Watch) #mobile #marketing #IoT #emerging #tech

NFC tags and QR codes make it onto Jones packaging: A new packaging solutions partnership with Tuku has added quick response codes and near field communication tags. Jones Packaging has partnered up with Tuku, a mobile marketing specialist, in order to add NFC tags and QR codes to its packages in order to make them mobile friendly and able to share information, messages, offers and promotions with customers. This type of strategy is becoming increasingly commonplace as print packaging and mobile marketing combine. This addition of QR codes and NFC tags will make it easier for both pharmaceutical and consumer goods companies to be able to choose a packaging company that incorporates mobile marketing opportunities. This newly offered solution brings together the printed intelligent packing from Jones with the content management technology at Tuku. According to a statement from the latter company, “The combination of Jones’ connected packaging with Tuku’s dynamic content delivery platform creates a new, in-store media channel that communicates one-to-one brand messages to consumer mobile devices at the point of retail display.” (SOURCE: Mobile Commerce News) #NFC #QR #intelligent #packaging #mobile #marketing

Tech Reporter Gets NFC Payment Chip Implant In His Hand: When a Bitcoin user embedded a payment chip into his hand, people assumed he was crazy. But apparently, he sparked a bright concept, as tech reporter Charlie Warzel did the same with an NFC-enabled payment chip. It is important for users to keep in mind that this type of body modification carries certain risks. Our bodies are not designed to contain metal or electronics on the inside. That isn’t keeping some people from exploring the boundaries of biohacking, as even tech reporters are not immune to this temptation. One Buzzfeed reporter has taken it upon himself not to use a wallet for expenses during a whole month. Given how mobile and contactless payments are evolving, that should not be much of a challenge. However, no one expected Charlie Warzel would get an NFC payment chip implanted inside his hand. Relying on mobile payments alone was not a viable solution in the end, as there is no widespread adoption in the US. Ditching cash and credit cards is not feasible just yet, and Warzel decided to take a different approach. NFC payments are becoming more common, though, albeit that does not warrant embedding a payment chip in one’s hand. (SOURCE: #NFC #contactless #mobile #payment #chipped #proximityID #biohacking

Rover Raises Seed Round from BDC, 500 Startups to Expand Product, Bolster Sales: Toronto’s Rover, a location-based mobile marketing startup, has raised $1.1 million in seed financing. The round included contributions from BDC Venture Capital and Silicon Valley’s 500 Startups, as well as angel investors. Rover says it will use the new capital to enhance its location-based marketing platform, and strengthen its sales and marketing teams to support growth. The company added that it will also intensify its hiring efforts in both Toronto and the Bay Area. “Our vision for the future of proximity marketing goes beyond sales and extends to the customer experience,” said John Coombs, Rover CEO. “To help the market realize the full potential of this technology, we are eliminating hurdles to adoption, putting marketers in the driver’s seat and enabling engaging experiences because that’s what ultimately drives not just ROI, but also loyalty.”  Since completing the 500 Startups program, Rover says it has increased its client base tenfold and actively engaged more than 7 million customers per month using location. (SOURCE: Tech Vibes) #proximityID #startup #LBM #proximity #marketing

Google Maps Gets More Ads With Support From Beacons, Proximity Campaigns: Google has been experimenting with adding more information and ads to Google Maps, driving online searches to in-store purchases. The new local search ads across Google Maps will use beacon technology to support targeted ads and information. Consumers using Google Maps may begin to see promoted pins for nearby coffee shops, gas stations or lunch spots along their driving or walking route. Search results in maps will begin to serve prominent ads for nearby businesses. When consumers type “coffee near me” into the Google Maps app search bar, a business that paid for an ad would appear first in the search results. Now Google will add beacon technology, with the ability for ads to serve on the phone based on location and proximity to a specific store and advertiser. Tim Krozek, CEO at Boost Media, said the beacons that trigger advertisements based on location on Google Maps are great, when they work. Knowing the consumer is part of the challenge, and it has become obvious that the challenge becomes making certain the beacons trigger the correct advertisements to the correct person at the correct time. (SOURCE: MediaPost) #mobile #proximity #marketing #proximityID #beacons

Could NFC technology solve Chile’s transit fare evasion problem?: Allowing commuters in Chilean capital Santiago to pay for public transport using their smartphones could lead to considerable savings on infrastructure and transaction costs and would also help to address the problem of fare evasion, Chilean telco Claro said on Monday. Santiago’s prepaid BIP card system for paying fares on the Metro and bus systems uses wireless technology dating back to 2001. Vady Guerra, Claro Chile’s director of value-added products and strategy, told BNamericas that the company has been pressuring transport authorities for some time to introduce Near Field Communication (NFC); short-range wireless technology that allows data to be transferred from a mobile phone. While the existing technology license is valid until 2018, Guerra believes that now is the right time to implement NFC, saying that there are already an estimated 2mn devices active in the country that are NFC capable and that all new smartphones come with NFC. One of the limitations of the BIP system is having sufficient locations where the cards can be manually topped up, which today is mostly done at metro stations, although some retail stores now permit it. Given that virtually everyone now has a phone, that need would be obsolete. Currently transaction costs represent 2-3% of every fare, a percentage that could be cut by half or even to almost zero by using phones, Guerra said. That would lead to considerable savings when multiplied by the amount of transactions carried out on public transport every day. (SOURCE: Association of Equipment Manufacturers) #NFC #mobile #wallet #transit

Pepper the Robot to Become Pizza Hut Cashier and Take Human Jobs Away: MasterCard Inc. (NYSE:MA) wants to test out an actual robot that will serve as an order-taking machine for a Pizza Hut in Singapore. The move represents the first retail commerce application of the Pepper robot by Softbank Corp. (Japan) (OTCMKTS:SFTBY). This also marks the first step in an automation process that will render human cashiers redundant in the future. The robot will be powered by an app which utilizes the MasterPass digital payment system by MasterCard. The VP of Digital Payments & Labs at MasterCard, Tobias Puehse, discussed the new product in the company’s press release. He said: “The app’s goal is to provide consumers with more memorable and personalized shopping experience beyond today’s self-serve machines and kiosks, by combining Pepper’s intelligence with a secure digital payment experience via MasterPass.” When placed in a Pizza Hut, Pepper will greet customers with a QR code which can be scanned to pair the consumer’s MasterPass account. Customers can also choose to tap the Pepper icon in the wallet. Once connected, the robot can even give personalized offers, and recommendations based on customers’ purchase history. Information on products can also be provided, while Pepper can facilitate transactions. The robot does not have NFC technology, and will hence be dependent on a Wi-Fi connection to provide transaction details. The user approves the transaction, to ensure that the processing takes place in a secure manner. SoftBank Robotics Europe is hosting an event in Paris, starting today to showcase the new app. SoftBank might want to improve the product by adding Low Energy Bluetooth or NFC technology to the mix; since every new smartphone contains NFC technology. Pepper currently depends on Wi-Fi which could perhaps be an issue given that Wi-Fi signals are not always dependable. (SOURCE: Bidness Etc.) #NFC #QR #mobile #wallet #digital #payments

Tech terms explained: What is … NFC? Forget cash, the contactless future is here: NFC is the convenient way to pay for goods using your smartphone instead of cash or cards. Here’s everything you need to know about this new technology. In the ever-changing world of high-tech gadgets and gizmos, a whole load of jargon is thrown our wy that many of us don’t necessarily understand. In our regular series, What is …, we’ll tackle a tech term and explain what it means so you can understand it a bit more, such as NFC. In a few years’ time it may seem very strange o pay for goods using cash or even by slotting a credit card into a reader. Instead we could all be buying things simply by holding our phones near a reader. (SOURCE: #NFC #contactless #mobile #payments

Cashing it out: Why mobile payments are fostering the development of a cashless future: There is a very high chance that the first thing that people today reach for when they wake up in the morning and the last thing that they see before they sleep is a smartphone. Most of our social and professional interactions are today often restricted to mobile-based over-the-top messenger and calling services, and mobile apps are our first go-to medium for everything from keeping abreast of the news to checking out the latest apparel. Consider the statistics for a clearer understanding of the impact of smartphones on our lifestyles. A recent survey by We Are Social reported that nearly forty-five percent of the world’s webpage views in January 2016 came from a mobile device, demonstrating an increase of nearly 21 percent over the previous year’s numbers. This growth for mobile web views came at a time when all the other mediums of accessing the internet were witnessing a decline, indicating the growth mobile-based commerce is set to receive. These examples perfectly encapsulate how the rapid penetration of digital technology has given a new, exciting twist to the concept of basic necessities and has led to the addition of mobiles, smartphones and tabs to the list of must-haves one cannot thrive without. With a user base of nearly 2 billion and growing, the writing on the wall is clear – the world is rapidly driving towards a mobility-first approach, and smartphones are actively taking over all aspects of life. Needless to say, the global payments industry has not been left untouched by this increasingly pervasive phenomenon. But how does this mobile migration help the payments industry in minimising the traditional reliance on cash? (SOURCE: Tech 2) #mobile #payments #smartphones #cashless #digital #economy

Kraft Heinz ups commitment to mobile shopper marketing following initial success: Kraft Heinz is grabbing a big serving of mobile shopper marketing via a new seven-year partnership with Fetch Rewards in an effort to drive in-store conversions and gain insight into shopping behavior. In a recent test, shoppers who scanned Heinz Ketchup with the Fetch app received a deal for the condiment brand’s mustard, resulting in a 20 percent conversion. Already available in a handful of stores, the new partnership will focus on bringing the mobile-driven shopping experience to more stores and consumers. “Kraft Heinz is excited about the ability Fetch offers them to engage with shoppers while they are in the aisle, in front of a shelf, holding products in their hands,” said Birk Cooper, head of marketing at Fetch Rewards. (SOURCE: Mobile Marketer) #mobile #marketing #loyalty #rewards

Consumer packaged goods industry leads the way in beacon-based marketing: Beacons are one of the most important new in-store technologies. These small, inexpensive pieces of hardware, which communicate with smartphone apps via Bluetooth, are helping brick-and-mortar retailers enhance customer loyalty, gather data about their customers, and provide an entry point for in-store shoppers to become more digitally engaged. The businesses that could see the biggest lift from beacon programs are consumer packaged goods (CPG) brands and retailers. That’s because CPG products are typically inexpensive items that are purchased frequently. This allows beacons to gather lots of data on shopping habits and use that data to send personalized, location-based messages. (SOURCE: Business Insider) #beacons #proximityID #mobile #marketing #CPG #LBM

Digital retail marketing spend to hit $362B by 2020 – study: Spending by brands on digital retail marketing will more than double over the next four years, according to research outfit Juniper Research. In its study called “Digital Retail Marketing: Coupons, Advertising & Consumer Engagement 2016-2020”, the company argues that spending will increase from $US174 billion in 2015 to $US 362 billion by the end of the decade. However, adblocking technology is likely to impact almost ten per cent of global digital ad revenues by 2020. It also found that, while the digital retail marketing industry will continue to be dominated by advertising revenues, coupon contributions will see strong growth — driven in part by the rise of Bluetooth beacons. Bluetooth bites: According to the authors, “Beacons, which find the location of a smart device using BLE (Bluetooth Low Energy, or Bluetooth Smart) signals, use transmitters to push pertinent content and information to devices which have their Bluetooth enabled. Several leading US retailers have now deployed beacon networks, with Macy’s having installed more than 4,000 in its stores.Significant opportunity exists: Juniper forecasts that almost 1.6 billion coupons will be delivered annually to consumers via beacon technology by 2020. This is up from just 11 million this year, as retailers seek to develop proximity marketing campaigns in and around their stores.” Lauren Foye, the report’s author, said “Beacons are set to provide a boost to retailers, as we see major players promote instore offers and deals though mobile devices, targeting consumers whilst they are shopping. Coupled with loyalty schemes and rewards, retailers have clear potential to monetise those setting foot in their stores, aiding in promoting more traditional bricks and mortar retail.” And the researchers also argue that there is significant potential for ‘out of home’ proximity advertising, with beacons starting to be rolled-out on buses, tubes and taxis, targeting locations which see high footfall. (SOURCE: Which-50) #mobile #marketing #proximityID #beacons #BLE #loyalty #rewards #LBM

UPI vs Mobile Wallets? Here’s why everyone has got this wrong: The emergence of UPI infrastructure provides mobile wallet companies a brilliant opportunity to add more users. A lot of people are confusing Unified Payments Interface (UPI) with an end-user app. Let’s be very clear, UPI is an infrastructure on top of which end-user apps can build and implement the features offered by UPI. The Reserve Bank of India (RBI) Payment System Vision Document (2012-15) says that UPI envisages a payments architecture that is directly linked to achieving the goals of universal electronic payments, a less-cash society, and financial inclusion, using the latest technology trends. A mobile wallet on the other hand, is a digital/ electronic form of physical wallet that you can use to make payments, transfer money, and perform most activities that you can with cash. UPI is a new technology infrastructure that existing bank apps can integrate with, in order to facilitate easy funds transfer and other monetary transactions between two people in a secure and convenient manner. Currently, in order to enjoy the benefits of mobile banking using bank apps, users are required to know IFSC code, bank account number and a lot of other details. This creates a lot of friction in using the app, thereby discouraging many. Also, since people are wary about sharing personal banking details, bank apps haven’t been very popular. UPI will bypass all this by making transactions easy without the need for personal details. (SOURCE: The Indian Express) #mobile #wallet #UPI #cashless

End Netflix Adultery With Cornetto’s “Commitment Rings”: The British ice cream brand is using NFC tech to prevent you from watching Orange Is The New Black without your significant other. One of the joys of our on-demand, streaming video world is that we can sit down with our loved ones and watch entire seasons of whatever TV series we want. But with great convenience comes great responsibility, and the problem of “Netflix Adultery”—where one part of a relationship watches ahead on a show the couple normally enjoys together—is a surprisingly real one. That’s something that U.K. ice cream brand Cornetto aims to change by introducing a real piece of wearable technology called “Commitment Rings.” With the tagline “love should last longer than one season,” the brand’s rings use NFC technology to link to video-streaming services for six months, to prevent any individual member of a couple to watch ahead of the other. Using the rings’ app, couples pick out their favorite shows, and when the rings are close to each other, the app detects that and unblocks the series. If the rings aren’t close by, you’re out of luck. The rings are aimed at teenagers, as a way to introduce the concept of commitment (at least for six months) to young ice-cream eaters who want a fun way to prove their romance isn’t fleeting. So why is an ice cream brand making wearable rings to keep kids from binging on Game of Thrones by themselves? “Cornetto has always been about celebrating teen love in a fun, light-hearted way,” Cornetto global brand director Barbara Cavicchia tells Co.Create. “We wanted to encourage teens to commit to watching their favorite TV series together—and thanks to Cornetto and NFC technology, we can end the despicable behavior of watching episodes of your favorite series without your partner.” (SOURCE: Fastco.create) #NFC #social #proximityID #NFCforFun

And then there were eight: Tech Mahindra withdraws its payments bank: IT services company Tech Mahindra informed that it will not be pursuing a payments bank, according to a notification on the Bombay Stock Exchange (BSE). So far, Tech Mahindra has not elaborated as to why it is not starting a payments bank and whether it has communicated the same to the Reserve Bank of India. We have written to the company and will update once we hear from them. Tech Mahindra received an in-principle approval from the Reserve Bank of India (RBI) in August 2015 and was supposed to commence operations in the second half of 2016. RBI had permitted 11 entities to start a payments bank, with this development the list is down to eight. (SOURCE: Medianama) #mobile #wallet #NFC #digital #payments

Wells Fargo plans to launch mobile-wallet service: The burgeoning mobile-payment industry that allows consumers to buy stuff in stores with their smartphones has been led by technology giants such as Apple Inc. and Alphabet Inc.’s Google. Now, Wells Fargo & Co. wants a piece of the action. The San Francisco-based bank is expected to announce Tuesday that its Wells Fargo Wallet will be available this summer for customers who download the bank’s app on their Android phones. The bank said about 5 million, or 38%, of its app customers have such phones. “We want customers to use their Wells Fargo accounts,” said Jim Smith, executive vice president and head of Wells Fargo Virtual Channels. “The way we do that is just make it convenient and make it part of their daily routine.” Wells Fargo joins JPMorgan Chase & Co., which announced its own mobile-payment service last year, in taking on Apple’s Apple Pay and Google’s Android Pay as well as offerings from Samsung Electronics Co. and others. With mobile wallets such as the one Wells Fargo plans, consumers enter their credit card information in their phones before shopping with merchants who use NFC, or near-field communication, technology. The consumer holds the phone over a payment terminal and taps a button on the phone or enters a PIN. The credit card is then charged and the sale is completed. (SOURCE: Los Angeles Times) #mobile #wallet #NFC #SamsungPay #ApplePay #AndroidPay

Apple Pay is So Much More than Just a Payment Mechanism: Apple Pay was announced in the US in late 2014 and launched with quite a bit of fanfare in the UK in July 2015. Today, most of the big UK banks have committed to support Apple Pay, although not all were part of the scheme when it first launched. For those who don’t know, Apple Pay is a mobile payment system and digital wallet service designed to change the way consumers shop. There is no doubt that the company has been leading the way in the effort to move consumers from the use of old fashioned physical wallets, packed with various plastic cards, to a world in which your iPhone or Apple Watch does all the work. According to a new report from Juniper Research, approximately 148 million global consumers will make a contactless payment this year, and mobile wallet use will be the main growth driver, as almost 70% of new users who make contactless payments in stores are either Apple Pay or Samsung Pay customers. I was chatting with Alex Meisl, from our partner Vibes, a provider of mobile marketing solutions, about the focus on Apple Pay, Samsung Pay and the soon to be launched Google ‘Pay’ as a payment mechanism and we both think that wallets represent so much more than this. The payment side is merely one of many functions that mobile wallets have the capability to deliver and we are really only scratching the surface of their potential. I believe that the bigger and certainly more interesting prospect is what this means from a marketing perspective. (SOURCE: Mobile Marketing Watch) #mobile #marketing #wallet #ApplePay #contactless

3 Reasons Square, Inc. Stock Could Rise: A change in management, rising interest in NFC payments, and surging services revenue could all help shares move to the upside. May hasn’t been kind to Square (NYSE:SQ) investors. Shares of the payment processing specialist have lost almost one third of their value since the beginning of the month. Most of that loss was fueled by the company’s first-quarter earnings report: Although Square generated more revenue than analysts had anticipated, it lost more money than expected. Square shares have been volatile since the company entered the public market last fall. So long as the company remains both rapidly growing and unprofitable, that’s unlikely to change. Still, Square could be poised for a rebound. Here are three catalysts that could send the stock higher. … Square carves out a niche in mobile payments: Square is making a big push into NFC-based mobile payments. The company launched its NFC-compatible reader in the fourth quarter last year, and has been working to get the device in as many of its merchants’ hands as possible. NFC-based payment services, such as Android Pay, offer several benefits over traditional credit cards. More widespread adoption could help Square’s partners process more transactions, and thus boost Square’s transaction revenue. But more broadly, Square’s management believes the shift to NFC gives it an opportunity to tie its brand to mobile payments. The hardware needed to accept mobile payments is still somewhat uncommon, and there’s a great deal of ignorance surrounding how these services work, both on the part of merchants and consumers. If Square can establish itself as the go-to solution for mobile payments, it could dramatically expand its base of merchant partners. (SOURCE: The Motley Fool) #NFC #mobile #wallet

Why Location Was a Dominant Theme at This Year’s Google I/O: Google I/O, Google’s annual developer conference, took place last week, and there were some game-changing updates about how brands and app owners will be able to connect with users and deliver more relevant mobile experiences. With seven sessions devoted exclusively to context-aware and proximity-based mobile interactions, it’s safe to say location was a dominant theme this year. Having been in the trenches working with app publishers and beacons for the last few years, we’ve witnessed a few hurdles that have made scaled and engaging beacon use cases challenging. Last week, these challenges were addressed head-on and the implications of these updates for the beacon ecosystem are massive. With clearer direction and some major updates to how mobile sensors can interact with the physical world, Google has not only taken the position that location-awareness will be a driver of mobile advancement in the years go come, they have leapfrogged Apple’s efforts in doings so. (SOURCE: Street Fight) #beacons #proximityID #LBM #mobile #marketing

How Mobile Marketers Can Build Brands via Coupons and Loyalty Programs: Many marketers continue to make the mistake of applying the Field of Dreams credo–“If you build it, they will come”–to their mobile banner ad rationales. But based on compelling evidence, it’s more accurately, “If they click it, they will become aggravated,” and “If they click it, chances are they didn’t mean to,” based on compelling new evidence. A study, commissioned by Retale that polled American adults, reveals that 60% click on mobile banner ads by accident due to a finger slip or small screen size; merely 16% intentionally click on mobile banner ads because they like the product, service, or company being promoted; 66% believe mobile banner ads have little to zero value; and 68% find accidental clicks to be annoying. For marketers who place strong trust in advertising and rely heavily on high click-through rates, these findings can be downright deflating. But many believe there are smarter ways to engage mobile users, including old-school strategies that can be adapted to digital and that aim squarely at consumers’ wallets-literally: the coupon and the loyalty card. (SOURCE: EContent) #mobile #marketing #wallet #loyalty

Five Ways Digital Payments Are Coming to the Rescue in Emergencies: The ability to make and receive payments electronically has emerged, in recent years, as a technology hero during natural disasters and health pandemics. At a time when more people than ever are affected by conflict and crisis, there is good news. In many cases, payments through smart cards, mobile phones and even iris scans have enabled faster and more transparent emergency response work, transferring funds rapidly and safely in a way that cash and in-kind donations could not. As the first United Nations World Humanitarian Summit convenes in Istanbul next week, the theme of innovation in humanitarian emergencies will be front and center. Governments, aid organizations and the private sector should pay close attention to the power of digital payments. Here are five ways going digital has already come to the rescue. (SOURCE: The Huffington Post) #mobile #wallet #digital #payments

Retailers should seek to own mobile payments: When Walmart first announced plans in December for its own mobile-payments system, one of the initial thoughts from the industry was whether we needed another mobile wallet in the market. But when you considered Walmart’s refusal to accept third-party mobile wallets at its stores, and its staunch support of the Merchant Customer Exchange’s effort, Walmart Pay made sense. Add in the fact that some 22 million consumers are actively using Walmart’s app each month across different Android and iOS devices and Walmart Pay is a no-brainer. Shortly after Walmart announced its plans, rumors began to circulate that Kohl’s and Target were thinking about launching similar mobile efforts. That big-box retailers want to keep their brand top-of-mind with consumers at the point-of-purchase is no surprise as third-party providers haven’t given merchants much incentive to embrace them. This was one of many topics discussed during a panel this past week at the ShopTalk conference in Las Vegas. “Something very important is going on here,” Chris Gardner, head of in-store products for PayPal, told attendees during a panel discussion. “One of the things we keep saying is that retailers should control as much as their own real estate with payments. “Retailers have to let consumers interact with them the way they want to interact, especially with all these options. Walmart is doing exactly what I would tell them to do.” The same can be said for JPMorgan Chase and Chase Pay. (SOURCE: Mobile Payments Today) #mobile #payments #MCX #Mobile #wallet #NFC #contactless

Five implications of Android Instant Apps for marketers: Android Instant Apps allows Android apps to run instantly, without requiring installation. Users will simply tap on a URL. Developers will need to ensure their apps are ‘modularized’ and then will be able to offer this service to users on Jelly Bean OS or later. Many have hailed this announcement from Google’s recent I/O event as the most exciting. So what are the implications? A game changer for NFC? The whole debate around customer experience with iBeacons comes down to the app. Marketers can only target those with their app installed and the challenge is providing genuinely useful functionality that also happens to be interruptive. So far, iBeacons haven’t been a success. But in the world of Android, neither has NFC. Yes, NFC has different use cases, downloading an app or launching a web page with customer intent (they need to tap). But problems still exist – the user has to trust the web experience will be seamless. Implementations of NFC thus far haven’t always been successful. But one of the demonstrations of Instant Apps from Google is the parking meter shown below. The experience is started by NFC, which launches the Instant App, and allows a customer to pay for parking within a slick ‘native’ environment. The implications for NFC could be dramatic, providing implementation is as smart as this example. (SOURCE: eConsultancy) #NFC #beacons #proximityID #android

Barclaycard sees surge in ‘silver spenders’ using contactless: The number of UK consumers aged over 60 using contactless payments has risen by 116% in the last 12 months, research from Barclaycard reveals. Among the 18-24 age group, the number of contactless users has risen by 49%; among 26-45 year olds, the figure is up 65%; and among 46-60 year olds, the figure has climbed by 97%. According to Barclaycard’s research, overall contactless spending in the UK has more than doubled in the last 12 months, rising by 123%. Discount stores have seen the biggest rise in contactless spending with a 431% surge in transactions, followed by gift card and novelty shops (261%), service stations (245%), candy and confectionery stores (227%), hotels, motels and resorts (223%), pubs and bars (202%), supermarkets (133%), department stores (133%), eating places and restaurants (125%) and nightclubs with 117%. (SOURCE: NFC World+) #NFC #mobile #wallet #contactless #payment

Purple Deck Media adds Graphics Universal as Print Solutions Partner: Making Paper and Print Materials Interactive with NFC and TapLive. NFC technology complements today’s contactless technologies. It makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch. In a world of interactivity, the power of Purple Deck Media enhances each marketing vertical and tools to achieve solutions. Areas such as data assembly and exchange, access control, health care, loyalty and coupons, transportation, payments, consumer knowledge, and so much more are more accessible and simplified with NFC technology. Purple Deck Media is announcing their partnership with Graphics Universal and the creation of interactive paper products through NFC (Near Field Communication). By connecting print and digital media to one another, there are infinite possibilities for content delivery through NFC. Purple Deck Media’s content delivery and management system allows you to have full control over the experience a user has when they tap their NFC enabled device. This technology can be used to deliver a website, file, video, contact information, and more. NFC will allow print media to tie videos to marketing collateral – it will enable consumers to be prompted to a videos, extra information, and so on with a simple touch of their cellphone to any paper product. NFC can turn a simple label into an interactive video. It will also add security to different paper products. With this technology, print media is quickly evolving and becoming a bigger part of today’s society. (SOURCE: Purple Deck via press release) #NFC #IoT #mobile #marketing #interactive #print

Market Trends: Mobile access control today—where are we?: Smartphone usage for access control and security management increasing. Access control is one of those areas in commercial security that just screams for smartphone compatibility. People seldom leave their home, car or office without their phone in tow, and scanning a prox card or identity badge seems so, well, 2006. For the past five years at least, security software vendors have been proclaiming a mobile-first strategy, focusing on creating products that exploit the capabilities of smartphones and tablets. And the industry has seen some innovations in administrative apps that untether security managers from their desks. But the widespread ability to open doors with smartphones, particularly in large enterprises, has been vexingly slow to gain traction. A key reason is that people are using a wide range of Android and iOS devices. Bringing a reader to market that is compatible with all mobile equipment has proven elusive. (SOURCE: Security Systems News) #NFC #Ble #proximityID #access #control

Craft beer delivery service gets techie with connected growler: If you’ve ever wanted to hit the taproom without leaving the living room, we’ve got some good news: Craft beer delivery service Hopsy is turning to technology to give beer-lovers a taste of the brewery from the comfort of their homes. The recently launched company, which delivers fresh growlers to the East Bay and San Francisco, has partnered with printable electronics company Thin Film Electronics to attach NFC [near field communication] tags to select beers. When a phone is passed over the tag, a unique tasting video from the brewer will pop up and delight with tasting notes, pairing ideas and more. (SOURCE: San Francisco Business Times) #NFC #connected #ThinFilm #proximityID #TapForWhatsOnTap

4 forces shaping customer engagement and 3 priorities to address it from Gartner: At this year’s Gartner Marketing Conference there is a lot of talk about the forces driving change and the technologies to manage them. What first appears to be a summit for marketers is truly a forum for MarTech roles, as today’s landscape is full of platforms that track the customer journey. A lot of this is due to the trend of convergence where ad technologies and marketing technologies are heating up the 3,500 vendors vying for this space. According to Mike McGuire, vice-president of research at Gartner, what’s not going to happen is finding a single vendor to manage four identified forces to allow real-time triggers for customer engagement. CMOs are being driven to heavily invest in technology by the need to work within a fluid environment. The second force is a shift to event-triggered marketing. The third force is for mature marketing organizations that have the ability and technology budget to create a single, unified view of the customer. The final and fourth force discussed is the changing hands of the technology budgets, with at least 40 per cent of P&Ls fully sitting in the CMO’s office and 71 per cent of CMOs at least sharing in the budget with their counterparts. (SOURCE: IT Business Canada) #mobile #marketing #CX #martech #beacons #mobile #payments

Location-Based Apps & Your CRM: 7 Things to Know: If your marketing strategy doesn’t incorporate both customer relationship management (CRM) and mobile location services, you’re missing out on a vast, untapped reservoir of lead generation and contextual user engagement. Smartphones have a host of built-in location and geofencing capabilities, and apps of all kinds are making good use of them for targeted location-based marketing (LBM). That said, LBM (also referred to as location-based advertising [LBA]) isn’t effective unless you know how it works, what to do and not to do, and how to take full advantage of the technology and all of the ways it hooks into your CRM strategy. A successful mobile-optimized sales, marketing, and customer engagement strategy can also take many different forms. From location-based texts, emails, and push notifications to geo-targeted ads, location or event-based social engagement, or good ol’ fashioned lead generation made more efficient by mobile location data. Here are seven factors to keep in mind with regards to mobile CRM, app-based engagement, and LBM. (SOURCE: PC Magazine) #LBM #proximityID #beacons #smartphones #CX

Fitbit mobile payments could soon be a reality, as wearables company acquires Coin: When it comes to wearables, what’s the killer feature set that gives you everything you actually need, while not bogging things down with unnecessary extras? While historically we’ve seen a divide between more limited fitness trackers and full-fledged smartwatches, that line’s becoming blurry as fitness trackers offer more and more advanced functionality; just look at something as capable as Microsoft’s Band 2. Now it looks like we’re about to see another feature migrate from smartwatches to fitness trackers, as Fitbit invests in Coin’s mobile payment technology. Coin made a name for itself by producing a “smart” credit card, one capable of storing payment information from multiple cards and letting users choose how they wanted to call upon those funds at the point of purchase. The company’s most recent device also incorporates that same sort of NFC connectivity that drives mobile payment services like Apple Pay and Android Pay. Fitbit won’t be selling that existing Coin hardware, but the company’s very interested in incorporating Coin’s NFC payment functionality into future wearable products. Coin already powers mobile payments in wearables from firms like Chronos and Moov. (SOURCE: Phone Arena) #wearables #mobile #payments #NFC #smartwatch #fitness #tracker

Google I/O: Virtual Everything: Google’s annual I/O developer conference is a yearly glimpse into what the future of mobile holds, and this year was no exception, as Google unveiled plans for stronger, faster apps, an expanded Android Pay ecosystem, a more powerful wearable OS, virtual reality headsets, smart home devices and more. The keynote presentation was held outside at the Shoreline Amphitheatre near Google’s  Mountain View, California home, and was livestreamed to over 500,000 people in 103 countries around the world. There were no massive surprises or changes to Google’s core products, but the keynote did reveal just how far Google is reaching into new markets and industries, with most of the firm’s innovation occurring in areas like virtual reality, AI, smart homes and wearables. (SOURCE: Mobile Marketing Magazine) #wearables #AndroidPay #smart #homes #AI #VR

The 4 Dimensions of a Comprehensive Event Technology Strategy: A technology professional suggests planners incorporate each of these four elements to create an effective experience for attendees before, during, and after an event. The way brands and planners use apps, beacons, and other form of technology for their events is evolving and maturing. While early adopters may have been eager to try the latest gadgets simply because they were new, now the focus is on creating meaningful experiences for attendees—with the technology facilitating that experience but not starring in it. As co-founder and C.E.O. of Connect & Go, Anthony Palermo has been one of those leading the use of contactless solutions such as R.F.I.D. and N.F.C. for access control, cashless payments, and social sharing for clients including DirectTV, Pepsi, and Target. Now Palermo is encouraging brands and planners to take a holistic view of their event technology strategy using what he calls a four-dimensional structure. “This is a philosophy, a formula that seems to work to create a complete experience we can control, share, and relive,” he says. Here is how Palermo describes the four elements of a comprehensive technology strategy: Identification, Engagement, Social Sharing, Content Storage. (SOURCE: BizBash) #NFC #RFID #proximityID #events #access #cashless #contactless

Plastc and Fit Pay Team-Up to Provide One Tap Payment Capabilities For Users On The Go: Fit Pay’s Contactless Payment Platform to Power Plastc All-in-One Card.Plastc, Inc., creator of the Plastc Card, the most intelligently-designed and secure digital card ever invented, announced today that they will be teaming up with Fit Pay to enable contactless payments on the Plastc Card. The partnership will give the Plastc Card the capability of transacting NFC payments for the first time through the Fit Pay’s Trusted Payment Manager platform which uses tokenization to enable secure, contactless payment transactions.”Plastc has always been about making the payment experience more seamless and convenient for consumers, and with contactless payments being a must have for consumers, the Fit Pay partnership was a no brainer for us,” said Ryan Marquis, CEO and founder of Plastc. “With Fit Pay’s platform, our users will now have the ability to simply tap and go.” Plastc Card, which allows consumers to add all of their payment cards into one beautifully designed device, was built with the hardware to support NFC payments. This new relationship with Fit Pay will provide Plastc with the software platform and payment network relationship needed to offer contactless payments on the Plastc device for the first time. Fit Pay was one of the first IoT-related companies to join the Visa Ready Program, the payment technology company’s program to help embed secure payments in devices, software and solutions. As a participant in the Visa Ready program, Fit Pay will ensure Visa payments in Plastc’s new NFC payment card utilize the Visa Token Service, which replaces sensitive payment account information with a unique digital identifier so that actual account details are not exposed. (SOURCE: Fit Pay Inc. and Plastc Inc. via press release) #mobile #wallet #NFC #TSM #tokenization

Total Communicator Solutions Announces Issuance of U.S. Patent for Contextual Intelligence on Mobile Devices: Patent Covers Delivery of Mobile Messages and Personalized Experiences to the Right Person at the Right Time and Place – Making Smart Things Contextually Intelligent to Power the New Age of Experiences. Bernt Erik Bjontegard, president and founder of Total Communicator Solutions, Inc. (TCS), a leader in mobile brand management, contextual intelligence, platform and application development, has been awarded a patent by the U.S. Patent and Trademark Office. Patent 9,338,622, entitled “Contextually Intelligent Communication Systems and Processes,” describes mobile experiences through the use of sensors, such as beacons to detect a user’s location within a physical space, combined with various sensors on the user’s connected device, ultimately enabling the delivery of contextually intelligent experiences based on the user’s current context, preferences and past experiences. TCS’s Spark Compass™ mobile proximity platform is based on this patent. “The patent validates the uniqueness of the invention – the ability to blend an understanding of context with users’ known past behaviors to deliver hyper-relevant content and experiences. Your smartphone, smartwatch, tablet or Internet of Things device is able to work more powerfully as an intelligent, personal tool to deliver experiences at the right time and place,” said Bjontegard. “Businesses, brands and smart cities are able to establish deeper relationships with their customers through highly relevant messages, recommendations and interactions. (SOURCE: Total Communicator Solutions, Inc., via press release) #proximityID #beacons #LBM #smartphones #CX

Android Pay Is A Tipping Point For Mobile Payments As Well As Loyalty Schemes: You can sense that today is the day mobile payments reached a tipping point. Those of us who are committed Apple fans have been making contactless mobile payments for up to thirty pounds since last summer. Today, however, the majority of the market — 60% of British phones — can now join in the payment revolution as Android Pay is launched in the UK, the first market outside its native USA. As usual, I have to say, although I am a bit of an Apple fan boy, Android has answered a big bug bear for mobile payment users. It was only the other day that I was at a Tesco Express checkout and i forget where my payment app resides on my phone. There I was, searching for pay, when the actual app resided in “wallet.” Anyway, it took a few clicks and didn’t work at first. The Millennial behind the cash register suggested, as if I already knew, that i should just press the home button twice while my lock screen was on and it would load automatically. All at once Apple Pay became actually usable. Like so many things with an Apple, things rely on secret knowledge and shortcuts that us mere mortals discover one at a time when we chance upon a guru. No — according to reports, Android Pay will fire up automatically the moment the phone is held near an NFC-equipped card machine. No need to tap buttons in the right order, search for an app — the screen will come alive and just ask the owner to supply their thumbprint or PIN. (SOURCE: Media Post) #mobile #wallet #NFC #AndroidPay #ApplePay #contactless #loyalty

UK charity collects contactless donations using dogs: UK consumers can now make a £2 donation to the Blue Cross animal charity by tapping their contactless card against specially designed jackets worn by dogs. Each jacket houses a PayPal Here contactless terminal, which launched in the UK in August 2015. “Maverick the border collie, Cherry the lurcher, Ralph the old English sheepdog cross and labradors Rosie and Smudge have shunned the traditional collection tin in favour of a truly 21st century method and now sport contactless card technology in their specially designed jackets,” the charity says. “Anyone wishing to donate can simply pat and tap the dog to make a donation using their contactless payment card. The simple, lightweight kit means that, for the first time ever, dogs can do their bit.” (SOURCE: NFC World) #NFC #mobile #payment #donations #charity #NFCforGood

Android Pay launches in the UK today: You can now use your Android smartphone to pay for items in UK shops. Google announced the British roll-out of its wireless payments service Android Pay on Tuesday. Android users who have accounts with compatible banks will be able to tap their smartphone at NFC payment terminals to pay — much like you can already do with contactless debit and credit cards. It also works for payments within apps. (SOURCE: Business Insider) #NFC #contactless #payments #AndroidPay #mobile #wallet

New Arduino Primo Comes With Bluetooth, Infrared, NFC, and Wi-Fi: Earlier this month, we told you the story of James Bruton, a droid builder that became one of the first to produce a near-perfect a life-sized BB8 replica. The genius engineer used Arduino electronic modules to control what is basically the droid’s “brain” and body movement. The popularity of Arduino’s technology and electronics has been a mainstay in the engineering community for some time, and has famously helped to power a full-sized Iron Man suit in the past. This coming week at the Bay Area Maker Faire, the company is expected to move forward with its Arduino Primo, an all-new board powered by a Nordic nRF52 SoC. Arduino’s new partnership with Nordic Semiconductor allows them to use the technology, which claims to redefine Bluetooth Smart sensors and devices for the IoT era.
(SOURCE: Inverse) #NFC #BLE #IoT #proximityID #arduino

How Target’s digital chief plans to partner with startups and bring the big-box behemoth into the internet age: “We want to innovate the in-store experience.” Jason Goldberger, who was today promoted to chief digital officer of Target, readily acknowledges that a tiny portion — “4 to 5 percent” — of Target sales happen online. “Digital is a fairly small percentage of the business,” Goldberger told Recode’s Jason Del Rey at the first Code Commerce Series event in Las Vegas. “But it’s a big chunk of the growth. It drives more commerce than just the numbers you’re giving.” In his talk onstage, Goldberger touched on all things digital at Target — mobile payments, startup partnerships, in-store tech services and more. The newly christened digital chief argued that digital operations at Target are much bigger than simply clicking “add to cart.””People use the app in the store, search within the store, see what aisle [their desired product] is in,” he explained. “Thirty million people visit a Target property each week, and 25 million use the app.” Though Goldberger was bullish on how Target tech services can be used to augment in-store experiences, the company has been slow to enter the mobile payments game. (SOURCE: Recode) #NFC #CX #startups #mobile #payments

Digital Signage Evolves With Mobile Integration as Market Expands: From hospitals and transportation hubs to retail stores, highways, sporting events and more, digital signage continues to grow in popularity across industries and use cases, creating a market expected to grow to $23.76 billion by 2020. This adoption has been driven in part by the evolution of digital signage displays from locally managed and updated endpoints, to cloud-connected screens that update dynamically in real time. Cloud-connected digital signage provides operational efficiencies, but also creates opportunities for retailers or other organizations looking to connect with consumers and their mobile devices. Mobile integration into digital signage deployments allows displays to deliver more personalized messaging and drive more immediate action from consumers. … Since customers don’t have an app for every store, “displays can act as a bridge between customers’ physical and digital experiences, and become part of [a business’] comprehensive mobile strategy efforts,” Forrester stated. Though no universal standard exists today, “the direction is clear: Digital enterprises deploying digital signage increasingly want to link the experience to customers’ mobile phones.” For example, a sign can generate a QR code or signal that allows customers to take the information with them on their own phones. The next step for interactive digital signage is the ability for signage to communicate with consumers’ mobile devices, according to a white paper from Digital Signage Today. The display technology will “either recognize the consumer and display content based on some predetermined parameters or … push content, such as coupons or other sale information, to the consumer’s phone.” (SOURCE: Samsung Insights) #digital #signage #DOOH, #CX #mobile #marketing #proximityID

Forget Apple: Here’s 1 Wearable Tech Stock Poised for Growth: NXP Semiconductors is betting on NFC-enabled wearable devices, and it could have huge payoffs. Apple already uses NXP’s NFC chips in its iPhones to so that they can transmit secure payment data for Apple Pay, and Samsung uses the company’s NFC chips for Samsung Pay in its new Galaxy S7 smartphones. The importance of NFC chips to enable mobile and wearable tech payments may be going unnoticed by some investors right now, because the payment systems haven’t quite caught on yet. But that’s about to change. In fact, Tractica says that more than $3 billion worth of transactions were made using wearable technology devices in 2015 — and that number is expected to reach $500 billon by 2020. And NFC-enabled wearable devices will likely be at the center of that growth. While current wearables rely on being tethered to smartphones, future wearable devices will have independent connectivity, including NFC chips. That’s going to help grow the global NFC market, which is expected to reach $221 billion by 2020, according to Strategy Analytics. This year, about 28 million smartwatches will be shipped, according to IDC. And that number is expected to jump to more than 82 million just four years from now. As the wearables market grows, and mobile payments transition into more wearable tech payments, NXP’s current NFC leadership position could certainly benefit. (SOURCE: The Motley Fool) #NFC #ApplePay #SamsungPay #wearables #NXP

10 Must-Read Quotes From Square, Inc.’s Earnings Call: Mobile payments, developer partnerships, and Square Capital dominated the discussion. During the company’s subsequent earnings call, Square CEO Jack Dorsey and CFO Sarah Friar fielded questions from analysts and offered color on the state of Square’s business. NFC payments dominated Coachella — Square’s management has been a vocal proponent of NFC-based mobile payments, arguing that the transition would give Square an opportunity to expand its base of merchants. During the call, Dorsey noted the company’s recent partnership with the annual music festival Coachella and the trends it was seeing in the space.” … Sellers want the latest technologySquare’s latest reader is its most advanced, capable of accepting both NFC-based mobile payments and also chip-enabled credit cards. Demand for the reader has been strong, and during the call Dorsey spoke about how that commitment to advanced technology benefits Square. (SOURCE: The Motley Fool) #NFC #mobile #payments

The Best Plug n Play Full NFC Solution: Watch the latest video from Element14 highlighting NXP. (SOURCE: element14) #NFC

SessionM: Mobile Matters to Consumers Looking to Make a Purchase: SessionM, a leader in mobile marketing cloud technology, just shared with MMW the results of a new survey about consumers and their mobile habits. According to the shared summary, the study reveals that mobile is now the most popular way of researching products, with 53 percent of consumers using mobile web, and 20 percent researching products in-app before purchasing them. … Being on mobile isn’t enough – companies need to be strategic with tactics like personalization and technologies like push notifications in order to be successful. (SOURCE: Mobile Marketing Watch) #mobile #marketing #smartphone #CX

oti Introduces Revolutionary PayCapsule-Flex Payment Enabler Inserts for Fashion, Wearables and Devices: On Track Innovations Ltd. (oti) (NASDAQ: OTIV), a global provider of near field communication (NFC) and cashless payment systems, has introduced the global availability of PayCapsule-Flex, one of the smallest payment cards globally. The PayCapsule-Flex payment enabler inserts are designed to turn existing products and fashion garments into payment devices and wearables with Internet of Things (IoT) capabilities. … The new PayCapsule-Flex is offered as part of oti’s PayEnable™ platform, targeting both traditional and trendy wearables manufacturers seeking to include both IoT and payment capabilities into their products. The PayEnable platform provides manufacturers with a convenient “one-stop-shop” offering that covers the entire system and services infrastructure required to turn their products into payment devices, relieving them of the need to develop and manage relationships with banks, issuers, and other service providers. (SOURCE: On Track Innovations Ltd. via press release) #NFC #wearables #mobile #payment #IoT

Tokenization case study — See the webinar now on NFC World: NFC World’s ‘Case study — Lessons learned from selecting and implementing a tokenization solution able to serve 200 banks’ webinar is now available to view online. 271 people signed up to take part in the live event and participants gave the webinar an overall rating of 4.3 out of five. The hour-long webcast was hosted by Sarah Clark, editor of NFC World, and featured a short introduction from Giles Sutherland, vice president of strategic alliances at Carta, followed by an in-depth presentation from payments service provider Nets’ Hans Henrik Hoffmeyer and a summary of key learnings from Carta’s Elizabeth “Buffy” Duke. (SOURCE: NFC World) #NFC #tokenization #mobile #payments

Can Decoupled Tokenization Be Used For Flexible Mass Issuance Of Wearable Devices?: According to CCS Insight’s global forecast, by 2018, over 250 million smart wearable devices will be in use – 14 times more than in 2013. The shipments of smart wearable devices are expected to grow rapidly – from 9.7 million in 2013 to 135 million in 2018. Traditionally, the provisioning of the wearable devices with the underlying payment account credentials has been a challenge. It can either be done by permanent coupling of the payment token to the underlying payment card account credentials during manufacturing, or via complex remote provisioning procedures, using trusted service managers or equivalent entities (yet another party in the value chain asking to be paid for the sophisticated and sensitive service), etc. What if a consumer wants to have another card linked to the same NFC wearable device a couple of hours later or wants to alternate between several underlying payment card accounts at his/her convenience? Can these provisioning flexibilities be achieved and the whole provisioning ecosystem greatly simplified? The good news is that the answer is a resounding YES, with decoupled tokenization. (SOURCE: Finextra) #NFC #wearables #tokenization #mobile #payments

Disney Research uses RFID tags to make ordinary objects smart: Researchers from Disney Research, Carnegie Mellon, and MIT have figured out a way to increase the speed and accuracy of tracking wireless, battery-less RFID tags. They’ve used the discovery to create a bunch of cool, interactive objects that don’t need a power source, including wireless pong controllers, an interactive wood-block tick-tac-toe game, and an unpowered music synthesizer — all using a version of the tech inside Disney’s RFID-powered MagicBands. The work uses a type of RFID tag that’s powered solely by radion frequencies that are emitted by an external reader. (SOURCE: The Verge) #RFID #proximityID #IoT #Disney

NEW! Loyal Soccer Fans Micro-chipped To Gain Access To Wherever Team Plays: I thought tattooing your love for an object or team was the highest form of loyalty, but soccer fans of Club Atletico Tigre have proven me wrong. A select handful of diehard fans, already inked with their team logo, were implanted with an RFID microchip underneath their tattoo, dubbed the “Passion Ticket.” Anyone with the “Passion Ticket” can gain access into any stadium where their team is playing. It’s like an episode of “Orphan Black” come to life. Chipped fans must pass by specialty scanners set up at different gates around the stadiums. The microchip will contain all of the pertinent information that would typically be found on a printed or electronic ticket. Within two days of launching, there were 948 requests to be chipped. Hello, Big Brother. (SOURCE: MediaPost) #RFID #proximityID #chipped

The VieTagz Near Field Communication Wristband is Officially Launched: William Troy Pittman is pleased to announce the launch of his new and innovative VieTagz wristband. As Pittman explained, the VieTagz wristband is one of the most advanced Near Field Communication (NFC) medical ID, contactless payments and secured entry wearable that is currently on the market. Thanks to its stylish looks, waterproof features and durable multifunctions–not to mention how easy it is to wear due to its light weight–the VieTagz can be used every day. Housed inside the attractive wristband is a variety of advanced and secured contactless payment technology. As Pittman noted, each wristband can handle Visa and MasterCard compatible payments, and it is also compatible with debit, credit and e-purse applications. The VieTagz supports open and close loop payments and it’s made from TPV, which is a flexible hypoallergenic material. The VieTagz also works as a medical ID; thanks to its online management platform, people can create their own unique user profiles. The wearer simply needs to answer a short questionnaire and then drag and drop the wristband icon to a user profile. This will allow the wristband to provide the wearer’s medical history, medication requirements, and emergency contact information. In order to help pay for the costs that are associated with the new VieTagz wristband, Pittman recently launched a fundraiser on Kickstarter. He hopes to raise $50,000 through crowdfunding to help bring as many of his innovative new wristbands as possible to his eager customers. (SOURCE: VieTagz viz press release) #NFC #wearables #Kickstarter #contactless #payments #medicalID #access

BLE beacon market to double in 2016: The Bluetooth Low Energy (BLE) beacon market will more than double in 2016, remaining on track to break 400m shipments by 2021, ABI Research forecasts. “Beacons are also going to have an effect on mobile advertising,” the firm says. “The dedicated beacon advertising market will grow strongly, but collaboration and aggregation of networks will also be a developing trend in 2016.” (SOURCE: NFC World) #BLE #beacons #proximityID #research

Coca-Cola uses snackable mobile content for refreshing marketing approach: A Coca-Cola executive at the MMA Mobile Marketing Leadership Forum discussed the marketer’s emphasis on reaching consumers of all ages through a mix of shareable social content, digital coupons and engaging partnerships, pointing to mobile’s increasingly important role throughout. During the session, “How Coke Builds Brand Love in a Digital World – from Impression to Transaction,” the executive highlighted digitally savvy consumers’ tendencies to outpace marketers, urging brand leaders to contextualize experiences based on users’ current engagement with smartphones. Coca-Cola aims to foster constant connectivity between its beverages and consumers’ personal devices by implementing a slew of mobile-first strategies, such as digital vending machines, mobile coupons and shareable social media campaigns. … Coca-Cola’s digitally friendly vending machines – which enable individuals to purchase a Coke by holding their smartphone up to a contactless reader – essentially function as retail outlets housing an invaluable amount of data. The brand believes that with the help of mobile and proximity data, it can ignite demand and trigger actions. “Ideally, that action is going into a purchasing experience that is frictionless and seamless, no matter what the mobile payment method is,” Ms. Gnatt said. The vending machines offer a proxy for purchase, meaning that the global company will continue to invest in them. Another key focus for the future is mobile couponing. (SOURCE: Mobile Marketer) #mobile #marketing #proximityID #NFC #couponing #mobile #payments

Mobile goes where your customers go: Communicating and getting the attention of your customers in such a splintered digital world these days is not only daunting but in many cases downright impossible. Do they listen to radio? Maybe only online radio or satellite. Do they LIKE you on Facebook? If they do are they seeing your posts? There seem to be more questions than answers. Mobile can play a role in answering these questions and moving your marketing strategy into a much more successful, measurable place. One area we hear more and more about in the mobile industry is location. Location marketing can help you reach your customers even when they aren’t standing on your showroom floor. Here are a few key terms you may have heard in recent months but you surely will hear as you delve deeper into mobile opportunities. (SOURCE: Powersports Business) #LBM #RFID #proximityID #proximity #marketing #mobile #marketing

La Quinta evolves its marketing approach to meet the changing demands of travelers: Designing for the next generation traveler is a necessity that’s being adopted by companies and brands across the hospitality industry, from high-tech hubs at airports to virtual experiences that let you “try-on” a vacation before you go. In the age of digital nomadism, and at a time when young people are increasingly seduced by the prospect of new experiences, hotels are upgrading their experience to cater to the evolving behaviors by providing a more connected and relevant experience for each guest, with each visit. … La Quinta’s marketing team owns the brand’s mobile channels, making it possible for them to strategically push deals and discounts when it’s most relevant for their guests. The company has launched three mobile initiatives with the intention of tracking customer data and preferences in order to provide a better hospitality experience each time a guest visits. ‘Instant Hold’ is the booking service which allows people to reserve a room using only their mobile number and ‘Ready For You’ lets guests choose their arrival time and receive text message updates when their room is available. (SOURCE: PSFK) #mobile #marketing #loyalty #rewards #proximityID

Disney cancels Infinity NFC game: Disney has discontinued production of Disney Infinity, the NFC figurine based multi-platform video game that began shipping in August 2013. “We have made the difficult decision to discontinue production of Disney Infinity,” the company confirms in a blogpost. “We have two final retail releases coming, including three new characters from Alice Through the Looking Glass later this month and the Finding Dory Play Set launching in June.” (SOURCE: NFC World) #NFC #mobile #gaming

Ear-O-Smart wants to turn your dumb earrings into fitness trackers: We speak to Ashlyn Bird about her new smart jewellery prototype. When Ashlyn Bird met Ravinder Singh, she had no idea she was about to become a wearable tech entrepreneur. It was autumn 2014, and Bird was a newly minted alumni from the University of Windsor’s MBA program in Ontario, Canada. She was working as an advisor at a local tech and innovation centre, and one of her regular clients was an industrial engineer with a penchant for electronics. Singh had come to her with an idea for an earring that could capture biodata. In a market crowded with wrist-based devices that were often clunky and unattractive, Singh saw an opportunity to create something especially for the ear. He had the technology and an algorithm, but nothing tangible yet. A few months later, in February 2015, Bird and Singh became business partners with a mission to transform the jewellery market forever. Under the corporation BioSensive Technologies Inc., the two embarked on a journey to bring the first smart earring to market, called the Ear-O-Smart. (SOURCE: Wareable) #IoT #wearables #smart #device

Vibes, Marketo tie-up underscores growing opportunity for mobile wallet marketing: With marketing automation and mobile marketing gaining steam, leaders on either side, Marketo and Vibes, are teaming up to make it easier for organizations to integrate text messaging and mobile wallet content and ads into their automated programs. Through a new jointly built integration, marketers will be able to extend their marketing campaigns with SMS, MMS, mobile wallet content and mobile wallet advertising. As a result, marketers will be able to quickly reach consumers on their preferred device with personalized messaging. “Through this partnership with Vibes, Marketo is working towards providing the ability for marketers to engage via text messages/SMS and mobile wallet within our platform as easily as they set up other engagements with their customers,” said Mike Stocker, senior director of product solutions and innovation at Marketo.“Additionally, mobile wallet is a huge new modern and powerful ability for our joint customers to market with mobile content to drive all new engagements and business outcomes,” he said. (SOURCE: Mobile Marketer) #mobile #wallet #mobile #marketing

Singtel overhauls mobile payment app, launches new NFC SIM as competition heats up: Dash can now be used to send cash overseas. Singtel unveiled a new version of Dash, its mobile payments app, in conjunction with the launch of a new NFC SIM. The Singtel Transit NFC SIM effectively transforms NFC phones into ez-link cards. Via the Singtel Dash app, customers can enjoy the ease of checking and topping up their ez-link balances on the go. In addition to its new transit payment and top-up, the Singtel Dash app has introduced several new features, including the ability to top-up from any bank account and send money overseas. (SOURCE: Singapore Business Review) #NFC #mobile #payment #transit

UK Customers Love Their Mobile Banking: A survey from Juniper Research has found that 98 percent of Brits are either “very happy” or “quite happy” with their mobile banking service. However, trust and reliability still remain a key concern for many consumers, as a larger number of respondents said that they would be prepared to switch providers if certain standards were not met. Nearly a third (31 percent) of mobile banking users surveyed by Juniper said that would consider changing banks if they had a bad experience with their service. … The survey also explored UK consumers’ attitudes towards contactless payments, finding that nearly a quarter (23 percent) of respondents who currently don’t use the technology will begin using smartphone or wearable-based contactless payments in future, slightly more than expect to use contactless cards. The study is good news for businesses and payment providers alike, as another recent study by Juniper predicted that that the number of annual purchases made via mobiles, tablets, desktops and other connected devices should reach 125 billion annually by 2018 – 60 percent more than the total number of transactions in 2015. (SOURCE: TechWeek Europe) #mobile #wallet #banking #contactless #wearables

Japan’s Sony and Fujisoft ink deal with Sri Lanka’s Smart Metro: Smart Metro, a Sri Lankan based software development company signed two separate agreements with Sony Corporation and Fujisoft Inc, Tuesday. The company will be the new sole agent for the distribution and application of Sony’s Near Field Communication (NFC) Technology widely known as ‘FeliCa’ and Fujisoft ‘s Finger-vein Biometric Authentication technology. “Our partnership with Sony will provide for wider deployment of exciting NFC options ranging from tea, transport, health, defense and many more than any other solution on the market,” said S Hendawitharana, chief executive of Smart Metro. “The partnership with Fujisoft Inc allows Smart Metro to market Smart Authentication that uses the finger-vein authentication which in today’s world is the most secure form of authentication.” NFC is a simple intuitive technology which allows consumers to interact securely with various applications in different domains with a simple tap. The tap-based interactions provide access to content and services by tapping smart objects and connecting devices by holding them next to each other. (SOURCE: Lanka Business Online) #NFC #bioauthentication

Could payment via sound waves rival NFC?: SoundPays and ToneTag are disrupting the fin tech industry with offline cashless payments through sound waves. Contactless payment is revolutionizing the retail experience for merchants and customers but it is currently only available on selected devices and to stores who can afford to upgrade their system. Offering other solutions are ToneTag and SoundPays — two sound-based mobile payment systems using encrypted sound waves, which could rival NFC payments. Both startups offer mobile wallets for consumers, which work on any smartphone. Customers can make proximity payments by using sound waves, even in places where there are network and mobile connectivity problems. (SOURCE: Springwise) #NFC #contactless #proximityID #startup #paywithsound

Why and how to implement beacon-based sales and marketing: Beacons-based sales and marketing is fast becoming an enticing technology for large scale bricks-and-mortar retailers. Nathan Sinnott outlines the technology, and how to roll out a best-practice sales and marketing push via the platform. The sharp rise and convenience of ecommerce in recent years has eroded traditional bricks and mortar retailers’ share of the pie. As a result of this threat, physical store owners must evolve to ensure they remain relevant and current to prospective customers. Beacon based technology might just be the ticket traditional retailers need. 2016 has been called ‘the year of the mobile beacon’ by Forbes, and we’re certainly seeing plenty of activity with this technology, not only in a strict retail setting but adaptive for use in restaurants, museums, public car parks, warehouses, sporting venues, and our public transport systems. Bluetooth beacons are devices that broadcast signals that can be heard by smart devices such as phones, and tablets nearby. (SOURCE: Marketing Magazine) #beacons #mobile #marketing #proximityID #LBM

Dealer hails NFC as major game changer: The One Point has made a major investment in near field communications (NFC), claiming the technology has huge b2b potential. The unified comms dealer explained that while the technology is largely synonymous with the payments industry, there is a significant opportunity to introduce the feature alongside mobile. Speaking to Mobile, MD Martin Lauer said that customers are familiar with the everyday use cases of NFC, such as London’s Oyster cards, making it easier to then sell them the same solution for their business. He said that the industry has yet to catch on to this new revenue stream, which he claimed earned the dealer 500 new connections in the past month.‘I don’t think people realise just how important NFC is and how mobile is becoming central to every transaction. We’re getting to grips with it and have invested heavily in understanding NFC and the security behind it. Just in the past four weeks we’ve gained 500 new business connections, all of which came from NFC.‘From a consumer perspective it is understood in terms of mobile payments. If you move that into a business environment, it can be used to prove that you were on site, or used in healthcare to monitor patients and care workers. NFC can link into databases and systems, it’s a game changer but people don’t know it.’ The One Point works with the NHS as a registered supplier, providing NFC-enabled mobile devices to staff to give access to care records. The business also covers the security and logistics side of things, providing device-management tools and remote wiping for the device. Lauer explained that dealers are now ramping up their value-added services around mobile but he believes it doesn’t need to be about price. According to the MD, a value-added service can be as simple as introducing new technology, such as NFC, into a new area of business. (SOURCE: Mobile Today UK) #NFC #B2B #access #healthcare

Visa taps Gemalto to launch NFC wristbands at Eurovision: Gemalto is collaborating with Visa to equip visitors at the 2016 Eurovision Song Contest on 14 May with contactless payment wristbands. Gemalto’s product for Visa encompasses personalisation, packaging and fulfillment of the contactless wristbands, and uses its Allynis Smart Event Platform for the prepaid payment programme and event management. The wristbands can be used to make payments at any Visa ready contactless POS terminal in the world and continue to be active after the show is over until 31 October. Gemalto also provided a responsive website that enables access to account information including prepaid balances and history. The Allynis Smart Event Platform can be employed in conjunction with any payment form factor. (SOURCE: Telecompaper) #NFC #wearables #mobile #payments

HID Global’s Solution for Securing Internet of Things Applications Wins RFID Journal Live! Award: HID Global®, worldwide leader in secure identity solutions, today announced its HID Trusted Tag® Services for securing Internet of Things applications won the RFID Journal Live! Award for Best NFC Deployment. To create the winning solution, the company partnered with to deploy an integrated cloud-based management system for automating key management, improving security guard patrol processes and streamlining contractor management for CityPoint, a major commercial office building in London. … “This accolade further validates the growing market demand for innovative yet secure solutions that enable people to leverage the power of NFC and mobile devices for increased productivity and efficiency at work and beyond,” said Marc Bielmann, vice president and managing director of identification technologies with HID Global. “The CityPoint deployment is a perfect example of how HID Global’s mobility initiative makes this possible by adding trust to cloud applications used by a mobile workforce responsible for safeguarding people, property and assets.” (SOURCE: HID Global via press release) #NFC #RFID #IoT #access #control #trackandtrace #security #proximityID

VeepWorks to Bring Situational Awareness to Health Care: Following the tragic event surrounding the shootings at the Sandy Hook elementary school, VeepWorks set out to build a platform making use of near-field communications (NFC) and Big Data that alerts individuals in the event of an emergency in a specific location regardless of where they are. Now VeepWorks wants to apply that concept to health care. By leveraging Big Data, algorithms, graph databases, and the rise of the Internet of Things (IoT), Ernesto Larios, executive vice president for VeepWorks, says the ability to embed an NFC chip in a wristband, the availability of smartphones with cameras, wearable devices from companies such as Fitbit, and digital assistants such as Alexa from Amazon collectively make it simpler for individuals or groups to be kept informed in the event of an emergency. In the immediate aftermath of the Sandy Hook shootings, many people had no idea what was occurring around them or where they should be going in the days after the event. Now VeepWorks is moving to apply its core technology to health care by, for example, employing a geofencing application to immediately inform not only all the patient’s caregivers, but also family, when an individual falls victim to a stroke. The most unique aspect of VeepWorks is that it makes use of NFC to access multiple data sources. Larios says VeepWorks can leverage connections to the IoT to identify gunshots, which in turn sets off a cascading series of alerts to the individuals in that area. By feeding all those alerts into a Big Data analytics application, Larios says VeepWorks can provide individuals with much more information about their particular situation than they might be able to glean on their own by listening to newscasts, for example. (SOURCE: IT Business Edge) #nfC #bigdata #wearables #IoT #safety #healthcare #NFCforGood

Barbican art gallery to get contactless donation points: Visitors to London’s Barbican art gallery will soon be able to make a charitable donation on their way in by tapping their phone or contactless card against contactless donation points. “The gallery will fix a donation point at the entrance to its free Curve gallery,” The Times reports. “Other galleries, museums and charities are to adopt the technology, signalling the end of the collection tin.” (SOURCE: NFC World) #NFC #mobile #wallet #charity #contactless

Contactless donation terminals will help hungry schoolchildren: Contactless payment terminals have been placed in cafes and restaurants in London and Oxfordshire to enable consumers to make a 30 pence (US$0.43) donation to the Mary’s Meals charity and help feed hungry schoolchildren in developing countries. Marketing agency Earnest has built the Lunchbox terminals which have been installed in Reynolds, ICCO and Mortimer’s Cafe in London and Lynwood Cafe in Oxfordshire. “Lunchbox lets people send meals to hungry schoolchildren while grabbing a bite for themselves,” Earnest says. “All it takes is a tiny tap of a contactless card to make a 30p donation — enough to pay for five school lunches in many developing countries.” (SOURCE: NFC World) #NFC #mobile #wallet #POS #charity #NFCforGood

WhatsApp to roll out video calling, NFC tags soon: Report: WhatsApp is rumoured to be working on a video calling feature, says a report in Android Police.According to the report, the Facebook-owned messaging service is also testing a feature that will allow users to invite people to a group via NFC tags. WhatsApp is currently beta testing the video-calling feature for iOS, which is only available on a few devices running the beta version of the app. Android Police has put out screenshots from users, who translate WhatsApp to different languages. The report says the users had received ‘new strings to translate, including Video call’ and that ‘Video calling is unavailable at this time’. While voice-calling was announced last year, it appears to be the natural next step of progression for WhatsApp. It will, however, be interesting to see how WhatsApp video calls perform on mobile Internet. WhatApp is also working on inviting people to groups via NFC tags and QR codes. With the new feature, users will not need to manually invite people to groups, thus making the process easier for businesses. For WhatsApp, adding new features is no longer a question of choice, but one of necessity. With over 900 million monthly active users, the app is now as big as its parent company Facebook. (SOURCE: Express Computer) #NFC #QR #WhatsApp

Citibank customers in New York get ATM access via BLE beacons: Customers at Citibank’s smart banking branches in Manhattan, New York have been gaining cardless after-hours entry to ATM lobbies using their iPhone or Apple watch and Bluetooth Low Energy (BLE) beacons installed by Gimbal. By opting in to the service, which is currently being piloted at select branches across the city, customers will receive a notification on their device asking if they would like to unlock door of the ATM lobby. By tapping the screen, they are granted access. “Beacon technology turns each customer’s smartphone into a key unlocking the door,” Gimbal says. “Customers will also receive location-based branch notifications with special offers, events and greetings. Citibank’s use of beacon technology is just the latest in a series of new technologies the bank is rolling out and exploring.” (SOURCE: NFC World) #NFC #BLE #beacons #proximityID #QR#bioauthentication

Will Millennial Moms Accept Location-Based Marketing?: A year ago, inMarket reported that 38% of millennial moms, about 3.4 million of the approximately 9 million Millennial moms, are taking advantage of location-based marketing while they are shopping. These Millennial moms are always on the go, with their smartphones in one hand and balancing a baby on a hip. I recently spoke with Andrea McFarling, director of marketing at Adlucent, a digital advertising and intelligence agency that focuses on paid search, including mobile and location-based marketing, for retailers. … Here are five ways brands can customize the brand experience for mom by using location-based technology. (SOURCE: Media Post) #LBM #beacons #proximityID #mobile #marketing #CX

6 Final Frontiers of Mobile Payments (SLIDESHOW): Mobile wallets may not have eliminated cash and cards, but they are becoming almost unavoidable in many retail settings. However, there are still a few areas where mobile technology is slow to arrive. (SOURCE: PaymentsSource) #mobile #wallet #NFC #loyalty #rewards #EMV

Don’t Be a Technology Laggard; Leverage Consumers’ Mobile Shopping Tools: It should be no surprise to learn that the vast majority of consumers are now actively using their smartphones as shopping tools while inside brick-and-mortar stores. Although some retailers may view this development as a type of threat, this level of mobile connectedness is actually a fantastic selling opportunity. How are shoppers utilizing their smartphones while in-store? They’re searching for information about products and prices, including customer feedback and reviews. They want to find relevant digital coupons and offers. They are wondering if they can use their phone to make a mobile payment. (SOURCE: Samsung Insights) #beacons #CX #mobile #payments #smartphones #proximityID

A Brief History of Mobile Device Competition: Mobile Devices over the Years: How Far We’ve Come; Memory Lane: The Smartphone Journey of Market Growth; Memory Lane: The Smartphone Journey of Market Growth; How Nokia Lost Its Mobile Brand Value so Quickly; Inside Motorola: The Story of a Leader’s Fall to Niche; The Times Were Changing, but BlackBerry Wasn’t; Microsoft’s Missed Chance: A Story of Changing Mobile Market Dynamics; A Brief Retelling Apple’s Rise to Power; How Android Came to Dominate Smartphones: A Takeover Story; Understanding What Telecom Providers Have Done to the Mobile Device Business. (SOURCE: Market Realist) #smartphones

Entertaining the Masses, A Mobile Marketing Approach: Take a look around at any city attraction or entertainment event you go to. Whether it be a sports game, concert, bowling alley or amusement park, there’s a very good chance you’ll see dozens of people on their mobile devices answering a text or call, snapping a photo with friends or scrolling on their social media accounts. While some entertainment venue owners can find this frustrating as attendees might be paying more attention to their phones than the actual event, they should look at the situation from a different angle. Because smartphones are practically glued to our hands, there’s a huge opportunity to market to and engage with consumers via their mobile devices. Instead of worrying if they will see your flyers, billboards or digital displays, take the message to the device their already using. There are a multitude of mobile marketing campaigns that entertainment venues can implement, but two in particular stand out – SMS text codes and beacons. (SOURCE: Blue Calypso) #mobile #marketing #beacons #proximityID #CX #engaged

US (Location Based Services) LBS Market Is Expected to Rise at a CAGR of 30.03% over 2016-2020: ResearchMoz added Latest Research Report titled ” LBS Market in US 2016-2020: Worldwide Market Size, Shares, Trends, Growth, Survey and Forecast report ” to it’s Large Report database. LBS use the location of a mobile device to provide the required information through a mobile network. GPS deliver location information worldwide for outdoor environments. However, it does not provide such information for indoor environments. Technologies such as wireless fidelity (Wi-Fi), wireless local area network (WLAN) modems, radio frequency identification (RFID) tags, ultrasound, infrared, and Bluetooth low energy (BLE) provide content information for indoor environments. The LBS market in the US to grow at a CAGR of 30.03% during the period 2016-2020. Location-enabled mobile devices include smartphones, tablets, and devices fitted in vehicles. The location of such devices is determined by localization, which considers the user’s browsing activities related to navigation, lifestyle, shopping, social networking, public transportation, utilities, and games. LBS provide information about ongoing local events, shopping, and entertainment. They have emerged as an essential component of marketing strategies and monitoring systems. (SOURCE: ResearchMoz via press release) #LBS #RFID #proximityID #BLE #mobile #marketing

The Mobile Payment Adoption Plan Pivot: Mobile payments. Two words that, when combined, arguably couldn’t be hotter. While one has become the standard for how much of the world’s population connects to the Internet — and, thereby, each other — the latter has transformed these same devices into the “mobile wallets” that connect those same people to goods and services, often without lifting a finger to complete transactions. But while the payments and mobile industries themselves are eager to get their technology into the hands of consumers, those consumers seem reluctant to adopt the new platforms. So, what’s the disconnect? Like any hotbed of technological innovation, many competitors have emerged and crowded the marketplace with options. However, when it comes to making purchases at the point of sale, mobile payments users of the world (and, more specifically, the U.S.) have divided into three main camps: Android (Google), Apple and, most recently, Samsung. These NFC-enabled payment platforms (that’s Android Pay, Apple Pay and Samsung Pay, respectively) have, in just a matter of years, revolutionized the way consumers interact at the point of sale. In addition to these NFC-enabled platforms, there is also the lot of P2P payments options — PayPal, Venmo and Square Cash among them — that allow for money to be sent to individuals, as well as retailers and other merchants. However, it’s the NFC players who have stolen the show. (SOURCE: #mobile #payments #NFC #POS #AndroidPay #ApplePay #SamsungPay

Kohl’s integrates loyalty rewards with Apple Pay: Kohl’s announced Wednesday that shoppers are now able to pay for their purchases and simultaneously earn Yes2You Rewards loyalty points with a single tap using the Apple Pay mobile wallet application. Customers who upload their Kohl’s Charge credit card or other payment account data into their Apple wallet will be able to accrue points with the one-tap checkout service, which is up and running in 250 Kohl’s stores and will be in all stores by the end of the month. Kohl’s said it’s the first retailer to offer Apple Pay support that integrates both its private credit card and its loyalty program. (SOURCE: Retail Dive) #mobile #wallet #loyalty #NFC #ApplePay

Digital didn’t kill print, it gave it a shot in the arm: Print is dead. Well, that’s what some people would have you believe. Since the arrival of the digital age, many have been quick to declare print over. In reality, the opposite is true. What digital can deliver is the speedy distribution of throwaway information. So, whilst it may have killed off low quality print, it has also paved the way for much more interesting, much more effective targeted printed communications. All too often, digital and print communications tend to exist in separate silos within a business. They both work towards the same goals but their efforts are widely kept singular and distinct, even handled by different people within the business. Undoubtedly, the continuing rapid growth in the use of digital communication channels is changing the way companies reach and engage their audiences. However, who said the two should not mix? In fact, as technology advances, the opportunities for making print more exciting and optimising your return become boundless. Interactive print can be incorporated into any printed campaign, be it flyers, posters, banners, signage, door drops, direct mail… even clothing. (SOURCE: Fourth Source) #digital #mobile #marketing #POS #print #qr #whataboutNFC #NFC

NFC early mover Yeldi, the queue buster: Can an ordeal on a boat ride in the Island of Maldives pave way for the origin of a digital wallet company? Yes! It can. Way back in early 2008, Ra Arjunamurthy the Founder of Yeldi Softcom, was holidaying in Maldives when he encountered an ordeal in paying cash to the boatman for a ride in the middle of the sea. A born-entrepreneur, Arjunamurthy, then had a sudden brainwave about using Near Field Communication (NFC) technology to create products in cashless transaction and digital payment space. He believed that the NFC technology could bring a revolution in the cashless payment ecosystem. Chennai-based Yeldi has now emerged as a company that is actively engaged in research, products and end-to-end services based on NFC technology. The company is co-founded by Arjunamurthy’s daughter Lakshmi Deepa, who is a rare woman entrepreneur in the digital wallet space. In 2009, the breakthrough was quite naturally set for Arjunamurthy, as that was the time when Android-based smartphones were progressively developed and as he worked on the prototype for an NFC Device and a digital payment card, Google, in 2011, launched ‘Google Wallet’, which validated that his research and product development were on the right track. Google Wallet is a peer-to-peer payments service developed by Google that allows people to send and receive money from a mobile device. (SOURCE: Voice & Data) #NFC #mobile #wallet #payments #loyalty

Square on the Future of Card Payments and What it Means for Your Company: Why the U.S. is headed toward a future of contactless payments. Merchants need to prepare for big changes as more consumers move away from magnetic stripe credit cards. That’s according to Owen Britton Jennings, head of business intelligence at  Square, who this week led the webinar “The Decline of Magstripe Cards–and What That Means for Your Business” at  National Small Business Week in Washington, D.C. Jennings spoke about the recent changes to payment technology, the “sunset” of magstripe cards, and the implications of those changes for small business owners. Here is a summary of his thoughts on the industry and tips for taking the changes in step. (SOURCE: Inc.) #mobile #wallet #contactless #NFC #EMV

Why we shop differently on mobile phones: Science is trying to decode how we make decisions when we use our mobile phones to shop. Tucked into a commercial park in Mississauga, the consumer research lab at The Central Group marketing agency is where retailers come to test new ideas. It looks like someone took a slice out of a grocery or drug store and transported it on a pallet into a warehouse, except all is not as it seems. The cash register and shelves are on wheels, so the 4,000 square-foot space can be shaped and reshaped. This is to test things such as what impact a narrow aisle has on shoppers and which packaging draws their gaze. The walls are magnetized so the life-sized images affixed to them can be swapped out to transform the space into different kinds of stores. The room can be used to test scents and music. The freezer section hides a one-way mirror. It’s in this lab that neuromarketer Diana Lucaci, founder and CEO of True Impact, conducts studies for retailers bent on discovering as much as they can about why people buy and don’t buy. (SOURCE: The Star) #mobile #marketing

‘Smart’ Decorative Tattoos Include Functional NFC Tags: This eye-catching “smart tattoo” from Microsoft is a thin wearable that could fit identification tags and card readers into a small, stylish package. A team of researchers at MIT’s Media Lab developed a new fabrication process that can create NFC tags and circuitry on paper-thin on-body electronics, similar to temporary tattoos. Their research was published by Microsoft on May 2. Their goal is to make the materials necessary for the Tattio technology effective and affordable. They’ve brought the cost of making an NFC tag down to $1.50, including customization for individuals who want different aesthetic designs or capabilities. They do this by gilding gold imitation leaf onto tattoo paper, and cutting out stencil traces using a tabletop Silhouette Cameo Cutter. The stencils are covered with a layer of coverseal film, which is cut at the same time. Metal foil is attached to tattoo paper with spray adhesive, and the stencil is then peeled off. The RFID chip is placed on top, with layers of tattoo paper above it. In their first user study, the researchers gave people NFC tags with antennas and invited them to decorate their own. This personal touch also extended to a “digital identity” made up of an image and text that could be stored in the tag. The customizable aspect needed to be tested for not only how it physically stood up to the test of time – the tags remained in place for a day without any discomfort to the participants – but also for how people felt “excitement and concern” due to “feeling cyborged.” (SOURCE: PDD Net) #NFC #wearables #MITLabs

Proxama Says Mobile Proximity Advertising Starts On London Buses: Proxama PLC on Wednesday said the first mobile proximity advertising campaigns have started on 500 London buses under its partnership with mobile transport app developer Mapway and out-of-home advertising group Exterion Media. Mapway has integrated Proxama’s beacon Mobile SDK into its Bus Times London app to provide contextual in-app messaging and advertising. “This collaboration marks an important milestone for the proximity marketing industry. App owners are looking for ways to increase active user numbers and establish new sources of revenue, and beacons can deliver on both objectives. Brands are also looking for ways to better understand and more accurately engage with their target audiences, so campaigns like this are ideal,” said John Worley, the chief executive of Proxama’s marketing division. (SOURCE: Alliance News) #proximityID #mobile #marketing #beacons

Apple Pay adds 26 new banks including Moody National Bank in Texas: Apple’s mobile payment service, Apple Pay, has added 26 banks today to the list of financial institutions that support the service. Besides the number of regional banks added, one of the biggest banks in Texas joined as Moody National Bank is now a supporting member of Apple Pay. The Texas based bank is one the biggest in Texas (where everything is bigger) with branches in Houston, Galveston, and Austin. Apple Pay has been growing by leaps and bounds, and for Apple it is a source of income that practically drops straight to the bottom line. Apple is believed to receive .15% of the value of each Apple Pay transaction that uses a credit card. And it receives half-a-penny for each debit card transaction assisted by Apple Pay no matter the value. Think about all of the daily transactions that add up to money in Apple’s pocket. In case you were wondering, Apple gets paid from the bank involved in a specific transaction. (SOURCE: Phone Arena) #ApplePay #mobile #wallet

How Mobile Devices Close the Gap Between Physical and Digital Shops: Marketing technology isn’t magic—even the most powerful tools are only as effective as the data they are fed, and when it comes to targeting consumers in physical stores, data is limited. Alexis Rask, chief revenue and operating officer at shopkick, a shopping-companion app that drives customers to stores through personalized offers and rewards, spoke with eMarketer’s Maria Minsker about the challenges that physical locations present. (SOURCE: eMarketer) #mobile #marketing

Startups are using hyperlocal tech like WiFi to build their businesses: After the hyperlocal startup boom, entrepreneurs are now focusing on hyperlocal technology or proximity technology – iBeacon, GPS and WiFi – to build their businesses. A growing number of startups are entering into proximity marketing and the connectivity space. Startups like Ahmedabad-based Voolsy, Bengaluru-based Bfonics, MobStac, iBUS Networks, Punebased ProximiT, Kochi-based Nearals, Delhi-based Madpiggy and Mumbai-based RadioLocus are providing hyperlocal solutions to brick & mortar stores, offline retail stores, auto-rickshaws, museum and restaurants by providing various proximity marketing and connectivity solutions to increase their efficiency. (SOURCE: Economic Times, India Times) #beacons #proximityID #mobile #marketing #startup

Making the Connection: In the long run, the future of mobile payments seems bright. But near-term obstacles must be cleared first. The slow but steady rollout of mobile point-of-sale systems in retail stores, the growth of mobile wallets, and the ongoing need for stronger data security are among the major trends today in mobile payments. This is clearly a still-emerging market overall, based on industry research. The total global user base for mobile payments will rise from an estimated 690 million users in 2014 to 4.77 billion users by 2019, according to research firm Ovum. … Helping to drive the growth of m-commerce is the widespread adoption of increasingly powerful smartphones with larger screens, the research firm says. Also, a growing number of retailers are optimizing their sites for mobile shopping. Mobile proximity payments are the smallest but fastest-growing segment of the mobile payments market, Ovum says. The global user base for mobile proximity payments — both near-field communications (NFC) and non-NFC — is expected to rise from 44.6 million in 2014 to 1.09 billion in 2019, with most of the base using NFC technology. (SOURCE: CFO) #mobile #payment #NFC

NFC Forum and GCF Advance Device Interoperability for Public Transportation Systems: Cooperation Agreement Signed; NFC Forum Test Cases Recognized Across Organizations. The NFC Forum and the Global Certification Forum (GCF) announced today that they have entered into a cooperation agreement that allows both GCF and NFC Forum labs to run NFC Forum analog and NFC tag test cases and recognize test results across both organizations. This agreement represents a major step toward the objective of providing interoperable contactless public transport access and ticketing using a broad range of NFC-enabled devices worldwide. … GSMA has documented Mobile Operators requirements for NFC services, which include the implementation of mobile ticketing and transport services. Mobile handset manufacturers are supporting these guidelines to ensure the broadest range of interoperability for their devices. The long-term goal is to have NFC-enabled phones tested using NFC Forum test cases. Global, standardized NFC testing means that consumers will one day be able to access and pay for multiple forms of public transportation throughout the world with their NFC-enabled phones. This will allow passengers to board transportation faster, simplify fare collection, and provide a consistent experience from country to country and transit system to transit system. (SOURCE: The Global Certification Forum and The NFC Forum via press release) #NFC #ticketing #transportation

Support for Android Pay is coming to Uber next week, replacing Google Wallet: With the mass distribution of NFC chips (and even fingerprint readers) in most phones, mobile payments are becoming increasingly popular. Google‘s own Android Pay — as well as a series of other services, like Samsung‘s — has been live for some time in the US, and it looks like Uber is now sending emails out to customers regarding their own implementation of the payments service. The popular transportation service, which has so far worked with Google Wallet, is going to discontinue that support starting next Monday, May 9. The new application takes advantage of Android Pay’s ability of working not just as a an NFC tap-and-pay system, but also as an in-app service for transactions. (SOURCE: 9to5 Google) #mobile #wallet #payments #AndroidPay #SamsungPay #GoogleWallet

HID Global Streamlines Security and Management Systems for CityPoint Office Building in London: HID Global®, worldwide leader in secure identity solutions, today announced it has been selected by CityPoint to streamline security and management systems for its 35-story office building used by thousands of people on a daily basis in London, UK. In partnership with, HID Global’s cloud-based services and Near-Field Communication (NFC) tags were deployed to automate CityPoint’s paper-based system for tracking 220 physical keys; improve their security guard patrol of 295 checkpoints; and create a better solution for auditing billable contractor hours. CityPoint’s overall goal of the new system was to maintain the highest security standards to protect CityPoint staff, tenants, guests and assets, while ensuring seamless day-to-day operation of the building. (SOURCE: HID Global via press release) #NFC #access #control #security

New technologies allow more payment options: It is no surprise anymore that you can carry 20 to 30 plastic cards in your smartphone and pay online or offline. For the past year, more than 20 easy-payment services connected with physical cards or bank accounts were launched by IT firms, online retailers and financial institutions, as they rushed to the mobile payment market in order to compete with China’s Alipay and the United States’ PayPal. There are already three famous “Pay” services – Kakao Pay, run by the nation’s largest messenger operator; Naver Pay, operated by the nation’s unrivaled web portal company; and Samsung Pay, created by Samsung Electronics. Kakao Pay has around seven million users, while Naver Pay has around 4.5 million and Samsung Pay has about 2.5 million, based on monthly statistics. But starting this year, something more than savings cards and account information will be available on smartphones, and the move is being led by promising Korean fintech start-ups. Hankook NFC, established in 2014, has in mind grey-haired grandmas selling fish and herbs at traditional outdoor markets as potential users of the company’s near-field communications (NFC) payment service. (SOURCE: Korean JoongAng Daily) #mobile #wallet #NFC #contactless

OmnyPay’s Take On Igniting Mobile Payments: Igniting mobile payments starts and ends with two distinct groups: merchants and consumers. After all, without merchants willing to embrace the concept, consumers won’t use them. When it comes to enabling mobile payments solutions, there are plenty of solutions on the market. The trick, of course, is finding a niche that sets one solution apart from the other. That’s exactly what OmnyPay is attempting to do with its white-label checkout solution that comes equipped with an integrated payment, offer and rewards experience, which gets built into a merchant’s existing app. From the merchant perspective, the company’s solution is designed to enable them to offer consumers a branded and seamless payment option. In the meantime, the merchant gets the data they need and an instant connection with the consumer. OmnyPay provides a set of mobile SDKs that can be integrated into the merchant’s existing mobile app and, utilizing OmnyPay’s cloud service and APIs, connects the in-store systems, the shopper’s device and the merchant’s back end together. The low-touch integration at the existing point of sale (no new hardware or certifications needed) allows rapid rollout of the technology and consumer onboarding. It’s white-labeled and brand-centric in a way that puts payments in the background and the customer experience at the forefront. It also handles the tokenization within the OmnyPay Secure Vault, thereby completely removing the exchange of any user credentials within the store environment. (SOURCE: #mobile #wallet #QR #NFC #beacons #proximityID #RFID

7 ways small businesses can benefit from mobile apps: Small business, mobile marketing and customer experience experts share their tips and advice regarding how mobile applications can help businesses to better engage with customers, keep employees connected and boost the bottom line. As many small businesses now know, to stay competitive these days, you need to be mobile. But being mobile is not just about having a mobile-friendly website. (Though if you are a retail or service business, having a mobile website is a must.) It means connecting with on-the-go customers and employees – and helping mobile customers and employees to connect with you (and each other). And these seven mobile applications can help small and midsized businesses do just that. (SOURCE: CIO) #mobile #payments #geotargeting #loyalty

Poken expands its partnership with Reed Exhibitions to provide additional technology solutions for ibtm america 2016: Poken, the 360º event platform, today announces a new partnership with Reed Exhibitions, which sees an expansion of the services previously provided and an integration with Nova™, Reed’s global online event management platform. This year, ibtm america 2016 will take place June 15-17 at The Gaylord Opryland Resort & Convention Center in Nashville, Tennessee. This venue is best known as one of the largest hotel, exhibition and meetings venues in the continental US, featuring 882 guest rooms, 6 ballrooms, more than 100 technologically advanced conference and breakout rooms, and some 600,000 sq. ft. of meeting, convention and exhibit space. The Poken event technology platform will be employed throughout ibtm america 2016, a leading industry event that offers 100% mutually matched one-to-one meetings between top suppliers and pre-qualified meeting and event planners with proven business to place in the US and globally. Poken’s on-site registration and badge-printing software will be deployed on large touchscreen tablets wirelessly connected to printers, providing attendees with fast registration, badge retrieval, and a printed individual meeting schedule. As measuring and tracking meeting attendance is integral to Reed Exhibitions’ objectives, Poken will also be used to track buyers’ attendance at their scheduled meetings. All attendees will receive a Smart Badge which they will use to check into their meetings by touching a small iBeacon & 3G-connected reader embedded in a coaster on each meeting table. These readers are unique to Poken, who had been deploying them to provide advanced lead-generation and digital content delivery solutions to large exhibition clients worldwide. Poken will also provide the event’s mobile app, ensuring a rich digital experience for attendees, and reporting key engagement metrics to the organiser. Viewing their personal meeting schedule on their mobile device, attendees will be reminded about their meetings with automated alerts sent via the Poken platform, helping to drive efficient meeting etiquette. At past events using its technologies, Poken has demonstrated a behavioural shift among participants, helping drive better results through enhanced engagement, better awareness, and increased networking. (SOURCE: Event Industry News) #proximityID #beacons #events #CX

James Bond meets Samuel Colt: Seeking to build a safer gun: The scion of a legendary gun manufacturer is among the pioneers seeking a high-tech solution to make firearms safer. Jonathan Mossberg is among a small number of pioneers looking to build a safer gun. But unlike many others, he was in the gun business when he started down that path. His family is renowned for its premier line of shotguns treasured by law enforcement, hunters and the military. Mossberg already has spent more than a decade working to develop — and someday bring to the market — a firearm that the wrong person cannot fire. It is intended to work without fail in the hands of its owner in a life-or-death situation.”We’re gun people, so we know when you pick up a gun you want to shoot it,” Mossberg said. “You don’t want to swipe your finger. You don’t want to talk to it. In an emergency situation, you want to pick it up and use it.” Mossberg’s iGun Technology Corp., based in Daytona Beach, Florida, relies on a simple piece of jewelry — a ring — that “talks” to a circuit board imbedded in a firearm to let it know the user is authorized. The ring must be within centimeters of the gun for the gun to fire. The road to a safer gun has been long. Initial efforts encountered a public wary of the technology, but that has eased as iPhones, tablets and other smart devices have become common. Mossberg isn’t the only one attempting to bring a bit of James Bond to firearms. Others are exploring biometrics, like an iPhone lock that opens with your fingerprint. Some rely on radio-frequency identification, or RFID, technology, proximity sensors similar to the system Mossberg’s company uses. Some use watches to send a signal to the firearm. They’ve had varying degrees of success, but none has been broadly marketed so far (SOURCE: Lisa Marie Payne, AP) #proximityID #RFID #biometrics #smartdevices #NFC #ring

Lock Your Home With Energy Harvested from Your Smartphone: A Finland-based company has introduced what it claims is the first smart door lock that can be powered from energy harvested from a mobile device. iLOQ plans to release its iLOQ NFC smart lock — which it unveiled at the CeBit expo in Germany — in the last quarter of the year. The lock, which will first be compatible with Android smartphones, harvests electricity from the NFC (near-field communication) induction of a device and is the first smart lock to use harvested energy for power, according to the company. Users also can control the lock using their smartphone, a common feature of these devices. NFC enables electronic devices to establish radio communication with each other. Smart door locks are one aspect of the smart home that are accessible even to those who can’t afford a larger-scale, integrated solution. However, typically the locks need some type of cabling or a battery for power, which limits functionality and ease of use, said Mika Pukari, iLOQ’s CEO. “Every smart lock currently on the market needs to be powered by batteries or a cable power supply,” he said. “iLOQ NFC enables you to start using your phone as a key without batteries or cables in the smart lock of your door.” The phone acts as the key to the lock, allowing users to create, share, and revoke access to the lock over the air easily and securely anywhere with just one click on a cloud service, Pukari said. This eliminates the need for any IT infrastructure to control the lock. It also makes for easy installation without drilling or wiring, and eliminates the need for maintenance, such as changing batteries or cleaning keyways to ensure optimal use, he said. (SOURCE: Design News) #NFC #access #control #smarthome #smartphone #IoT

Purple Deck Media: Apartment Complex Launches NFC Interaction to Enhance Resident Experience: Madison & Creekside Apartments Make Things Easier with a Touch using Mobile Applications and NFC. The exciting 1200 to 1500 square foot Madison & Creekside apartments are the perfect living space for any college student. Each resident who lives in these apartments will now be exposed to the newest, most innovative NFC technology.… Recently, Madison & Creekside apartments just recently became the first apartment complex to become NFC enabled and powered by Purple Deck’s TapLive™ software. NFC (Near Field Communication) is simply a short-range wireless technology. It allows consumers around the world to make transactions, exchange digital content, and connect electronic devices simply and effortlessly with a touch. This technology is allowing management to connect with their residents easily and painlessly and at the same time it encourages residents to stay involved and connected throughout their stay in Madison & Creekside. With this added technology, students can now place their phones on a small, square sticker that will direct them to a specific source. This sticker has a built-in chip programmed to allow the user’s phone to “tap it” to learn more information, download related material, etc. In Madison & Creekside’s case, tapping your phone onto the sticker will prompt you to download their application. It’s simple, easy and requires nothing but a cellphone and a quick touch. (SOURCE: Purple Deck Media via press release) #NFC #connectedliving

Dissecting Windows 10 Mobile: NFC vomiting syndrome (video): Imagine taking out your phone and wallet after a long day of work and putting them side-by-side to each other. One day, by chance, perhaps on your cluttered computer desk, you decide stack your gorgeous Lumia 950 on top of your wallet to save space, only to find a rather odd reaction: a repeating string of NFC detection sounds played together as though the phone is puking out NFC detections. This is best illustrated through the video above. (SOURCE: WinBeta) #NFC

New NFC Toolkit available at NFC Forum: Every day millions of people use NFC-enabled devices to connect to a world of convenience. information, and enhanced experiences at home, around town, or when they travel. New uses or NFC tap technology are being developed every day. Our toolkit is designed to help you keep pace with this momentum and create materials that inspire even greater NFC adoption. You’ll find suggested language and graphics for packaging, downloadable sales force training materials, ideas for engaging marketers, important brand guideline information, and more. This is a dynamic workspace that will continue to grow and reflect the needs and ideas of everyone who creates NFC-enabled products, services, and experiences. (SOURCE: NFC Forum) #NFC #mobile #marketing #packaging #cooltools

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